Te Ara Pounamu Limited
- Company typePrivate
- Founded-
- HeadquartersGreymouth, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
Te Ara Pounamu Limited firmographics
Firmographics- Name
- Te Ara Pounamu Limited
- Legal name
- Te Ara Pounamu Limited
- Website
- https://tearapounamu.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Te Ara Pounamu Limited industry classification
Industry- Product category
- Cultural Tourism & Heritage Experiences
- NAICS
- Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Indigenous & Community Cultural Institutions (THAJADAK)
- akta.pro secondary industry
- Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions) (THAJALAJ)
Keywords
Where Te Ara Pounamu Limited is headquartered
LocationHeadquarters
- HQ city
- Greymouth
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Te Ara Pounamu Limited business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Experience Center Admissions: Ticket sales for immersive storytelling experiences at Māwhera Pā (Greymouth) and Kawatiri (Westport) experience centers. Bookings made through FareHarbor platform with payment required at time of booking.
- Merchandise Sales: The Māwhera Pā shop offers traditional and contemporary authentic Ngai Tahu, New Zealand Pounamu jewellery, and art pieces along with high-quality merchandise.
- Gift Vouchers: Gift vouchers for visitor experiences sold online through the booking page or via email request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Admission - Standard visitor tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Te Ara Pounamu Limited product offering
Product offeringCore offering
Te Ara Pounamu Limited operates the Pounamu Pathway, an immersive Māori cultural storytelling experience delivered across four linked experience centres on New Zealand's West Coast/Te Tai o Poutini (Greymouth, Westport, Hokitika, Franz Josef). The offering combines authentic Poutini Ngāi Tahu cultural narratives, legends, and history of Pounamu (greenstone) with Wētā Workshop-built multimedia exhibits, digital light displays, and a geolocation-enabled mobile Wayfinder app. Customers buy tickets through FareHarbor for centre admission and can purchase on-site merchandise and gift vouchers.
Product overview
Te Ara Pounamu Limited operates the Pounamu Pathway, a single unified immersive cultural tourism product consisting of four linked experience centers across the West Coast of New Zealand's South Island. The offering includes physical visitor experiences at Māwhera Pā (Greymouth) and Kawatiri (Westport), with two additional centers under development at Hokitika and Waiau (Franz Josef). A companion Wayfinder App extends the experience digitally. The four hubs are connected through both physical visits and a digital pathway featuring Pou Whenua (places of significance) that guide users through the region's natural icons and attractions. Created in partnership with Wētā Workshop, the experience uses digital displays, multimedia storytelling, and interactive exhibits to showcase Māori legends, settlements, battles, and the trade of Pounamu (greenstone).
Differentiator
Problem solved
Functional benefit
Brands
- Māwhera Pā: Experience centre in Greymouth - the ancestral home of Poutini Ngāi Tahu, featuring storytelling about the people of Poutini Ngāi Tahu and the Māwhera Pā settlement.
- Kawatiri
- Pounamu Pathway Wayfinder App
Products and services
- Pounamu Pathway Immersive Storytelling Experience
Companies that use Te Ara Pounamu Limited
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Te Ara Pounamu Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Te Ara Pounamu Limited partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wētā WorkshopcoreCreative partnership with Wētā Workshop, renowned for bringing imaginary worlds to life for entertainment and creative industries. Wētā Workshop created the visitor experience combining digital and immersive technology that is fun, surprising, creative, and unique to the West Coast. They bring cultural experiences to life through multimedia technology including digital light displays, graphics, and exhibition pieces.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Te Ara Pounamu Limited competitors and assessment
Company assessmentRegional players
- Orana Wildlife Park: Orana Wildlife Park in Christchurch is a regional attraction on NZ's South Island combining wildlife conservation with visitor experiences. Comparable as a small-to-mid South Island attraction operator, though focused on wildlife rather than cultural storytelling.
- Franz Josef Glacier Guides / Glacier Hot Pools: Franz Josef Glacier tourism operators serve the same West Coast visitor traffic that Te Ara Pounamu's Waiau/Franz Josef hub would target. Comparable as a regional tourism operator on the West Coast/Te Tai o Poutini corridor, presenting a potential co-marketing and cross-promotion partner for the multi-hub strategy.
Direct peers
- Hobbiton Movie Set Tours: Hobbiton Movie Set Tours in Matamata is a film-set driven visitor attraction created with creative input from the broader Wētā Workshop ecosystem. Comparable as a NZ immersive tourism experience leveraging world-class production design to differentiate via storytelling quality and visual immersion.
- Te Puia (New Zealand Māori Arts and Crafts Institute): Te Puia operates an iconic Māori cultural experience in Rotorua featuring geothermal wonders, Māori arts/crafts, and the Te Whakarewarewatanga thermal reserve. It is the most directly comparable NZ indigenous cultural tourism operator with immersive cultural storytelling, traditional crafts, and heritage education as core offerings.
- Waitangi Treaty Grounds: Waitangi Treaty Grounds in the Bay of Islands is a heritage site offering cultural performances, guided tours, and museum exhibitions tied to the Treaty of Waitangi. Comparable as a Māori heritage site operator delivering cultural interpretation, museum-style exhibits, and visitor experiences on a significant historical site.
- Tamaki Māori Village: Tamaki Māori Village in Rotorua delivers an evening cultural experience with traditional Māori performance, hangi dinner, and storytelling hosted by local iwi. Comparable as a direct-to-consumer indigenous cultural storytelling tourism experience, though more performance/host-led than technology-led.
- Mitai Māori Village: Mitai Māori Village offers an evening cultural experience in Rotorua featuring warrior canoeing, traditional hangi, and Māori performance. Comparable as a small-to-mid-sized indigenous cultural storytelling tourism operator targeting both domestic and international visitors to NZ.
Others
- Pulse Records / Artifact Studios: NZ-based immersive digital media studios that supply creative production services for visitor attractions, museums, and cultural institutions. Comparable as an enabling ecosystem partner providing the kind of multimedia storytelling capability that Te Ara Pounamu's Wētā Workshop partnership represents.
Emerging players
- Weta Workshop Experiences (Wellington): Weta Workshop Experiences in Miramar, Wellington offers interactive tours and workshops that showcase film-making craft and effects. Comparable as an emerging immersive visitor experience leveraging the same Weta Workshop creative capability that Te Ara Pounamu partners with, though focused on film effects rather than indigenous storytelling.
Broad incumbents
- Te Papa Tongarewa (Museum of New Zealand): Te Papa is New Zealand's national museum in Wellington offering large-scale exhibitions on Māori history, natural environment, and national identity. Comparable as a museum/historical institution operator delivering cultural interpretation, though at much greater scale and without the iwi-aligned regional focus of Te Ara Pounamu.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Te Ara Pounamu Limited social profiles
Digital presenceTe Ara Pounamu Limited compliance and trust
Trust signalCompliance1 record
Te Ara Pounamu Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Te Ara Pounamu Limited leadership team
Management profileNumber of profiles
Te Ara Pounamu Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Te Ara Pounamu Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Te Ara Pounamu Limited
What does Te Ara Pounamu Limited do?
Te Ara Pounamu Limited operates the Pounamu Pathway, an immersive Māori cultural storytelling experience delivered across four linked experience centres on New Zealand's West Coast/Te Tai o Poutini (Greymouth, Westport, Hokitika, Franz Josef). The offering combines authentic Poutini Ngāi Tahu cultural narratives, legends, and history of Pounamu (greenstone) with Wētā Workshop-built multimedia exhibits, digital light displays, and a geolocation-enabled mobile Wayfinder app. Customers buy tickets through FareHarbor for centre admission and can purchase on-site merchandise and gift vouchers.
Is Te Ara Pounamu Limited a public or private company?
Te Ara Pounamu Limited is a private company. It is classified as unknown and is currently operating.
When was Te Ara Pounamu Limited founded?
Te Ara Pounamu Limited was founded in -1. It employs 1 to 10 people.
Where is Te Ara Pounamu Limited based?
Te Ara Pounamu Limited is headquartered in Greymouth, New Zealand, in the Oceania region.
How does Te Ara Pounamu Limited make money?
Three revenue lines are on record. Experience Center Admissions are the primary driver. The others are merchandise Sales and gift Vouchers.
Who are Te Ara Pounamu Limited's main competitors?
Regional players on record are Orana Wildlife Park and Franz Josef Glacier Guides / Glacier Hot Pools. Direct peers are Hobbiton Movie Set Tours, Te Puia (New Zealand Māori Arts and Crafts Institute), Waitangi Treaty Grounds, Tamaki Māori Village and Mitai Māori Village. Pulse Records / Artifact Studios is listed as an others. Weta Workshop Experiences (Wellington) is listed as an emerging player. Te Papa Tongarewa (Museum of New Zealand) is listed as a broad incumbent.
Does Te Ara Pounamu Limited have an API?
No public API is recorded for Te Ara Pounamu Limited.
What industry is Te Ara Pounamu Limited in?
Te Ara Pounamu Limited's product category is Cultural Tourism & Heritage Experiences. Its primary akta.pro industry code is THAJADAK, Indigenous & Community Cultural Institutions, with a secondary code of THAJALAJ, Private Cultural Immersion & Heritage Experiences (Local Hosts, Traditions). Its NAICS code is 71212 and its SIC code is 7990.