Te Aroha - Praktijk voor NEI & Coaching

What Te Aroha - Praktijk voor NEI & Coaching does

Te Aroha - Praktijk voor NEI & Coaching is a Dutch alternative therapy and coaching practice founded by Karen van Gerven and operating from Valkenswaard, Netherlands. The practice delivers Neuro Energetische Integratie (NEI), a methodology that blends Western and Eastern therapeutic techniques (including psychotherapy, NLP, acupuncture, neuroscience, and EMDR) to identify and process unprocessed emotional events and trauma stored in the subconscious mind. A physical biotensor device is used during sessions to detect energetic imbalances, and NEI is positioned to communicate directly with the subconscious, allowing for rapid emotional processing without extended talk therapy or reliving of trauma. Sessions can also be delivered remotely and to children via their parents.

The commercial offering spans a five-tier pricing structure: single NEI consults (€149), a 10-week personal NEI & coaching trajectory (€699), a 4-month preventive corporate trajectory (€1,295 excl. VAT), an 8-month preventive and recovery-focused corporate trajectory (€2,495 excl. VAT), and a biotensor workshop (€379 single / €299 duo) with optional biotensor device resale at €110. The practice also notes that NEI is not reimbursed by Dutch health insurers. Karen van Gerven is the sole practitioner, the business is registered as a sole proprietorship (KvK 93490879), and no external funding or institutional ownership has been disclosed.

Go-to-market is direct-to-consumer, supported by content marketing through a personal blog on te-aroha.nl, organic social presence across LinkedIn, Facebook, and Instagram, and word-of-mouth referrals within the alternative therapy community. Karen holds memberships in the CAT Collectief and VVNT (Vereniging van NEI Therapeuten) professional associations. In July 2025, Karen additionally took on a civil marriage officiant (BABS) role for the municipality of Valkenswaard, expanding her professional portfolio but unrelated to the core NEI business.

Name

Te Aroha - Praktijk voor NEI & Coaching

Legal name

Te Aroha

Website

https://te-aroha.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Te Aroha is a solo NEI (Neuro Energetische Integratie) therapy and coaching practice in Valkenswaard, Netherlands, founded by Karen van Gerven, serving individual clients and Dutch employers with subconscious-targeted emotional and trauma work plus corporate burnout prevention.

Ownership category

akta.pro rank

Product category

Alternative Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Yoga Nidra & Deep Relaxation Practices (HSADAJAE)

Keywords

• Alternative therapy services
• Neuro emotional integration
• Life coaching services
• Energetic healing therapy
• Preventive burnout coaching

Headquarters

HQ city

Valkenswaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. NEI Consult (Individual): One-on-one NEI therapy sessions lasting 75-90 minutes. Individual clients book sessions for personal growth, emotional processing, and relief from physical/mental/emotional complaints.
2. NEI & Coaching Trajectory (10 weeks): 10-week structured personal development program combining NEI therapy with practical coaching. Includes 4 NEI & coaching sessions and 3 telephone check-ins. Targets individuals seeking deeper transformation and emotional freedom.
3. Preventief Coaching & NEI Traject (4 maanden) - Zakelijk: 4-month preventive corporate coaching and NEI program aimed at preventing employee burnout, absenteeism, and overloading. Includes 1 intake, 7 coaching & NEI sessions, and weekly telephone check-ins. Targeted at employers wanting to invest in employee wellbeing.
4. Preventief & Herstelgericht Coaching & NEI-Traject (8 maanden): 8-month intensive coaching and NEI trajectory for employees in (partial) sick leave or facing reintegration. Includes 1 extended intake (90 min), 10 coaching & NEI sessions, weekly coaching, monitoring, evaluations, and closing interview. Higher-value B2B service.
5. Workshop - Werken met de Biotensor: Hands-on workshop teaching participants how to use the biotensor for testing food, energy, and balance. Offered as 1-on-1 or duos. Includes an extensive handbook. Workshop can be used for personal, family, or holistic practice purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Te Aroha is a solo-practitioner alternative therapy practice that delivers Neuro Emotionele Integratie (NEI) therapy and coaching sessions to individuals and corporate clients. Services are provided one-on-one by founder Karen van Gerven, combining a biotensor testing device with NEI methodology to identify and process unprocessed subconscious events. Offerings include individual NEI consults (75–90 min), a 10-week personal development trajectory, a 4-month corporate preventive program, an 8-month corporate reintegration program, and a biotensor workshop.

Product overview

Te Aroha is a solo-practitioner alternative therapy and coaching practice offering Neuro Emotionele Integratie (NEI) as its primary service. NEI combines Western and Eastern techniques including psychotherapy, NLP, acupuncture, neuroscience, and EMDR to identify and process unconscious emotional blockages using a biotensor. The core offering is individual NEI consultations (€149), supplemented by structured coaching trajectories: the 10-week NEI & Coaching program for personal growth, the 4-month business prevention trajectory for employers, and the 8-month recovery-focused trajectory for employees in reintegration. Additionally, the practice offers a Biotensor Workshop for those wanting to learn this testing technique independently.

Differentiator

Problem solved

Functional benefit

Products and services

• NEI Consult Individual NEI therapy session lasting 75–90 minutes, using a biotensor to identify and treat unconscious emotional blockages causing physical, mental, or emotional complaints. Priced at €149 per session.
• NEI & Coaching Traject (10 weken) 10-week combined NEI therapy and coaching program for individuals, including 4 NEI & coaching sessions and 3 telephone coaching check-ins. Priced at €699 incl. VAT. Aimed at achieving inner peace, balance, and emotional freedom.
• Zakelijk Traject - NEI & Coaching (4 maanden) 4-month preventive corporate coaching and NEI therapy program for businesses, including 1 intake, 7 coaching & NEI sessions, and weekly telephone check-ins. Priced at €1,295 excl. VAT. Designed to prevent employee burnout and absenteeism.
• Preventief & Herstelgericht Coaching & NEI-Traject (8 maanden) 8-month intensive coaching and NEI therapy trajectory for employees in (partial) sick leave or facing reintegration, including extended intake (90 min), 10 sessions, weekly coaching, monitoring, evaluations, and closing interview. Priced at €2,495 excl. VAT.
• Workshop Werken met de Biotensor Hands-on workshop teaching participants to use a biotensor for testing nutrition, energy, and balance. Offered as 1-on-1 (€379 incl. VAT) or duos (€299 per person incl. VAT). Includes an extensive manual (value €69). Suitable for personal, family, or holistic practice use.

Quantifiable outcome

• Most clients experience results during or immediately after a single NEI session.
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Collectief Alternatieve Therapeuten (CAT Collectief)minorOthersKaren is a member of the CAT Collectief (Collectief Alternatieve Therapeuten), a professional collective of alternative therapists. This membership provides professional credibility, peer network support, and potentially referrals within the alternative therapy community.
• Vereniging van NEI Therapeuten (VVNT)minorOthersKaren is a member of the VVNT (Vereniging van NEI Therapeuten), the professional association for NEI therapists in the Netherlands. This membership provides professional accreditation, industry recognition, and alignment with NEI professional standards.
• Puur Pakkend (Website Design)minorImplementation/ SI/ Consulting PartnerPuur Pakkend (led by Ike van Gerven) designed and built the Te Aroha website (www.te-aroha.nl). The website was launched on 2 October 2024 after an extensive collaborative design process. Ike helped translate Karen's vision and brand into the website design.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OpenUp: Amsterdam-based online mental health and wellbeing platform offering B2B sessions for employee burnout, anxiety, and stress prevention — directly comparable to Te Aroha's corporate preventive and reintegration trajectories.
• iPractice: Dutch online psychology practice offering remote therapy sessions for anxiety, burnout, and emotional complaints — comparable to Te Aroha's remote NEI sessions and individual client base.

Broad incumbents

• Therapieland: Established Dutch eHealth platform providing self-help and guided therapy modules for mental health, with broader mental health portfolio compared to Te Aroha's single-practitioner NEI offering.
• Schouten & Nelissen: Major Dutch coaching, training, and HR consultancy offering corporate wellbeing and burnout prevention programs — overlapping with Te Aroha's B2B corporate preventive coaching trajectories at a much larger scale.

Emerging players

• Holistik: Dutch platform aggregating alternative and complementary therapy practitioners (including energetic and body-based therapies) — comparable to Te Aroha in offering alternative therapy services to the Dutch consumer market, but as a multi-practitioner marketplace.
• Lifely: Dutch online coaching platform offering personal development and wellbeing coaching to individuals and corporates — overlaps with Te Aroha's coaching trajectory and B2B wellbeing offerings, though typically without NEI's energetic methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TeArohaParktijk
• LinkedInlinkedin.com/company/te-aroha
• Instagraminstagram.com/tearoha_praktijk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Te Aroha - Praktijk voor NEI & Coaching