iPractice
iPractice is a Dutch mental healthcare provider operating a blended care model across 11 clinic locations, combining in-person therapy sessions with online chat and video consultations delivered by a team of 170+ psychologists to individual adults seeking treatment for anxiety, depression, trauma, and related conditions.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What iPractice does
iPractice B.V. is a privately held Dutch mental healthcare provider founded in 2018 and headquartered in Amsterdam. The company operates a blended care delivery model that combines in-person therapy at 11 physical clinic locations across the Netherlands (Alkmaar, Amsterdam, Den Bosch, Den Haag, Eindhoven, Groningen, Haarlem, Nijmegen, Rotterdam, Tilburg, Utrecht) with persistent online chat and video contact between sessions. Each client is supported by a two-psychologist team — a spreekkamer (office-based) psychologist for 45-minute depth sessions and a dedicated online psychologist for low-threshold, frequent digital contact — and the company employs 170+ psychologists, with 240+ colleagues across the organization. The treatment portfolio spans evidence-based modalities including Cognitive Behavioral Therapy (CGT), EMDR, ACT, Mindfulness, Schema Therapy, Solution-Focused Therapy, Exposure Therapy, Imaginary Rescripting, and Group Treatment, with published outcome metrics (e.g., trauma recovery in 8–10 office sessions; PTSD treatment 2–25 weeks; burnout recovery averaging ~8 months).
The core technology stack consists of the proprietary Wire client portal and a mobile application used for session preparation and asynchronous communication, plus internally deployed AI tools that summarize portions of clinical dossiers and suggest relevant exercises to practitioners (running on Microsoft Azure with pseudonymized data). Operational technology integrations include Telasoft for medical records, Stream for chat/video storage, Zorgdomein for GP referrals, Zorgmail for secure provider communication, Voys for secure telephony, and Google Workspace. The company holds ISO 27001, NEN 7510, KIBG Keurmerk, and EMDR-affiliated organization certifications, and operates the iPractice Academy for internal training and external professional development.
iPractice's revenue model is dual-channel. The primary stream is reimbursement from Dutch basic health insurance, requiring a valid GP (huisarts) referral, with patients paying the standard €385 annual eigen risico (deductible). A secondary self-pay channel serves uninsured or self-referred clients at published price points: approximately €350 for intake, €850 for a short trajectory (2–3 months), €1,750 for a medium trajectory (3–4 months), and €2,350 for an intensive trajectory (5–7 months). Patient acquisition flows through GP referrals (Zorgdomein integration), direct website enrollment with contact form and referral letter upload, phone, and WhatsApp, supplemented by content/SEO marketing targeting condition-specific searches and active Google Reviews collection (500+ reviews averaging 9.8). The company has served 20,000+ clients cumulatively and reports under one week to first contact. iPractice is privately held with no disclosed VC/PE funding, has two wholly-owned subsidiaries (WePractice B.V. and TechPractice B.V.), and is linked to OpenPractice as a related platform.
iPractice firmographics
Firmographics- Name
- iPractice
- Legal name
- iPractice B.V.
- Website
- https://ipractice.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iPractice is a Dutch mental healthcare provider operating a blended care model across 11 clinic locations, combining in-person therapy sessions with online chat and video consultations delivered by a team of 170+ psychologists to individual adults seeking treatment for anxiety, depression, trauma, and related conditions.
- Ownership category
- akta.pro rank
iPractice industry classification
Industry- Product category
- Mental Healthcare Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where iPractice is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices11 records
Markets served
iPractice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Insurance Reimbursement: Treatment is reimbursed from basic health insurance with a valid GP referral. Patients pay their own risk (eigen risico) of €385 per year.
- Out-of-Pocket Payment: Self-pay for treatment without insurance coverage or GP referral. Pricing varies by treatment length: intake €350, short trajectory €850, medium €1,750, intensive €2,350.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Intake without GP referral |
| One time/ perpetual license | Pay-as-you-go | Short trajectory (2-3 months) |
| One time/ perpetual license | Pay-as-you-go | Medium trajectory (3-4 months) |
| One time/ perpetual license | Pay-as-you-go | Intensive trajectory (5-7 months) |
| Subscription | Annual | Insured treatment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
iPractice product offering
Product offeringCore offering
iPractice delivers psychological treatment to individual adults across the Netherlands through a proprietary blended care model that pairs 45-minute in-person sessions at 11 physical clinic locations with persistent online chat and video contact between sessions. Each client is supported by a dedicated team of two psychologists (one office-based, one online) and treated using evidence-based modalities such as Cognitive Behavioral Therapy (CGT), EMDR, Acceptance and Commitment Therapy (ACT), Mindfulness, Schema Therapy, Solution-Focused Therapy, Exposure Therapy, and Imaginary Rescripting. Treatment is reimbursed through Dutch basic health insurance with a valid GP referral and also available as self-pay trajectories.
Product overview
iPractice is a Dutch mental healthcare organization operating a blended care platform that combines in-person face-to-face therapy at 11 physical clinic locations across the Netherlands with persistent online chat and video contact between sessions. Every client is supported by a two-psychologist team: an office-based psychologist for 45-minute in-depth consultations at a physical location, and a dedicated online psychologist for low-threshold, frequent digital contact. The platform offers a portfolio of evidence-based treatment modalities including Cognitive Behavioral Therapy (CGT), EMDR, Acceptance and Commitment Therapy (ACT), Mindfulness, Schema Therapy, Solution-Focused Therapy, Exposure Therapy, Imaginary Rescripting, and Group Therapy. Treatment is supported by proprietary technology including the Wire client portal and mobile application for session preparation and asynchronous communication, as well as internally developed AI tools that assist psychologists with dossier summarization and exercise suggestions. The iPractice Academy provides ongoing professional development for its psychologists and training events for external referrers, incorporating deliberate practice methodology. The company holds EMDR accreditation and ISO 27001 certification.
Differentiator
Problem solved
Functional benefit
Brands
- OpenPractice: A related brand/platform mentioned on the iPractice website linking to openpractice.nl.
Products and services
- Blended Care Mental Healthcare Service A hybrid mental healthcare service that combines 45-minute in-person sessions at 11 Dutch clinic locations with persistent online chat and video contact between sessions, delivered by a dedicated team of two psychologists (one office-based, one online) per client.
- In-person Therapy at 11 Dutch Clinic Locations 45-minute face-to-face therapy sessions delivered at iPractice's 11 clinic locations across the Netherlands — Alkmaar, Amsterdam, Den Bosch, Den Haag, Eindhoven, Groningen, Haarlem, Nijmegen, Rotterdam, Tilburg, and Utrecht — by office-based (spreekkamer) psychologists.
- Online Therapy (Chat and Video Consultations) Low-threshold ongoing online contact between in-person sessions via chat and video calling, provided by a dedicated online psychologist and accessible nationwide across the Netherlands.
- Cognitive Behavioral Therapy (CGT) An evidence-based cognitive behavioral therapy program used to address anxiety, depression, trauma, and burnout complaints.
- EMDR Therapy Eye Movement Desensitization and Reprocessing therapy used for trauma and PTSD processing, delivered under iPractice's EMDR-affiliated institute status.
- Acceptance and Commitment Therapy (ACT) ACT program emphasizing acceptance of difficult emotions and commitment to value-driven action across six psychological flexibility skills.
- Mindfulness Therapy Mindfulness-based therapy program including guided body scan exercises and breathing techniques to develop present-moment awareness and reduce stress.
- Schema Therapy An integrative treatment combining cognitive behavioral therapy, attachment theory, and psychodynamic concepts to address deep-seated life patterns.
- Solution-Focused Therapy A short-term therapy approach that focuses on identifying a preferred future and working backward to determine the steps needed to achieve it.
- Exposure Therapy A form of cognitive behavioral therapy in which clients are gradually and safely exposed to feared situations or memories to reduce avoidance and process traumatic experiences.
- Imaginary Rescripting A cognitive behavioral technique used primarily for trauma treatment in which clients and psychologists mentally rewrite traumatic memories with a preferred alternative ending.
- Group Treatment Group-based therapy sessions in which clients work together under psychologist guidance on themes such as anxiety, depression, or other mental health challenges.
- iPractice Academy A professional development and training program for iPractice psychologists and external mental-health professionals, providing the iGrow learning platform, supervision, peer learning, deliberate practice programs, and internal training placements toward GZ-psychologist certification.
Quantifiable outcome
- Recovery from trauma typically achieved in 8-10 office sessions
- +2 more outcomes
Companies that use iPractice
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
iPractice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability3 records
Feature4 records
iPractice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- OpenPracticecoreParent organization that developed iPractice. Provides strategic direction and organizational support for the mental healthcare network.
- WePractice B.V.minorSister company within the iPractice corporate group.
- TechPractice B.V.minorSister company focused on technology development for the iPractice group.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
iPractice competitors and assessment
Company assessmentBroad incumbents
- Talkspace: US-listed virtual behavioral health company providing online therapy and psychiatry via a nationwide network of licensed clinicians. Comparable to iPractice on online therapy delivery and evidence-based treatment positioning, but operates at much greater scale and across multiple US states.
- PsyQ: Large Dutch mental healthcare provider within the Parnassia Group, operating many outpatient mental health clinics across the Netherlands. Comparable to iPractice as a multi-site outpatient mental health provider serving GP-referred patients, but considerably larger and part of a broader institutional group.
- BetterHelp: Largest direct-to-consumer online therapy platform globally, matching users with licensed therapists for messaging, chat, phone, and video sessions. Comparable to iPractice on the consumer-facing online therapy proposition but operates as a pure marketplace without physical clinics.
- Headspace Health: Global digital mental health and meditation platform combining self-guided content with therapist-led coaching and therapy. Comparable to iPractice on the digital therapy dimension and consumer mental health orientation, though far larger and operating internationally rather than as a Dutch clinic network.
Direct peers
- Interapy: Dutch online therapy platform offering evidence-based internet-delivered CBT and other protocols for anxiety, depression, and trauma. Direct competitor to iPractice in the Dutch digital mental-health market, though with a primarily online (rather than blended clinic) delivery model.
- 1nP: Dutch online psychology practice offering video and chat-based therapy sessions with licensed psychologists for anxiety, depression, and stress complaints. Comparable target customer and digital delivery approach to iPractice's online psychology arm, though without iPractice's physical clinic network.
- Mindler: Swedish-founded digital mental health provider now operating in the Netherlands, offering video-based therapy with psychologists. Comparable to iPractice on target population and evidence-based treatment orientation, but competes primarily via a telehealth-first rather than blended clinic model.
- Mentaal Beter: Dutch mental health care network with multiple physical locations offering outpatient psychological treatment reimbursed via basic health insurance. Closest direct peer to iPractice given its multi-site clinic footprint, GP-referral model, and broad treatment portfolio.
Emerging players
- Spring Health: US-based mental health benefits platform serving employers and health plans, combining AI-driven needs assessment with therapy, coaching, and medication management. Comparable to iPractice on the application of technology to scale mental health access, though focused on employer/insurer channels rather than direct patient enrollment.
- OpenUp: Dutch-origin mental health platform focused on B2B employer-sponsored access to therapists, intervision, and peer support. Operates in the same Dutch mental health ecosystem as iPractice but primarily addresses employer-paid preventive care rather than iPractice's GP-referred clinical treatment path.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iPractice social profiles
Digital presenceiPractice compliance and trust
Trust signalCompliance4 records
iPractice financial estimates
Financial estimateRevenue estimate
Valuation estimate
iPractice leadership team
Management profileNumber of profiles
Profiles10 records
iPractice subsidiaries and ownership
Company hierarchySubsidiaries2 records
iPractice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iPractice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iPractice
What does iPractice do?
iPractice delivers psychological treatment to individual adults across the Netherlands through a proprietary blended care model that pairs 45-minute in-person sessions at 11 physical clinic locations with persistent online chat and video contact between sessions. Each client is supported by a dedicated team of two psychologists (one office-based, one online) and treated using evidence-based modalities such as Cognitive Behavioral Therapy (CGT), EMDR, Acceptance and Commitment Therapy (ACT), Mindfulness, Schema Therapy, Solution-Focused Therapy, Exposure Therapy, and Imaginary Rescripting. Treatment is reimbursed through Dutch basic health insurance with a valid GP referral and also available as self-pay trajectories.
Is iPractice a public or private company?
iPractice is a private company. It is classified as corporate owned and is currently operating.
When was iPractice founded?
iPractice was founded in 2018. It employs 11 to 50 people.
Where is iPractice based?
iPractice is headquartered in Amsterdam, Netherlands, in the Europe region.
How does iPractice make money?
Two revenue lines are on record. Health Insurance Reimbursement is the primary driver. The others are out-of-Pocket Payment.
Who are iPractice's main competitors?
Broad incumbents on record are Talkspace, PsyQ, BetterHelp and Headspace Health. Direct peers are Interapy, 1nP, Mindler and Mentaal Beter. Emerging players are Spring Health and OpenUp.
Does iPractice have an API?
No public API is recorded for iPractice.
What industry is iPractice in?
iPractice's product category is Mental Healthcare Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8090.