TeaTap, Drink different !

What TeaTap, Drink different ! does

TeaTap is a privately held French specialty tea and infusion retailer founded in 2018 (firmographic record states 2017) in Marcq-en-Baroeul, France, by three tea enthusiasts branded as "les agités du thé." The company curates and sells a portfolio of 60+ teas, infusions, rooibos, matcha, maté, and tea accessories through its own e-commerce storefront (teatap.com), a physical showroom in the ZI La Pilaterie area of Marcq-en-Baroeul, click-and-collect, and a B2B direct sales channel. Product positioning emphasizes 100% natural ingredients, sustainable and ethical sourcing, eco-friendly recyclable packaging, and proprietary blends such as Château Rouge, Earl Grey Bio, Original Mangoustan Vert, Framboisier Blanc, and Milky Oolong Bio; accessories include biodegradable corn-fiber tea filters, bamboo matcha whisks and spoons, stainless steel infusers, and insulated tumblers.

The business model is unit-based retail pricing with three volume discount tiers (2-4, 5-9, and 10+ units) and free shipping above €45, with example per-unit prices ranging from roughly €7 (Gin Jagger 50gr) to €10.43 for 100gr flagship SKUs. Customer segmentation spans four groups: individual consumers (primary) served via D2C and the showroom; resellers including fine food retailers, bulk stores, department stores, and independent boutiques; hospitality businesses (tea salons, hotels, cafes, restaurants); and corporate clients purchasing workplace tea/infusion programs. Delivery within metropolitan France is fulfilled in 24 hours to pickup points or 72 hours to home addresses.

Operations are run by a small team of approximately 15 employees with no disclosed institutional investors, no funding rounds, no parents or subsidiaries, and no patents, awards, or third-party certifications in the source material. Production and packaging are outsourced to ESAT du recueil de Marcq-En-Baroeul, a sheltered workshop for people with disabilities, framed as TeaTap's "Notre Partenaire de Coeur." Marketing is conducted via email newsletter, four social media channels (Facebook, Twitter, Pinterest, Instagram), a content/blog library, and a taste-preference quiz used to personalize recommendations. Geographic scope is currently limited to France; no proprietary software platform, AI/ML system, mobile application, or API is disclosed.

Name

TeaTap, Drink different !

Legal name

TeaTap

Website

https://teatap.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

TeaTap is a French private-label specialty tea and infusion retailer founded in 2018 and headquartered in Marcq-en-Baroeul, France. It sells 60+ curated teas, infusions, rooibos, matcha, and maté plus accessories via its e-commerce site, a physical showroom, and a B2B channel serving hospitality, retail, and corporate clients in metropolitan France.

Ownership category

akta.pro rank

Product category

Specialty Tea and Herbal Infusions

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

Keywords

• Premium tea retail
• Herbal infusions
• Loose leaf tea
• Tea accessories
• Tea wholesale supply

Headquarters

HQ city

Marcq-en-Barœul

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Tea and Infusion Sales: Direct-to-consumer sales of teas, infusions, rooibos, matcha, and accessories through e-commerce and physical store. Revenue generated from individual product purchases with volume-based pricing tiers.
2. B2B/Professional Client Sales: Supply of teas to professional clients including tea salons, hotels, cafes, restaurants, fine grocers, and corporate offices for workplace tea programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TeaTap is a French tea retailer that curates, blends, and sells premium loose-leaf teas, herbal infusions (tisanes), rooibos, matcha, maté, and tea accessories through its e-commerce platform teatap.com and physical store in Marcq-en-Barœul. The company serves individual consumers directly via its DTC website and also supplies professional B2B clients including tea salons, hotels, restaurants, cafes, fine grocers, and corporate offices for workplace tea programs.

Product overview

TeaTap is a French online tea retailer offering a diverse portfolio of teas and herbal infusions. The product lineup centers on traditional and flavored teas including green, black, white, oolong, pu-erh, and matcha varieties, complemented by tisanes (herbal infusions), rooibos, and maté. The company also provides a curated selection of tea accessories such as filters, infusers, insulated travel tumblers, and matcha preparation tools (whisks, spoons). TeaTap positions itself around natural ingredients, sustainable agriculture, and eco-friendly recyclable packaging. Founded in 2018, the company serves both individual consumers and professional clients (restaurants, hotels, offices, retailers) through its e-commerce platform and physical store in Marcq-en-Barœul, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Château Rouge An intense infusion with notes of grape, hibiscus, elderberry, and rose, featuring a scarlet red color, suitable hot or iced. Available in 50gr, 100gr sachets and 500gr refill pouches.
• Pêche Cerise Bio Organic Rooibos with peach and cherry flavors, fruity and refreshing. Available in 50gr, 100gr sachets and 500gr refill pouches.
• Original Mangoustan Vert Green tea with rose petals, mango, and passion fruit. Available in 100gr sachets and 500gr refill pouches.
• Earl Grey Bio Organic black tea with bergamot and cornflower notes, citrus and floral. Available in 100gr sachets and 500gr refill pouches.
• Framboisier Blanc Green tea with raspberry, mint, rose, and hibiscus flavors. Available in 100gr sachets and 500gr refill pouches.
• Gin Lennon Green Sencha tea with ginger, orange peel, lemon, and sunflower flowers. Available in 50gr, 100gr sachets and 500gr refill pouches.
• Maté South American energizing drink with benefits similar to coffee. TeaTap offers a selection of maté products.
• Thé Matcha Matcha tea category including traditional Japanese matcha, ground in a small slow stone mill.
• Thé Oolong Oolong tea category with oxidation halfway between black and green tea, with rolled leaves.
• Thé Noir Black tea category with fully oxidized leaves, the second most consumed tea after green tea.
• Thé Pu-erh Pu-erh tea category, used for over 1700 years to aid digestion and stimulate the body.
• Thé Blanc White tea category, the most delicate with minimal processing, leaves are picked and dried.
• Tisanes Herbal infusions category including classic tisanes and imaginative blends.
• Rooibos Rooibos tea category from a shrub growing only in a small region of South Africa.
• French Violette An exquisite infusion blending violet lily, pineapple, raspberry, apple, and dragon fruit, offering fruity and soothing freshness.
• Le Digestif Bio Organic blend of anise, fennel, and liquorice for optimal digestion.
• Explosion de Mangues Refreshing fruity and exotic recipe with mango, apple, coconut, and mango flakes.
• Mate Atomique Stimulating blend of maté and hazelnuts for an energizing boost.
• Red Quarter Fruity blend of black tea, pu-erh, and apple pieces with ginger and red fruits notes.
• Bonne nuit les petits Blend of chamomile, liquorice, and valerian for good sleep.
• Coup d'Éclat Bio Organic blend of turmeric, ginger, and carrots for radiant skin.
• Jour de Neige Warm spiced and fruity recipe with cardamom, candied pineapple, cinnamon, clove, and orange zest.
• Super Zestea Blend of orange, lemon, and yuzu with Japanese green tea for energized mornings.
• Mango Rolls Fruity and refreshing Oolong with creamy mango.
• Légende d'Automne 3.0 Autumn blend of rooibos, black tea, and grilled maté with chestnut and apple notes.
• Milky Oolong Bio Creamy organic Oolong tea with natural vanilla, caramel, and bitter almond extracts.
• Charlie et le chocolaTHE Organic blend of genmaicha matcha and chocolate with hazelnut notes from puffed rice.
• Moka Black tea blend with coffee and cocoa, suitable for breakfast or afternoon.
• Rock & Choc Gourmet and comforting infusion with chocolate, caramel, and coffee notes on an organic red rooibos base.
• Chaï du Kashmir Green tea blend with cardamom, cinnamon, ginger, cloves, and pink and black pepper.
• A'grappe moi si tu peux Fruity and sweet infusion based on grape and gooseberry, perfect for summer.
• Coco Lavande Perfect blend of coconut and lavender, refreshing and comforting.
• Matcha Izumi Bio Organic Japanese matcha from Nishio, rich in antioxidants, ideal for smoothies or cooking.
• Fouet pour thé Matcha (80 pistils) Traditional bamboo whisk (chasen) with 80 prongs, for perfectly smooth matcha preparation.
• Cuillère à matcha Traditional bamboo spoon for measuring the perfect quantity of matcha.
• Filtres à thé TeaTap (100 units) Exclusive biodegradable and compostable tea filters made of corn fiber for loose tea. Fully recyclable, designed for single-use convenience.
• Infuseur TeaTap Stainless steel tea infuser with bamboo lid that adapts to most cups and mugs for loose leaf brewing.
• Tasse Isotherme TeaTap Insulated travel tumbler to keep tea warm for hours, with 350ml capacity.
• Gin Jagger Explosive tisane with ginger, peppermint, and liquorice, excellent hot or iced.
• Lutin d'Epices Winter tisane with gingerbread flavors, blend of cinnamon, ginger, and cloves.
• Cassis Lavande Sweet and tangy infusion of blackcurrant, rose petals, and lavender.
• Vanilla N Roses Infusion blending vanilla and rose for a floral and comforting experience.
• Verveine Moi Ça Floral and tangy tisane with premium lemon verbena and apple pieces.
• Ginger Beer Bio Sweet and spicy organic blend with Jamaican ginger notes, great for digestion.
• Ma ch'ticorée Regional specialty from Northern France with chicory, almonds, and vanilla, naturally sweet and caffeine-free.
• Atchoum Remedy tisane with eucalyptus and lemongrass for colds and congestion.
• Matin Rouge Detox blend with subtle red fruit flavors, featuring goji berries, aronia, strawberry, maté, and rooibos.
• Tarte Rhubarbe Tisane blend of apples, hibiscus, and rhubarb evoking a rhubarb tart flavor.
• Coffrets Cadeaux (Gift Boxes) Gift box assortments of teas and infusions for personal gifting and corporate gifting occasions, available to consumers and professional clients.
• B2B Professional Tea Supply Program Dedicated supply program for professional clients including tea salons, hotels, cafes, restaurants, fine grocers, department stores, independent boutiques, and corporate offices. Offers 60+ tea references for workplace tea programs and resale.

Quantifiable outcome

• Over 60 tea references available for professional clients
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ESAT du recueil de Marcq-En-Baroeul (Papillons Blancs)coreStrategic or Co-development PartnerESAT du recueil is a sheltered workshop for people with disabilities that handles the production and packaging of TeaTap products. This partnership, referred to as 'Notre Partenaire de Coeur' (Our Favorite Partner), demonstrates TeaTap's commitment to social responsibility and disability employment. The partnership is integral to their production operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mariage Frères: Iconic Parisian tea house retailing premium loose-leaf teas, flavored blends, and tea accessories worldwide. Closest direct competitor in the French specialty tea category with overlapping customer profiles and product mix.
• Kusmi Tea: Premium French tea brand offering loose-leaf teas, infusions, and accessories through DTC and retail. Directly comparable in geography (France-origin), customer base (premium tea drinkers, B2B hospitality), and product range.
• Palais des Thés: French specialty tea retailer and wholesaler with strong organic and flavored-tea assortment. Comparable as a DTC + B2B French tea specialist competing for similar consumer and hospitality customers.
• Dammann Frères: Established French tea house with broad flavored and classic tea assortments sold through stores and B2B. Directly comparable product, channel mix, and customer segments.
• Bird & Blend Tea Co. UK-based specialty tea brand with creative flavored blends, strong DTC e-commerce and a growing retail footprint. Highly comparable in creative blend naming, branding tone, and customer target.

Broad incumbents

• Whittard of Chelsea: Heritage UK tea retailer with broad tea, infusion and accessory assortment sold through DTC, retail and wholesale. Comparable in product mix and multi-channel model but at materially greater scale.
• T2 Tea: Large specialty tea retailer operating globally with a broad flavored/loose-leaf assortment and strong retail store network. Comparable in category and product breadth but operates at significantly larger scale.
• Harney & Sons: Established US premium tea brand with a wide flavored and classic tea portfolio, including wholesale and hospitality channels. Comparable in DTC + B2B specialty tea positioning but with a much larger SKU catalogue.

Emerging players

• Le Parti du Thé: French specialty tea retailer offering loose-leaf teas, infusions and accessories to consumers and professionals. Comparable in geography, assortment, and B2B hospitality channel.
• La Compagnie Anglaise: French specialty tea and infusion brand with comparable flavored/loose-leaf assortment and DTC focus. Smaller-scale competitor with similar target market and product philosophy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TeaTapStore
• Facebookfacebook.com/TeaTapStore
• LinkedInlinkedin.com/company/teatap
• Instagraminstagram.com/teatapstore
• Pinterestfr.pinterest.com/teatapstore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeaTap, Drink different !