Associazione Teatro di Roma

What Associazione Teatro di Roma does

Associazione Teatro di Roma, operating as Fondazione Teatro di Roma, is a non-profit cultural foundation established under Italian law in 1964 and designated by the Ministry of Culture as one of Italy's Teatri Nazionali. The foundation operates four historic theatrical venues in Rome: Teatro Argentina (active since 1732), Teatro India (since 1999), Teatro Torlonia (restored in 2013, originally 1839-1871), and Teatro Valle (added in the 2026-2027 season). For the 2026-2027 season, the foundation presents a program of 26 titles under the banner "Il Teatro è Vita," spanning classical drama, contemporary productions, dance, music, and accessibility-oriented programming including the MATCH! festival targeting under-35 audiences.

The foundation's revenue mechanics combine earned income from ticket sales (€10-€50 per ticket), season subscriptions (€133-€219), and the TdR Card loyalty program (€132-€145), with institutional subsidies from Comune di Roma, Regione Lazio, and the Ministry of Culture, and philanthropic channels including the Art Bonus program (offering a 65% tax credit to corporate donors) and the 5x1000 Italian taxpayer designation. Distribution operates through on-site box offices and the Vivaticket national ticketing platform, while space rental generates ancillary venue income.

Customer segments are diversified across the general public, schools and families, young adults, seniors aged 65 and over, industry professionals, and people with disabilities. Strategic partnerships include co-productions with Romaeuropa Festival, organizational leadership of the Premi Le Maschere del Teatro Italiano awards in collaboration with AGIS, and institutional membership in the Union of Theatres of Europe. The foundation employs 108 people and operates without disclosed AI/ML technology differentiation, with its competitive position grounded in regulatory designation as a national theatre, historic venue assets, and public-sector institutional relationships.

Name

Associazione Teatro di Roma

Legal name

Fondazione Teatro di Roma

Website

https://teatrodiroma.net

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Fondazione Teatro di Roma is a non-profit Italian national theatre foundation operating four historic Roman venues — Teatro Argentina, Teatro India, Teatro Torlonia, and Teatro Valle — delivering performing arts programming to general audiences, schools, youth, seniors, and accessibility-focused patrons via subscriptions, ticket sales, public subsidies, and donations.

Ownership category

akta.pro rank

Product category

Live Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Touring Theatre Productions (MPAGABAC)

Keywords

• Live theatre performances
• Theatrical productions
• Performing arts programming
• Cultural venue management
• Theatre subscription services

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Single ticket sales for performances at Teatro Argentina, Teatro India, and Teatro Torlonia. Prices vary by seat type and performance, ranging from €10 to €50.
2. Season Subscriptions: Fixed-seat season subscriptions offering 7 shows with optional 2 additional shows at choice. Pricing from €133 to €219 depending on seat tier and package.
3. TdR Card: Subscription card offering 12 credits valid across venues, with promotional pricing at €132 for summer 2026 (regular €145). Provides 6 entrances to Teatro Argentina/Valle or 12 entrances to Teatro India/Torlonia.
4. Art Bonus Donations: Tax-deductible donations under Italian Art Bonus law providing 65% tax credit, paid in three annual installments. Enables individuals and companies to support institutional activities.
5. 5x1000 Donations: Tax designation (5 per mille) allowing taxpayers to direct state funding to the foundation using fiscal code 08481800582.
6. Theatre Space Rental: Rental of theatre spaces (Argentina, India, Torlonia) for private events and productions through [email protected].

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fondazione Teatro di Roma is a national theatre foundation that operates four theatrical venues in Rome (Teatro Argentina, Teatro Valle, Teatro India, and Teatro Torlonia), producing and presenting seasonal theatrical programming including drama, contemporary works, opera, and dance. Beyond mainstage productions, the foundation sells fixed-seat season subscriptions, a multi-venue TdR Card subscription package, Teatro Ragazzi children's theatre programming, inclusive theatre workshops through Laboratorio Piero Gabrielli, guided theatrical tours, and theatre space rental, supplemented by Art Bonus tax-deductible donations and 5x1000 fiscal designations.

Product overview

The Fondazione Teatro di Roma is a national theater foundation operating multiple theatrical venues across Rome: Teatro Argentina (main venue), Teatro India, Teatro Torlonia, and Teatro Valle. The organization offers a unified portfolio of theatrical productions through seasonal programming, complemented by specialized services including the TdR Card subscription system for ticketing, Teatro Ragazzi programming for children, and the integrated theater laboratory Piero Gabrielli. Additional offerings include guided theatrical visits, cultural activities, training programs, and donation/membership programs (Art Bonus). Tickets are available through online sales via Vivaticket and physical box offices.

Differentiator

Problem solved

Functional benefit

Brands

• TdR Card: Subscription card offering 12 credits valid for multiple theater entries across the foundation's venues.
• Laboratorio Teatrale Integrato Piero Gabrielli
• Premi Le Maschere del Teatro Italiano

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AGIS (Associazione Generale Italiana dello Spettacolo)coreStrategic or Co-development Partner · 29 June 2026AGIS provides patronage for the Premi Le Maschere del Teatro Italiano awards organized by Fondazione Teatro di Roma. AGIS is the main Italian entertainment industry association.
• Comune di RomacoreOthersMunicipal government of Rome providing institutional support and recognition as the city's primary national theatre. Part of the Teatro di Roma network of cultural institutions.
• Regione LaziocoreOthersRegional government of Lazio providing funding and institutional support for cultural activities in the Rome area.
• MiC (Ministero della Cultura)coreOthersItalian Ministry of Culture providing national funding and regulatory oversight for cultural institutions.
• Union of Theatres of EuropeminorStrategic or Co-development PartnerEuropean network of theatres for international cultural exchange and collaboration among major European theatre institutions.
• VivaticketcoreChannel Partner/ Reseller/ DistributorOfficial online ticketing platform for Teatro di Roma performances, subscriptions, and TdR Card. Enables online ticket purchases for all three venues.
• True Design SrlminorStrategic or Co-development PartnerCorporate Art Bonus donor and supporter of Fondazione Teatro di Roma through the Art Bonus program for cultural patronage.
• Romaeuropa FestivalcoreStrategic or Co-development PartnerCorealization partner for major productions such as Faust Fatto non detto and What the body does not remember. Major contemporary performing arts festival in Rome.
• Centro StudicoreOthersInternal research and archive center cataloguing all Teatro Argentina productions and Teatro India productions from 1999 to present. Houses historical performance materials for academic research.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/teatrodiroma
• YouTubeyoutube.com/user/teatrodiroma
• Facebookfacebook.com/teatroargentinaroma
• Instagraminstagram.com/fondazioneteatrodiroma
• LinkedInlinkedin.com/company/teatrodiroma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associazione Teatro di Roma