Teatro Viriato

What Teatro Viriato does

Teatro Viriato is a municipal performing arts venue located in Viseu, Portugal, operated under the governance of Câmara Municipal de Viseu (Viseu City Council). Founded in 1999 and staffed by approximately 17 employees, the venue presents a multi-disciplinary programming schedule spanning theater, dance, music, cinema, contemporary circus, and exhibitions, with both national and international artists. The theater operates as a regional cultural hub for the Beira Alta area, hosting tiered ticketed performances alongside educational workshops, guided visits, residencies, and community-facing events.

The venue runs several branded programs that function as recurring product lines: NEW AGE, NEW TIME (annual contemporary dance showcase, 14th edition), K CENA (Lusophone Youth Theater Project), P3DRA (educational dance program for adolescents), Summer Lab (intensive dance training in partnership with Play False), Bolsa Amélia Rey Colaço (annual grant for emerging artists, 9th edition), WARM-UP (short pieces night), and Noite Fora (dramaturgy creation project). Distribution occurs through physical box office (Mon-Fri 13h00-19h00), online ticketing via teatroviriato.com, and a network of national touring partners including Theatro Circo, Culturgest, and Teatro Nacional D. Maria II.

The revenue model is hybrid and publicly oriented: ticket sales across multiple price tiers (€1.50 for schools, €2.50-€5 for families, €5-€20 for general audiences depending on seating and event category) supplemented by free events with prior registration, and likely dominated by municipal subvention from Câmara Municipal de Viseu. The venue has no disclosed revenue figures, no venture or private equity backing, and operates as a public cultural institution rather than a commercial enterprise. No AI, API, or digital platform capabilities are documented.

Name

Teatro Viriato

Legal name

Teatro Viriato

Website

https://teatroviriato.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Teatro Viriato is a municipal performing arts venue in Viseu, Portugal, operated by Câmara Municipal de Viseu, presenting theater, dance, music, cinema, and educational programs for the regional Beira Alta community and national touring audiences.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Touring Theatre Productions (MPAGABAC), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Performing arts venue
• Theater programming
• Dance showcase
• Cultural programming
• Live performance venue

Headquarters

HQ city

Viseu

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Teatro Viriato operates a municipal performing arts venue in Viseu, Portugal, presenting a multi-disciplinary season of theater, dance, music, circus, and cinema performances alongside festivals (e.g., NEW AGE, NEW TIME dance showcase), educational programs (P3DRA, Summer Lab, K CENA), artistic residencies, guided tours, and workshops. Tickets are sold directly via an on-site box office and the theater's official website, with tiered pricing and discounts for schools, families, and specific seating sections.

Product overview

Teatro Viriato is a performing arts venue in Viseu, Portugal, offering a diverse portfolio of programs including theater, dance, music, film, and exhibitions. The venue operates several named programs: NEW AGE, NEW TIME (an annual contemporary dance showcase), K CENA (a Lusophone youth theater project), P3DRA (an educational dance program for adolescents), Summer Lab (intensive dance formation), and Bolsa Amélia Rey Colaço (an artist grant program). Additional offerings include artistic residencies, guided tours, WARM-UP short pieces nights, Noite Fora dramaturgy sessions, and the Rede de Residências PALOP network. The venue hosts a comprehensive annual programming schedule of performances, workshops, masterclasses, and festivals spanning multiple artistic disciplines.

Differentiator

Problem solved

Functional benefit

Brands

• NEW AGE, NEW TIME: Annual dance showcase/festival featuring contemporary dance performances, currently in its 14th edition.
• K CENA - Projeto Lusófono de Teatro Jovem
• SUMMER LAB
• BOLSA AMÉLIA REY COLAÇO
• Noite Fora
• WARM-UP: Noite de Peças Curtas
• Lugar Presente

Products and services

• NEW AGE, NEW TIME (NANT) Annual contemporary dance showcase featuring national and international dance companies and choreographers, now in its 14th edition, presented at Teatro Viriato.
• K CENA - Projeto Lusófono de Teatro Jovem Lusophone Youth Theater Project connecting young theater practitioners from Portugal, Brazil, and Portuguese-speaking African countries.
• P3DRA - Projeto Educativo em Dança de Reportório para Adolescentes Educational dance program bringing dance repertoire to adolescents with guest choreographers and local assistant choreographers.
• Summer Lab Intensive dance formation/development program conducted in partnership with Companhia Paulo Ribeiro and Play False.
• Bolsa Amélia Rey Colaço Annual grant program supporting emerging performing arts creators, currently in its 9th edition.
• WARM-UP: Noite de Peças Curtas Night of short performance pieces featuring emerging artists and choreographers.
• Noite Fora Dramaturgy creation project with readings and conversations about theater, coordinated by associated artist Sónia Barbosa.
• Residências Artísticas Artistic residencies for creators and companies to develop new works at Teatro Viriato facilities.
• Visitas Guiadas ao Teatro Viriato Guided tours of Teatro Viriato facilities conducted by Gi da Conceição.
• Rede de Residências PALOP Open call residency network for PALOP (Portuguese-speaking African countries) performing arts professionals.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, regular and minor.

• Câmara Municipal de ViseucoreStrategic or Co-development PartnerPrimary municipal partner for Teatro Viriato. Co-programs events under 'CMV' (Câmara Municipal de Viseu) designation throughout the season. Provides significant municipal funding and support for venue operations and programming.
• Play False (Associação Cultural)coreStrategic or Co-development PartnerOngoing partnership for dance programming including Summer Lab intensive dance training program. Co-develops dance education initiatives and artistic projects.
• Cine Clube de ViseuregularStrategic or Co-development PartnerFilm programming partnership for cinema screenings, documentaries, and cine-concerts. Regular collaborator on visual arts events including vistacurta short film program.
• Dançando com a DiferençacoreStrategic or Co-development PartnerInclusive dance company focused on artists with and without disabilities. Regular co-productions and local nucleus established in Viseu. Shows include 'Os Gigantes', 'Ovo', 'Bichos', 'DÓISDICON'.
• Companhia Paulo RibeiroregularStrategic or Co-development PartnerPartnership for dance programming including P3DRA educational dance project for adolescents and Summer Lab intensive formation program.
• Sónia Barbosa (Associated Artist)coreStrategic or Co-development PartnerLong-term associated artist relationship with coordination of 'Noite Fora' dramaturgy program. Ongoing collaboration since at least 2015 through multiple seasons.
• Gira Sol AzulregularStrategic or Co-development PartnerMusic programming partner, particularly for jazz festival 'Que Jazz é Este?' and various music performances.
• Theatro Circo (Braga)regularChannel Partner/ Reseller/ DistributorCo-production partner for touring productions, including 'Três Tempos' with Capicua and Gonçalo Alegre.
• Culturgest (Lisbon)regularChannel Partner/ Reseller/ DistributorCo-production partner for national touring productions.
• Formiga AtómicaregularStrategic or Co-development PartnerRegular artistic collaborators including Inês Barahona and Miguel Fragata. Multiple co-productions including 'Do Palco para a Rua', 'O Estado do Mundo', and educational projects.
• Gira Sol Azul / Que Jazz é Este? FestivalregularStrategic or Co-development PartnerAnnual jazz festival partnership including concert programming and workshop activities.
• PROVISEU / Conservatório Regional de Música de ViseuregularStrategic or Co-development PartnerCo-organizer of Festival Internacional de Música da Primavera de Viseu (Spring Music Festival), held annually.
• Teatro do VestidoregularStrategic or Co-development PartnerRegular co-production partner with associated artist Joana Craveiro. Productions include 'Intimidades com a Terra', 'Filhos do Retorno'.
• Amarelo SilvestreregularStrategic or Co-development PartnerAssociated artists Fernando Giestas and Rafaela Santos. Co-productions include 'Diário de Uma República', 'Guardar Segredo', 'Fluxodrama'.
• Companhia Nacional de BailadominorChannel Partner/ Reseller/ DistributorOccasional programming partner for classical and contemporary dance performances and masterclasses.
• Teatro Nacional D. Maria IIminorChannel Partner/ Reseller/ DistributorNational theater partner for touring productions including 'Odisseia Nacional' and 'Quis saber quem sou' within Eunice Ageas network.
• Trengo Festival de Circo do PortominorStrategic or Co-development PartnerContemporary circus programming partnership including 'Domte' and 'OVVIO' co-productions.
• Palco D'ArgumentosregularStrategic or Co-development PartnerCo-organizer of 'Encontro dos Profissionais das Artes Performativas - Viseu' professional gathering for performing arts practitioners.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Teatro Aveirense: Historic municipal theater in Aveiro, Portugal, hosting contemporary performing arts, music, and dance. Directly comparable as a regional Portuguese municipal theater of similar scope, with comparable audience development and educational programming.
• Teatro Maria Matos: Municipal theater in Lisbon programming contemporary theater, dance, and music. Comparable as a Portuguese municipal theater with similar programming philosophy, though serving a larger metropolitan audience.
• Teatro São Luiz: Performing arts venue in Lisbon programming theater, dance, music, and contemporary circus. Comparable as a multi-disciplinary Portuguese theater, though operating at larger Lisbon-metropolitan scale and audience base.
• Culturgest: Major contemporary arts venue in Lisbon operated by Caixa Geral de Depósitos, presenting theater, dance, music, and visual arts. Comparable for programming breadth and contemporary focus, and a regular co-production partner of Teatro Viriato for touring productions.
• Theatro Circo: Regional theater venue in Braga, Portugal, offering multi-disciplinary programming across theater, dance, music, and circus with municipal backing. Directly comparable as a Portuguese provincial theater of similar scale and co-production partner of Teatro Viriato (e.g., 'Três Tempos').
• Rivoli Teatro Municipal: Municipal theater in Porto with multi-disciplinary programming including theater, dance, music, and cinema. Comparable as a publicly-supported Portuguese theater venue of similar programmatic scope, operating in a different regional market.
• Centro Cultural Vila Flor: Cultural center in Guimarães hosting theater, dance, music, exhibitions, and residencies with strong contemporary programming focus. Comparable in scale and multi-disciplinary programming model, also operated with municipal support in northern Portugal.

Broad incumbents

• São João Teatro Nacional: National theater in Porto, Portugal, with a programming scope including theater, dance, and music, and active national touring. Comparable as a publicly-supported theater institution in Portugal, though operating at substantially larger national scale than Teatro Viriato.
• Fundação Calouste Gulbenkian: Major Portuguese cultural foundation with its own concert halls and programming of music, dance, and theater, including large-scale international touring productions. Comparable as a Portuguese performing arts presenter with significant programming scale, but operating as a private foundation rather than municipal entity.
• Teatro Nacional D. Maria II: Portugal's national theater in Lisbon, presenting a national touring repertoire. Comparable as a public theater institution and touring partner of Teatro Viriato within the Eunice Ageas network, but operates at significantly larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/teatroviriato
• LinkedInlinkedin.com/company/teatro-viriato

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatro Viriato