Amarelo

What Amarelo does

Amarelo is a privately held, founder-led digital marketing and branding agency founded in 2019 in São José dos Campos, Brazil, by Rafael Munhóz (CCO) and Paulo Ferraz (CTO), with Patrícia Lobo (CSO) joining the leadership team in 2022. The firm operates across Brazil and the United States, maintaining offices in São José dos Campos, Coral Springs (Florida), and Union (New Jersey), and delivers a bilingual Portuguese/English service capability. Its service portfolio is split between Branding/Gestão de Marcas (brand positioning, identity, personality, experience, and consistency) and Marketing Digital (paid traffic/tráfego pago, paid search/busca paga, content marketing, influencer marketing, email marketing, and social media management), packaged under a proprietary six-pillar Brand Construction methodology and an exclusive social-media presentation methodology.

Name

Amarelo

Legal name

Amarelo Agency

Website

https://amarelo.agency

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Amarelo is a Brazil- and US-based digital marketing and branding agency founded in 2019 that serves SMB and mid-market clients with brand management, paid media, content, influencer, email, and social media services through a humanized, consultative sales motion.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Digital marketing services
• Brand management consulting
• Social media management
• Paid media advertising
• Influencer marketing

Headquarters

HQ city

São José Dos Campos

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Marketing Agency Services: Amarelo generates revenue through professional services fees for digital marketing and branding consulting engagements. Services include brand positioning, social media management, paid advertising (tráfego pago, busca paga), content marketing, influencer marketing, email marketing, and brand identity development. The agency delivers customized strategic proposals with action plans tailored to each client's growth objectives, suggesting a project-based or retainer-based pricing model. The company positions itself as offering personalized services 'tempered by interactions and automations,' indicating a blend of consulting and execution services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Amarelo is a digital marketing agency that provides integrated branding and digital marketing services to businesses in Brazil and the United States. Its core offerings include brand management (positioning, identity, personality, experience design), paid media (paid traffic and paid search), social media management, content marketing, influencer marketing, and email marketing, delivered through a proprietary humanized consulting methodology and a 4-step onboarding process.

Product overview

Amarelo is a multidisciplinary digital marketing agency offering an integrated suite of branding and digital marketing services. Its core offerings consist of Branding/Gestão de Marcas (brand management, positioning, identity, personality, experience, and consistency) combined with Marketing Digital services (paid traffic, content marketing, paid search, influencer marketing, email marketing, and social media management). The agency operates across three pillars — Humanização (brand humanization), Gestão de Marcas (brand management), and Tecnologia (digital technology) — and serves clients in Brazil and the USA. Services are delivered through a personalized consulting methodology, with strategic planning and execution by expert teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding / Brand Management (Gestão de Marcas) Brand management service encompassing brand positioning, identity design, brand personality development, brand experience creation, and brand consistency. The agency helps clients build a strong and recognizable brand through strategic planning, storytelling, visual identity, and marketing communications aligned with the brand's values and mission.
• Marketing Digital (Digital Marketing) Digital marketing services including paid traffic, content marketing, paid search, influencer marketing, email marketing, and social media management. The agency combines classical marketing science with innovative digital tools to increase brand reach and achieve client objectives.

Quantifiable outcome

• 59% of consumers prefer to buy products from brands they know (Nielsen study cited on site)
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance-focused digital marketing agency working primarily with SMBs and growth-stage companies. Mirrors Amarelo's paid-traffic/paid-search/email offering and project-based, custom-proposal sales motion.
• Disruptive Advertising: US-based digital marketing agency serving SMB and mid-market clients with paid media, content, and SEO. Comparable to Amarelo in customer size tier, service mix, and consultative sales-led GTM.
• Tátil Design: Brazilian branding and design agency. Closely aligned with Amarelo's brand-construction methodology and Brazilian SMB/mid-market positioning, with overlap on identity, positioning, and visual brand systems.

Regional players

• AlmapBBDO: Major Brazilian creative agency within the BBDO network, focused on brand-building and integrated campaigns. Comparable to Amarelo's brand-management focus but primarily serves large Brazilian advertisers and global accounts.

Broad incumbents

• GUT: Independent full-service creative agency with strong Brazilian roots and global expansion. Operates in the same integrated brand + performance advertising space as Amarelo but at significantly larger scale and with major-brand clients.
• AKQA: Global design and innovation agency operating across brand, digital experience, and performance marketing. Comparable integrated brand + digital offering to Amarelo but serving global enterprise clients at vastly larger scale.
• Huge: Global digital experience agency combining brand strategy, creative, and marketing technology. Shares Amarelo's brand-plus-digital integration thesis but operates at enterprise scale with proprietary tech capabilities.
• Africa Creative: One of Brazil's largest independent full-service creative agencies, spanning brand strategy, digital, content, and media. Comparable offering breadth to Amarelo but at enterprise scale and with blue-chip client roster.
• R/GA: Global digital transformation agency spanning brand, consulting, and marketing services. Overlaps with Amarelo on integrated brand + digital marketing but serves Fortune 500 clients through global offices.

Emerging players

• Rock Content: Brazil-originated content marketing company combining agency services with a SaaS platform. Comparable to Amarelo on content marketing and SMB/mid-market GTM, with partial overlap on influencer and brand storytelling services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/amareloagency
• Facebookfacebook.com/amareloagency2.0
• LinkedInlinkedin.com/company/amarelo-social-media
• Instagraminstagram.com/amareloagency_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarelo