Ted’s Shoe & Sport
Specialty footwear and athletic apparel retailer headquartered in Keene, New Hampshire, serving runners, hikers, and customers with foot conditions across central New England through a flagship store and Shopify e-commerce site, differentiated by a 300-hour staff training program and proprietary custom footbeds.
- Company typePrivate
- Founded1999
- HeadquartersKeene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ted’s Shoe & Sport does
McGreer Associates, LLC dba Ted's Shoe & Sport is a single-location specialty footwear and athletic apparel retailer headquartered at 115 Main Street in Keene, New Hampshire. Founded by Ted McGreer (a former ski boot fitter and technical running store manager) and operating since 1999, the company serves runners, walkers, hikers, youth athletes, and customers with foot pain or medical conditions across central New England, including parts of Vermont and Massachusetts. The store is supported by a six-person team and a small e-commerce storefront on Shopify that ships nationwide. The flagship differentiator is the Fit Process, in which every staff member completes approximately 300 hours of training with podiatrists and footwear experts to deliver personalized biomechanical assessment, gait-appropriate shoe matching, and custom shoe stretching.
The product portfolio is centered on athletic and performance footwear from HOKA, Brooks, New Balance, ASICS, Altra, Saucony, On Running, Salomon, Merrell, Nike, and OOFOS, complemented by Patagonia and The North Face apparel. Ted's has built a proprietary sub-brand, TED'S, encompassing Teds2Run, Tedsrx, and Teds2Fit custom footbeds (designed to address conditions including Plantar Fasciitis, Tibialis Posterior Tendinitis, Metatarsalgia, and Morton's Neuroma), Wicked Cool socks in 200-needle construction, and performance apparel. The business model is straightforward unit-pricing retail: one-time purchases across footwear, apparel, footbeds, accessories, nutrition (Skratch Labs, GU, UCAN), and gift cards, with free shipping on orders over $150 and a 30-day free exchange policy.
Commercially, the company relies on community engagement rather than paid acquisition, sponsoring dozens of road races annually, supporting over 20 youth organizations, hosting a weekly Wednesday Night Fun Run, and maintaining organic social and SEO-optimized content marketing. The store has earned the 2005 Keene Chamber Business of the Year, the 2023 Gold Medal Service Award top score in the country, and the 2024 Keene's Best Shoe Store Gold award, earning a 4.8-star average across 287 Google reviews. A shoe recycling partnership with Ecosmith Recyclers represents the company's primary sustainability initiative. The business is privately held, founder-controlled, with no external funding or parent company.
Ted’s Shoe & Sport firmographics
Firmographics- Name
- Ted’s Shoe & Sport
- Legal name
- McGreer Associates, LLC dba Ted's Shoe & Sport
- Website
- https://tedsports.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Specialty footwear and athletic apparel retailer headquartered in Keene, New Hampshire, serving runners, hikers, and customers with foot conditions across central New England through a flagship store and Shopify e-commerce site, differentiated by a 300-hour staff training program and proprietary custom footbeds.
- Ownership category
- akta.pro rank
Ted’s Shoe & Sport industry classification
Industry- Product category
- Specialty Footwear Retail
- NAICS
- Shoe Retailers (458210), Sporting Goods Retailers (45911)
- SIC
- Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industry
- Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)
Keywords
Where Ted’s Shoe & Sport is headquartered
LocationHeadquarters
- HQ city
- Keene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ted’s Shoe & Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Footwear Sales: Retail sale of brand-name athletic and specialty footwear including running shoes, hiking boots, sandals, clogs, and casual shoes. Major brands include HOKA, Brooks, New Balance, Nike, Altra, Saucony, ASICS, Merrell, and OOFOS.
- Apparel and Accessories: Sale of athletic apparel including TED'S branded clothing, Patagonia, The North Face, and accessories such as socks, hats, gloves, sunglasses, and packs/bags.
- Custom Footbeds: Sale of proprietary custom footbeds including Teds2Run, Tedsrx, and Teds2Fit models designed for various foot conditions and activities.
- Gift Cards: Sale of in-store and digital gift cards starting from $25.
- Nutrition and Sports Drinks: Sale of running nutrition products including Skratch Labs hydration and recovery mixes, GU energy gels, and UCAN super starch.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
| Unit Pricing | Pay-as-you-go | Standard shipping rate |
| Unit Pricing | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Footwear price range |
| Unit Pricing | Pay-as-you-go | Apparel price range |
Distribution channels3 records
Marketing channels5 records
Ted’s Shoe & Sport product offering
Product offeringCore offering
Ted's Shoe & Sport is a specialty footwear and athletic apparel retailer operating a flagship store in Keene, New Hampshire, alongside an e-commerce storefront. The company sells brand-name athletic, hiking, and casual footwear from HOKA, Brooks, New Balance, ASICS, Merrell, Nike, Altra, Saucony, and OOFOS, complemented by proprietary TED'S branded products including custom footbeds (Teds2Run, Tedsrx, Teds2Fit), performance apparel, and socks. Its central differentiator is an expert fitting service backed by more than 300 hours of staff training with podiatrists, providing personalized foot-health assessment and biomechanical matching for each customer.
Product overview
Ted's Shoe & Sport is a specialty footwear and athletic apparel retailer offering a comprehensive range of products through a brick-and-mortar store in Keene, New Hampshire, and an e-commerce platform. The product portfolio centers on athletic and performance footwear (running, hiking, walking, trail, and casual shoes) from major brands like HOKA, Brooks Running, ASICS, New Balance, On Running, Merrell, Nike, and Altra, complemented by proprietary TED'S branded products including footbeds (Teds2Run, Tedsrx, Teds2Fit), socks (Wicked Cool No-Show and Crew Socks), and performance apparel. The store also carries outdoor apparel (Patagonia, The North Face), sports nutrition (Skratch Labs), and accessories. A key differentiator is the proprietary Fit Process service, featuring staff trained 300+ hours with podiatrists to provide personalized fitting, foot health assessment, and biomechanical evaluation. The company operates exclusively on Shopify's e-commerce platform without a public API.
Differentiator
Problem solved
Functional benefit
Brands
- TED'S Gear: Store's own brand of apparel including TED'S Apparel, TED'S Footbeds, and TED'S Socks
- Teds2Run Footbed
- Tedsrx Footbed
- Teds2Fit Footbed
- Monadsocks
- Ted's Wicked Cool Socks
- TED'S Wicked Cool Crew Socks
Products and services
- Running Shoes Performance running footwear from HOKA, Brooks Running, ASICS, Altra Running, New Balance, Saucony, On Running, Salomon, and Topo Athletic, catering to various running styles and terrains and supported by expert fitting services.
- Hiking Shoes Specialized hiking footwear from Merrell (Moab 3 Waterproof), Salomon, and other brands designed for trail use and outdoor terrain.
- Sandals Casual and performance sandals including OOFOS recovery sandals, Olukai water-resistant sandals, and Birkenstock orthotic-style sandals.
- Boots Hiking and work boots including waterproof options from Merrell and other brands for outdoor and occupational use.
- Clogs Comfort clogs from brands like Dansko and OOFOS, designed for occupational use and recovery comfort.
- TED'S Footbeds (Teds2Run, Tedsrx, Teds2Fit) Proprietary over-the-counter insoles and orthotics designed to address foot conditions including Plantar Fasciitis, Tibialis Posterior Tendinitis, Metatarsalgia, and Morton's Neuroma, and to provide general comfort and fit matching.
- TED'S Apparel Proprietary performance tech apparel under the TED'S brand, including clothing and outerwear designed for athletic activities.
- TED'S Socks Proprietary socks under the TED'S brand including Wicked Cool No-Show Socks and Wicked Cool Crew Socks built with Dry-Release fibers, Y-heel construction, and seam-free toes for running and walking.
- Men's Footwear Men's athletic and casual footwear including running, hiking, walking, and work shoes from Brooks Running, HOKA, Altra, New Balance, Merrell, and Nike.
- Women's Footwear Women's athletic and casual footwear including running, hiking, walking, and work shoes from Brooks Running, HOKA, Altra, New Balance, On Running, and Nike.
- Youth Footwear Children's athletic and casual footwear for running, hiking, and everyday activities, with expert fitting to accommodate growing feet.
- Apparel & Accessories Athletic clothing and accessories including Patagonia and The North Face outerwear, safety reflective gear, packs, bags, hats, gloves, and sunglasses.
- Nutrition & Drinks Sports nutrition products including Skratch Labs hydration and fuel mixes, recovery drinks, and energy supplements for runners and athletes.
- Gift Cards In-store and digital gift cards available in denominations starting from $25 for use at the Keene store or on tedsports.com.
- Fit Process Service Specialized shoe fitting service where staff trained for over 300 hours with experts and podiatrists assess foot history, biomechanics, and intended activities to recommend the correct footwear and provide custom stretching.
Quantifiable outcome
- 300 hours of staff training ensures consistent expert fitting across all customers
- +1 more outcomes
Companies that use Ted’s Shoe & Sport
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Ted’s Shoe & Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Ted’s Shoe & Sport partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ecosmith RecyclersminorShoe recycling partnership with Ecosmith Recyclers, a sustainable locally owned textile recycling business serving New Hampshire, Massachusetts, and Maine since 1991. Customers can donate used running shoes at the store for recycling.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ted’s Shoe & Sport competitors and assessment
Company assessmentEmerging players
- Good Feet Store: Good Feet Store is a multi-state franchise specializing in custom arch supports and orthotics with foot-pain consultations—closely aligned with Ted's Tedsrx and footbed franchise and addressing the same customers with plantar fasciitis, neuropathy, and foot pain.
Direct peers
- Roadrunner Sports: Roadrunner Sports is a long-established running specialty retailer (catalog, online, and former physical stores) competing in the same athletic footwear and apparel category with similar brand portfolio and fit-focused heritage.
- Fleet Feet: Fleet Feet is a national franchise of specialty running stores offering expert fitting, gait analysis, and curated athletic footwear from HOKA, Brooks, Saucony, and New Balance—closely matching Ted's core value proposition, customer segment (runners), and brand mix.
- JackRabbit: JackRabbit is a multi-store running specialty retailer with strong East Coast presence that combines in-store fitting expertise with an online store, serving the same runner and walker customer base as Ted's with overlapping brand assortment.
- Marathon Sports: Marathon Sports is a New England independent running and walking specialty store group offering personalized fitting, gait analysis, and curated running footwear—directly comparable to Ted's in customer base, expertise model, and regional footprint.
Broad incumbents
- Dick's Sporting Goods: Dick's Sporting Goods is a national sporting goods retailer stocking HOKA, Brooks, Nike, New Balance, and Merrell—directly competing with Ted's on brand assortment but without the depth of fit expertise or local community ties.
- REI: REI is a large co-op retailer carrying running, hiking, and outdoor footwear from many of the same brands as Ted's plus apparel, with broader assortment and online scale—overlapping in customer base but operating at far greater scale across all outdoor categories.
- Zappos / Amazon Footwear: Zappos (an Amazon company) is a dominant online footwear retailer carrying many of the same brands as Ted's at competitive prices with free shipping—the primary digital price and convenience benchmark Ted's competes against for non-local shoppers.
Regional players
- Running Room: Running Room is a North American chain of specialty running stores offering footwear plus community training programs (group runs, learn-to-run clinics)—closely mirroring Ted's blend of expert fitting and community run-club engagement, though primarily Canadian.
- Eastern Mountain Sports (EMS): EMS is a New England-based outdoor retailer selling hiking boots, trail running shoes, and outdoor apparel from Merrell, Salomon, and The North Face—overlapping with Ted's hiking and outdoor product mix within the same regional geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ted’s Shoe & Sport social profiles
Digital presenceTed’s Shoe & Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ted’s Shoe & Sport leadership team
Management profileNumber of profiles
Profiles1 record
Ted’s Shoe & Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ted’s Shoe & Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ted’s Shoe & Sport
What does Ted’s Shoe & Sport do?
Ted's Shoe & Sport is a specialty footwear and athletic apparel retailer operating a flagship store in Keene, New Hampshire, alongside an e-commerce storefront. The company sells brand-name athletic, hiking, and casual footwear from HOKA, Brooks, New Balance, ASICS, Merrell, Nike, Altra, Saucony, and OOFOS, complemented by proprietary TED'S branded products including custom footbeds (Teds2Run, Tedsrx, Teds2Fit), performance apparel, and socks. Its central differentiator is an expert fitting service backed by more than 300 hours of staff training with podiatrists, providing personalized foot-health assessment and biomechanical matching for each customer.
Is Ted’s Shoe & Sport a public or private company?
Ted’s Shoe & Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ted’s Shoe & Sport founded?
Ted’s Shoe & Sport was founded in 1999. It employs 1 to 10 people.
Where is Ted’s Shoe & Sport based?
Ted’s Shoe & Sport is headquartered in Keene, United States, in the North America region.
How does Ted’s Shoe & Sport make money?
Five revenue lines are on record. Footwear Sales are the primary driver. The others are apparel and Accessories, custom Footbeds, gift Cards and nutrition and Sports Drinks.
Who are Ted’s Shoe & Sport's main competitors?
Good Feet Store is listed as an emerging player. Direct peers are Roadrunner Sports, Fleet Feet, JackRabbit and Marathon Sports. Broad incumbents are Dick's Sporting Goods, REI and Zappos / Amazon Footwear. Regional players are Running Room and Eastern Mountain Sports (EMS).
Does Ted’s Shoe & Sport have an API?
No public API is recorded for Ted’s Shoe & Sport.
What industry is Ted’s Shoe & Sport in?
Ted’s Shoe & Sport's product category is Specialty Footwear Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAAADAG, Comfort, Orthopedic & Medical Footwear Retail. Its NAICS code is 458210 and its SIC code is 5661.