TEFAL S.A.S.

What TEFAL S.A.S. does

TEFAL S.A.S. is a French cookware and small domestic appliance brand founded in 1956 and headquartered in Ecully, France, operating as a subsidiary of Groupe SEB following the 1969 acquisition. The company manufactures and sells a portfolio spanning non-stick cookware, electric cooking appliances (Optigrill grills, Cake Factory smart baker, Pizza Pronto outdoor pizza oven), bakeware, and cutlery, underpinned by proprietary technologies including the patented Ingenio removable-handle platform, FUSIONCORE ceramic coatings with 4x scratch resistance, Titanium non-stick coatings rated at 2x longevity, the Thermo-Signal temperature indicator, and a patent-pending EverSharp integrated knife-sharpening system. The My Tefal app and a 100,000+ member Cake Factory Facebook community extend the physical product line into software-enabled cooking guidance.

The business model is a hybrid B2C/B2B consumer brand. TEFAL monetizes through unit sales of branded cookware and appliances priced from €9.99 (bakeware accessories) to €349.99 (specialty appliances) with premium cookware sets clustering at €174.99-€294.99, plus an after-sales revenue stream from repair services priced at €24.49-€66.99. Go-to-market is multi-channel: direct e-commerce via tefal.fr, physical retail stores in France, third-party retail across Europe, and B2B corporate gifting through the parent Groupe SEB. The brand is supported by 6,200+ global repair technicians and a 15-year repairability commitment, with regulatory participation in France's QualiRépar eco-organization.

Standalone financials are not disclosed; TEFAL S.A.S. reports within the consolidated Groupe SEB group (publicly listed on Euronext Paris). The French SAS entity employs 299 people and serves as the home-country commercial and operational hub for a brand ranked as the world's #1 cookware brand by Euromonitor in 2024, with seven decades of in-house French manufacturing expertise.

Name

TEFAL S.A.S.

Legal name

TEFAL S.A.S.

Website

https://tefal.fr

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

TEFAL S.A.S. is a French cookware and small domestic appliance brand (founded 1956, subsidiary of Groupe SEB) that designs, manufactures, and sells non-stick cookware, electric cooking appliances, cutlery, and bakeware to B2C home consumers and B2B corporate clients across multi-channel retail in France and Europe.

Ownership category

akta.pro rank

Product category

Cookware & Small Kitchen Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215)

SIC

Household Appliances (3630)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

akta.pro secondary industries

Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

Keywords

• Non-stick cookware
• Kitchen appliances
• Removable handle cookware
• Smart grilling appliances
• Bakeware accessories

Headquarters

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Cookware Sales: Direct sale of cookware products including pans, pots, saucepans, and cookware sets through e-commerce and retail stores
2. Small Kitchen Appliances Sales: Sale of small kitchen appliances including air fryers, grills, planchas, pizza ovens, toasters, kettles, and specialty cooking appliances
3. Kitchen Utensils and Accessories: Sale of kitchen utensils, knives, accessories, and spare parts for existing products
4. Repair Services: Flat-fee repair services covering diagnosis, parts, and labor for products out of warranty, with 6-month warranty extension on repaired items

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tefal manufactures and sells cookware (frying pans, pots, casseroles, woks, cookware sets with removable handles) and small kitchen electrical appliances (intelligent grills, air fryers, electric planchas, outdoor pizza ovens, cake bakers, kettles, toasters, blenders, and kitchen scales). The company also sells kitchen utensils, knives with integrated sharpening systems, bakeware molds, and offers product repair services and customization tools for building personalized cookware sets.

Product overview

TEFAL S.A.S. is a global leader in kitchen cookware and small electrical appliances, operating as part of the Groupe SEB conglomerate. The product portfolio centers on the Ingenio platform—a modular cookware system featuring patented removable handles that transform cooking vessels into serving dishes while enabling stackable storage. Core offerings include ceramic and stainless steel frying pans, stockpots, and woks under the Ingenio Excellence Ceramic and Ingenio Emotion On sub-brands. Small appliances encompass the Optigrill intelligent grill, Cake Factory specialized baker, Pizza Pronto outdoor electric pizza oven, and MAXI PLANCHA electric grill. The EverSharp knife collection features integrated block sharpening technology. Bakeware is served through the Perfectbake line of non-stick molds made from recycled aluminum. TEFAL supports its products with customization services (My Ingenio), a 15-year repairability commitment, and QualiRépar-certified repair packages. The company emphasizes French manufacturing quality and sustainability through recycled materials and circular economy initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Ingenio: Cookware line featuring removable handles for space-saving storage and versatile cooking - from stovetop to oven to table to refrigerator.
• Ingenio+
• Ingenio Premium
• Ingenio Excellence Ceramic
• Ingenio Emotion
• Ingenio Natural Force
• Ingenio Extreme
• Ingenio Experience
• Optigrill
• Cake Factory
• Perfectbake
• EverSharp
• PROflex
• Crispybake
• Natura
• My Tefal Creation
• My Ingenio
• My Cake Factory
• Fresh Kitchen
• Masterseal Fresh
• Vacupack

Products and services

• Ingenio Excellence Ceramic Cookware
• Ingenio Emotion On 22-Piece Cookware Set
• Halo Eucalyptus 15-Piece Cookware Set
• Pizza Pronto Outdoor Electric Pizza Oven
• MAXI PLANCHA Electric Grill
• Optigrill Intelligent Grill
• Cake Factory Smart Baker
• EverSharp Knife with Integrated Sharpening Block
• Perfectbake Bakeware Collection
• Ingenio Removable Handle System
• Tefal Repair Service (15-Year Reparability & Forfaits de réparation)
• My Ingenio Custom Cookware Builder
• Ingenio+ Kitchen Utensils

Quantifiable outcome

• Space savings up to 70% with stackable Ingenio cookware design
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Groupe SEBcoreOthersTefal is a brand and subsidiary of Groupe SEB, the world's leading cookware and small appliances manufacturer. Groupe SEB provides the operational infrastructure, distribution network, and parent company resources for the Tefal brand.
• QualiRépar NetworkcoreImplementation/ SI/ Consulting PartnerTefal participates in the QualiRépar certification program, a French initiative under the Anti-Gaspillage for Circular Economy (AGEC) law, offering repair bonus discounts and certified repair services.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Calphalon: US premium non-stick and hard-anodized cookware brand, also a Groupe SEB subsidiary. Directly comparable because it competes head-to-head with Tefal in non-stick pans, cookware sets, and bakeware in the North American market with overlapping product lines.
• Le Creuset: French premium cast-iron and stoneware cookware brand. Directly comparable as a French-headquartered cookware peer competing with Tefal in premium frying pans, casseroles, and bakeware; both target home cooks seeking durable, premium-positioned kitchenware.
• Cuisinart: US cookware and small kitchen appliance brand offering non-stick pans, food processors, toasters, and grills. Directly comparable across both Tefal's cookware and small-appliance categories, particularly in North American retail channels.
• SharkNinja: US fast-growing consumer technology company (NYSE: SN) with Ninja kitchen appliances. Directly comparable as the most aggressive challenger in air fryers, grills, and connected cooking appliances, competing head-to-head with Tefal's small appliance portfolio on innovation velocity.
• Breville Group: Australian premium small kitchen appliance maker (also owns Sage). Directly comparable as a premium-positioned competitor in connected, smart small appliances (grills, ovens, kettles) that target the same aspirational home-cook segment as Tefal.
• All-Clad Metalcrafters: US premium stainless-steel bonded cookware manufacturer. Directly comparable in high-end cookware categories (skillets, saucepans, sets) where it competes with Tefal's Ingenio Emotion and premium stainless offerings on craftsmanship and professional-kitchen positioning.
• De'Longhi Group: Italian small domestic appliance manufacturer specializing in espresso machines, cooking appliances, and kitchen products. Directly comparable in the small kitchen appliance category (grills, fryers, specialty cooking) where it competes with Tefal's Optigrill, Cake Factory, and Pizza Pronto lines.

Broad incumbents

• Philips (Domestic Appliances): Global consumer electronics giant with kitchen appliance lines (air fryers, blenders, cookers). Comparable as a broad incumbent in kitchen small appliances overlapping with Tefal's air fryer, kettle, and cooking appliance categories.
• KitchenAid (Whirlpool): US-anchored premium kitchen appliance brand owned by Whirlpool, spanning stand mixers, cookware, and small appliances. Directly comparable in small kitchen appliances and cookware where it competes with Tefal on premium positioning and brand cachet.

Others

• Groupe SEB: Parent company of TEFAL S.A.S. and the world's largest cookware and small-domestic-appliance manufacturer (Euronext Paris: SK). Directly comparable because it houses other cookware/small-appliance brands (SEB, Rowenta, Krups, Moulinex, Calphalon) that compete with or share infrastructure with Tefal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• Xx.com/Tefal
• YouTubeyoutube.com/user/TefalFrance
• Facebookfacebook.com/Tefal
• LinkedInlinkedin.com/company/tefal-s.a.s.
• Instagraminstagram.com/tefal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEFAL S.A.S.