What Telelombardia does

Telelombardia is a regional free-to-air television broadcaster operating on channel 10 of Italy's digital terrestrial television (DTT) platform, with signal distributed across Lombardy and spillover coverage into parts of Piedmont (Novara, Vercelli, Biella), Liguria, Veneto (Verona, Vicenza) and Italian-speaking Switzerland (Canton Ticino). It is the flagship network (rete ammiraglia) of Gruppo Mediapason, the largest regional television broadcasting group in Italy, and is described as the first private broadcaster in Northern Italy by audience and editorial activity. The legal entity behind the network is Mediapason S.p.a., an Italian joint-stock company headquartered at Via Colico 21 in Milan's Bovisa district.

The station's programming centers on regional news and current affairs through formats including TGL (Telegiornale della Lombardia), QSVS and Iceberg Lombardia, supplemented by sports coverage via Stadio News, and vertical-interest programs such as Tanta Salute (health), Forum PMI (small and medium-sized enterprises) and Safe Drive (automotive and motorsport). Production is housed in a 2,250 m² digital television complex completed in 2007, containing recording studios, fifteen editing rooms and set construction facilities. Distribution has expanded beyond linear DTT to include official presences on Facebook, Instagram, YouTube, X and Twitch, and a cloud-based on-demand replay platform hosted via Babylon Cloud.

The business model is advertising-supported linear broadcasting: commercial airtime is sold to advertisers, with rates not publicly disclosed and made available upon inquiry, complemented by adjacent group revenues from studio and theater rentals and merchandise (QSVS shop). There are no disclosed enterprise customers, no subscription or paywall mechanics, and no public pricing; monetization flows almost entirely from local and regional advertisers targeting the Northern Italian and Swiss-Italian audience.

Name

Telelombardia

Legal name

Mediapason S.p.a.

Website

https://telelombardia.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Telelombardia is a regional Italian television broadcaster on DTT channel 10, serving viewers in Lombardy and spillover areas of Piedmont, Liguria, Veneto and Swiss-Italian Switzerland with news, sports, and specialty programming; it is the flagship network of Gruppo Mediapason (Mediapason S.p.a.).

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

akta.pro secondary industries

Sports Cable Networks (MPABAFAD), Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG)

Keywords

• Regional television broadcasting
• Digital terrestrial television
• Local news programming
• Sports news coverage
• Television advertising sales

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels5 records

Core offering

Telelombardia is a regional Italian television broadcaster operating on digital terrestrial channel 10 with coverage across Lombardy, parts of Piedmont, Liguria, Veneto and Italian-speaking Switzerland. It produces and distributes daily news, sports bulletins, political commentary, entertainment and specialty programming (health, small business, automotive) targeting viewers in Northern Italy. Programming is monetized primarily through television advertising sales and supported by an on-demand cloud replay platform and a brand merchandise storefront.

Product overview

Telelombardia operates as the flagship network of Gruppo Mediapason, Italy's leading regional TV broadcasting group. The station delivers a unified platform of news, sports, and entertainment programming centered on Lombardy and northern Italy. The core product portfolio centers on the Telelombardia TV channel alongside its signature news programs (TGL, QSVS, Iceberg Lombardia, Stadio News), specialty programs (Tanta Salute, Forum PMI, Safe Drive), all distributed via digital terrestrial television across channel 10 in Lombardy with extensive regional repeater coverage.

Differentiator

Problem solved

Functional benefit

Brands

• TGL: Flagship news program - the Telegiornale della Lombardia, leader in Lombard regional news
• QSVS
• Iceberg Lombardia
• Stadio News
• Tanta Salute
• Forum PMI
• Safe Drive

Products and services

• Telelombardia television channel Primary regional television channel broadcasting on digital terrestrial channel 10 across Lombardy with extensive repeater coverage into northern Italy and Canton Ticino, offering daily news, sports, political commentary, entertainment and specialty programming for viewers in the region.
• TGL (Telegiornale della Lombardia) Regional Lombardy news bulletin and the leading daily television source of news and current affairs about the Lombardy region, with on-location live reports and in-depth segments produced by the Telelombardia newsroom.
• QSVS (Qui Studio a Voi) Historical flagship entertainment format program of Telelombardia, one of the channel's signature shows, distributed both on the linear TV channel and on a dedicated Twitch live streaming channel.
• Iceberg Lombardia Historical news and current affairs program of Telelombardia providing in-depth reporting on the Lombardy region.
• Stadio News Sports news bulletin of Telelombardia covering football and other sporting events as part of the station's sports programming lineup.
• Tanta Salute Health-focused program of Telelombardia dedicated to wellness and healthcare topics for regional viewers.
• Forum PMI Program dedicated to small and medium-sized enterprises (PMI) on Telelombardia, covering business and entrepreneurship topics relevant to the Lombardy market.
• Safe Drive 60-minute automotive program of Telelombardia featuring tests, interviews, previews and motorsport coverage, produced with contributions from industry managers, technicians and automotive opinion leaders.
• Television advertising airtime sales Commercial airtime inventory sold on Telelombardia's regional channel 10 broadcast, including political/electoral advertising slots covered by the published Mediapason MediaNordEst 2026 rate list, targeting businesses and advertising agencies seeking access to the Lombardy audience.
• On-demand catch-up viewing via Babylon Cloud Cloud-based on-demand replay service distributed through the Babylon Cloud platform that allows viewers to rewatch broadcast episodes of Telelombardia programs at any time.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gruppo Mediapasonflagship networkOthersTelelombardia is the flagship network of Gruppo Mediapason, the largest regional television broadcasting group in Italy and the leading broadcaster in Lombardy.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Videogruppo: Sister Mediapason channel providing regional news and information content; directly comparable as a peer Italian regional broadcaster within the same corporate umbrella.
• Top Calcio 24: Sister channel within Gruppo Mediapason dedicated to sports news and football coverage; shares production resources and DTT distribution with Telelombardia, serving as a vertical-specialized sibling comparable in audience and business model.
• Antenna 3: Sister channel within Gruppo Mediapason, an Italian regional television broadcaster operating in the same digital terrestrial footprint and sharing parent-level ad sales and production infrastructure. Directly comparable as a regional Italian broadcaster under the same operating group.
• Milanow: Milan-focused lifestyle and city-news channel within the Mediapason group, covering entertainment, lifestyle, and local Milanese stories - directly comparable in regional scope and digital terrestrial distribution model.
• 7 Gold: Italian regional television network aggregating multiple local broadcasters across Italy; directly comparable as a multi-region Italian local broadcaster with a network-of-stations model and digital terrestrial distribution.

Broad incumbents

• La7: Italian national free-to-air broadcaster owned by Cairo Communication offering news, current affairs, and entertainment programming; comparable as a competing national/regional Italian broadcaster for advertising and audience.
• RAI: Italy's national public service broadcaster operating multiple terrestrial channels with regional news programming; broad incumbent in the same television broadcasting industry with overlapping regional news coverage in Lombardy.
• Mediaset: Italy's largest private commercial broadcaster with national DTT channels and digital platforms; broad incumbent competing for the same advertising budgets and audience attention across the country.
• Cairo Communication: Italian media group owning La7, La7d, and advertising sales house Cairo Pubblicità; broad incumbent with overlapping regional/national TV advertising sales capabilities comparable to Mediapason's commercial structure.
• Sky Italia: Italy's leading pay-TV and digital streaming operator with sports, news, and entertainment channels; broad incumbent competing for both subscription and advertising revenue, including regional sports rights that overlap with Telelombardia's coverage.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TelelombardiaTV
• YouTubeyoutube.com/TelelombardiaWeb
• Facebookfacebook.com/telelombardia
• Instagraminstagram.com/telelombardia_official
• LinkedInlinkedin.com/company/telelombardia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telelombardia