Kinsmen TeleMiracle
Kinsmen TeleMiracle is a Saskatchewan charitable foundation that operates the annual 20-hour TeleMiracle telethon on CTV, raising funds to provide specialized medical equipment, mobility aids, and medical travel grants to Saskatchewan residents in need.
- Company typePrivate
- Founded1977
- HeadquartersSaskatoon, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kinsmen TeleMiracle does
Kinsmen TeleMiracle is the operating brand of the Kinsmen Foundation Inc., a registered Canadian charity (#10757 1630 RR0001) headquartered in Saskatoon, Saskatchewan. Founded in 1971 and incorporated in 1972, the Foundation runs the annual TeleMiracle telethon — a 20-hour live broadcast on CTV Saskatchewan and online streaming platform that has run since 1977 and cumulatively raised over $181 million. The organization serves Saskatchewan residents who require specialized medical equipment, mobility aids, and financial assistance for medical travel to treatments outside their home community. Year-round, the Foundation reviews approximately 1,000 funding applications annually through its grants program.
The core product is the annual telethon, supported by sub-programs including the Saskatchewan Talent performer showcase, an online 50/50 raffle, a Cash Calendar, corporate phone panels, and year-round donation channels (online via DonorPerfect/CanadaHelps, phone, mail, and cryptocurrency). Underlying technology is conventional: DonorPerfect for donation processing and donor management, Google Analytics for web telemetry, Advanced iFrame for livestream embedding, and CTV broadcast infrastructure for television distribution. The Foundation reports that 97%+ of funds go directly to programs supporting Saskatchewan residents.
Revenue is generated almost entirely through donations: telethon pledges, 50/50 lottery ticket sales, corporate sponsorships (notably Nutrien, which matches Saskatchewan Talent fundraising up to $100,000), merchandise (TeleMiracle teddy bears, hoodies, mugs), and planned/legacy giving. The organization is operated by approximately 6–7 paid staff and a volunteer force of nearly 1,000 Kin Canada members (Kinsmen, Kinette, and Kin clubs across Saskatchewan) under the governance of a volunteer Board of Directors. Geographic service is restricted to Saskatchewan residents holding a valid Saskatchewan Health Card, with the geographic restriction itself acting as a defining operational constraint.
Kinsmen TeleMiracle firmographics
Firmographics- Name
- Kinsmen TeleMiracle
- Legal name
- Kinsmen Foundation Inc.
- Website
- https://telemiracle.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kinsmen TeleMiracle is a Saskatchewan charitable foundation that operates the annual 20-hour TeleMiracle telethon on CTV, raising funds to provide specialized medical equipment, mobility aids, and medical travel grants to Saskatchewan residents in need.
- Ownership category
- akta.pro rank
Kinsmen TeleMiracle industry classification
Industry- Product category
- Charitable Healthcare Grants
- NAICS
- Grantmaking and Giving Services (81321), Social Assistance (624), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Philanthropic & Charitable Trust Services (FSAAANAI)
Keywords
Where Kinsmen TeleMiracle is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kinsmen TeleMiracle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Annual Telethon Donations: The primary fundraising vehicle. The 20-hour live telethon airs on CTV and online, soliciting donations via phone, online, and mail. Donations support specialized medical equipment, mobility equipment, and medical travel assistance for Saskatchewan residents.
- 50/50 Lottery: Tickets sold during the telethon for a chance to win half the jackpot. TeleMiracle 46 sold 79,214 tickets for a $385,730 jackpot ($192,865 winner prize).
- Corporate Sponsorships: Corporate partners like Nutrien match Saskatchewan Talent fundraising up to $100,000. Corporate phone panels during telethon.
- Merchandise Sales: Souvenir sales including bunny hugs, hoodies, mugs, tumblers, teddy bears, hats, and other branded merchandise.
- Planned Giving: Legacy month initiatives encouraging donors to include the foundation in their estate planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | TeleMiracle Teddy Bears |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Kinsmen TeleMiracle product offering
Product offeringCore offering
Kinsmen TeleMiracle operates the annual TeleMiracle telethon, a 20-hour live broadcast on CTV Saskatchewan and online that raises charitable donations through phone pledges, online giving, and a 50/50 lottery. Funds raised are distributed year-round by the Kinsmen Foundation as grants that fund specialized medical equipment, mobility aids, and medical travel assistance for Saskatchewan residents who hold a valid Saskatchewan Health Card. Supporting programs include the Saskatchewan Talent performer showcase, corporate partnerships, planned giving, donor recognition merchandise, and community fundraising kits.
Product overview
Kinsmen TeleMiracle operates as a charitable telethon organization centered around its flagship annual TeleMiracle Telethon—a 20-hour live broadcast event featuring Saskatchewan Talent performers and celebrity hosts. The organization distributes funds year-round through the Kinsmen Foundation, which provides grants for mobility equipment and medical travel assistance to Saskatchewan residents. Supporting products include the Saskatchewan Talent Program for performer showcases, corporate partnership opportunities, donor recognition with commemorative items, and various fundraising tools including 50/50 raffles, cash calendars, Giving Tuesday campaigns, and community fundraising kits.
Differentiator
Problem solved
Functional benefit
Products and services
- TeleMiracle Telethon An annual 20-hour live telethon broadcast on CTV Saskatchewan and streamed online, featuring Saskatchewan Talent performers, celebrity hosts, corporate phone panels, a 50/50 lottery, and direct phone-in donation appeals that raise funds for the Kinsmen Foundation.
- Kinsmen Foundation Grants Year-round granting program that provides specialized medical equipment, mobility aids, and medical travel assistance to Saskatchewan residents who hold a valid Saskatchewan Health Card. The Foundation reviews approximately 1,000 funding applications annually and disburses funds raised through TeleMiracle.
- Saskatchewan Talent Program Program that auditions and selects talented performers from across Saskatchewan to appear on the annual TeleMiracle telethon; selected performers also conduct community fundraising that is matched by Nutrien up to $100,000.
- TeleMiracle Merchandise Branded souvenir items sold to supporters, including bunny hugs, hoodies, mugs, tumblers, teddy bears, and hats. TeleMiracle teddy bears are priced at $100 plus the year's number (e.g., $148 for TM48) and are used for donor recognition.
- Planned Giving and Legacy Program Legacy giving program (Legacy Month) encouraging Saskatchewan donors to include the Kinsmen Foundation in their estate planning, alongside year-round planned-giving support led by the Executive Director.
- TeleMiracle 50/50 Online Raffle Online 50/50 lottery draw conducted in support of TeleMiracle; ticket purchasers compete for half the jackpot pool (TM46 sold 79,214 tickets with a $385,730 total jackpot), with the remainder supporting Kinsmen Foundation programs.
Quantifiable outcome
- $181+ million raised since 1977
- +3 more outcomes
Companies that use Kinsmen TeleMiracle
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Kinsmen TeleMiracle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kinsmen TeleMiracle partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major, notable and support.
- NutriencoreCorporate sponsor that matches all donations raised by Saskatchewan Talent performers up to $100,000. Contributed $108,182 match for TM47.
- Cancer Foundation of SaskatchewanmajorKinsmen Foundation donated $1 million to the Breast Cancer Screening Bus campaign, enabling mobile mammography services for rural Saskatchewan women.
- Saskatchewan Health AuthoritymajorPartner for healthcare equipment funding. Received $1 million+ pledge for new healthcare equipment at Saskatchewan facilities from TM46 proceeds.
- St. Paul's Hospital FoundationnotableReceived funding for da Vinci surgical robot, an innovative surgical technology at St. Paul's Hospital in Saskatoon.
- CanadaHelpssupportOnline donation processing platform enabling year-round donations. Also enables cryptocurrency donations and Great Canadian Giving Challenge participation.
- CTV SaskatchewancorePrimary broadcast partner for the annual 20-hour live telethon. CTV broadcasts TeleMiracle across its Saskatchewan network reaching viewers province-wide.
- DonorPerfectsupportDonation processing and donor management platform used for online donations and donation form rendering.
- District III Kin Canada (Saskatchewan)coreThe volunteer organization of Kinsmen, Kinette, and Kin clubs that organizes TeleMiracle and serves as the governance structure. In 2020, Kin Canada celebrated 100 years of leadership, service, and fellowship.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Kinsmen TeleMiracle competitors and assessment
Company assessmentBroad incumbents
- Canadian Cancer Society: National-scale Canadian health charity that receives substantial donations from TeleMiracle's affiliated foundations (e.g., the $1M donation to its Breast Cancer Screening Bus campaign) and operates overlapping medical-equipment funding programs.
- Salvation Army Canada: Large faith-adjacent charitable organization with volunteer-driven fundraising, community programming, and donor recognition rituals. Comparable in scale, volunteer base, and operational model, though with broader social-service scope.
- SickKids Foundation: Large Canadian hospital charity with annual fundraising events and donor recognition programs. Operates at a much larger national scale and brand awareness, but with a narrower pediatric hospital focus versus TeleMiracle's broader Saskatchewan-wide medical-equipment mandate.
- Heart & Stroke Foundation of Canada: Major Canadian health charity with province-level fundraising operations, telethon-style broadcast events, and equipment-grant programs. A broader incumbent with comparable donor-recognition and volunteer-driven fundraising traditions.
Direct peers
- Children's Miracle Network Hospitals: Telethon-driven, hospital-equipment-focused charity model in North America. Operates annual fundraising campaigns and corporate partnerships that closely parallel TeleMiracle's telethon-plus-equipment-grants structure, though at a multi-country scale.
- Ronald McDonald House Charities Canada: Charity that funds medical travel, accommodation, and family support for Canadian families accessing medical treatment far from home — directly overlapping TeleMiracle's medical travel assistance mission.
- United Way: Community-led fundraising model that aggregates donations from a defined regional population and distributes to local social-service causes. Similar volunteer-driven, region-restricted giving philosophy as Kinsmen TeleMiracle.
- Make-A-Wish Canada: Canadian charity funding medical-related needs for children and families, with province-level chapters, corporate partnerships, and signature fundraising events. Comparable donor-base structure and grant-distribution model to TeleMiracle.
- March of Dimes Canada: Canadian disability-focused charity providing mobility equipment and accessibility funding. Closely matches TeleMiracle's specialized equipment grant program for Saskatchewan residents with disabilities.
Emerging players
- Habitat for Humanity Canada: Volunteer-powered Canadian charity with regional affiliate structure (similar to Kin Canada district model) and recurring fundraising events. Tangentially comparable on volunteer-driven operational model, though focused on housing rather than medical needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kinsmen TeleMiracle social profiles
Digital presenceKinsmen TeleMiracle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kinsmen TeleMiracle leadership team
Management profileNumber of profiles
Profiles6 records
Kinsmen TeleMiracle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kinsmen TeleMiracle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kinsmen TeleMiracle
What does Kinsmen TeleMiracle do?
Kinsmen TeleMiracle operates the annual TeleMiracle telethon, a 20-hour live broadcast on CTV Saskatchewan and online that raises charitable donations through phone pledges, online giving, and a 50/50 lottery. Funds raised are distributed year-round by the Kinsmen Foundation as grants that fund specialized medical equipment, mobility aids, and medical travel assistance for Saskatchewan residents who hold a valid Saskatchewan Health Card. Supporting programs include the Saskatchewan Talent performer showcase, corporate partnerships, planned giving, donor recognition merchandise, and community fundraising kits.
Is Kinsmen TeleMiracle a public or private company?
Kinsmen TeleMiracle is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kinsmen TeleMiracle founded?
Kinsmen TeleMiracle was founded in 1977. It employs 1 to 10 people.
Where is Kinsmen TeleMiracle based?
Kinsmen TeleMiracle is headquartered in Saskatoon, Canada, in the North America region.
How does Kinsmen TeleMiracle make money?
Five revenue lines are on record. Annual Telethon Donations are the primary driver. The others are 50/50 Lottery, corporate Sponsorships, merchandise Sales and planned Giving.
Who are Kinsmen TeleMiracle's main competitors?
Broad incumbents on record are Canadian Cancer Society, Salvation Army Canada, SickKids Foundation and Heart & Stroke Foundation of Canada. Direct peers are Children's Miracle Network Hospitals, Ronald McDonald House Charities Canada, United Way, Make-A-Wish Canada and March of Dimes Canada. Habitat for Humanity Canada is listed as an emerging player.
Does Kinsmen TeleMiracle have an API?
No public API is recorded for Kinsmen TeleMiracle.
What industry is Kinsmen TeleMiracle in?
Kinsmen TeleMiracle's product category is Charitable Healthcare Grants. Its primary akta.pro industry code is FSAAANAI, Philanthropic & Charitable Trust Services. Its NAICS code is 81321 and its SIC code is 8300.