Kinsmen TeleMiracle

What Kinsmen TeleMiracle does

Kinsmen TeleMiracle is the operating brand of the Kinsmen Foundation Inc., a registered Canadian charity (#10757 1630 RR0001) headquartered in Saskatoon, Saskatchewan. Founded in 1971 and incorporated in 1972, the Foundation runs the annual TeleMiracle telethon — a 20-hour live broadcast on CTV Saskatchewan and online streaming platform that has run since 1977 and cumulatively raised over $181 million. The organization serves Saskatchewan residents who require specialized medical equipment, mobility aids, and financial assistance for medical travel to treatments outside their home community. Year-round, the Foundation reviews approximately 1,000 funding applications annually through its grants program.

The core product is the annual telethon, supported by sub-programs including the Saskatchewan Talent performer showcase, an online 50/50 raffle, a Cash Calendar, corporate phone panels, and year-round donation channels (online via DonorPerfect/CanadaHelps, phone, mail, and cryptocurrency). Underlying technology is conventional: DonorPerfect for donation processing and donor management, Google Analytics for web telemetry, Advanced iFrame for livestream embedding, and CTV broadcast infrastructure for television distribution. The Foundation reports that 97%+ of funds go directly to programs supporting Saskatchewan residents.

Revenue is generated almost entirely through donations: telethon pledges, 50/50 lottery ticket sales, corporate sponsorships (notably Nutrien, which matches Saskatchewan Talent fundraising up to $100,000), merchandise (TeleMiracle teddy bears, hoodies, mugs), and planned/legacy giving. The organization is operated by approximately 6–7 paid staff and a volunteer force of nearly 1,000 Kin Canada members (Kinsmen, Kinette, and Kin clubs across Saskatchewan) under the governance of a volunteer Board of Directors. Geographic service is restricted to Saskatchewan residents holding a valid Saskatchewan Health Card, with the geographic restriction itself acting as a defining operational constraint.

Name

Kinsmen TeleMiracle

Legal name

Kinsmen Foundation Inc.

Website

https://telemiracle.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinsmen TeleMiracle is a Saskatchewan charitable foundation that operates the annual 20-hour TeleMiracle telethon on CTV, raising funds to provide specialized medical equipment, mobility aids, and medical travel grants to Saskatchewan residents in need.

Ownership category

akta.pro rank

Product category

Charitable Healthcare Grants

NAICS

Grantmaking and Giving Services (81321), Social Assistance (624), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Philanthropic & Charitable Trust Services (FSAAANAI)

Keywords

• Charitable telethon fundraising
• Medical equipment grants
• Healthcare travel assistance
• Community charity broadcast
• Donation fund management

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Annual Telethon Donations: The primary fundraising vehicle. The 20-hour live telethon airs on CTV and online, soliciting donations via phone, online, and mail. Donations support specialized medical equipment, mobility equipment, and medical travel assistance for Saskatchewan residents.
2. 50/50 Lottery: Tickets sold during the telethon for a chance to win half the jackpot. TeleMiracle 46 sold 79,214 tickets for a $385,730 jackpot ($192,865 winner prize).
3. Corporate Sponsorships: Corporate partners like Nutrien match Saskatchewan Talent fundraising up to $100,000. Corporate phone panels during telethon.
4. Merchandise Sales: Souvenir sales including bunny hugs, hoodies, mugs, tumblers, teddy bears, hats, and other branded merchandise.
5. Planned Giving: Legacy month initiatives encouraging donors to include the foundation in their estate planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Kinsmen TeleMiracle operates the annual TeleMiracle telethon, a 20-hour live broadcast on CTV Saskatchewan and online that raises charitable donations through phone pledges, online giving, and a 50/50 lottery. Funds raised are distributed year-round by the Kinsmen Foundation as grants that fund specialized medical equipment, mobility aids, and medical travel assistance for Saskatchewan residents who hold a valid Saskatchewan Health Card. Supporting programs include the Saskatchewan Talent performer showcase, corporate partnerships, planned giving, donor recognition merchandise, and community fundraising kits.

Product overview

Kinsmen TeleMiracle operates as a charitable telethon organization centered around its flagship annual TeleMiracle Telethon—a 20-hour live broadcast event featuring Saskatchewan Talent performers and celebrity hosts. The organization distributes funds year-round through the Kinsmen Foundation, which provides grants for mobility equipment and medical travel assistance to Saskatchewan residents. Supporting products include the Saskatchewan Talent Program for performer showcases, corporate partnership opportunities, donor recognition with commemorative items, and various fundraising tools including 50/50 raffles, cash calendars, Giving Tuesday campaigns, and community fundraising kits.

Differentiator

Problem solved

Functional benefit

Products and services

• TeleMiracle Telethon An annual 20-hour live telethon broadcast on CTV Saskatchewan and streamed online, featuring Saskatchewan Talent performers, celebrity hosts, corporate phone panels, a 50/50 lottery, and direct phone-in donation appeals that raise funds for the Kinsmen Foundation.
• Kinsmen Foundation Grants Year-round granting program that provides specialized medical equipment, mobility aids, and medical travel assistance to Saskatchewan residents who hold a valid Saskatchewan Health Card. The Foundation reviews approximately 1,000 funding applications annually and disburses funds raised through TeleMiracle.
• Saskatchewan Talent Program Program that auditions and selects talented performers from across Saskatchewan to appear on the annual TeleMiracle telethon; selected performers also conduct community fundraising that is matched by Nutrien up to $100,000.
• TeleMiracle Merchandise Branded souvenir items sold to supporters, including bunny hugs, hoodies, mugs, tumblers, teddy bears, and hats. TeleMiracle teddy bears are priced at $100 plus the year's number (e.g., $148 for TM48) and are used for donor recognition.
• Planned Giving and Legacy Program Legacy giving program (Legacy Month) encouraging Saskatchewan donors to include the Kinsmen Foundation in their estate planning, alongside year-round planned-giving support led by the Executive Director.
• TeleMiracle 50/50 Online Raffle Online 50/50 lottery draw conducted in support of TeleMiracle; ticket purchasers compete for half the jackpot pool (TM46 sold 79,214 tickets with a $385,730 total jackpot), with the remainder supporting Kinsmen Foundation programs.

Quantifiable outcome

• $181+ million raised since 1977
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major, notable and support.

• NutriencoreGTM or Marketing Partner · 24 February 2024Corporate sponsor that matches all donations raised by Saskatchewan Talent performers up to $100,000. Contributed $108,182 match for TM47.
• Cancer Foundation of SaskatchewanmajorStrategic or Co-development Partner · 17 October 2023Kinsmen Foundation donated $1 million to the Breast Cancer Screening Bus campaign, enabling mobile mammography services for rural Saskatchewan women.
• Saskatchewan Health AuthoritymajorStrategic or Co-development Partner · 23 February 2023Partner for healthcare equipment funding. Received $1 million+ pledge for new healthcare equipment at Saskatchewan facilities from TM46 proceeds.
• St. Paul's Hospital FoundationnotableStrategic or Co-development Partner · 23 February 2023Received funding for da Vinci surgical robot, an innovative surgical technology at St. Paul's Hospital in Saskatoon.
• CanadaHelpssupportTechnology or Integration · 1 June 2022Online donation processing platform enabling year-round donations. Also enables cryptocurrency donations and Great Canadian Giving Challenge participation.
• CTV SaskatchewancoreChannel Partner/ Reseller/ DistributorPrimary broadcast partner for the annual 20-hour live telethon. CTV broadcasts TeleMiracle across its Saskatchewan network reaching viewers province-wide.
• DonorPerfectsupportTechnology or IntegrationDonation processing and donor management platform used for online donations and donation form rendering.
• District III Kin Canada (Saskatchewan)coreStrategic or Co-development PartnerThe volunteer organization of Kinsmen, Kinette, and Kin clubs that organizes TeleMiracle and serves as the governance structure. In 2020, Kin Canada celebrated 100 years of leadership, service, and fellowship.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canadian Cancer Society: National-scale Canadian health charity that receives substantial donations from TeleMiracle's affiliated foundations (e.g., the $1M donation to its Breast Cancer Screening Bus campaign) and operates overlapping medical-equipment funding programs.
• Salvation Army Canada: Large faith-adjacent charitable organization with volunteer-driven fundraising, community programming, and donor recognition rituals. Comparable in scale, volunteer base, and operational model, though with broader social-service scope.
• SickKids Foundation: Large Canadian hospital charity with annual fundraising events and donor recognition programs. Operates at a much larger national scale and brand awareness, but with a narrower pediatric hospital focus versus TeleMiracle's broader Saskatchewan-wide medical-equipment mandate.
• Heart & Stroke Foundation of Canada: Major Canadian health charity with province-level fundraising operations, telethon-style broadcast events, and equipment-grant programs. A broader incumbent with comparable donor-recognition and volunteer-driven fundraising traditions.

Direct peers

• Children's Miracle Network Hospitals: Telethon-driven, hospital-equipment-focused charity model in North America. Operates annual fundraising campaigns and corporate partnerships that closely parallel TeleMiracle's telethon-plus-equipment-grants structure, though at a multi-country scale.
• Ronald McDonald House Charities Canada: Charity that funds medical travel, accommodation, and family support for Canadian families accessing medical treatment far from home — directly overlapping TeleMiracle's medical travel assistance mission.
• United Way: Community-led fundraising model that aggregates donations from a defined regional population and distributes to local social-service causes. Similar volunteer-driven, region-restricted giving philosophy as Kinsmen TeleMiracle.
• Make-A-Wish Canada: Canadian charity funding medical-related needs for children and families, with province-level chapters, corporate partnerships, and signature fundraising events. Comparable donor-base structure and grant-distribution model to TeleMiracle.
• March of Dimes Canada: Canadian disability-focused charity providing mobility equipment and accessibility funding. Closely matches TeleMiracle's specialized equipment grant program for Saskatchewan residents with disabilities.

Emerging players

• Habitat for Humanity Canada: Volunteer-powered Canadian charity with regional affiliate structure (similar to Kin Canada district model) and recurring fundraising events. Tangentially comparable on volunteer-driven operational model, though focused on housing rather than medical needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/telemiracle
• YouTubeyoutube.com/channel/UCv57mxp8p4LWq9igB4qksHQ
• Facebookfacebook.com/Telemiracle
• LinkedInlinkedin.com/company/kinsmen-telemiracle
• Instagraminstagram.com/telemiracle.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinsmen TeleMiracle