The Telford Hotel, Spa & Golf Resort

What The Telford Hotel, Spa & Golf Resort does

The Telford Hotel, Spa & Golf Resort is a privately-operated 4-star destination resort in Telford, Shropshire, England, situated within The QHotels Collection — a UK portfolio of 15+ hotel properties. The single-asset property overlooks the UNESCO World Heritage Site of Ironbridge Gorge and combines four integrated hospitality verticals: accommodation across 11 room categories (Classic, Deluxe, Superior, Feature, Family, Accessible), an 18-hole championship golf course with a 20-bay TrackMan floodlit driving range, a full-service ELEMIS-branded spa offering residential spa breaks and day spa packages, and F&B operations centered on Restaurant 1779 with afternoon tea and private dining.

The business model is primarily direct-to-consumer: rooms, golf tee times, spa treatments, dining, weddings, corporate meetings, and gift vouchers are sold via the hotel's own booking engine, a dedicated Contact Centre (0330 107 1599), and curated group enquiry funnels. Ancillary subscription-style revenue comes from Health Club membership (QHotels Health Clubs) and the Breakaway Club lifetime loyalty program (£49), which offers 15% off stays and 10% off spa/golf packages. Pricing spans £37pp flash-sale rooms to £233pp two-night spa breaks with multi-course dinner, with Breakaway Club and Book Direct Business tiers adding 10-15% discounts in exchange for direct-booking commitment or corporate volume (50+ room nights/year).

Go-to-market targets five primary segments — Golf Enthusiasts, Spa & Wellness Seekers, Families, Celebrations/Events, and Business/Corporate Groups — with leisure and corporate groups as secondary segments. Distribution relies on owned digital channels (website, email newsletter, Instagram), third-party integrations (TheFork, TrackMan, What3Words, TripAdvisor), and an active seasonal promotional calendar (Flash Sale, golf-and-wine breaks, Christmas packages). Awards include the 2026 TripAdvisor Travellers' Choice (Top 10% worldwide, 3,017 reviews), VenueVerdict Highly Commended 2026, and Green Tourism Bronze Award 2026.

Name

The Telford Hotel, Spa & Golf Resort

Legal name

The Telford Hotel, Spa & Golf Resort

Website

https://telfordhotelgolfresort.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Telford Hotel, Spa & Golf Resort is a privately-operated 4-star destination resort in Telford, Shropshire, overlooking Ironbridge Gorge, part of The QHotels Collection. It integrates accommodation, 18-hole championship golf, ELEMIS spa, dining, weddings, and corporate events for leisure and business guests in the UK domestic market.

Ownership category

akta.pro rank

Product category

Hotel Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (713910)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel resort accommodation
• Championship golf course
• Spa and wellness
• Wedding and event venue
• Conference and meeting facilities

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Revenue: Accommodation revenue from various room types including Classic Double/Twin/King, Deluxe Double, Superior King, Feature Rooms, Family Rooms, and Accessible Rooms. Flexible Rate offers free cancellation up to 4pm day before arrival.
2. Golf Operations: 18-hole championship golf course with tee times, society golf days, corporate golf events, and golf membership. Also includes buggy hire and driving range bays.
3. Spa Services: ELEMIS spa treatments including spa days, spa breaks (1-night and 2-night packages with treatments), and individual treatments. Spa breaks include dinner allowances of £35pp.
4. Food & Beverage: Restaurant 1779 dining, afternoon tea offerings (Traditional, Hendricks Gin & Tea, Prosecco), private dining, and bar services. Dinner served 6pm-9pm, breakfast from 6.30am weekdays.
5. Events & Weddings: Wedding ceremonies and receptions, corporate meetings, team building events, and parties. Function suite hire, catering, and entertainment services.
6. Gift Vouchers: Gift vouchers sold for spa experiences, golf, dining, afternoon tea, and general hotel stays.
7. Health Club Membership: Health club memberships for local residents offering regular gym and pool access, operated through QHotels Health Clubs brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

The Telford Hotel, Spa & Golf Resort is a 4-star destination resort offering hotel accommodation across 11+ room categories, an 18-hole championship golf course with TrackMan Driving Range, a full-service ELEMIS spa with treatment rooms and spa breaks, Restaurant 1779 dining with afternoon tea, a health club with pool and fitness facilities, and dedicated venues for weddings, corporate meetings, and private events. The property overlooks the UNESCO World Heritage Site of Ironbridge Gorge in Shropshire, targeting leisure travelers, golfers, spa and wellness guests, families, wedding couples, and corporate groups.

Product overview

The Telford Hotel, Spa & Golf Resort is a 4-star hotel and resort offering an integrated hospitality portfolio centered around four core pillars: accommodation (11 room categories from Classic to Feature suites), golf (18-hole championship course with TrackMan driving range and golf break packages), spa and wellness (ELEMIS-branded spa with treatments, spa days, and residential spa breaks), and dining (Restaurant 1779 with à la carte menu and afternoon tea service). Supporting services include a health club with pool and fitness facilities, event venues for weddings and corporate meetings, and the Breakaway Club loyalty programme. The property overlooks the UNESCO World Heritage Site of Ironbridge Gorge in Shropshire, positioned as a destination resort rather than a single-service hotel.

Differentiator

Problem solved

Functional benefit

Brands

• 1779 Restaurant: The hotel's main restaurant offering à la carte dining for dinner from 6pm - 9pm and breakfast service.
• Breakaway Club
• Restaurant 1779

Products and services

• Hotel Rooms & Accommodations Four-star hotel accommodation offering 11 room categories (Classic, Deluxe, Superior, Feature rooms including Family and Accessible options) with en-suite bathrooms, complimentary WiFi, and varying amenities from standard to premium features such as golf course views and Nespresso machines. Available to leisure travelers, families, business guests, and corporate accounts.
• Golf Course & Facilities 18-hole championship golf course with a 20-bay fully covered floodlit TrackMan Driving Range, offering tee time bookings, society and corporate golf days, and golf membership options for visitors and residents.
• Golf Breaks Packages Residential golf vacation packages including 1 Night 2 Rounds, 2 Night 2 Rounds, 2 Night 3 Rounds, and 3 Night Unlimited Golf options, with accommodation, breakfast, and dinner packages included. From £125pp.
• ELEMIS Spa & Wellness Full-service spa facility featuring ELEMIS products, offering spa days, spa breaks (1-2 nights), individual treatments including massages, facials, and body rituals, plus access to pool, steam room, and electric sauna. Guests and day visitors.
• Spa Break Packages Residential spa packages including 1 Night Spa Break with 25/50 minute ELEMIS treatment, 2 Night Spa Break with dinner on first night or both nights, and Girls Night In packages with treatments, dining, and cocktails. From £129pp.
• Restaurant 1779 & Dining On-site restaurant 1779 serving breakfast and dinner from an à la carte menu featuring dishes like miso garlic oyster mushrooms, pan-fried scallops, and guinea fowl breast, plus a lounge bar and afternoon tea service (Traditional, Hendricks Gin & Tea, Prosecco).
• Health Club & Fitness Health club facility with gym, indoor pool, heated loungers, steam room, and electric sauna, available for hotel guests (complimentary) and day visitors, with membership options operated through QHotels Health Clubs.
• Weddings & Celebrations Wedding and event venue services including wedding spaces, customized packages, showrounds, private dining, and event hosting for celebrations such as weddings, birthdays, anniversaries, proms, christenings, and wakes.
• Meetings & Conferences Business meeting and conference facilities with meeting spaces, delegate packages, team building activities, and event planning services for corporate functions and associations. Book Direct Business program offers 15% off for 50+ room nights/year.
• Breakaway Club Loyalty Programme Hotel loyalty programme offering lifetime membership benefits including 15% off stays, 10% off spa and golf breaks, complimentary drink per stay, 10% off tee times, and 50% off dog charges. £49 lifetime membership.
• Gift Vouchers Online gift vouchers sold for spa experiences, golf, dining, afternoon tea, and general hotel stays.
• Christmas & Seasonal Events Seasonal celebration packages including Christmas breaks, Christmas parties, New Year events, and holiday-themed dining experiences.
• Promotional Offers & Flash Sales Time-limited promotional offers including Flash Sales (35% off stays), spa break discounts, golf packages with complimentary wine, and book direct savings (10-15% off).

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• The QHotels CollectioncoreStrategic or Co-development PartnerThe Telford Hotel, Spa & Golf Resort is part of The QHotels Collection portfolio of 15+ UK hotel properties. The parent company provides centralized reservations systems, booking platforms, loyalty programs (Breakaway Club, Book Direct Business), marketing, and brand standards. Properties include Oulton Hall, Slaley Hall, Belton Woods, Crewe Hall, and others across the UK.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bovey Castle: Devon country house resort with its own golf course, spa, multiple dining venues and event facilities. Comparable heritage / countryside destination positioning, with similar mid-to-upper weekend break pricing.
• Carden Park Hotel: Cheshire-based country hotel resort with two golf courses, spa, multiple restaurants and extensive events space; near-twin to The Telford in terms of mid-market UK golf-and-spa destination proposition.
• The Belfry: Iconic UK golf resort hotel in the West Midlands with championship courses, spa and event facilities. Closest like-for-like comparator to The Telford's golf, spa and event positioning and Birmingham/central-UK catchment.
• Forest Pines Hotel, Spa & Golf Resort: Sister QHotels Collection property in Lincolnshire with a championship golf course, spa, health club and conferencing. Effectively a direct internal peer benchmarking The Telford's offer and revenue mix across the parent brand.
• Celtic Manor Resort: Wales-based destination resort combining three championship golf courses, spa, multiple dining venues and large-scale conference and wedding facilities, closely aligned with The Telford's integrated product mix.
• Whittlebury Park: Northamptonshire golf hotel and spa resort offering championship and academy courses, ESPA spa treatments and corporate events; very similar mid-market positioning and package-led marketing approach.
• Champneys Spa Hotels: UK chain of destination spa hotels emphasising health, wellness and spa break packages. Direct comparator on the ELEMIS-style spa break and membership model that anchors The Telford's wellness revenue line.

Broad incumbents

• De Vere Hotels: UK hotel group operating country estates with golf, spa, weddings and conferencing. Like QHotels, competes for the corporate events and leisure break demand The Telford targets with Book Direct Business and wedding venues.
• Macdonald Hotels & Resorts: Largest UK independent hotel group with country house hotels including golf and spa resorts. Broader portfolio than The Telford but overlapping mid-market leisure, golf and spa segment.
• Hand Picked Hotels: Collection of luxury country house hotels across the UK with strong spa, dining and weddings offering. Competes with The Telford at the upper end of the country resort market for weddings and spa breaks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/telfordhotelgolfresort
• LinkedInlinkedin.com/company/telford-hotel-and-golf-resort

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Telford Hotel, Spa & Golf Resort