Tender Hearts

What Tender Hearts does

Tender Hearts, operating as The Self Love Academy, is a Netherlands-based personal development and embodiment practice founded in 2020 by Liesbet De Rouck. The company delivers body-oriented coaching, tantric dance programmes, couples sessions, and online self-paced courses through a proprietary methodology called the Self Love Compass, which integrates developmental psychology, ego theory, body awareness, and reparenting. Revenue is generated through a diversified portfolio of offerings: 1-on-1 Inner Shift Sessions (€200–€375 per session, 1.5–4 hours), couple sessions (€375–€450 per session), fixed group programmes such as the Tender Tantric Dance Intensive (€400 for a 10-ride card valid 8 months), The Art Of Being You year training (€995 group, €395 online, €2,995 1-on-1), The Courage To Connect five-weekend programme (€1,095–€1,200), loose workshops, and a forthcoming Begeleider facilitator training at €1,500. Trials and stand-alone workshops are priced at €37 to lower entry friction.

The underlying technology stack is non-differentiated: Odoo powers the website, e-learning, customer relationship management, invoicing, and email marketing; Hipsy handles ticketing and event bookings; Stripe processes payments; and WhatsApp Business supports intake conversations and community communication. Distribution is entirely domestic within the Netherlands, reaching customers in Den Haag, Leiden, and Rotterdam across three physical dance studio locations, supplemented by a self-serve online shop. The go-to-market motion is community-led and event-driven, relying on word-of-mouth referrals, WhatsApp groups, seasonal newsletters, and verified reviews on Hipsy. There is no external funding, no institutional investment, and the business is privately operated by the founder with a six-person team. The customer base consists of consumers seeking self-love, body awareness, emotional healing, and improved relational patterns — not enterprise clients.

Name

Tender Hearts

Legal name

The Self Love Academy

Website

https://tenderhearts.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tender Hearts (The Self Love Academy) is a Netherlands-based personal development practice founded in 2020 by Liesbet De Rouck, offering embodiment coaching, tantric dance groups, couples sessions, and online courses to individuals seeking self-love, body awareness, and emotional healing across Den Haag, Leiden, and Rotterdam.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. 1-on-1 Inner Shift Sessions: Individual deep coaching sessions lasting 1.5 to 4 hours, focusing on patterns, nervous system work, breath, and emotional expression. €200-€375 per session.
2. Couple Sessions: Deep relationship sessions lasting 3-4 hours addressing patterns, communication, boundaries, and reconnection. €375-€450 per session.
3. Group Programs - Tender Tantric Dance Intensive: Biweekly fixed group in Leiden and Rotterdam. 10-ride card valid 8 months for €400. One-time trial sessions available for €37. Recurring revenue through card purchases.
4. The Art Of Being You - Year Training: Annual group training with 10 sessions in Leiden. €995 standard price. Online self-paced version for €395. 1-on-1 year trajectory for €2995.
5. The Courage To Connect: Five weekend deep connection program for singles and couples. €1200 regular, €1095 early bird (until July 31).
6. Facilitator Training: Annual training starting autumn 2027 for people wanting to facilitate groups within Self Love Academy. €1500 for full program including venue, food, and drinks.
7. Online Programs: Self-paced digital training programs for self-love, awareness, and embodiment. Sold through the shop.
8. Loose Workshops: Standalone workshops including Tender Moments mini-retreats and Tantric Dance introduction workshops. Accessed via Hipsy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tender Hearts (operating as The Self Love Academy) delivers embodiment-focused personal development services including 1-on-1 Inner Shift coaching sessions, couples sessions, fixed-group Tantric Dance intensives, a year-long Art Of Being You training, a five-weekend Courage To Connect deepening program, standalone workshops such as Tender Moments mini-retreats, and a facilitator training program. All offerings are grounded in the proprietary Self Love Compass framework and the Three Pillars methodology that combines developmental psychology, bodywork, and new embodied experiences.

Product overview

The Self Love Academy (Tender Hearts) offers a multi-modal personal development and embodiment practice with both in-person and online offerings. The core product portfolio includes group programs (Tender Tantric Dance Intensive, The Courage To Connect, The Art Of Being You year training, Begeleider Training), standalone workshops (Losse Workshops including Tender Moments), and private sessions (1-op-1 Inner Shift, Koppel Sessies). Digital offerings include Online Programs with self-paced training. Products are sold via a 10-rittenkaart system (10-session cards) and individual session/event pricing. The approach integrates body awareness, emotional expression, dance, breathwork, and consciousness work centered on the Self Love Compass methodology.

Differentiator

Problem solved

Functional benefit

Brands

• Tender Tantric Dance Intensive: A fixed group program meeting biweekly in Leiden and Rotterdam, focused on connecting with the body, oneself, and others through slow, soft Tantric Dance.
• The Courage To Connect
• The Art Of Being You
• 1-op-1 Inner Shift Sessie
• Koppel Sessies
• Begeleider Training
• Tender Moments
• Online Programs

Products and services

• Tender Tantric Dance Intensive A biweekly fixed group program combining slow, gentle Tantric Dance in Leiden and Rotterdam, focusing on feeling, boundary setting, and genuine connection with oneself and others. Sold via 10-ride cards (€400, valid 8 months) with one-time introductory sessions available at €37.
• The Courage To Connect

Quantifiable outcome

• Participants report increased inner peace, self-connection, and emotional freedom
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mindvalley: Global online personal development platform offering courses on self-growth, embodiment, and transformation. Comparable as a personal-development offering serving similar consumer segments, though at much larger scale and broader topic coverage.
• Sounds True: Multimedia publisher and learning platform for personal development, mindfulness and embodiment. Comparable as an incumbent in the same consumer space, but with broader catalog and corporate scale.
• Insight Timer: Global meditation and wellness platform hosting free and paid courses on personal growth and embodiment. Comparable in delivering self-paced personal-development content to similar consumer segments.
• Esalen Institute: Long-running holistic personal-development retreat center offering workshops, trainings and embodiment programs. Comparable in offering in-person multi-day personal-growth programs with similar target audience.
• The Chopra Center: Established wellness and personal-development brand offering meditation, embodiment and self-growth programs. Comparable customer intent and methodology overlap, though at significantly larger scale and broader content portfolio.

Direct peers

• Awakening Women: Embodiment and feminine personal-development practice offering workshops, trainings and facilitator programs similar to Self Love Academy's bodywork, tantric dance and self-love curriculum. Closely aligned methodology and audience.
• Hakomi Institute: Body-centered psychotherapy and mindfulness training institute offering workshops and practitioner certification. Comparable in combining bodywork, awareness and facilitator training under a proprietary methodology.
• Strozzi Institute: Somatic coaching and embodiment training organization offering practitioner certifications and group programs. Highly comparable methodology (somatics, body-based transformation) and audience of facilitators and growth seekers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tenderheartsnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tender Hearts