Tenute Navarra

What Tenute Navarra does

Tenute Navarra (Società Agricola Tenute Navarra S.r.l.) is a privately-held, family-owned Sicilian wine and olive oil producer headquartered in Butera, Caltanissetta, Italy. The company operates 175 hectares of organic-certified agricultural land in the Sicilian hills — a 'terra di mezzo' between the southern coast and the inland countryside — and is run by the third generation of the Navarra family, with Totò Navarra Jr. (age 25) serving as CEO and his father Salvatore Navarra as Business Relationship Manager. The company produces a portfolio of indigenous-variety Sicilian wines organized into a three-tier quality pyramid (Top/Art, Premium, Sparkling, and Fun lines) using Nero d'Avola, Frappato, Grillo, and Catarratto Lucido grapes, alongside extra virgin olive oil from the indigenous Nocellara del Belice cultivar.

The company's core technology is organic viticulture and winemaking emphasizing territorial identity, agronomic rigor, and sustainability, with completed VIVA and SOSTAIN audits and an ongoing path to Equalitas certification. Key flagship products include the Battichiùe (Nero d'Avola Riserva DOC Sicilia) and the Maribu (Cerasuolo di Vittoria DOCG), the latter winner of a Bronze Medal at the Decanter World Wine Awards 2023. Sparkling lines using the Martinotti/Charmat method (Rosemosse, Zahr, and the newly launched Rosemosse Blanc de Blanc) extend the portfolio into the growing sparkling segment.

Tenute Navarra operates a multi-channel go-to-market: direct-to-consumer e-commerce via tenutenavarra.com, a subscription-style Wine Me More loyalty club offering perpetual 5–15% discount coupons, B2B sales to qualified Italian restaurants, wine bars, and retailers, and international export distribution to the USA, UK, Germany, France, Belgium, Netherlands, and Eastern Europe. Marketing combines participation in major trade fairs (Vinitaly, Spumantitalia, Wine Sicily, Taormina Gourmet, Merano Wine Festival), direct road tours, enotourism at the estate, an active press office, and content marketing through a blog and video channels. A hospitality/wine resort project is scheduled to launch in 2026. The team comprises 1–10 employees, and the company is bootstrapped with no disclosed external funding.

Name

Tenute Navarra

Legal name

Società Agricola Tenute Navarra S.r.l.

Website

https://tenutenavarra.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tenute Navarra is a family-owned Sicilian wine and olive oil producer operating 175 hectares of organic-certified vineyards in Butera, Sicily. It sells indigenous-variety wines and olive oil via DTC e-commerce, a Wine Club, B2B HoReCa, and export to seven countries.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Food And Kindred Products (2000), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Sicilian wine production
• Extra virgin olive oil
• Organic viticulture
• Indigenous grape varieties
• Wine tourism experiences

Headquarters

HQ city

Butera, CL

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of wines (Top, Sparkling, Fun lines), olive oil (Agrifood Line), gift boxes, and accessories through the company's own e-commerce platform. Revenue is generated on a per-transaction basis with pricing varying by product line.
2. Wine Club Membership: Wine Me More community club offering members a perpetual 5% discount coupon on all products, with periodic promotional coupons (e.g., -15%). Generates recurring customer engagement and repeat purchases.
3. B2B / HoReCa Sales: Sales of wines to restaurants, wine bars, and retailers in Italy and internationally. The company targets qualified restaurant sector and specialty retail as a growing distribution channel.
4. Enotourism Experiences: Hospitality and wine tourism activities at the estate in Butera, opening the property to visitors for tastings, tours, and events, contributing additional revenue and brand building.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Tenute Navarra is a third-generation family-owned Sicilian estate that produces organic wines (a Top/Premium line, a Sparkling line produced via the Martinotti method, and a Fun entry-level line) and estate-grown extra virgin olive oil from Nocellara del Belice olives across 175 hectares in Butera, Caltanissetta. The wines are built around indigenous Sicilian cultivars (Nero d'Avola, Frappato, Grillo, Catarratto Lucido) and the Cerasuolo di Vittoria DOCG terroir, with named products such as Battichié (Nero d'Avola Riserva DOC Sicilia), Maribu (Cerasuolo di Vittoria DOCG), Rosemosse, Zahr, Kinora, Rosemosse Blanc de Blanc and Sofien. The estate also operates a Wine Me More loyalty club and an enotourism/wine resort project, with sales conducted through its own e-commerce site, B2B/HoReCa channels and international export distributors.

Product overview

Tenute Navarra is a Sicilian agricultural company producing wine and olive oil across 175 hectares in Butera (Caltanissetta). The product portfolio comprises four wine lines (Top/Art for premium expressions, Premium, Sparkling for Martinotti-method sparklings, and Fun for approachable styles) plus an Agrifood olive oil line featuring Nocellara del Belice cultivar. Flagship products include Battichiè (Nero d'Avola Riserva DOC Sicilia) and Maribu (Cerasuolo di Vittoria DOCG). New 2026 releases include Kinora (Catarratto Lucido) and Rosemosse Blanc de Blanc. The company supplements its core products with gift boxes, accessories, and a Wine Me More loyalty club offering ongoing discounts. Wine tourism experiences and a future wine resort round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Wine Me More: Exclusive community of Tenute Navarra providing updates on activities and exclusive discount coupons for members.
• Battichiè
• Maribu
• Rosemosse
• Zahr
• Kinora
• Sofien

Products and services

• Battichié - Nero d'Avola Riserva DOC Sicilia Reserve red wine from Nero d'Avola grapes under the Linea Top, DOC Sicilia classification, aged 24 months in wood and bottle to deliver a full-bodied, elegant profile from Sicilian hillside vineyards; aimed at premium wine consumers, restaurants and specialty retailers.
• Maribu - Cerasuolo di Vittoria DOCG Rosé wine under the Cerasuolo di Vittoria DOCG appellation from the company's Sicilian estate, recognized with a Bronze Medal at Decanter World Wine Awards 2023; aimed at premium wine consumers, HoReCa and export distributors seeking a story-driven Sicilian DOCG.
• Rosemosse - Spumante Extra Brut Frappato Rosato Extra Brut sparkling rosé wine from Frappato grapes produced under the Martinotti/Charmat method, classified Terre Siciliane IGT; positioned in the Linea Sparkling for celebratory and aperitif occasions, targeting wine consumers, HoReCa and export markets.
• Zahr - Bianco Frizzante Terre Siciliane IGP Semi-sparkling white wine classified Terre Siciliane IGP, part of the Linea Fun portfolio for approachable, versatile consumption occasions; targeted at entry-level wine consumers, casual HoReCa channels and Wine Me More club members.
• Kinora - Catarratto Lucido Still white wine made from pure Catarratto Lucido grapes grown on high hillsides on the Butera estate, expressing verticality and mineral freshness; positioned as a new Linea Top release for premium wine consumers and export markets.
• Rosemosse Blanc de Blanc - Grillo Metodo Martinotti Lungo Blanc de Blanc sparkling wine made from Grillo grapes using a long Martinotti method, positioned in the Linea Sparkling for contemporary sparkling occasions; aimed at premium wine consumers, HoReCa and export distributors.
• Sofien - Bianco Terre Siciliane IGP White wine from the Linea Fun portfolio under the Terre Siciliane IGP classification, positioned for approachable daily drinking; targeted at entry-level wine consumers and casual HoReCa channels.
• Linea Agrifood - Olio Extravergine di Oliva Nocellara del Belice Estate-grown extra virgin olive oil from the indigenous Nocellara del Belice cultivar, marketed under the Linea Agrifood with an elegant and fragrant profile; aimed at consumers seeking organic Sicilian agrifood products, gift-givers and food specialty retailers.
• Box (Gift Boxes) Curated gift boxes combining Tenute Navarra wines and olive oil, sold on the e-commerce site as ready-to-give assortments; aimed at consumers and corporate gifting for personal and professional occasions.
• Wine Accessories Wine accessories and branded merchandise sold alongside the wine and olive oil range on the e-commerce site to complement purchase occasions and gifting.
• Wine Me More Wine Club Free-registration loyalty community ("Wine Me More") offering a perpetual 5% discount coupon on all products and 10–15% periodic promotional coupons, plus exclusive updates, educational content and event invitations; targeted at repeat wine consumers and brand community members.
• Enoturismo (Wine Tourism) On-site estate hospitality at the 175-hectare Butera property, including vineyard tours, wine tastings, cultural events and an under-development wine resort planned for 2026; targeted at wine tourists, event attendees and experiential travelers from Italy and abroad.

Quantifiable outcome

• Bronze Medal at Decanter World Wine Awards 2023 for Maribu Cerasuolo di Vittoria DOCG
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Telefono ArcobalenominorGTM or Marketing Partner · 25 November 2025Tenute Navarra provided technical-logistic support for the national preview event 'Violenza di genere e giustizia. Cinque anni di Codice Rosso' organized by Telefono Arcobaleno at Palazzo Moncada, Caltanissetta. The event addressed gender-based violence and the Codice Rosso law, with Tenute Navarra contributing to social responsibility initiatives in the territory.
• Insulae ResortcoreStrategic or Co-development Partner · 1 June 2023Multi-event culinary collaboration between Tenute Navarra and Insulae Resort in Cefalù, Sicily. The partnership produced 'Insulae – Storie di cucina e di vini', five gourmet dinner events pairing Tenute Navarra wines with dishes by five different chefs at the resort, running from June to July 2023. The initiative combined wine, Sicilian cuisine, and hospitality to promote the territory and the brand.
• Tennis Club CaltanissettaminorOthers · 1 June 2022Tenute Navarra entered a local sponsorship partnership with Tennis Club Caltanissetta to support territorial sports initiatives and community engagement.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Antinori: One of Italy's largest and most prestigious wine families with a portfolio spanning multiple Italian regions. Comparable to Tenute Navarra through Italian wine heritage, premium positioning, and broad international distribution, though at a far larger scale.
• Frescobaldi: Historic Tuscan wine producer with an extensive Italian and international wine portfolio. Comparable through Italian heritage, premium positioning, and global distribution, though operating across multiple regions rather than a single Sicilian terroir.
• Zonin: Major Italian wine group with vineyards across multiple Italian regions including Zonin Wines in Sicily. Comparable through multi-region Italian wine production and international distribution, though at significantly larger scale.

Direct peers

• Tasca d'Almerita: Historic Sicilian wine producer with multi-regional vineyard holdings and a strong reputation in Italian and international fine wine. Comparable to Tenute Navarra through Sicilian DOC/DOCG focus, premium positioning, and family-led heritage narrative.
• Firriato: Sicilian winery with vineyards across multiple Sicilian territories and a portfolio centered on indigenous varieties. Comparable to Tenute Navarra through terroir-driven storytelling, indigenous grape focus, and multi-tier product structure.
• Cusumano: Sicilian winery with a broad portfolio of indigenous grape wines and major international distribution. Comparable to Tenute Navarra through shared grape varieties, Sicily-based production, and export-driven growth model.
• Cantine Settesoli: Large Sicilian wine cooperative producing a wide range of wines from indigenous and international grapes. Comparable to Tenute Navarra through Sicily-based production and strong export market presence, though at a much larger scale.
• Planeta: Major Sicilian winery with vineyards across multiple Sicilian regions and a strong premium export presence. Comparable to Tenute Navarra through indigenous grape focus, territorial storytelling, and international HoReCa distribution strategy.
• Duca di Salaparuta: Long-established Sicilian wine producer with a portfolio of regional wines including the Corvo brand. Comparable to Tenute Navarra through Sicilian origin, multi-tier portfolio, and strong domestic plus export distribution.
• Donnafugata: Leading Sicilian winery with a multi-generational portfolio of indigenous wines across DOC and DOCG appellations. Directly comparable to Tenute Navarra through shared Sicilian terroir focus, DOCG positioning, and international export emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUEF5xNLZLGTqkjc56C9BSg
• Facebookfacebook.com/TenuteNavarra
• LinkedInlinkedin.com/company/tenute-navarra
• Instagraminstagram.com/tenutenavarra

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenute Navarra