Te Puawaitanga ki Ōtautahi Trust

What Te Puawaitanga ki Ōtautahi Trust does

Te Puawaitanga ki Ōtautahi Trust is a non-profit charitable trust founded on April 11, 2005, by the Ōtautahi Branch of the Māori Women's Welfare League to address health, education, justice and social inequities faced by Māori whānau in the Waitaha Canterbury region of Aotearoa New Zealand. With 39 employees across offices in Papanui and Linwood (Christchurch), the organisation runs a community-based, kaupapa Māori (Māori-led, values-based) service delivery model spanning the full life course - from pregnancy and antenatal education through early childhood, parenting, chronic-condition nursing, traditional healing (Rongoā), financial mentoring and prison-based mother-and-baby support.

The Trust operates 22 distinct programmes organised around life stages and needs: pregnancy (Whānau Mai, wahakura wānanga), infant and child services (Tamariki Ora Well Child, Family Start, Ūkaipō, Poipoia te Mokopuna, Early Childhood Education support), health services (Rapuora mobile nursing, Rongoā Māori healing, Outreach Immunisations, Smoke-Free, Tamaiti Healthy Homes, Canterbury Breastfeeding Advocacy Service), social services (Whānau Ora Kaitūwhana, Āheinga Pūtea financial mentoring, Legal Literacy), parenting programmes (Incredible Years, Building Whānau Futures) and maternal mental health (Whānau Whakapuāwai). Delivery occurs via home visits, community locations (community hubs, marae, churches, workplaces), clinic-based settings (Eastgate Mall) and inside Christchurch Women's Prison. The operational platform is practice-based rather than software-native: programmes are grounded in tikanga and mātauranga Māori, with traditional practices such as Rongoā, wahakura weaving and raranga incorporated alongside evidence-based clinical approaches. There are no proprietary technology products and no disclosed AI or API/SDK capabilities.

The revenue model is government-funded commissioning: services are delivered free to eligible whānau, with funding flowing through contracts with health, social and education agencies (chiefly Te Whatu Ora/Health New Zealand, Oranga Tamariki, Ministry of Justice and ACC). Revenue is not publicly disclosed. Distribution follows a community-led go-to-market in which referrals come from midwives, GPs, partner agencies and self-referrals, then services are delivered in home and community settings across Christchurch, Waimakariri, Selwyn, Kaiapoi, Rangiora, Rolleston and Ashburton. Strategic direction is set by a Board of Trustees dominated by Ōtautahi Māori Women's Welfare League members and a six-person executive team led by Chief Executive Geoff Milner (appointed July 2024), with a dedicated Growth, Innovation and Transformation function.

Name

Te Puawaitanga ki Ōtautahi Trust

Legal name

Te Puawaitanga ki Ōtautahi Trust

Website

https://tepuawaitanga.maori.nz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Te Puawaitanga ki Ōtautahi Trust is a 2005-founded, non-profit kaupapa Māori organisation delivering 22 government-funded health, education and social programmes - including Well Child checks, antenatal education, Rongoā healing and prison parenting support - to whānau Māori across Canterbury, New Zealand.

Ownership category

akta.pro rank

Product category

Māori Community Health and Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Home Health Care Services (62161), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Tribal/Indigenous Public Health Authorities (HLAJAAAD)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Kaupapa Maori health services
• Well child nursing services
• Antenatal education programmes
• Breastfeeding peer support
• Whanau social services

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Government contracts and funding: As a non-profit charitable trust, Te Puawaitanga ki Ōtautahi Trust operates primarily through government funding and commissioning from health, social, and education agencies. Services are provided free to eligible whānau.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Te Puawaitanga ki Ōtautahi Trust is a kaupapa Māori non-profit charitable trust that delivers community-based health, education, justice, and social services to whānau across the Waitaha Canterbury region. Its core offering comprises 22 distinct programmes spanning pregnancy, early childhood, parenting, primary healthcare (including Well Child checks, immunisations, and mobile nursing), traditional Māori healing (Rongoā), mental health, financial mentoring, and prison parenting support, all delivered in-home and in-community by kaimahi grounded in tikanga and mātauranga Māori.

Product overview

Te Puawaitanga ki Ōtautahi Trust operates as a kaupapa Māori community-based organisation providing a comprehensive suite of health, education, justice, and social services to whānau in the Waitaha Canterbury region. The organisation functions as a service provider rather than a technology product company, offering 22 distinct programmes and services organised around life stages: pregnancy support (Whānau Mai, Wahakura Wānanga, Tamariki Ora), infant and child services (Ūkaipō, Māmā-2-Māmā, Family Start, Poipoia te Mokopuna), health services (Rapuora Mobile Nursing, Rongoā, Outreach Immunisations, Smoke-Free Support, Tamaiti Healthy Homes, Canterbury Breastfeeding Advocacy Service), social support (Whānau Ora Kaitūwhana, Āheinga Pūtea, Legal Literacy, Pāpā Services), parenting programmes (Incredible Years, Building Whānau Futures, Te Tamaiti te Puāwai), and specialised maternal mental health (Whānau Whakapuāwai). Services are delivered in home and community settings, underpinned by tikanga and mātauranga Māori, with the wellbeing of tamariki paramount.

Differentiator

Problem solved

Functional benefit

Products and services

• Āheinga Pūtea Financial mentoring and budgeting service supporting whānau in Waimakariri and Ōtautahi areas to manage financial wellbeing, achieve long-term stability, and improve overall hauora through one-on-one support and MoneyMates educational sessions.
• Building Whānau Futures A prison parenting programme delivered using te ao Māori lens, grounded in the creation story to explore parenting journey phases and strengthen parenting skills while challenging past behaviours.
• Canterbury Breastfeeding Advocacy Service Advocacy service working to remove barriers to breastfeeding in community spaces, workplaces, and public areas; oversees initiatives to create breastfeeding-friendly environments across Canterbury.
• Early Childhood Education Support Support service helping whānau with tamariki aged three to five and a half years find early childhood education options, plan and visit centres, assist with culturally appropriate choices, and maintain regular attendance.
• Family Start Programme Intensive home visiting programme supporting whānau with challenges caring for pēpi or young tamariki; families work with a Whānau Awhina/Family Support Worker to strengthen parenting skills and achieve whānau goals.
• Incredible Years Parenting Programme 14-week group programme developing knowledge and skills to build positive relationships with tamariki.
• Legal Literacy Support Wraparound support for whānau needing help understanding and navigating the legal system, specialising in Family Court and Oranga Tamariki processes.
• Māmā-2-Māmā Breastfeeding Peer Counsellor Programme 24-hour training programme over eight weekly sessions equipping whānau to support others with breastfeeding; developed for culturally and linguistically diverse (CALD) families and guided by La Leche League New Zealand peer counsellor programme.
• Outreach Immunisations Free outreach vaccination service for eligible whānau, delivered at home, in community, or at Eastgate Mall clinic; provides seasonal flu, MMR, and other immunisations through outreach nurses.
• Pāpā Services Father-focused services including Pāpā to Pāpā drop-in space, Pāpātanga Wānanga antenatal education for fathers, and Whare Pāpā home visiting service; all designed and delivered by fathers in kaupapa Māori setting.
• Poipoia te Mokopuna Programme Programme encouraging whānau as first kaiako/teachers, supporting tamariki under three years in early learning journeys; delivered in whare or community to develop skills to learn and play alongside tamariki and transition into Early Childhood Education.
• Rapuora Mobile Nursing Service Mobile nursing service supporting Māori whaiora with or at risk of heart disease, diabetes, or respiratory disease; visits whare to discuss health needs, develop healthcare plans, and work with other health services. Includes Rapuora Hauora Programme with movement sessions and weaving.
• Rongoā Traditional Māori healing service encompassing te taha whānau (social), tinana (physical), hinengaro (mental), and wairua (spiritual) wellbeing through modalities including taonga pūoro, mirimiri, romiromi, and whitiwhiti kōrero.
• Smoke-Free Support Free support service for people wanting to stop smoking, providing one-on-one or whānau sessions at workplaces, churches, marae, kura, sports clubs, universities, or homes; offers nicotine replacement therapy tools and motivational support.
• Tamaiti Healthy Homes Free confidential service working with whānau and landlords to create warmer, drier, healthier homes and reduce avoidable hospitalisations due to housing-related conditions; partnership with Tangata Atumotu Trust.
• Tamariki Ora Well Child Service
• Te Tamaiti te Puāwai Whānau-centred kaupapa Māori mother and baby support programme for hapū women and mothers with pēpi in Christchurch Women's Prison; facilitates health, wellbeing, and reintegration support.
• Ūkaipō Māmā and Pēpi Breastfeeding Support Group Weekly kaupapa Māori breastfeeding support group during school terms exploring health and education topics relevant to māmā with pēpi and their whānau.
• Wahakura Wānanga
• Whānau Mai Antenatal Education Programme Te ao Māori antenatal education programme preparing māmā and whānau for pregnancy, childbirth, and early weeks with pēpi; covers breastfeeding, labour, birth, and includes weaving muka cords, moulding clay ipu whenua, and creating mirimiri oil.
• Whānau Ora Kaitūwhana Holistic whānau wellbeing service placing whānau at centre of decision-making; navigators offer comprehensive support across health, social, and education needs in multiple Canterbury service areas.
• Whānau Whakapuāwai Maternal Mental Health Service Kaupapa Māori maternal mental health service using braided river approach combining Mātauranga Māori and western clinical approaches; provides mental health assessments, psychoeducation, individual and whānau therapy, and cultural tautoko.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Tangata Atumotu TrustcoreStrategic or Co-development PartnerWorking in partnership with Tangata Atumotu Trust on the Tamaiti Healthy Homes programme, which aims to reduce the number of tamariki in hospital due to ill health and housing-related conditions by increasing the number of tamariki living in warm, dry, and healthy homes.
• Red CrossminorStrategic or Co-development PartnerCollaboration with Red Cross to begin the wahakura wānanga programme, supporting the protection of pēpi through safe sleep spaces.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Raukura Hauora o Tainui: Large iwi-affiliated (Waikato-Tainui) kaupapa Māori health provider operating multiple clinics across the Waikato, delivering primary care, whānau ora, mental health, and social services. Comparable as a mature, multi-site Māori health provider competing for the same commissioning pool.
• Tipu Ora Charitable Trust: Kaupapa Māori health and wellbeing provider in the Bay of Plenty/Waikato region offering maternal, child, and whānau ora services. Comparable in mission, cultural framework, and service mix (maternal, parenting, immunisation, smoking cessation) though operating in a different region.
• Te Korowai Hauora o Hauraki: Iwi-led kaupapa Māori health provider delivering primary care, whānau ora, and community health services across the Hauraki rohe. Comparable as a Māori-led integrated health and social service organisation commissioned by government.
• National Hauora Coalition: Māori primary care and whānau ora network operating across multiple regions. Comparable in its focus on kaupapa Māori primary and community health delivery and in competing for government commissioning contracts.
• Tangata Atumotu Trust: Canterbury-based kaupapa Māori community trust delivering health, education, and social services to whānau Māori and Pacific peoples. Directly comparable as a regional Māori service provider in the same geographic and cultural space, and an active partner to Te Puawaitanga on the Tamaiti Healthy Homes programme.
• Turuki Healthcare: Māori health provider in South Auckland delivering whānau ora, maternal and child health, primary care, and social services under kaupapa Māori principles. Closely comparable in programme mix and cultural framework to Te Puawaitanga.

Broad incumbents

• Royal New Zealand Plunket Society: Aotearoa's largest Well Child/Tamariki Ora provider with national reach, delivering child health checks, parenting support, and community health services. Comparable on the Well Child/tamariki health axis where it directly competes with Te Puawaitanga's Tamariki Ora service, though it operates under a mainstream (not kaupapa Māori) model.
• Whānau Ora Commissioning Agency (Te Pou Matakana): North Island Whānau Ora commissioning agency that funds and coordinates kaupapa Māori service providers. Comparable as a funder/convener of whānau ora services that operates in the same commissioning ecosystem as Te Puawaitanga.
• Te Whatu Ora - Health New Zealand: National public health service responsible for commissioning and delivering hospital, community, and primary health services across Aotearoa. Overlaps with Te Puawaitanga as both commissioner and potential competitor/provider of overlapping child health, immunisation, and maternal services.

Regional players

• Pasefika Family Health Trust: Pacific-led community health provider in Canterbury/Christchurch delivering child, maternal, and whānau health services under a Pacific cultural framework. Comparable as a culturally grounded community health NGO operating in the same region with a related but distinct cultural mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/canterbury.breastfeeding
• Instagraminstagram.com/breastfeedcanterbury
• LinkedInlinkedin.com/company/te-puawaitanga-ki-%C5%8Dtautahi-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Te Puawaitanga ki Ōtautahi Trust