Pasefika Family Health Group

What Pasefika Family Health Group does

Pasefika Family Health Group (PFHG) is a private primary healthcare provider headquartered in Auckland, New Zealand, operating five clinic locations across South and East Auckland — Weymouth, Queens Road (Panmure), King Street (Papatoetoe), Roscommon (Clendon Park), and Puaseisei (Mangere East). The organisation was originally established as HSPT approximately 30 years ago and re-registered under the PFHG brand in May 2021 under new Pacific-led governance (80% governed and managed by Pacific people). It serves Pacific, Māori, and Asian communities with a multi-ethnic, multi-lingual clinical workforce that includes GPs, registered nurses, midwives, social workers, mental health specialists, and well-child healthcare providers.

PFHG's core product is a bundle of primary healthcare services delivered through its clinic network: adult and child medical care, minor accident care, immunisations (routine and travel), cervical screening, ECG, liquid nitrogen treatment, repeat prescriptions, lab results, and Well Child/Tamariki Ora health checks, alongside the Manakids Rheumatic Fever School Program and mobile outreach services. The technology stack is intentionally thin: patient enrollment runs through the third-party Intellimed portal, patient records and appointments are managed via Manage My Health, and the website is hosted on Wix. There are no proprietary AI systems, data platforms, or custom software disclosed.

The business model is government-subsidised primary healthcare delivered through Primary Health Organisation (PHO) capitation for enrolled patients, supplemented by fee-for-service consultations for casual and non-resident patients. Pricing is regulated: children under 13 are seen free, enrolled patients and Community Services Card holders receive discounted rates, and a first-time GP consultation for new patients is $50.00. Weekend services are available at standard rates. Go-to-market is community-led rather than digital: Radio Samoa carries a weekly Samoan health program, a Facebook page supports community engagement, and mobile outreach delivers care into patients' homes. PFHG has no external investors, no parent company, no subsidiaries, and no disclosed funding rounds.

Name

Pasefika Family Health Group

Legal name

Pasefika Family Health Group

Website

https://pasefikahealth.co.nz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Pasefika Family Health Group is a private Pacific-led primary healthcare provider operating five clinics across South and East Auckland, delivering culturally responsive GP, nursing, and community health services to Pacific, Māori, and Asian communities.

Ownership category

akta.pro rank

Product category

Primary Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

Keywords

• Primary healthcare services
• General practice clinics
• Community health services
• Family medical care
• Culturally responsive healthcare

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Primary Healthcare Services: Healthcare consultation fees for enrolled patients and casual/non-resident patients. Government-subsidized primary healthcare through Primary Health Organisation (PHO) enrollment. Discounted rates offered for enrolled patients and Community Services Card holders. Children under 13 receive free care. Weekend services and non-resident care available at standard rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Operates a network of five medical centres across South and East Auckland delivering primary healthcare services including GP consultations, immunisations, cervical screening, ECG, minor accident care, repeat prescriptions, lab services, liquid nitrogen treatment, travel advice and well-child checks. The organisation focuses on culturally responsive care for Pacific, Māori and Asian communities through a multi-ethnic and multi-lingual clinical workforce. Patients enrol through an online portal and can access ongoing care via a patient portal and mobile outreach services.

Product overview

Pasefika Family Health Group operates a network of five medical centres across South and East Auckland (Queens Road Medical Centre, Weymouth Medical Centre, King Street Medical Centre, Roscommon Medical Centre, and Puaseisei Health Center) providing comprehensive primary healthcare services. The organisation offers a range of clinical services including Adult & Child Medical Care, Minor Accident Care, Immunisation, Cervical Screening, ECG, Lab Results, Liquid Nitrogen Treatment, Repeat Prescriptions, Travel Advice, Well Child/Tamariki Ora Health Checks, and the Manakids Rheumatic Fever School Program. Additional services include weekend healthcare access and non-resident care. PFHG focuses on providing accessible, culturally responsive, and community-focused healthcare for Pacific, Māori, Asian, and other communities, with services delivered in multiple languages by a multi-ethnic team of healthcare professionals including GPs, registered nurses, midwives, social workers, and mental health specialists.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult & Child Medical Care Comprehensive primary healthcare service for the whole family providing diagnosis, treatment, health checks, ongoing care, and support for a wide range of medical conditions for pēpi, tamariki, adults, and kaumātua in a culturally supportive environment.
• Minor Accident Care Treatment for minor injuries and accidents including cuts, sprains, burns, bruises, and workplace injuries with assessment, immediate care, and specialist referrals when required.
• Repeat Prescription Repeat prescription service for eligible patients with stable long-term conditions, available through clinic requests to support ongoing medication and health management.
• Lab Results Laboratory services working with lab providers to ensure blood tests, urine samples, and other investigations are reviewed promptly with clear communication and guidance through next care steps.
• Liquid Nitrogen Treatment

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Tend Health: NZ primary care and digital health operator with clinics and an integrated patient app across Auckland. Comparable as an Auckland-based primary care competitor with stronger digital/telehealth infrastructure targeting similar urban enrolees.

Broad incumbents

• ProCare: Largest Auckland Primary Health Organisation with a broad network of GP clinics across the Auckland region. Comparable as a PHO-funded primary care operator competing for the same enrolled population in many of the same suburbs.
• Local Doctors (Tāmaki Health): Large Auckland primary care chain operating multiple clinics across South and East Auckland, including high-needs suburbs. Comparable as a multi-site, government-subsidised GP competitor in overlapping geographies.

Direct peers

• Ngāti Porou Hauora: Māori-led primary health provider offering culturally responsive GP and community services. Comparable as an Indigenous-led, community-funded primary care model with similar cultural-competency differentiation.
• The Fono: Pacific-led primary healthcare provider in Auckland delivering affordable GP and community health services to Pacific and Māori communities. Most directly comparable peer given shared cultural mandate, Auckland footprint, and PHO-funded primary care model.
• Ora Toa Health: Māori-led primary health provider serving Wellington-region communities with culturally responsive general practice and community services. Comparable as an Indigenous-led, PHO-funded primary care organisation with a similar community-trust moat.
• Vaka Tautua: Pacific health and social services provider supporting Pacific families across New Zealand. Comparable as a Pacific-focused community health organisation delivering culturally responsive services to the same target population.
• Total Healthcare PHO: Auckland PHO serving Pacific, Māori, Asian, and high-needs populations through member GP practices. Closely comparable as a capitation-funded primary care network operating in the same underserved Auckland communities.

Regional players

• Pasifika Medical Association (PMA): Pacific health membership and advocacy body supporting Pacific health workforce and providers in New Zealand. Comparable as a Pacific health ecosystem player influencing policy, workforce pipelines, and culturally responsive care delivery.
• White Cross (Urgent Care): NZ urgent care and after-hours GP network listed by PFHG as an after-hours referral partner. Comparable as an Auckland primary/urgent care operator serving overlapping patient flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PasefikaFamilyHealthGroup
• LinkedInlinkedin.com/company/pasefika-family-health-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasefika Family Health Group