Tequila Cascahuin
Tequila Cascahuín is a third-generation, family-owned artisanal tequila producer based in El Arenal, Jalisco, Mexico, operating since 1904 and producing six traditional small-batch tequila expressions for domestic and international premium markets.
- Company typePrivate
- Founded1904
- HeadquartersEl Arenal, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tequila Cascahuin does
Tequila Cascahuín, S.A. de C.V. is a family-owned artisanal tequila producer headquartered at Distilería "El Cascahuín" in El Arenal, Jalisco, Mexico, with roots dating to 1904 and the current distillery founded in 1955 by Salvador Rosales Briseño. The company operates within the Zona Valles, the UNESCO-recognized agave landscape of Jalisco, and holds NOM 1123 certification. Its product portfolio comprises six tequila expressions — Blanco, Reposado, Añejo, Plata (48% ABV, unfiltered, batches capped at 2,500 liters), Tahona (100% tahona-extracted), and Extra Añejo (48 months in American Oak plus four years of stabilization in 60+ year-old pipones). All production follows traditional methods: tahona stone grinding, closed masonry oven cooking for 25 hours plus one day of rest, natural ambient yeast fermentation without added yeasts, and double copper distillation.
The company is in its third generation of Rosales family ownership, which expanded physical capacity in the 1980s and achieved self-sufficiency in agave production. All products are explicitly labeled "Sin aditivos" (no additives). Tequila Cascahuín generates revenue through three channels: direct-to-consumer e-commerce via tequilacascahuin.com, a network of national Mexican points of sale, and international distributors in foreign markets; it also operates a secondary experiential revenue stream from guided distillery tours and tasting sessions (catas of 3 or 6 expressions) at the El Arenal facility, bookable via WhatsApp. The Guadalajara office (Calle Hospital 423, Centro Barranquitas) handles sales and administrative functions, with dedicated contacts for national sales, foreign sales, marketing/sponsorships, and distillery visits. Marketing is primarily organic, driven by Instagram and Facebook content under the #Cascahuineando hashtag, plus newsletter capture. No funding rounds, acquisitions, leadership changes, or external institutional capital are evidenced; the company remains privately held and family-controlled.
Tequila Cascahuin firmographics
Firmographics- Name
- Tequila Cascahuin
- Legal name
- Tequila Cascahuín, S.A. de C.V.
- Website
- https://tequilacascahuin.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tequila Cascahuín is a third-generation, family-owned artisanal tequila producer based in El Arenal, Jalisco, Mexico, operating since 1904 and producing six traditional small-batch tequila expressions for domestic and international premium markets.
- Ownership category
- akta.pro rank
Tequila Cascahuin industry classification
Industry- Product category
- Premium Tequila / Agave Spirits
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
- akta.pro secondary industries
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where Tequila Cascahuin is headquartered
LocationHeadquarters
- HQ city
- El Arenal
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Tequila Cascahuin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tequila Product Sales: Revenue generated from direct sales of six tequila product lines: Blanco, Reposado, Añejo, Plata, Tahona, and Extra Añejo. Products are sold through company e-commerce website, national points of sale, and international distributors. Small batch production with maximum 2,500 liters per batch for certain expressions.
- Distillery Experiences: Revenue from guided distillery tours and tasting sessions (catas) offered at the El Arenal facility, where visitors can sample 3 or 6 expressions of blanco and matured tequila.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tequila Cascahuin product offering
Product offeringCore offering
Tequila Cascahuín is a family-owned artisanal tequila producer that manufactures and sells six tequila expressions (Blanco, Reposado, Añejo, Plata, Tahona, and Extra Añejo) from a single distillery in El Arenal, Jalisco, using traditional Zona Valles methods including tahona stone grinding, masonry oven cooking, natural fermentation, and double copper distillation. The company also generates revenue from guided distillery tours and tastings at the El Arenal facility, and distributes through its own e-commerce site, Mexican national points of sale, and international distributors.
Product overview
Tequila Cascahuín es un productor de tequila tradicional mexicano que opera desde 1904, ubicado en El Arenal, Jalisco, en la región Valles. La empresa ofrece una familia de 6 productos de tequila: Cascahuín Blanco, Cascahuín Reposado, Cascahuín Añejo, Cascahuín Plata, Cascahuín Tahona y Cascahuín Extra Añejo. Cada producto se distingue por sus procesos de producción tradicionales que incluyen cocción en hornos de mampostería, fermentación natural con levaduras del ambiente, y destilación en alambiques de cobre. Los productos varían en su proceso de maduración, desde tequila blanco sin envejecimiento hasta Extra Añejo con 48 meses de maduración en barricas de Roble Americano.
Differentiator
Problem solved
Functional benefit
Products and services
- Cascahuín Blanco Tequila blanco characterized by mineral notes from El Arenal, Jalisco, with natural aromas and flavors of cooked agave acquired through masonry oven cooking, maintaining fresh citrus sensations. ABV: 38%. Targeted at premium tequila consumers.
- Cascahuín Reposado Tequila reposado rested 6 to 8 months in American Oak barrels used for more than 20 years in tequila maturation. Natural yellow and golden color from the barrel, with honey and vanilla aromas. ABV: 38%. Targeted at premium tequila consumers.
- Cascahuín Añejo Tequila aged 14 to 16 months in American Oak barrels. Amber color with fragrances of raisins, almond, peach, and golden peanut. Targeted at premium tequila consumers.
- Cascahuín Plata Small-batch tequila without dilution or filtration, produced in honor of founder Salvador Rosales Briseño. Each production batch does not exceed 2,500 liters. ABV: 48%. Targeted at premium tequila consumers seeking authentic, unfiltered expressions.
- Cascahuín Tahona Tequila recalling historical tequila flavors, produced with 100% juice extraction using the Tahona, a pre-Hispanic stone used for agave grinding that yields more complex aromas and flavors. ABV: 42%. Targeted at premium tequila connoisseurs seeking heritage-driven production.
- Cascahuín Extra Añejo Tequila aged 48 months in American Oak barrels, then stabilized for four additional years in 60+ year-old pipones (large aging vessels) at the distillery. Sweet flavors with light barrel astringency, cooked agave finish, and a robust blanco character. ABV: 43%. Targeted at premium tequila collectors and connoisseurs.
- Guided Distillery Tours and Tastings Guided distillery walks, production history tours, and guided tastings of 3 or 6 expressions (blanco and aged tequilas) at the El Arenal, Jalisco facility. Booked via WhatsApp. Targeted at tequila tourists, spirits enthusiasts, and experience-seeking consumers.
Companies that use Tequila Cascahuin
Customer profileSegments3 records
Ideal customer profiles3 records
Tequila Cascahuin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tequila Cascahuin partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Tequila Cascahuin competitors and assessment
Company assessmentBroad incumbents
- Don Julio: Major premium tequila brand owned by Diageo, founded in Jalisco in 1942 with strong aged-expression portfolio. Broad incumbent competing across the same Blanco–Añejo price ladder that Cascahuín occupies.
- Patron Tequila: Largest premium tequila brand globally (Bacardi-owned), produced in Jalisco at industrial scale. Competes with Cascahuín for premium tequila consumer mindshare but at much larger scale and with broader portfolio.
Direct peers
- Siete Leguas: Family-owned traditional tequila producer from Jalisco, founded in 1952, known for traditional methods and strong heritage. Direct peer in terms of artisanal positioning, family ownership, and premium tequila segment.
- Fortaleza Tequila: Artisanal Jalisco tequila producer using tahona stone grinding, brick oven cooking, and traditional methods with no additives. Closest direct peer to Cascahuín given shared production philosophy, small-batch positioning, and target consumer (premium, traditional-method seekers).
- Arette Tequila: Small-batch artisanal tequila producer from Jalisco using traditional brick oven cooking and tahona extraction. Comparable to Cascahuín on production scale, heritage positioning, and premium craft focus.
- Tapatio Tequila: Artisanal tequila produced at La Alteña distillery in Jalisco using traditional tahona methods with no additives. Comparable on production techniques, family ownership, and cult following among traditional tequila enthusiasts.
- Olmeca Altos: Premium Jalisco tequila produced using traditional methods including tahona and brick ovens. Comparable on production techniques, Jalisco origin, and balance of authenticity with broader distribution reach.
Emerging players
- Casa Dragones: Ultra-premium small-batch tequila producer focused on sipping tequilas and aged expressions. Comparable to Cascahuín's premium positioning and aged portfolio depth (Extra Añejo equivalent).
- Clase Azul: Luxury tequila brand known for handcrafted ceramic decanters and ultra-premium aged expressions. Overlaps with Cascahuín's premium aged portfolio and collector/gifting occasions.
- Código 1530: Premium tequila produced in Jalisco using traditional methods including brick oven cooking and tahona. Comparable on production philosophy and rapid scaling into international premium markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Tequila Cascahuin social profiles
Digital presenceTequila Cascahuin compliance and trust
Trust signalCompliance1 record
Tequila Cascahuin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tequila Cascahuin leadership team
Management profileNumber of profiles
Profiles1 record
Tequila Cascahuin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tequila Cascahuin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tequila Cascahuin
What does Tequila Cascahuin do?
Tequila Cascahuín is a family-owned artisanal tequila producer that manufactures and sells six tequila expressions (Blanco, Reposado, Añejo, Plata, Tahona, and Extra Añejo) from a single distillery in El Arenal, Jalisco, using traditional Zona Valles methods including tahona stone grinding, masonry oven cooking, natural fermentation, and double copper distillation. The company also generates revenue from guided distillery tours and tastings at the El Arenal facility, and distributes through its own e-commerce site, Mexican national points of sale, and international distributors.
Is Tequila Cascahuin a public or private company?
Tequila Cascahuin is a private company. It is classified as family owned and is currently operating.
When was Tequila Cascahuin founded?
Tequila Cascahuin was founded in 1904. It employs 1 to 10 people.
Where is Tequila Cascahuin based?
Tequila Cascahuin is headquartered in El Arenal, Mexico, in the Latin America region.
How does Tequila Cascahuin make money?
Two revenue lines are on record. Tequila Product Sales are the primary driver. The others are distillery Experiences.
Who are Tequila Cascahuin's main competitors?
Broad incumbents on record are Don Julio and Patron Tequila. Direct peers are Siete Leguas, Fortaleza Tequila, Arette Tequila, Tapatio Tequila and Olmeca Altos. Emerging players are Casa Dragones, Clase Azul and Código 1530.
Does Tequila Cascahuin have an API?
No public API is recorded for Tequila Cascahuin.
What industry is Tequila Cascahuin in?
Tequila Cascahuin's product category is Premium Tequila / Agave Spirits. Its primary akta.pro industry code is THAFALAJ, Spirits/Cocktail Bars Operated by Producers, with a secondary code of CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution. Its NAICS code is 312140 and its SIC code is 5180.