Grupo Terê Frutas

Name

Grupo Terê Frutas

Legal name

Terê Frutas

Website

https://terefrutas.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Teresópolis, Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: Revenue generated from sales of fresh produce, groceries, baked goods, and prepared foods through company-owned retail stores across multiple formats (supermarkets, bakeries, delicatessens, and hortifruti shops)

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grupo Terê Frutas is a family-owned Brazilian retail grocery group operating 13 company-owned stores across Rio de Janeiro state through four formats—Super Terê Frutas supermarkets, Terê Frutas hortifruti produce stores, Terê Pão bakery, and Bread Fruit delicatessen—selling fresh fruits and vegetables, groceries, dairy, beverages, baked goods, and prepared foods to local consumers, with supporting e-commerce for select locations.

Product overview

Grupo Terê Frutas is a Brazilian retail grocery group operating 11 stores across Rio de Janeiro state, comprising three distinct retail formats: Super Terê Frutas supermarkets with large footprints (1,024-2,600m²) and up to 23 checkout points; Terê Frutas hortifrúti specialty stores focused on fresh produce (223-450m²); and specialty concepts including Bread Fruit Delicátessen and Terê Pão bakery. The group also operates an internal technology platform called ITH2O for business management, and offers e-commerce through Convemstore for select locations.

Differentiator

Problem solved

Functional benefit

Brands

• ITH2O: Internal software platform developed by Terê Frutas for business management systems including payroll, purchasing, cost allocation, and procurement.

Products and services

• Super Terê Frutas Supermarkets Full-scale supermarket format offering groceries, beverages, dairy products, and meat sections, with large store footprints (1,024–2,600m²), multiple checkout points, and parking. Targeted at families and individuals doing weekly grocery shopping.
• Terê Frutas Hortifruti Stores Specialty hortifruti retail stores focused on fresh fruits, vegetables, and greens, with smaller formats (223–450m²) emphasizing produce quality. Targeted at shoppers seeking specialized fresh-produce selection.
• Bread Fruit Delicatessen Upscale delicatessen offering premium selected products with a refined shopping experience, located in Petrópolis with e-commerce capability. Targeted at discerning customers seeking premium/specialty foods.
• Terê Pão Bakery Bakery-focused store format combining fresh baked goods with light groceries, dairy, produce, and butcher sections, located in Teresópolis with 415m² of sales area. Targeted at shoppers seeking fresh bakery items alongside daily essentials.
• E-commerce Online Ordering Online shopping platforms for specific store locations including Guapimirim, Praça Seca (Rio de Janeiro), and Teresópolis, operated through Convemstore. Targeted at existing store customers seeking home delivery or pickup convenience.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Mundo Verde: Brazilian specialty retailer of natural, organic, and healthy foods with a multi-store footprint. Comparable because it targets similar health-conscious, quality-seeking consumers in the Brazilian specialty food retail segment where Grupo Terê Frutas competes with its premium formats.
• Hortifruti / Natural da Terra: Specialty fresh produce (hortifruti) retail chain in Brazil, now operating as Natural da Terra under GPA. Direct peer because it competes in the same specialty fruit-and-vegetable retail format that Grupo Terê Frutas pioneered with its Terê Frutas stores across Rio de Janeiro.
• St. Marche: Brazilian premium grocery and ready-meal retailer with multiple São Paulo locations. Direct peer because its premium assortment, prepared foods, and delicatessen-style positioning closely mirror the Bread Fruit and Super Terê Frutas premium positioning in Rio de Janeiro.

Broad incumbents

• GPA (Grupo Pão de Açúcar): Major Brazilian multi-format grocery retailer (Pão de Açúcar, Extra, Mercado Extra, Minuto Pão de Açúcar). Comparable as a broad incumbent grocery operator in the same Brazilian market, including presence in Rio de Janeiro state where Grupo Terê Frutas operates.
• Assaí Atacadista: Brazilian cash-and-carry wholesale grocery chain owned by GPA. Comparable as a broad grocery competitor targeting price-sensitive consumers in Brazil, with locations overlapping Grupo Terê Frutas' Rio de Janeiro catchment area.
• Carrefour Brasil: Brazil's largest grocery retailer operating hypermarkets, supermarkets, and Atacadão formats across the country. Comparable because it competes in the same Brazilian grocery retail category as Grupo Terê Frutas, including in Rio de Janeiro state, but at vastly greater scale and assortment breadth.

Regional players

• Angeloni: Regional Brazilian supermarket chain headquartered in Santa Catarina with multiple store formats. Comparable because it shares the multi-format regional supermarket positioning (large flagships plus smaller specialty stores) that Grupo Terê Frutas operates, although Angeloni serves southern Brazil.
• Sonda Supermercados: Mid-sized regional Brazilian supermarket chain with stores across several states. Comparable as a regional grocery operator with similar store count and format mix, though it primarily operates outside Rio de Janeiro state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superterefrutaspetropolis
• Instagraminstagram.com/superterefrutaspetropolis
• LinkedInlinkedin.com/company/grupo-ter%C3%AA-frutas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Terê Frutas