Ter Hoeven Verfgroep

What Ter Hoeven Verfgroep does

Ter Hoeven Verfgroep is a Dutch regional paint and coatings wholesale distributor (verfgroothandel) headquartered in Apeldoorn, Gelderland, serving professional painters, property maintenance companies, housing associations, apartment owners associations (VvEs), and self-employed painters (ZZP'ers) across Gelderland, Noord-Holland, and Overijssel. The company operates eight physical branches — Apeldoorn (HQ plus branch), Barneveld, Deventer, Ede, Harderwijk, Hilversum, Huizen, and Kampen — and runs its own transport fleet with dedicated drivers offering same-day delivery for orders placed before 11:00 AM and a 24/7 pickup box for out-of-hours collection. The assortment covers paint and coating brands (Sigma Coatings as primary A-brand, plus ProGold, Keim, Repair Care, and others), application equipment (Sigma SprayMaster), and workwear (Workman, Mascot, Quick).

Service differentiation centers on Vakkundig Advies (commercial-technical advisory including MJOP multi-year maintenance planning for housing corporations, VvEs, and property maintenance firms), training and practical courses, custom workwear printing, and participation in Sigma's Eigen Zaak program which bundles third-party benefits (Boels rental, Avia fuel card, Opel fleet discounts, Renewi paint waste, Intrum collections, Viking office supplies, MKB business advisory, SigmaTech digital advice). Digital assets include digital invoicing with email and XML delivery, a Sigma Online Colordesigner tool, and a mobile app plus webshop under development.

The business is privately held and family-owned, currently led by General Director Jack van Dijk following a 2016 buy-back by founder's son Ton ter Hoeven from THR B.V.; revenue is not disclosed but the workforce is reported at 29 employees. Revenue mechanics are straightforward product resale with no subscription or licensing layer; pricing is not publicly disclosed and includes Franco delivery for orders exceeding €150. Founded in 1929, the company has 90+ years of operational history.

Name

Ter Hoeven Verfgroep

Legal name

Ter Hoeven Verfgroep

Website

https://terhoevenverfgroep.nl

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

11–50 employees

Short description

Ter Hoeven Verfgroep is a Dutch regional paint and coatings wholesale distributor serving professional painters, property maintenance companies, housing associations, VvEs, and self-employed painters across eight branches in Gelderland, Noord-Holland, and Overijssel, with same-day delivery, technical advisory, and the Eigen Zaak membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and coating wholesale: Ter Hoeven Verfgroep operates as a paint and related products wholesaler, selling to professional painters, property maintenance companies, housing associations, and other processors. Revenue is generated through product sales with pricing based on product type and volume.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ter Hoeven Verfgroep is a paint and coatings wholesale distributor serving professional painters, property maintenance companies, housing associations, VvEs, and self-employed professionals in the Netherlands. The company sells paints, coatings, application equipment, and workwear across 8 branches, supported by same-day delivery, technical advisory, training programs, a 24/7 pickup locker service, and a customer loyalty program (Eigen Zaak).

Product overview

Ter Hoeven Verfgroep is a traditional paint wholesale distributor (verfgroothandel) serving professional painters, property maintenance companies, and other processors in the Netherlands. The company operates as a single unified business rather than a platform-plus-modules architecture. Its product portfolio consists of paint and coating products across multiple brands (Sigma Coatings as the primary A-merk, along with ProGold, Keim, Repair Care, and many others), application equipment (Sigma SprayMaster), workwear (Workman, Mascot, Quick shoes), and complementary tools. Services are a core differentiator and include professional advisory (Vakkundig Advies), a 24/7 Afhaalbox pickup service, same-day Bezorg Sneldienst delivery (order before 11:00 AM), training and practical courses, workwear printing, and the Sigma Eigen Zaak membership program for independent painters. Digital services include digital invoicing, an app and webshop (both in development/coming soon), and use of the Sigma Online Colordesigner for color advisories. The company operates 8 physical locations across Apeldoorn, Barneveld, Deventer, Ede, Harderwijk, Hilversum, Huizen, and Kampen.

Differentiator

Problem solved

Functional benefit

Products and services

• Sigma Coatings Paint Assortment

Quantifiable outcome

• Same-day delivery for orders placed before 11:00 AM within service area

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sigma CoatingscoreStrategic or Co-development PartnerSigma Coatings is the primary A-brand partnership for Ter Hoeven Verfgroep. Sigma Coatings operates the Eigen Zaak program, a national network for independent professional painters, in which Ter Hoeven Verfgroep participates. The company is a certified dealer for Sigma products.
• Boels VerhuurserviceminorOthersEquipment rental service available to Eigen Zaak members. Offers rental of construction-related items such as scaffolding, spray equipment, aerial work platforms, and sanding machines at preferential rates.
• Avia TankkaartminorOthersFuel card service available to Eigen Zaak members. Allows fueling at more than 750 stations in the Netherlands, with coverage in Germany, Belgium, and Luxembourg. Reported annual savings of €75 per year.
• Opel NederlandminorOthersBusiness vehicle service partnership through the Eigen Zaak program. Offers discounts of 25% to 31% on commercial vehicles for eligible members.
• RenewiminorOthersPaint waste disposal service for Eigen Zaak members. Provides professional collection and disposal of paint waste for self-employed painters.
• Intrum JustitiaminorOthersDebt collection service for Eigen Zaak members. Offers professional collection services at €29.95 per claim instead of annual subscription costs of €395.
• Viking KantoorartikelenminorOthersOffice supplies and furniture partnership through Eigen Zaak program. Provides access to office products, facility items, and furniture at preferential rates.
• MKB OndernemersadviesminorOthersIndependent business advisory service for Eigen Zaak members. Provides consultation on legal, fiscal, and financial questions within 24 business hours.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Verfwinkel.nl: Verfwinkel.nl is a Dutch online and physical paint retailer selling to both professionals and consumers. Comparable in product range (A-brand paints, accessories) and Dutch market, but with a stronger e-commerce orientation versus Ter Hoeven's branch-led model.
• Colora: Colora is a Dutch specialty paint and wallpaper retailer/wholesaler with multiple branches serving professional painters and consumers. Directly comparable to Ter Hoeven in product mix, B2B trade focus, and multi-branch physical distribution in the Netherlands.
• Suvé Verfgroep: Suvé is a Dutch regional paint wholesaler with branch locations serving professional painters, offering a similar mix of premium A-brand paints, advisory services, and same-day delivery. Comparable in customer segment, product breadth, and regional branch model.

Broad incumbents

• Sigma Coatings (PPG): Sigma Coatings is the flagship paint brand and strategic partner of Ter Hoeven, part of PPG Industries. As a major international paint manufacturer with broad product lines and a national dealer network, Sigma is a broader incumbent that competes indirectly while also powering Ter Hoeven's assortment.
• Wijzonol: Wijzonol is a Dutch paint manufacturer and brand owned by Tor Coatings, with its own dealer network serving professional painters. Comparable in product category and Dutch B2B trade focus, but operating primarily as a manufacturer with broader geographic distribution.
• AkzoNobel / Sikkens Center: AkzoNobel operates Sikkens Centers in the Netherlands, selling premium paints and coatings to professional painters with technical advisory. A larger incumbent with deeper resources, broader international reach, and competing trade distribution.
• CROWN Paints (Hempel): Crown Paints, part of Hempel, is a major UK and Ireland paint manufacturer with trade distribution serving professional painters. Comparable in B2B trade focus and product category but operates at a larger, multi-country scale.
• Jotun Paints: Jotun is a global paint and coatings manufacturer with strong presence in decorative paints and a network of dealers serving professional painters. Comparable in product category but operates at massive international scale rather than a regional branch model.

Regional players

• Brewers Decorator Centres: Brewers is the UK's leading decorator merchant with 200+ branches serving professional painters and decorators. Highly comparable in trade-paint wholesale model, same-day delivery, and branch-led service, but operates primarily in the UK rather than the Netherlands.
• Verfgroothandel Frans Verhaeg: A regional paint wholesaler based in Belgium serving professional painters with multiple A-brand assortments. Comparable in B2B trade focus and product mix, but primarily serves the Belgian market rather than the Dutch Veluwe region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/terhoevenverf
• LinkedInlinkedin.com/company/ter-hoeven-verf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ter Hoeven Verfgroep