VV Ter Leede
VV Ter Leede is a member-owned amateur Dutch football club founded in 1930 in Sassenheim, South Holland, operating 100+ men's, women's, and youth teams and funded by membership fees, tiered local sponsorships, and a 40+ member Business Club.
- Company typePrivate
- Founded1930
- HeadquartersSassenheim, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VV Ter Leede does
VV Ter Leede is a member-owned amateur football association (voetbalvereniging) founded on April 30, 1930, headquartered at Sportpark De Roodemolen in Sassenheim, municipality of Teylingen, South Holland, Netherlands. The club operates more than 100 teams across a men's section (senior teams 1–5, Walking Football, and a 7v7 team competing in Eerste Klasse C at the top), a women's section with three competitive teams (VR1 in the national Topklasse, VR2 in the Hoofdklasse, VR3 in the 3e klasse — with VR3 since discontinued for restructuring), and an extensive youth academy spanning Junioren, Pupillen, Meisjes, Ukken, and Euro League age groups. The women's department, established in 1976, celebrated its 50th anniversary in 2026 and historically produced Sarina Wiegman, the current England women's national team coach; Ter Leede was also the first Dutch women's team to participate in the UEFA Women's Cup group stage in 2001.
The club's revenue model is built on recurring membership fees, a tiered sponsorship program (main sponsors Versluis Groep and Wesseling Logistics; platinum sponsors including Robey, L.J. Sport, Triple Detachering, IAA Fresh, and Wilbrink & vd Vlugt Makelaars; women's sponsors ING, Insgate, Smart Trade, and Solid online; youth sponsor AW Groep), and a Business Club of over 40 local enterprises. Operations are supported by partners such as KNVB (Royal Dutch Football Association), ARAG, Bollenstreek Omroep, and BSO Het Eikenbos. The organization is led by a board of directors elected by its membership and employs 17 staff, supplemented by a deep volunteer base.
Ter Leede monetizes primarily through subscription-style membership and sponsorship income, with canteen and event-based revenues on match days and during milestone programming such as the 2026 jubilee. Go-to-market is community-led: recruitment via the club website, in-person engagement at Sportpark De Roodemolen, multi-tier sponsorship packages, and event-driven supporter acquisition. Recent operational priorities include stabilizing the women's selection under head coach Hassan Azoum, capitalizing on 2025 TOTO KNVB Cup qualification, and activating the 50th anniversary women's department programming.
VV Ter Leede firmographics
Firmographics- Name
- VV Ter Leede
- Legal name
- V.V. Ter Leede
- Website
- https://terleede.nl
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VV Ter Leede is a member-owned amateur Dutch football club founded in 1930 in Sassenheim, South Holland, operating 100+ men's, women's, and youth teams and funded by membership fees, tiered local sponsorships, and a 40+ member Business Club.
- Ownership category
- akta.pro rank
VV Ter Leede industry classification
Industry- Product category
- Amateur Football Club Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
Keywords
Where VV Ter Leede is headquartered
LocationHeadquarters
- HQ city
- Sassenheim
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VV Ter Leede business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees collected from club members including players, volunteers, and supporters. The club actively recruits new members through its website with a membership call-to-action.
- Sponsorship Revenue: Multiple tiers of sponsorship including main sponsors (Versluis Groep, Wesseling Logistics), platinum sponsors, women's sponsors, youth sponsors, and business club members. Active recruitment of new sponsors through dedicated sponsorship pages.
Distribution channels1 record
Marketing channels4 records
VV Ter Leede product offering
Product offeringCore offering
VV Ter Leede operates an amateur football association in Sassenheim, Netherlands, providing competitive football teams for men (Eerste Klasse C), women (Topklasse), and youth across 100+ teams in multiple age groups. The club delivers football training, league participation, talent development, and community programming, funded through membership fees, tiered corporate sponsorships, and volunteer support.
Product overview
VV Ter Leede is a football club founded in 1930 in Sassenheim, Netherlands, offering a multi-tiered sports program across both men's and women's football. The club's primary focus is its women's football department — which celebrated its 50th anniversary in 2026 — comprising three competitive teams: VR1 (Topklasse), VR2 (Hoofdklasse), and VR3 (3e klasse). The men's section fields multiple senior teams (Teams 1–5, Walking Football, and a 7v7 team). The club runs a comprehensive youth academy (Jeugd) covering age groups from youngest (Ukken) through juniors and girls' teams. Beyond competitive football, Ter Leede operates a Business Club for sponsor networking and organizes special programs such as the Voetbal Vakantie Week and Ter Ladies supporters' events. The club also hosts jubilee and community events tied to its milestone anniversaries.
Differentiator
Problem solved
Functional benefit
Products and services
- Ter Leede VR1 - Women's First Team The club's premier women's football team, competing in the national Topklasse. Open to senior female players seeking top-tier amateur competition.
- Ter Leede VR2 - Women's Second Team The club's second women's football team, competing in the landelijke Hoofdklasse (national Hoofdklasse). For female players seeking competitive amateur football at the second-tier level.
- Ter Leede VR3 - Women's Third Team The club's third women's team, competing in the 3e klasse. Entry-level senior competitive team for female players.
- Ter Leede Men's Senior Teams (Teams 1-5, 7v7, Walking Football) Men's football teams including the first team (Eerste Klasse C), second through fifth teams, a 7v7 side, and a Walking Football team for older or recreational players.
- Jeugd - Youth Football Program Comprehensive youth football academy including Junioren (JO19, JO17, JO16, JO15), Pupillen (JO13, JO12, JO11, JO10, JO9, JO8), Meisjes (MO19, MO17, MO15, MO13), Ukken, and Euro League teams. For boys and girls of all ages in the Bollenstreek region.
- Business Club Ter Leede Membership-based business networking club for companies and sponsors supporting the men's section, offering networking events and visibility. Currently includes 40+ local member companies.
- Voetbal Vakantie Week (Football Holiday Week) Annual multi-day football holiday camp for youth players. For children in the local community seeking football-focused holiday activities.
- Ter Ladies Supporters Group Supporters' organization for the women's department, organizing events, social activities, and community engagement around Ter Leede women's football.
- 50th Anniversary Jubilee Events - Ter Leede Vrouwen A series of celebratory events commemorating the 50th anniversary of the women's football department in 2026, including a jubilee match, dinner, and guest appearances by notable figures such as Sarina Wiegman.
Companies that use VV Ter Leede
Customer profileSegments2 records
Ideal customer profiles2 records
VV Ter Leede technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VV Ter Leede partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and supporting.
- KNVBcoreRoyal Dutch Football Association - governing body for football in the Netherlands. Ter Leede participates in KNVB-organized competitions and cup tournaments including TOTO KNVB Beker.
- Versluis GroepmajorMain sponsor of Ter Leede. Provides primary sponsorship funding and visibility support for the club's operations.
- Wesseling LogisticsmajorMain sponsor of Ter Leede. Primary logistics partner supporting club sponsorship.
- RobeycorePlatinum sponsor - sportswear supplier providing club clothing and apparel.
- AW GroepcoreMain sponsor for youth teams, supporting the development of young football players.
- INGsupportingWomen's team sponsor - major Dutch bank providing financial sponsorship.
- ARAGsupportingInsurance/legal partner - listed as partner alongside KNVB on sponsor page.
- IberiasportssupportingTravel and sports tour operator that organized the women's team training camp in Lloret de Mar, Spain (January 2024).
- Business Club Ter Leede MemberscoreOver 40 local businesses as members including INTO Business, Horesca Horecavo, Monto, Notariskantoor De Ruiter, Melman Business & Casuals, and many others. Provides networking and sponsorship support.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
VV Ter Leede competitors and assessment
Company assessmentDirect peers
- Quick Boys: Prominent Dutch amateur football club from Katwijk with extensive men's, women's, and youth programs, including a strong business club. Comparable scale and community-based sponsorship structure to Ter Leede.
- ASWH: Amateur football club from Hendrik-Ido-Ambacht in South Holland. Operates a multi-team structure with sponsorship and membership-based revenue, similar to Ter Leede's amateur club model.
- SV Spakenburg: One of the largest amateur football clubs in the Netherlands, with deep community roots, extensive youth academy, and a sponsorship-driven revenue model. A useful comparable for amateur club scale and operations.
- IJsselmeervogels: Large Dutch amateur football club from Spakenburg area with strong community backing, women's section, and youth development programs. Comparable amateur-tier peer with similar member/sponsor revenue model.
- Koninklijke HFC: Historic Dutch amateur football club from Haarlem with men's, women's, and youth teams, and a traditional community sponsorship structure. Comparable in heritage depth (founded 1879) and multi-team operations.
- FC Lisse: Amateur football club from Lisse in the same Bollenstreek region of South Holland. Operates men's, women's, and youth sections similar to Ter Leede, with comparable membership/sponsorship-driven business model.
- Rijnsburgse Boys: Amateur football club from Rijnsburg in the same South Holland region, operating men's, women's, and youth teams. Comparable tier of play and amateur-club operational structure.
- VVSB (Van Vosbergen Steenbergen): A nearby amateur football club from Noordwijkerhout in the Bollenstreek region of South Holland, competing at similar amateur tiers. Direct geographic and competitive peer for both men's and youth football activities.
Broad incumbents
- Ajax Vrouwen (Ajax Women): The women's section of AFC Ajax, the largest Dutch football club. Operates at the top of Dutch women's football and represents the aspirational peer for Ter Leede's women's selection development pathway.
- ADO Den Haag Vrouwen: Professional women's football team based in The Hague. Comparable through its regional South Holland location and connection to the Dutch women's football ecosystem in which Ter Leede has historically operated.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VV Ter Leede social profiles
Digital presenceVV Ter Leede financial estimates
Financial estimateRevenue estimate
Valuation estimate
VV Ter Leede leadership team
Management profileNumber of profiles
Profiles10 records
VV Ter Leede funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VV Ter Leede M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VV Ter Leede
What does VV Ter Leede do?
VV Ter Leede operates an amateur football association in Sassenheim, Netherlands, providing competitive football teams for men (Eerste Klasse C), women (Topklasse), and youth across 100+ teams in multiple age groups. The club delivers football training, league participation, talent development, and community programming, funded through membership fees, tiered corporate sponsorships, and volunteer support.
Is VV Ter Leede a public or private company?
VV Ter Leede is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VV Ter Leede founded?
VV Ter Leede was founded in 1930. It employs 11 to 50 people.
Where is VV Ter Leede based?
VV Ter Leede is headquartered in Sassenheim, Netherlands, in the Europe region.
How does VV Ter Leede make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are sponsorship Revenue.
Who are VV Ter Leede's main competitors?
Direct peers on record are Quick Boys, ASWH, SV Spakenburg, IJsselmeervogels, Koninklijke HFC, FC Lisse, Rijnsburgse Boys and VVSB (Van Vosbergen Steenbergen). Broad incumbents are Ajax Vrouwen (Ajax Women) and ADO Den Haag Vrouwen.
Does VV Ter Leede have an API?
No public API is recorded for VV Ter Leede.
What industry is VV Ter Leede in?
VV Ter Leede's product category is Amateur Football Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of HSADAEAE, Youth Athlete Development & Long-Term Athlete Development (LTAD). Its NAICS code is 71394 and its SIC code is 7997.