What Termometro Politico does

Termometro Politico is an Italian political polling and data journalism platform founded in 2008 and operated by an 11-person team. The platform aggregates political survey results from fourteen or more Italian polling institutes — including Swg, Emg, Lab21, Demopolis, Piepoli, Tecné, Only Numbers, Ixé, Bidimedia, Eumetra, Noto, Winpoll, and Ipsos — and combines them into weekly composite averages for electoral voting intentions, government approval, and institutional confidence. Its product surface spans six core offerings: Sondaggi Elettorali (electoral polling aggregation), Sondaggi Politici (government/institutional approval tracking), Media Sondaggi (weekly polling averages since 2017), Partiti Politici Italiani (a documentation archive of Italian party statutes, electoral programs, and financial statements from 1996 onward), Immigrati e Sbarchi (immigration and sea arrival statistics from 2014 onward), and Infografiche (socio-economic data visualizations). The underlying technology is a web-based data presentation and visualization platform rather than a modeled analytics product; all aggregation and curation appears to be performed manually by an editorial team led by Editor-in-Chief Gabriele Maestri.

The platform serves two primary user segments: Italian citizens and voters seeking accessible, aggregated political polling data and infographics, and journalists, political commentators, and analysts who reference the platform's data and historical trend information as a secondary source. Editorial leadership includes Gabriele Maestri (caporedattore, a PhD in comparative political institutions from the University of Roma Tre), graphic designer Emanuele Vena, and a roster of contributing authors — Alessandro Faggiano, Guglielmo Sano, Gianni Balduzzi, and Mario Roggero.

Termometro Politico operates a pure display-advertising revenue model: the website is free to access, with no subscription tiers or premium products disclosed, and generates income through third-party banner advertising — visibly including gambling and betting operators such as Spikeslot, Betblack, and eplay24.it. Distribution is entirely direct-to-user via the termometropolitico.it website, supplemented by an email newsletter and social media presence across Facebook, Twitter/X, YouTube, Instagram, and LinkedIn. The platform also maintains a community forum (forum.termometropolitico.it) with sub-forums for Italian national politics, current affairs, and foreign politics. The company is privately held, domiciled in Italy, and has not raised any disclosed venture funding.

Name

Termometro Politico

Legal name

Termometro Politico

Website

https://termometropolitico.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Termometro Politico is an Italian political polling and data journalism platform that aggregates surveys from fourteen polling institutes, tracks government approval, and publishes infographics on politics and socio-economic topics. It serves Italian citizens, voters, and media analysts through a free, ad-supported website.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Digital Advertising: The website displays third-party advertising including gambling/betting site banners (Spikeslot, Betblack, eplay24.it), demonstrating ad revenue generation through display advertising on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Termometro Politico is an Italian political polling aggregation and data journalism website that collects, averages, and publishes weekly political and electoral polls from multiple Italian polling institutes. The platform provides government and institutional approval ratings, electoral trend analysis, immigration and sea arrival statistics, and socio-economic infographics covering Italian politics, economy, labor, and current affairs. All content is freely accessible to the public, supported by display advertising on the site.

Product overview

Termometro Politico is a political data and news platform offering Italian political polling services and socio-economic data visualization. The core offerings include Sondaggi Elettorali (electoral polling with aggregated averages from multiple institutes), Sondaggi Politici (government and institutional approval tracking), and Media Sondaggi (weekly polling averages). Supporting data resources include Partiti Politici Italiani (party archives with statutes and programs), Immigrati e Sbarchi (immigration statistics), and Infografiche (socio-economic visualizations). The platform also publishes news content across Politics, Economy, Labor, and Current Affairs sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Sondaggi Politici (Political Polling)

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Ipsos Italy: Multinational polling firm operating in Italy whose releases are aggregated on the platform; comparable as a polling source rather than direct competitor.
• SWG S.p.A. Italian polling institute whose polls are aggregated by Termometro Politico; comparable as an upstream data provider in the same Italian political-data ecosystem.
• Istituto Piepoli: Italian polling institute whose surveys are tracked by Termometro Politico; comparable as an upstream polling provider in the Italian market.

Emerging players

• Quorum / Sky TG24 poll of polls: Sky TG24 publishes a 'sondaggio dei sondaggi' similar in concept to Termometro Politico's Media Sondaggi; comparable as a media-brand competitor for political polling aggregation in Italy.
• CISE - Centro Italiano Studi Elettorali: Italian academic center producing electoral analysis and voting data, often referenced alongside Termometro Politico; comparable on data but distributed as research rather than consumer journalism.

Broad incumbents

• RealClearPolitics: US-based political polling aggregator and political news site; conceptually analogous business model (aggregating polls and political commentary) but in a different market.
• AGI - Agenzia Giornalistica Italia: Established Italian news agency with comprehensive political coverage; competes for the same readership but operates as a general newswire rather than a polling aggregator.

Direct peers

• Pagella Politica: Italian fact-checking and political-claims verification platform with similar editorial mission, audience, and Italy-only coverage; comparable as adjacent political-data journalism.
• YouTrend: Italian data-journalism platform that aggregates polling and political data with visualizations; directly comparable in offering, audience, and Italy-only scope.
• Open (formerly Open.online): Italian online politics and policy outlet covering elections, polling and public affairs; same audience and content category, slightly broader editorial scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/TermometroPol
• YouTubeyoutube.com/user/termometropolitico
• Facebookfacebook.com/termometropolitico
• LinkedInlinkedin.com/company/termometro-politico
• Instagraminstagram.com/termometropolitico

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Termometro Politico