What terra20 does

terra20 is a privately held Canadian specialty retailer of natural, organic, and sustainable consumer goods, operating as a corporate subsidiary of Green Made Easy Inc. Founded in 2010 and headquartered in Ottawa, Ontario, the company sells a curated catalog of 1,500+ SKUs across seven main categories: Cosmetics, Skin Care, Bath & Body, Wellness, Kitchen, Cleaning, and Healthy Value Picks. Its proprietary ecobar sub-brand offers refillable cleaning, laundry, and personal care products sold by weight at up to 40% savings versus leading national brands, supported by an in-store BYOC (Bring Your Own Container) refill station described as Ottawa's largest. Distribution is omnichannel: two owned retail stores (Hintonburg and Train Yards in Ottawa), a Shopify-based e-commerce storefront shipping across Canada with tiered rates, and a franchise model enabling third-party-operated locations. The technology stack is intentionally lean, built on Shopify for storefront/fulfillment and Smile.io for the ecoRewards loyalty program, with no disclosed proprietary software development. The company's value proposition rests on ingredient vetting (a published banned-ingredients list of 18+ substances), Ethics Icons labeling (vegan, fair trade, organic, Canadian-made, sustainable, etc.), and a positioning that emphasizes affordable healthy living rather than premium wellness.

The customer base is purely consumer/DTC, segmented across health-conscious shoppers, environmentally conscious consumers, budget-conscious families, and families with children. Revenue is generated through one-time transactional purchases across physical and online channels, supplemented by the recurring weight-based ecobar refill model and a $25–$100 gift card program. There is no disclosed institutional funding, no revenue figures, no public ticker, and no executive team or headcount detail beyond a stated total of 8 employees — consistent with a small specialty retailer relying on store-level operations and franchise partners rather than a centralized corporate back office. Strategic momentum is suggested by the franchise rollout, the Canada-wide shipping tier, and the 2022 loyalty program relaunch, but quantitative growth signals are absent from the source data.

Name

terra20

Legal name

terra20

Website

https://terra20.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

terra20 is an Ottawa-based specialty retailer of natural and sustainable consumer goods, operating two owned retail stores, a Canada-wide Shopify e-commerce storefront, and franchise locations, with a proprietary ecobar refill-station concept serving health- and eco-conscious consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Sales: Online sales of healthy, sustainable products shipped across Canada with free shipping on orders over $75 in Ottawa/Gatineau area
2. In-Store Retail Sales: Physical retail sales at two Ottawa locations (Hintonburg and Train Yards) plus franchise locations
3. ecobar Refill Products: Bulk refill products sold by weight for household cleaners, laundry products, and personal care items; offers cost savings up to 40% compared to leading brands
4. Gift Cards: Gift cards available in denominations of $25, $50, $75, and $100

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

terra20 retails 1500+ curated natural, organic, and sustainable everyday products through two Ottawa stores, a Canada-wide Shopify e-commerce site, and franchise locations. Its differentiated ecobar sub-brand operates Ottawa's largest in-store bulk refill station for household cleaners, laundry, and personal care items, offering customers up to 40% savings versus leading brands while reducing plastic waste.

Product overview

Terra20 is an eco-friendly retail company operating as both an e-commerce platform and brick-and-mortar retailer with two Ottawa locations. The company offers a diverse portfolio of natural, organic, and sustainable products across seven main categories: Cosmetics (102 products), Bath & Body (631 products), Skin Care, Wellness (197 products), Kitchen (91 products), Cleaning (191 products), and Healthy Value Picks (241 products). Their proprietary ecobar sub-brand provides exclusive refillable cleaning and laundry products that reduce plastic waste while offering customers up to 40% cost savings. The company also operates the ecobar Refill Station service allowing customers to refill containers at their stores, and offers an ecoRewards loyalty program. Products span from personal care items like The Soap Works bar soaps to wellness products like Natracare menstrual care and Aura Cacia essential oils. Terra20 emphasizes ethical sourcing with clear icons for vegan, organic, fair trade, sustainable, made-in-Canada, and green-certified products.

Differentiator

Problem solved

Functional benefit

Brands

• ecobar: Ottawa's Largest Refill Station - exclusive to terra20, empowers people to reduce plastic waste by refilling containers with household cleaners, laundry products, and hair and body care products.
• terra20 ecoRewards

Products and services

• ecobar

Quantifiable outcome

• Up to 40% cost savings on eco-friendly products through ecobar refills
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Smile.iocoreTechnology or IntegrationecoRewards loyalty program powered by Smile.io - provides points-based rewards system integrated with terra20's online and in-store experience with tiered VIP membership levels
• ecobar (Private Label)coreOEM/ Whitelabel/ Licensing PartnerExclusive ecobar brand refill products manufactured in Canada for terra20's refill station; includes household cleaners, laundry products, and personal care items
• Canadian Product VendorsminorOthersVarious Canadian vendors including Pure Anada, Green Beaver, The Soap Works, Carina Organics, Nellie's, and others supplying natural and sustainable products

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Earth Hero: Online retailer of zero-waste and sustainable everyday products, including household, kitchen, and personal care. Comparable to terra20 on sustainability, plastic-waste reduction, and curated eco-assortment, with a stronger e-commerce/zero-waste specialty positioning.
• Pure Living (Canada): Canadian e-commerce retailer of natural and eco-friendly household and personal care products. Comparable to terra20 on curated natural-products positioning, refill/sustainability messaging, and Canada-wide shipping, though without physical retail.

Others

• Nellie's (sister brand / supply ecosystem): Canadian natural cleaning brand (laundry, dish, household) and one of terra20's named suppliers. An adjacent, enabling relationship rather than a direct competitor; useful as a comparable for private-label/natural cleaning economics.

Broad incumbents

• Sephora (Canada): Mass-market beauty retailer carrying an expanding assortment of natural, clean, and sustainable beauty brands. Competes with terra20 in Cosmetics and Skin Care categories for the clean-beauty consumer, with vastly larger scale and assortment depth.
• The Body Shop Canada: Established global retailer of natural and ethically sourced personal care, bath, and body products. Direct overlap with terra20's Bath & Body and Skin Care categories, and competes for the same values-driven consumer, but with much broader footprint and brand scale.

Direct peers

• Well.ca: Canadian e-commerce retailer offering natural health, beauty, baby, and household products with home delivery. Comparable to terra20 on product assortment, sustainability positioning, and Canadian market focus, though Well.ca is e-commerce-only.
• Saje Natural Wellness: Canadian natural wellness retailer selling essential oils, natural personal care, and home products through its own retail stores and e-commerce. Comparable to terra20 on natural/eco positioning, Canadian footprint, and direct-to-consumer model with owned retail.
• Lush Fresh Handmade Cosmetics: Specialty retailer of fresh, handmade, and minimally packaged cosmetics and bath products with a strong sustainability and ethical-sourcing narrative. Closely comparable to terra20 on product mix, values-led positioning, and in-store experience, though Lush operates at significantly larger scale globally.
• The Detox Market: Multi-brand retailer specializing in clean, non-toxic beauty and wellness products, with both physical stores and e-commerce. Directly comparable to terra20 on clean-beauty curation, ingredient standards, and natural-product retail experience.

Regional players

• Nature's Emporium: Ontario-based natural and organic health food store chain with multiple locations, offering natural groceries, supplements, and personal care. Comparable to terra20 on natural/eco positioning and Canadian regional retail model, though with a heavier focus on food and supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/exploreterra20
• LinkedInlinkedin.com/company/terra20

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about terra20