Terracor SAT

What Terracor SAT does

Terracor SAT (TERRACOR, S.A.T.) is a privately-held agricultural cooperative (Societat Agrària de Transformació) headquartered in Petra, Mallorca, Spain, with a legal registered office in Manacor. Founded in 1974, the company cultivates traditional Mallorcan varieties of fruits and vegetables — tomatoes, watermelons, melons, stone fruits, sweet potatoes, and other horticultural products — operating multiple farms (fincas) under four product sub-brands: TOMACOR (tomatoes including Sa cherry, Sa rosa, Sa negra, Sa cor de bou, and ramellet), FRUITCOR (peaches, plums, apricots, nectarines, figs), SINDRICOR (watermelons), and MELOCOR (melons including Marina and Piel de Sapo).

The company's core technology is an integrated production system combining biological pest control, sexual pheromone disruption (for Tuta absoluta in tomato), biodegradable mulching (replacing 270 km of plastic annually since 2020), and GLOBALG.A.P.-certified sustainable practices. It is currently piloting Boxilumix light-signal technology from French AgTech firm Asclepios Tech as part of the EU-funded CESAM circular-economy project. The cooperative is owned by approximately six named partners from the Adrover family plus Toni Gili, with Guillem Adrover serving as Director General.

Terracor generates revenue through a multi-channel model: direct-to-consumer farm sales at two certified 'green points' (Sa Teulera and S'Hort de Sa Vall, both offering U-pick strawberries and tomatoes), HORECA distribution to hotels and restaurants, retail and supermarket channels (including Lidl Can Picafort, Supers Hiper Centro, Fruites i Verdures Na Camel.la), wholesale via Fruites Saó, plus agritourism experiences (Terragust), the Adopt-a-Tree subscription program, and the TerraEduca school education initiative. Pricing follows unit-based per-product farm pricing with no publicly disclosed schedule. The customer base spans enterprise retail, SMB retail, HORECA, and individual consumers across the island of Mallorca only.

Name

Terracor SAT

Legal name

TERRACOR, S.A.T.

Website

https://terracor.es

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Terracor SAT is a family-owned Mallorcan agricultural cooperative (founded 1974) that cultivates traditional fruits and vegetables under sub-brands TOMACOR, FRUITCOR, SINDRICOR, and MELOCOR, selling through direct farm stores, HORECA, retail chains including Lidl, and wholesale across the island of Mallorca.

Ownership category

akta.pro rank

Headquarters

HQ city

Petra

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Production and Sales: Terracor generates revenue through cultivation and sale of fruits, vegetables, and horticultural products including tomatoes, watermelons, melons, stone fruits, sweet potatoes, kohlrabi, edible flowers, and aromatic plants. Products are sold through direct farm sales, HORECA sector, retail stores, supermarkets, and wholesale distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Terracor SAT cultivates and sells traditional Mallorcan fruits and vegetables — tomatoes, watermelons, melons, stone fruits, sweet potatoes, kohlrabi, edible flowers, and aromatic plants — through four product sub-brands (TOMACOR, FRUITCOR, SINDRICOR, MELOCOR). Products reach customers via direct farm stands at Sa Teulera and S'Hort de Sa Vall, HORECA accounts, supermarket and retail chains, and wholesale distributors across Mallorca. The cooperative also operates the Terragust agritourism brand (guided farm walks, tasting menus, U-pick strawberries and tomatoes, tree-adoption program) and the Terraeduca school education initiative.

Product overview

Terracor SAT is an agricultural cooperative based in Mallorca, Spain, producing a diverse portfolio of fruits and vegetables. The company operates under multiple sub-brands: TOMACOR for tomatoes (with varieties including cherry, rosa, negra, cor de bou, ensalada, and ramellete), FRUITCOR for stone fruits (apricots, plums, nectarines, peaches, figs), SINDRICOR for watermelons, and MELOCOR for melons. The company also runs Terragust and S'hort de Sa Vall as agritourism experiences offering farm tours, tasting menus, and U-pick activities, while Terraeduca provides agricultural education to schools. Products are sold through two direct farm stores and distributed to retailers across Mallorca.

Differentiator

Problem solved

Functional benefit

Brands

• TOMACOR: Brand grouping all tomato varieties cultivated by Terracor, including Sa cor de bou, Sa rosa, Sa negra, Sa cherry, and traditional ramellet tomatoes.
• SINDRICOR
• MELOCOR
• FRUITCOR
• Terragust
• S'hort de Sa Vall

Products and services

• TOMACOR (Tomato Sub-Brand) Terracor's tomato product line encompassing multiple traditional Mallorcan varieties including cherry, pink (rosa), black (negra), heart-shaped beefsteak (cor de bou), salad (ensalada), and ramellete tomatoes suitable for pa amb oli. Targeted at retail consumers, HORECA chefs, and wholesale buyers seeking authentic traditional tomato flavor.
• FRUITCOR (Stone Fruit Sub-Brand) Terracor's stone fruit line covering apricots, plums, nectarines, peaches, Paraguayan peaches, and figs cultivated in Mallorca and harvested at peak ripeness for same-day delivery to retail and HORECA customers.
• SINDRICOR (Watermelon Sub-Brand) Terracor's watermelon line offering summer refreshment, harvested locally in Mallorca and delivered to stores within 24 hours. Sold through direct farm sales, HORECA, supermarkets, and wholesale distributors.
• MELOCOR (Melon Sub-Brand) Terracor's melon line featuring Marina and Piel de Sapo varieties cultivated in Mallorca, with more than half a tonne produced annually, emphasizing natural sweetness and KM0 proximity for retail and HORECA buyers.
• Terragust Agritourism Experiences Agritourism and farm-to-table experiences including guided walks through Terracor's fields with expert farmers, chef-prepared tasting menus using local seasonal products, strawberry and tomato picking, TASTS tomato variety tasting events, and the Adopt-a-Tree sponsorship program. Targeted at tourists, food enthusiasts, and local consumers seeking KM0 experiences.
• S'hort de Sa Vall Direct Farm Stand Direct-to-consumer farm stand located between Petra and Manacor offering freshly harvested fruits and vegetables, combined with agritourism experiences and certified as a green point by the Conselleria. Targeted at passing consumers and visitors.
• Terraeduca School Education Program Educational program for primary schools and institutes in Mallorca bringing agriculture into classrooms through experimental activities, sensory demonstrations, and farm visits that connect children's health with nature and local produce. Targeted at schools and educational institutions for children aged 1-11.
• Direct Farm Sales (Punts de Venda Directa) Two direct-to-consumer farm stores at Sa Teulera and S'Hort de Sa Vall fincas, both certified green points by the Conselleria, where customers can purchase freshly harvested produce or pick their own strawberries and tomatoes. Targeted at local consumers and visitors.

Quantifiable outcome

• 270 km of plastic eliminated annually through biodegradable mulching
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Asclepios TechcoreTechnology or Integration · 20 February 2024French AgTech startup collaborating with Terracor to test Boxilumix technology in a new experimental field. This technology uses modulated light signals to communicate with plants, offering protection against pathogens, extended shelf life, and improved commercial and nutritional quality. The collaboration is part of the CESAM European project.
• Fundació BitcoreStrategic or Co-development Partner · 20 February 2024Terracor participates in the CESAM European project organized by Fundació Bit together with the Euroregion Pyrenees-Mediterranean. Fundació Bit coordinates the project involving regions of Occitanie, Catalonia, and the Balearic Islands to promote circular economy and sustainable solutions in the agrifood sector.
• Hope For MallorcacoreStrategic or Co-development PartnerNGO partnership to combat food waste. Every Saturday, Hope For Mallorca volunteers visit Terracor's fields to collect fruits and vegetables that don't meet market aesthetic standards but are perfectly edible, distributing them to people in need. This initiative achieves zero food waste.
• Universitat Politècnica de CatalunyaminorStrategic or Co-development PartnerCollaboration agreement allowing agricultural engineering students to do internships at Terracor's farms. Student conducted a study testing 8 watermelon varieties to assess agronomic capacity and consumer sensory impressions.
• TerragustcoreStrategic or Co-development PartnerSister company operating agritourism experiences including farm walks with expert farmers, tasting menus with local seasonal products, and tree adoption programs. Terragust also organizes TASTS events where visitors can taste and rate tomato varieties.
• BBVAminorGTM or Marketing PartnerBBVA and Celler de Can Roca awarded Terracor the BBVA Best Sustainable Producers award in 2021, selecting them from over 200 candidates. The partnership includes future inclusion of Terracor products in Celler de Can Roca's sustainable gastronomy recipes.
• Euroregion Pyrenees-Mediterranean (EPM)coreStrategic or Co-development PartnerTerracor is part of the CESAM project coordinated by Euroregion Pyrenees-Mediterranean under the Interregional I3 program. The project aims to promote circular economy and sustainable solutions in the agrifood sector across Occitanie, Catalonia, and Balearic Islands.
• S'hort de Sa VallminorStrategic or Co-development PartnerPartnership with S'hort de Sa Vall farm for direct sales and agricultural experiences. Located on the road connecting Petra and Manacor with Son Serra.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Veritas Supermercados: Spain's largest organic supermarket chain, which functions as a potential distribution partner for certified organic producers like Terracor entering mainland retail.

Direct peers

• CrowdFarming: Spanish marketplace/platform connecting European farmers directly with consumers through adopt-a-tree and subscription boxes, mirroring Terracor's tree adoption program and DTC philosophy.
• Naranjas del Carmen: Valencia-based citrus producer using a direct-to-consumer farm model with same-day harvesting, food safety certifications, and traceability, very closely aligned with Terracor's DTC + sustainability narrative.

Broad incumbents

• Huercasa: Spanish packaged vegetable brand (corn, beetroot, pulses) with multiple product lines and national retail distribution, comparable in multi-SKU branded produce strategy though at much larger scale.
• Frutas Esther: Spanish stone fruit and fresh produce producer with national and export distribution, comparable in stone fruit (peach, nectarine, apricot) production under its FRUITCOR-equivalent category.
• Grupo Eliance: Large Spanish agricultural cooperative group covering multiple crop categories and geographies, comparable as a S.A.T./cooperative-style producer competing across Spanish retail channels.
• Florette Iberica: Leading European packaged fresh salad and vegetable brand operating in Spain with supermarket distribution, comparable as a broad incumbent in branded fresh produce.

Emerging players

• Campos del Abuelo: Spanish DTC producer of premium olive oil and food products sold direct to consumers, comparable as a small Spanish producer leveraging farm story and direct relationships.

Regional players

• Ecofeixes: Catalan organic farm producing vegetables and selling directly to consumers and restaurants, with a similarly transparent, local, certified-organic positioning to Terracor.
• Solagora: Organic produce farm also based in Mallorca selling local fruits and vegetables directly to consumers; competes in the same island geography and certified-organic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TerracorSAT
• LinkedInlinkedin.com/company/terracor-sat
• Instagraminstagram.com/terracor.sat

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terracor SAT