Huercasa
Huercasa is a Spanish food company founded in 1979 that produces pre-cooked, vacuum-packed 5th range vegetables (corn, beetroot, potatoes, legumes, sweet potato) for consumers, HORECA professionals, and organic buyers, operating across roughly 38 countries from its Segovia base.
- Company typePrivate
- Founded1979
- HeadquartersSanchonuño, Spain
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Huercasa does
Huercasa is a privately held Spanish food company founded in 1979 and headquartered in Sanchonuño, Segovia, specializing in 5th range (quinta gama) vegetables — pre-cooked, steam-cooked, vacuum-packed products that retain flavor, texture, and nutritional properties. Its core product portfolio spans sweet corn (maíz), beetroot (remolacha), potatoes (patata), legumes and rice (lentejas, garbanzos, alubias, arroz), and sweet potato (boniato), sold across three sub-brands: De Casa (home consumers, DTC e-commerce with 48–72 hour delivery and free shipping over €34), Food Service (a dedicated sales division supplying restaurants, hotels, and catering businesses with professional formats), and Gama Bio (a premium organic line certified under EU Organic rules). The company's competitive positioning rests on minimal-ingredient cooking (water and salt only, no additives), a 5%-of-revenue R&D commitment executed through its own innovation center 'Cocina de Ideas' in Valsaín and a partner network of 15 technology providers, and three process patents.
The business generates revenue through three parallel channels: (a) consumer sales via its own online store, retail distribution across Spain, and exports to approximately 38 countries; (b) wholesale/distributor channels for both conventional and organic SKUs; and (c) a direct sales-led Food Service motion targeting HORECA accounts. Pricing is unit-based: single vegetable SKUs range from €0.95 to €1.79 (premium bio varieties at the top of the band), while promotional bundles (Pack BBQ, Pack HCF, Lote Bio) are priced €9-€18. Cultivation takes place across Spain, Portugal, France, and Romania, with production facilities in Sanchonuño and a logistics center in San Miguel del Arroyo (Valladolid). The company carries four sector certifications (Global G.A.P., BRC, IFS Food, EU Organic), co-financing from FEDER and Junta de Castilla y León, and a sustainability program reporting an 18% carbon footprint reduction, water use of 4.4 m³ per ton, and 30% solar energy share. Leadership is held by President Félix Moracho Fuertes, recognized with the 2024 Premio Castilla y León Emprende; the workforce is noted for 60% female participation contributing to rural retention.
Huercasa firmographics
Firmographics- Name
- Huercasa
- Legal name
- HUERCASA
- Website
- https://huercasa.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Huercasa is a Spanish food company founded in 1979 that produces pre-cooked, vacuum-packed 5th range vegetables (corn, beetroot, potatoes, legumes, sweet potato) for consumers, HORECA professionals, and organic buyers, operating across roughly 38 countries from its Segovia base.
- Ownership category
- akta.pro rank
Where Huercasa is headquartered
LocationHeadquarters
- HQ city
- Sanchonuño
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Huercasa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Consumer Product Sales (De Casa): Direct sales of 5th range vegetables to consumers through online store and retail, including maize, beetroot, potatoes, legumes, and sweet potato products
- Food Service Division: Sales to hospitality and restaurant sector with professional formats of cooked and chopped vegetables in various easy-to-prepare formats
- Bio/Organic Product Line: Premium organic product range with raw materials from ecological cultivation, sold at higher price points to health-conscious consumers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual vegetable products ranging from €0.95 to €1.79 |
| Unit Pricing | Pay-as-you-go | Product bundles/packs priced €9.00-€18.00 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Huercasa product offering
Product offeringCore offering
Huercasa produces and sells 5th range (pre-cooked, steam-cooked and vacuum-packed) vegetables that preserve flavor, texture, and nutritional properties for fast home or professional preparation. The portfolio spans sweet corn, beetroot, potato, legumes, rice, and sweet potato, sold through three lines: De Casa (home consumers), Food Service (hospitality professionals), and Gama Bio (organic/ecological).
Product overview
Huercasa is a Spanish food company specializing in 5th range vegetables (vegetales de 5ª gama) - pre-cooked, steam-cooked and vacuum-packed vegetables that preserve flavor, texture and nutritional properties. The company operates three main product sub-brands: De Casa (home consumer products), Food Service (professional solutions for hospitality), and Gama Bio (organic products). Their core product portfolio includes Maíz Dulce (sweet corn in multiple formats including whole, mini, grill, and bio varieties), Remolacha (beetroot in standard, mini, dressed, and bio formats), Patata (potatoes with skin or peeled), Legumbres y Arroz (pre-cooked legumes including lentils, chickpeas, white beans, red beans, and rice), and Boniato (sweet potato). The company also offers bundled products like Pack BBQ, Pack HCF, and Lote Bio for gifting or promotion purposes. Founded in 1979 and headquartered in Sanchonuño, Segovia, Huercasa is a European leader in 5th range vegetables.
Differentiator
Problem solved
Functional benefit
Products and services
- Maíz Dulce (Sweet Corn) Steam-cooked sweet corn vacuum-packed, available in whole corn, mini corn, grill corn, and bio corn formats. Designed for home consumers seeking ready-to-eat sweet corn that retains tenderness, juiciness, and nutritional properties.
- Remolacha (Beetroot) Steam-cooked red beetroot vacuum-packed, available in standard, mini, dressed, and bio formats. Targeted at home consumers and chefs seeking consistently sweet, optimally textured cooked beetroot without peeling or boiling from scratch.
- Patata (Potato) Boiled potatoes with skin or peeled, vacuum-packed, ideal as a side dish or snack with sauces. Available in standard and bio varieties for home consumers.
- Legumbres y Arroz (Legumes and Rice) Pre-cooked lentils, chickpeas, white beans, red beans, and brown rice cooked only with water and salt, no additives or preservatives. Available in standard and bio varieties, ready in 3 minutes minimum.
- Boniato (Sweet Potato) Steam-cooked sweet potato vacuum-packed, high in vitamin A (124% IR per 100g). Suited as a side dish for meat or fish and for stews, creams, or baked preparations.
- Food Service Professional Line Cooked and chopped vegetables in professional formats tailored for restaurants, hotels, catering companies, and hospitality businesses. Designed to reduce handling costs and prep time while delivering consistent quality in professional kitchens.
- Gama Bio (Organic Product Line) Certified organic product range covering sweet corn, beetroot, potato, legumes, and rice, with raw materials sourced from ecological cultivation. Targeted at organic-focused consumers at premium price points.
- Pack BBQ Bundled product containing 2 mini sweet corn cobs, 2 potatoes with skin, and 2 beetroot for salad, designed for healthy barbecue occasions. Priced at €10 with free shipping over €34.
- Lote Bio Huercasa (Bio Bundle) Organic bundle featuring Huercasa's Gama Bio product range, sold at a pack price of €9.00. Targeted at organic consumers seeking a curated variety of bio vegetables.
Quantifiable outcome
- 18% reduction in product carbon footprint in 2022
- +2 more outcomes
Companies that use Huercasa
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Huercasa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Huercasa partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AimplascoreTechnology center specializing in polymers and materials, collaborating on packaging innovation and sustainable materials research for vegetable processing.
- Universidad de BurgoscoreUniversity collaborating on research projects for product development, agricultural techniques, and food science.
- AiniacoreTechnology center for food processing and preservation, supporting innovation in steam cooking and vacuum packaging technologies.
- CARTIFcoreTechnology center participating in 30th anniversary collaboration, focusing on agricultural and food technology research.
- La Cocina de IdeascoreHuercasa's own innovation center in Valsaín (Segovia) with multidisciplinary team for product development and market trend analysis.
- NulabminorTechnology partner collaborating on specific R&D projects in food processing.
- CNTAminorNational center for food technology and research supporting innovation projects.
- CNTCminorNational center for food technology collaborating on research initiatives.
- ItagraminorAgricultural technology center supporting cultivation and farming innovation.
- Spain Food ValleycoreHuercasa participates in the Spain Food Valley tractor project, a major national initiative for food industry innovation and digitalization.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Huercasa competitors and assessment
Company assessmentDirect peers
- Bonduelle: French family-controlled leader in canned, frozen, and fresh processed vegetables sold across Europe. Closest direct competitor to Huercasa in terms of European vegetable category leadership and multi-channel retail/foodservice distribution.
- SVZ International: European processor of frozen vegetables and fruits supplying B2B food and beverage manufacturers. Comparable to Huercasa's Food Service division through ingredient supply to industrial and foodservice customers.
- Findus Group: European frozen food company (now part of Nomad Foods) with a significant frozen vegetable portfolio including Birds Eye. Comparable through branded frozen vegetable offerings in European retail and similar supply chain.
- Greenyard: Belgian listed producer of frozen and fresh vegetables, fruit, and convenience plant-based products. Comparable to Huercasa through its broad vegetable portfolio, European foodservice reach, and reliance on retail private label and branded SKUs.
- Florette: European leader in fresh, washed, and ready-to-eat salads and vegetables, owned by Agrial. Direct competitor in the convenience-vegetable category with overlapping retail and foodservice channels across Europe.
- Ardo: Belgian family-owned frozen vegetable producer with significant European retail and foodservice presence. Comparable to Huercasa in vegetable processing, European footprint, and family-led ownership structure.
Broad incumbents
- McCain Foods: Global frozen food company dominant in frozen potatoes with a growing vegetable range. Broader and larger incumbent that competes with Huercasa's processed vegetable offerings in foodservice and retail.
- Birds Eye: Heritage UK frozen vegetable brand under Nomad Foods. Comparable to Huercasa's branded vegetable strategy in the UK and Ireland markets, although broader frozen-food portfolio.
Others
- Alcampo (vegetable house brands): Spanish retailer that has expanded own-label pre-cooked vegetable ranges. Represents the private-label and retailer-controlled competitive threat that constrains Huercasa's pricing power in mainstream retail.
Regional players
- Congelados de Navarra: Spanish frozen vegetable company offering branded and private label product across retail and foodservice. Direct regional competitor in the Iberian market overlapping with Huercasa's home base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Huercasa social profiles
Digital presenceHuercasa compliance and trust
Trust signalCompliance4 records
Huercasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huercasa leadership team
Management profileNumber of profiles
Profiles1 record
Huercasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huercasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huercasa
What does Huercasa do?
Huercasa produces and sells 5th range (pre-cooked, steam-cooked and vacuum-packed) vegetables that preserve flavor, texture, and nutritional properties for fast home or professional preparation. The portfolio spans sweet corn, beetroot, potato, legumes, rice, and sweet potato, sold through three lines: De Casa (home consumers), Food Service (hospitality professionals), and Gama Bio (organic/ecological).
Is Huercasa a public or private company?
Huercasa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Huercasa founded?
Huercasa was founded in 1979. It employs 251 to 500 people.
Where is Huercasa based?
Huercasa is headquartered in Sanchonuño, Spain, in the Europe region.
How does Huercasa make money?
Three revenue lines are on record. Consumer Product Sales (De Casa) is the primary driver. The others are food Service Division and bio/Organic Product Line.
Who are Huercasa's main competitors?
Direct peers on record are Bonduelle, SVZ International, Findus Group, Greenyard, Florette and Ardo. Broad incumbents are McCain Foods and Birds Eye. Alcampo (vegetable house brands) is listed as an others. Congelados de Navarra is listed as a regional player.
Does Huercasa have an API?
No public API is recorded for Huercasa.