Terra di Mezzo Viaggi

What Terra di Mezzo Viaggi does

Terra di Mezzo Viaggi is a small traditional retail travel agency based in Varese, Italy, operating since 1986 under the Geotours Srl legal entity (P.IVA 02362830123). The firm employs 8 people at a single office on Via Manzoni 16 in Varese, serving Italian-speaking leisure travelers, couples, and families seeking guided group tours, honeymoons, custom itineraries, and packaged vacations to international destinations across Europe, Africa, Asia, the Middle East, and the Americas. Its go-to-market is sales-led and omnichannel: walk-in consultation at the Varese retail office, a content-driven WordPress website (terradimezzoviaggi.it), WhatsApp, and email newsletter, with tours priced per-person from roughly €727 (short weekend packages) up to €6,110 (multi-country Andean tours).

The agency has no proprietary technology platform. Its core operational stack is the WordPress marketing site plus a custom online booking portal supplied under a partnership with Gattinoni Mondo Vacanze (terradimezzo.gattinonimondodivacanze.it), which enables self-service custom itinerary design. Product content (group tours, honeymoon packages, tailor-made trips, gift vouchers, wedding registries) is sourced primarily via reseller agreements with Italian tour operators Boscolo and Mistral Tour, with a catalog spanning more than 50 countries and specific offerings such as Armenia-Georgia, Sri Lanka, South Korea, South Africa, Jordan, Egypt (Nile cruises including a luxury dahabeya option), Peru, Bolivia, and Chile-Bolivia-Peru combinations.

The revenue model is transaction-based commissions on packaged tours and bespoke itineraries, plus ancillary fees (e.g., a €95 per-person practice fee noted for Peru tours and insurance add-ons). There is no disclosed recurring subscription, no enterprise contracts, no app, and no AI features. The agency is privately held with no institutional investors, no parent company, and no public listings; ownership commentary and source filings describe it as an independent regional operator whose competitive position rests on local brand recognition, Italian-language tour leadership, and tour-operator partnership depth.

Name

Terra di Mezzo Viaggi

Legal name

Geotours Srl

Website

https://terradimezzoviaggi.it

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Terra di Mezzo Viaggi is an 8-person traditional retail travel agency in Varese, Italy, founded 1986 under Geotours Srl. It sells Italian-speaking guided group tours, honeymoons, and custom itineraries to 50+ countries, sourcing inventory via reseller partnerships with Boscolo, Mistral Tour, and Gattinoni Mondo Vacanze.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Group tour packages
• Honeymoon travel planning
• Custom travel itineraries
• Travel agency services
• International tour packages

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Travel Package Sales: Traditional travel agency revenue through sale of packaged tours and travel services. The agency acts as an intermediary, earning commissions from tour operator partners (Boscolo, Mistral) and selling group tours, honeymoon packages, and custom vacations to end customers. Revenue is generated through markup on tour packages sourced from wholesale operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Terra di Mezzo Viaggi is a traditional brick-and-mortar travel agency based in Varese, Italy, operating under the legal entity Geotours Srl since 1986. It sells packaged group tours, honeymoon trips, custom-made vacations, and pre-packaged holiday bundles sourced from wholesale tour operators (Boscolo, Mistral Tour) and through a custom-travel partnership with Gattinoni Mondo Vacanze. Services include destination consultation, gift vouchers, and wedding-list registries (liste nozze) for travel.

Product overview

Terra di Mezzo Viaggi is a traditional travel agency based in Varese, Italy, operating since 1986. The agency offers a portfolio of travel services organized into five main categories: Pacchetti Vacanze (pre-packaged vacation bundles), Viaggi di Gruppo (guided group tours with accompanying leaders), Viaggi di Nozze (honeymoon packages), Viaggi su Misura (customized tailor-made itineraries), and Viaggi Imperdibili (signature highlighted tours). The product lineup includes structured tour packages to destinations across Europe, Africa, Asia, Middle East, and South America, with specific offerings such as Armenia e Georgia tours, Sri Lanka tours (Classico and Grand Tour), Corea Classica, South Africa family and group packages, Giordania desert tours, Egypt Nile cruises including traditional motonave and luxury dahabeya options, Peru and Bolivia multi-country Andean tours, and various other international destinations. Additional services include gift vouchers (Idee Regalo) and wedding registries (Liste Nozze) for honeymoon travel. The agency operates through a partnership with Gattinoni Mondo Vacanze for custom trip booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Viaggi di Gruppo (Group Tours) Guided group tours with accompanying tour leaders, featuring pre-arranged itineraries across international destinations including Europe, Africa, Asia, the Middle East, and South America, with transportation, accommodation, and Italian-speaking guides included. Targeted at Italian-speaking travelers seeking curated group travel experiences.
• Viaggi di Nozze (Honeymoon Packages) Specialized honeymoon packages for couples, featuring romantic destinations, premium accommodations, and personalized services. Includes 'liste nozze' (wedding registry) services that let wedding guests contribute to the couple's honeymoon fund.
• Viaggi su Misura (Custom Tailor-Made Travel) Customized, tailor-made travel itineraries built to individual client preferences for destination, accommodation, activities, and services. Delivered through the Gattinoni Mondo Vacanze online self-build platform and offline agent consultation.
• Pacchetti Vacanze (Pre-Packaged Vacations) Pre-packaged vacation bundles offering curated travel experiences at fixed prices with included services such as flights, accommodation, and selected activities, sourced from wholesale tour operators including Boscolo and Mistral Tour.
• Liste Nozze (Wedding Gift Registry for Travel) Wedding registry service allowing engaged couples to create a honeymoon gift list so that wedding guests can contribute funds toward the couple's travel.
• Idee Regalo (Travel Gift Vouchers) Gift voucher service that lets customers purchase travel experience certificates for friends, family, or other recipients, redeemable against the agency's tour and travel offerings.
• Destinazioni (Destination Catalog) Curated catalog of worldwide travel destinations available through the agency, including Portugal, Turkey, South Africa, Armenia, Georgia, Sri Lanka, South Korea, Peru, Bolivia, Egypt, Jordan, UAE, Thailand, Japan, Maldives, and many more, with detailed day-by-day itineraries and pricing.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Gattinoni Mondo VacanzecoreStrategic or Co-development PartnerStrategic partnership for custom travel design. Terra di Mezzo offers an online custom travel planning platform through Gattinoni Mondo Vacanze, allowing customers to create personalized itineraries selecting from destinations, accommodations, activities, and services. The platform extends the agency's offerings beyond their curated group tours to bespoke travel experiences.
• BoscolocoreChannel Partner/ Reseller/ DistributorBoscolo is a major Italian tour operator providing curated group tour packages that Terra di Mezzo resells to their customers. The agency offers Boscolo group tours to destinations including South Africa, Armenia/Georgia, Egypt, Morocco, Jordan, Northern Europe, and more. Boscolo tours include Italian-speaking guides, accompanying escorts, and comprehensive travel services.
• Mistral TourcoreChannel Partner/ Reseller/ DistributorMistral Tour is a tour operator providing exclusive tour packages that Terra di Mezzo distributes. The agency offers Mistral tours including Peru packages (Classic, Party Peru), South America combinations with Bolivia and Chile, and other long-haul destinations. Mistral provides Italian-language guided services and local expertise.
• Geotours SrlcoreOthersParent legal entity of Terra di Mezzo Viaggi. The company is operated as Geotours Srl, a travel agency established in 1986. P.IVA: 02362830123. Copyright notice on website lists Geotours Srl as the operating company.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Veratour: Italian tour operator offering escorted group tours and all-inclusive packages to long-haul destinations. Comparable in tour product structure and reliance on Italian-speaking guides for international travel.
• Boscolo Tours: Major Italian tour operator that supplies Terra di Mezzo's group-tour inventory. Offers comparable multi-day escorted tours with Italian-speaking guides to international destinations including Egypt, South Africa, Armenia/Georgia, and Jordan.
• Gattinoni Mondo Vacanze: Italian travel agency and tour operator network of which Terra di Mezzo is a member agency. Operates the same retail-to-customer model selling group tours, honeymoons, and custom trips through affiliated local agencies.
• I Grandi Viaggi: Italian tour operator publicly listed in Milan, offering multi-destination packaged tours, resort stays, and escorted group travel. Comparable product mix and Italian-consumer target customer to Terra di Mezzo's group and custom offerings.
• Kel 12: Italy-based tour operator specializing in adventure, cultural, and expedition travel to global destinations. Competes for the same Italian outbound experiential traveler seeking escorted international itineraries.
• Alidays: Italian tour operator focused on long-haul escorted tours and tailor-made travel to destinations including the Americas, Africa, and Asia. Closely comparable to Terra di Mezzo's long-haul, multi-country circuit catalog.
• Italway Travel: Italian tour operator with a network of affiliated travel agencies, offering group tours and packaged holidays across long-haul destinations. Operates a similar retail-affiliate distribution model and shares target customer with Terra di Mezzo.
• Special Tours: Italian tour operator offering multi-country escorted circuits and custom travel, particularly strong in the Mediterranean, North Africa, and Middle East. Directly comparable in product structure and Italian-consumer focus.
• Mistral Tour: Italian tour operator supplying Terra di Mezzo's long-haul inventory (Peru, Bolivia, Chile). Operates the same escorted multi-country circuit model with Italian-language guides that Terra di Mezzo resells to Italian consumers.

Emerging players

• Going (Going S.r.l.): Italy-based online travel platform selling tours and experiential packages with strong digital presence. Represents the digital-first competitive pressure that traditional agencies like Terra di Mezzo face in Italian outbound travel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terra-di-mezzo-viaggi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra di Mezzo Viaggi