GOING TRAVEL, S.L.

What GOING TRAVEL, S.L. does

GOING TRAVEL, S.L. is a Spanish online travel agency headquartered in Barcelona (Diputacion 238 244 5) that has operated for over 35 years in the tourism sector, providing direct-to-consumer travel services exclusively to individuals with legal residence in Spanish territory. The company runs a self-service booking platform through goingtravel.es covering flights, hotels, cruises, car rentals (via Europcar), ferries, attraction tickets, and packaged tours, with curated destination packages for Cuba (24 distinct itineraries), Costa Rica, Mexico, and Tanzania. The core technology is an aggregator-based booking engine that integrates six major cruise lines (Costa, MSC, Pullmantur, Celebrity, Norwegian, Azamara) yielding 2,155+ cruise options; there is no proprietary technology platform, no mobile app, and no public API.

Revenue is generated entirely through transaction-based commissions and markups on bookings, with per-person EUR pricing on double occupancy and supplementary fees (fuel surcharges, airport taxes, embarkation charges, gratuities) typically excluded. Customers transact via secure online payment (Visa, Mastercard, Visa Electron, 4B cards). Go-to-market is exclusively direct through the company's own website, supplemented by a staff-authored travel blog and an email newsletter; there are no physical retail locations, third-party travel agents, or marketplace listings. The custom/bespoke travel design service operates on quote-based pricing, leveraging the team's destination expertise and local representative offices in Cuba.

The company is a privately held, founder-managed Sociedad Limitada with no disclosed parent company, institutional investors, or funding rounds, operating as a bootstrapped Spanish SME. Its value proposition rests on personalization, accumulated destination knowledge, and a multi-product one-stop booking experience targeting Spanish-speaking leisure travelers seeking international trips.

Name

GOING TRAVEL, S.L.

Legal name

GoingTravel, S.L.

Website

https://goingtravel.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GOING TRAVEL, S.L. is a Barcelona-based, bootstrapped Spanish online travel agency with 35+ years of operating history, offering direct-to-consumer booking of flights, hotels, cruises, car rentals, ferries, and packaged tours exclusively to Spanish residents.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Transportation Services (4700)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Online travel agency
• Travel booking platform
• Cruise reservations
• Package holidays
• Bespoke travel planning

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Travel Package Sales: GoingTravel generates revenue through commission and markups on packaged travel itineraries, including flights, hotels, and activities sold as combined travel packages. The company acts as an intermediary between customers and travel suppliers (airlines, hotels, cruise lines, car rental companies).
2. Cruise Bookings: The platform aggregates cruise options from multiple cruise lines (Costa, MSC, Pullmantur, Celebrity, Norwegian, Azamara) offering search and booking capabilities. Revenue derives from booking fees and supplier commissions.
3. Car Rental Bookings: Car rental services are offered through Europcar partnership, with the agency earning commissions on vehicle rentals facilitated through the platform.
4. Hotel Reservations: Hotel booking services across global destinations, including Disney hotels, US hotels, Latin American hotels, and island resorts. Revenue from booking commissions.
5. Activity and Ticket Sales: Sale of activity tickets and attractions in destinations worldwide including New York, London, Bangkok, and Melbourne.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GoingTravel is an online travel agency that sells flights, hotels, cruises, car rentals, ferries, destination tickets, and packaged tours through its goingtravel.es website, with a focus on tailor-made travel design for Spanish-residing travelers. The platform aggregates 2,155+ cruise options across multiple cruise lines and offers destination-specific packages (Cuba, Costa Rica, Mexico, Tanzania) plus bespoke itinerary planning backed by 35+ years of tourism experience.

Product overview

GoingTravel is an online travel agency and booking platform operated by GOING TRAVEL, S.L., a Spanish travel company with over 35 years of experience. The platform operates as a unified travel booking portal offering flights, hotels, car rentals (via Europcar partnership), cruises (connecting to Costa, MSC, Pullmantur, Celebrity, Norwegian, and Azamara cruise lines), ferry bookings, tickets/activities, and packaged vacations. The core product is a multi-service travel booking engine complemented by destination-specific packages for Cuba, Costa Rica, Mexico, and Tanzania, as well as custom/bespoke travel planning services. Additional features include a currency converter and specialized Disney travel bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Flight Booking

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• EuropcarstandardChannel Partner/ Reseller/ DistributorEuropcar is featured as a car rental partner on the GoingTravel website, integrated into the main navigation under the 'Coches' (Cars) section. The partnership provides customers access to Europcar vehicle rentals across multiple global destinations including Lanzarote, Palermo, Phuket, and Miami, with pricing starting from 38 EUR per day.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Viajes El Corte Inglés: Spain's largest traditional travel agency chain, part of El Corte Inglés retail group, offering flights, hotels, cruises, and tailor-made packages. Overlaps in product range but operates at much larger scale with physical retail presence.
• Expedia: Global OTA offering flights, hotels, cruises, cars, and packages through multiple brands including Hotels.com and Vrbo. Competes across the full product spectrum that GoingTravel offers.
• Booking.com: Global OTA leader in accommodation with growing flights, attractions, and car rental offerings. Competes for the same Spanish consumer bookings with vastly superior technology and marketing scale.

Direct peers

• Logitravel: Spanish online travel agency offering flights, hotels, cruises, and packaged holidays to Spanish-speaking consumers across Europe and Latin America. Directly comparable in product mix, customer geography, and Spanish-language focus.
• eDreams Odigeo: Headquartered in Barcelona and one of the largest OTAs in Europe, serving Spain, Italy, France, Germany, and the UK. Closest large-scale direct competitor in Spanish-language online travel, though materially larger and publicly listed.
• Atrápalo: Barcelona-based online travel agency selling flights, hotels, theater tickets, and packaged travel to Spanish-speaking customers. Comparable as a Spain-rooted, multi-product OTA with strong leisure travel focus.
• Rumbo: Spanish online travel agency owned by Hotelbeds/CTG targeting Spanish-speaking travelers with flights, hotels, and vacation packages. Direct overlap in geography and product offering.
• Lastminute.com: European OTA focused on leisure travel, packages, flights, hotels, and cruises across multiple European markets including Spain. Comparable transactional model and customer segment.
• Muchoviaje: Spanish OTA offering packaged holidays, flights, hotels, and cruises to Spanish consumers, with strong emphasis on sun-and-beach and long-haul destinations. Comparable product mix and domestic focus.

Emerging players

• Civitatis: Spanish-headquartered platform specializing in tours, activities, and excursions in 3,000+ destinations, including Cuba. Overlaps with GoingTravel's activities/tickets and Cuba offerings from a more focused niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/going-travel-s-l-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOING TRAVEL, S.L.