Da Terra
Da Terra is a São Paulo-based gardening supplies retailer founded in 1965, selling soils, fertilizers, and decorative stones to home gardeners and professional landscapers across Greater São Paulo via retail and direct delivery.
- Company typePrivate
- Founded1965
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Da Terra does
Da Terra is a Brazilian gardening supplies retailer founded in 1965 and headquartered in the Jardim São Luís neighborhood of São Paulo. The company sells soil (in multiple formulations), fertilizers, and decorative stones, serving two distinct customer segments: individual home gardeners maintaining residential gardens and professional landscapers sourcing bulk inputs for client projects. Its commercial model combines a physical retail presence with a direct delivery operation covering the Greater São Paulo metropolitan area.
The business operates as a privately held, family-controlled company with approximately 67 employees. Revenue mechanics are transactional retail — unit sales of bagged soils, fertilizer SKUs, and decorative aggregates delivered to homes or job sites — with no disclosed subscription, contract, or enterprise pricing structure. Distribution is the primary operational asset: bulky landscaping inputs are difficult to ship economically over long distances, and Da Terra's local delivery capability functions as a defensive moat against national e-commerce competitors.
No technology platform, digital marketplace presence beyond a basic e-commerce site (terraparajardim.com.br), AI/ML capability, or external funding has been disclosed. The company appears to be a stable, mature small business with no recent strategic transactions, partnerships, or expansion announcements in the available data.
Da Terra firmographics
Firmographics- Name
- Da Terra
- Legal name
- Da Terra Comercio e Serviços
- Website
- https://terraparajardim.com.br
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Da Terra is a São Paulo-based gardening supplies retailer founded in 1965, selling soils, fertilizers, and decorative stones to home gardeners and professional landscapers across Greater São Paulo via retail and direct delivery.
- Ownership category
- akta.pro rank
Da Terra industry classification
Industry- Product category
- Gardening Supplies
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)
Keywords
Where Da Terra is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Da Terra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Gardening Supplies Retail: Da Terra generates revenue through the direct sale of gardening inputs and landscaping products including soil, fertilizers, decorative stones, and related garden articles. Sales are conducted directly to end consumers with delivery services across Greater São Paulo.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Da Terra product offering
Product offeringCore offering
Da Terra Comercio e Serviços sells gardening inputs directly to consumers and professionals, including multiple variants of vegetable soil (Terra Vegetal), fertilizers and soil amendments (Adubos e Fertilizantes), and decorative stones (Pedras). Products are sold from the company's São Paulo location in Jardim São Luís and delivered throughout Greater São Paulo, with quotes provided on request through a contact form, email, or phone.
Product overview
Da Terra is a supplier of gardening inputs that has operated since 1965, offering a portfolio of soil products, fertilizers, and decorative stones. The product line centers on Terra Vegetal (vegetable soil) variants including Terra Bruta ou Marrom, Terra Mista, Terra Mista Adubada, Terra Preta, and Terra Preta Adubada, complemented by fertilizers (Adubos e Fertilizantes) and decorative stones (Pedras) for landscaping applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Terra Bruta ou Marrom
Companies that use Da Terra
Customer profileSegments2 records
Ideal customer profiles2 records
Da Terra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Da Terra partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Da Terra competitors and assessment
Company assessmentBroad incumbents
- Telhanorte: Telhanorte is a Brazilian home and garden retailer offering building materials, tools, and gardening supplies including soils and fertilizers. It overlaps with Da Terra in garden input retail but operates at broader scale with multiple store locations.
- Madeira Madeira: Madeira Madeira is a large Brazilian online home goods and construction marketplace with gardening supply offerings. It competes with Da Terra for online-savvy gardening customers in the São Paulo region.
- Sodimac: Sodimac operates home improvement megastores in Brazil (including the former Telhanorte network) selling garden and landscaping supplies. Its broad retail footprint and purchasing scale compete with Da Terra's local garden supply offering.
- Leroy Merlin Brasil: Leroy Merlin is a major home improvement retailer in Brazil with extensive garden sections selling soil, fertilizers, decorative stones, plants, and landscaping supplies. While much larger and broader than Da Terra, it competes directly in the same product categories and customer segments across São Paulo.
- C&C Casa e Construção: C&C is a Brazilian home improvement and construction retailer carrying gardening supplies among broader home categories. Its garden product lines compete with Da Terra in São Paulo's retail market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Da Terra social profiles
Digital presenceDa Terra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Da Terra leadership team
Management profileNumber of profiles
Da Terra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Da Terra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Da Terra
What does Da Terra do?
Da Terra Comercio e Serviços sells gardening inputs directly to consumers and professionals, including multiple variants of vegetable soil (Terra Vegetal), fertilizers and soil amendments (Adubos e Fertilizantes), and decorative stones (Pedras). Products are sold from the company's São Paulo location in Jardim São Luís and delivered throughout Greater São Paulo, with quotes provided on request through a contact form, email, or phone.
Is Da Terra a public or private company?
Da Terra is a private company. It is classified as family owned and is currently operating.
When was Da Terra founded?
Da Terra was founded in 1965. It employs 51 to 100 people.
Where is Da Terra based?
Da Terra is headquartered in São Paulo, Brazil, in the Latin America region.
How does Da Terra make money?
One revenue line is on record: gardening Supplies Retail.
Who are Da Terra's main competitors?
Broad incumbents on record are Telhanorte, Madeira Madeira, Sodimac, Leroy Merlin Brasil and C&C Casa e Construção.
Does Da Terra have an API?
No public API is recorded for Da Terra.
What industry is Da Terra in?
Da Terra's product category is Gardening Supplies. Its primary akta.pro industry code is CRAIAIAC, Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail. Its NAICS code is 4442 and its SIC code is 5200.