TECNOCASA

What TECNOCASA does

TECNOCASA is the Spanish operating entity of the Italian-origin Grupo Tecnocasa franchise network, providing real estate intermediation services across Spain since 1994. The company operates as a franchise platform under corporate entities Franchising Ibérico Tecnocasa S.A. and Ibero Group Tecnocasa Services, S.L.U., with a network of more than 1,000 offices nationwide and 4,800+ agents. Its core business is brokering residential property sales and rentals, complemented by free property valuations as a lead generation tool and an average time-to-close of 73 days with 96.7% of valued properties selling within market timeframe.

The company's product portfolio spans three integrated brands: Tecnocasa and Tecnorete for real estate intermediation, and Kiron for credit intermediation and mortgage financing with banking partners. The technology stack is a centralized property listing platform (tecnocasa.es) featuring geolocator search, email alerts, and a proprietary database of pre-qualified buyers who have completed personalized financial studies. Distribution relies on the Tecnocasa Magazine (36 million copies annually across 36 editions plus digital), local franchise office websites, blog content, and social sharing integrations. The firmographic data identifies the legal entity Estudi Projecte Sant Pere Nord S.L.U. as a specific franchisee with 272 employees and a 2020 incorporation date, located in Terrassa, Barcelona.

Revenue is generated through transaction-based commissions on property sales and rentals, supplemented by franchise fees, Kiron credit intermediation fees, and magazine advertising. The GTM motion combines franchise-based physical presence with online self-serve property search and a sales-led consultative approach. The franchise has cumulatively helped over 560,000 families buy or sell properties since arrival in Spain, with 16,500+ purchase transactions in 2024 and 24,000+ families assisted in 2025. Geographic expansion is ongoing, with Asturias entered in mid-2024 and the network surpassing 1,000 offices in 2025.

Name

TECNOCASA

Legal name

Estudi Projecte Sant Pere Nord S.L.U.

Website

https://terrassa4.tecnocasa.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

TECNOCASA operates a Spanish real estate intermediation franchise network of 1,000+ offices and 4,800+ agents, serving residential property buyers and sellers with brokerage, valuation, and integrated Kiron mortgage intermediation.

Ownership category

akta.pro rank

Headquarters

HQ city

El Prat de Llobregat

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Intermediation services for property sales and rentals. The company charges commissions for facilitating real estate transactions between buyers and sellers. Free property valuations are offered as a lead generation tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tecnocasa is a real estate intermediation franchise network operating in Spain since 1994, providing residential property sales and rental services through more than 1,000 local offices, including property valuation, buyer-seller matching, and personalized customer support. The offering is bundled with Kiron credit intermediation for mortgage financing and is supported by an online property portal (tecnocasa.es) with geolocator search and email alerts. The Group also operates the Tecnorete sub-brand for real estate intermediation and publishes the Tecnocasa Magazine in print and digital format.

Product overview

TECNOCASA operates as a real estate intermediation network offering residential and commercial property sales and rentals through a franchise model. The core offering consists of Tecnocasa (real estate brokerage), Tecnorete (real estate intermediation), and Kìron (credit intermediation for mortgage financing). The Group also provides the Tecnocasa Magazine for property promotion and maintains an online property listing platform. These products work together to provide end-to-end real estate services including property valuation, buyer/seller matching, financing assistance, and property marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecnocasa Real Estate Brokerage Primary real estate intermediation service operating through a franchise network, providing property sales and rental services with professional advisory, property valuation, and personalized customer support for individual buyers and sellers.
• Tecnorete Real Estate Intermediation Real estate intermediation brand operating within the Tecnocasa franchise network, complementing the main Tecnocasa offering with parallel property sales and rental services.
• Kiron Credit Intermediation Credit intermediation network that helps buyers obtain mortgage financing, working with major banks through a database of pre-screened potential buyers who have received personalized financial studies and have confirmed purchase possibilities.
• Tecnocasa Magazine Real estate publication with a circulation of 36 million copies annually across 36 editions, plus a digital edition, used to promote property listings and boost brand visibility.
• Free Property Valuation Service Free property valuation service provided to homeowners to assess market value, used as a lead generation tool to attract sellers for the intermediation service.

Quantifiable outcome

• Average time to close a property sale: 73 days
• +1 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• KironcoreStrategic or Co-development PartnerKiron is a franchise network of credit intermediaries operating as part of Grupo Tecnocasa. They work with a database of potential buyers who have received personalized financial studies and have confirmed purchase possibilities. Kiron has agreements with major banking institutions, leveraging 25 years of experience in mortgage intermediation.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Habitaclia: Major Spanish online real estate portal focused on Catalonia and other regional markets including Terrassa. Direct competitor for property listing visibility and increasingly for lead generation in Tecnocasa's core geographies.
• Idealista: Spain's leading online real estate portal, serving as both a listing platform for agencies like Tecnocasa and increasingly as a competitor via agency services. Highly relevant as the dominant digital demand aggregator that any Spanish residential brokerage must integrate with.

Emerging players

• eXp Realty: Cloud-based real estate brokerage with a low-overhead franchise/agent model expanding in Europe. Represents an emerging disruptive model that could pressure traditional franchise-based agencies like Tecnocasa on cost structure and agent recruitment.

Direct peers

• Engel & Völkers: International real estate franchise specializing in premium and mid-market residential properties with significant Spain presence. Comparable franchise-based brokerage model, similar target customer segments (residential buyers/sellers), and similar service offering of intermediation plus valuation.
• Coldwell Banker: Established international real estate franchise with Spain operations (Coldwell Banker España). Competes directly in residential brokerage using the same franchise-based model with shared brand, training systems, and agent network—directly comparable to Tecnocasa's offering.
• Century 21: Global real estate franchise network with direct presence in Spain (Century 21 España). Operates an identical franchise model for residential brokerage, providing the most direct comparison to Tecnocasa's structure of independently owned offices under a national brand.
• RE/MAX: World's largest real estate franchise network with strong presence in Spain (RE/MAX España). Uses a similar franchise model for residential brokerage, with agents operating under a shared brand, systems, and referral network—directly comparable to Tecnocasa's franchise structure.

Broad incumbents

• Keller Williams Realty: Largest real estate franchise by agent count globally, with growing presence in Spain. Operates a similar franchise model but at much larger scale, making it a broad incumbent benchmark rather than a direct Spanish-market peer.
• Sotheby's International Realty: Global luxury real estate franchise network. Competes in the upper-tier residential market that overlaps with Tecnocasa's higher-priced listings, though Tecnocasa skews more mass-market than luxury.

Others

• Tecnocasa Group (International Parent): Italian parent organization of the broader Tecnocasa franchise system operating across multiple European countries. Listed for completeness as the originating brand and franchisor, though the Spain network is the operational focus of this analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tecnocasa-terrassa-sant-pere-nord

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECNOCASA