Terre Mer Event

What Terre Mer Event does

Terre Mer Event is the dedicated corporate event agency arm of Terre Mer Aventure, a French outdoor activity operator founded in 2013 by Pierre Lavenant and based at Penthièvre on the Quiberon peninsula in Brittany. Operating as an Entreprise Individuelle (sole proprietorship) with 6 employees, the company delivers team-building, seminar, and cohesion experiences for enterprises, sports clubs, schools, government programs (SNU), and private groups (EVJF/EVG, Boot Camp). The Terre Mer Event sub-brand was launched in 2024 to position the firm as a full-service event agency for corporate clients across Brittany, handling venue selection, catering coordination, animations, and reception end-to-end. The flagship '48 Heures Wild Breizh Aventure' is priced at €220 per person all-inclusive, with corporate seminar pricing bespoke.

The product portfolio spans 15+ activity formats across three environments — sea (sea kayaking, paddle, wave-ski, semi-rigid boat rally, raft construction), land (KIB Aventure/Koh Lanta-style challenge, Boot Camp, archery, disc golf, precision games, 12-obstacle XXL course, biathlon), and combined land-and-sea — plus indoor and culinary formats (Convention 100% Indoor, Work & Brunch, Défi Culinair, Murder Party). Notable products include the 2024-launched JO 2024 / BZH 2024 Olympic-themed programs that achieved a 4.9/5 rating across 143 Google reviews, and the KIB Express and Quiberon Express multi-day adventure challenges. The company holds a government mandate for the Service National Universel (SNU) in Morbihan since 2019, and maintains co-marketing partnerships with CEP Lorient sports clubs (jersey logos, in-arena video) and channel partnerships with premium venues including Domaine de Locguénolé (Relais & Châteaux) and Sofitel Quiberon Thalassa.

Revenue mechanics are professional-services based: per-project or per-person pricing, with no subscription, marketplace, or platform layer. Distribution is direct sales only — either at the Penthièvre base or delivered on-site at client venues across the Grand Ouest (Brittany, Pays de la Loire, Normandy) using transportable equipment. Customer logos span professional sports (Stade Rennais, FC Lorient, AS Saint-Étienne Féminine, RC Vannes, En Avant Guingamp), government (SNU Morbihan), nonprofit (Fondation PSG), and higher education (École des Mines Nantes). Brand reputation is supported by 279 five-star reviews and government-mandated provider status, though the company remains a micro-operator without external funding, app, software platform, or proprietary AI/ML capabilities.

Name

Terre Mer Event

Legal name

MONSIEUR PIERRE CHARLES JEAN LAVENANT

Website

https://terremeraventure.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Terre Mer Event is a Brittany-based (France) outdoor event agency and sole proprietorship of 6 employees, delivering corporate seminars, team-building, sports-club cohesion camps, school programs, and SNU government youth mandates across land and sea activities on the Quiberon peninsula and the Grand Ouest.

Ownership category

akta.pro rank

Product category

Corporate Event Management & Outdoor Adventure Activities

NAICS

Convention and Trade Show Organizers (56192), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Corporate team building
• Outdoor adventure events
• Seminar organization
• Cohesion camps
• Nature activity programs

Headquarters

HQ city

Saint-Pierre-Quiberon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Services - Corporate Events: Full-service event organization for enterprises including seminar coordination, team building activities, venue sourcing, catering management, and animation. Billed per project or per-activity package. The company acts as a single point of contact for corporate events across Brittany.
2. Group Activity Packages (per person): Multi-activity outdoor experience packages sold per participant. Example: 48H Boot Camp at €220 per person all-inclusive. Duration ranges from half-day to multi-day immersive programs.
3. School & Youth Programs: Structured activity programs for school groups (CP/CE1 through Lycéens) and youth organizations including SNU (Service National Universel). Sold as group packages with accommodation partnerships.
4. Sports Club Cohesion Camps: Pre-season and integration camps for professional and amateur sports clubs. Includes accommodation, meals, and multi-activity programs at the Quiberon site or on-site at club locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Terre Mer Event is a full-service corporate event agency launched in 2024 as the dedicated B2B arm of Terre Mer Aventure. It organizes seminars, team-building activities, and cohesion programs for enterprises, sports clubs, schools, and government programs across Brittany, delivering complete projects including venue sourcing, catering coordination, animations, and on-site event management at castles, domains, and hotels.

Product overview

Terre Mer Event operates as an outdoor adventure and corporate event company offering activities across land, sea, and combined terrain formats. The core portfolio centers on team-building experiences including KIB Aventure (Koh Lanta-style multi-obstacle challenges), raft construction and navigation, sea kayaking, rally events (nautical and cycling), and boot camps. The 2024-launched Terre Mer Event sub-brand extends services to full corporate seminar agency capabilities including venue sourcing, catering coordination, and indoor event management. The company serves diverse segments: enterprises (seminars, team building), sports clubs (integration/preparation camps), schools (nature stays by age group), individuals (boot camps, adventure packages), and government youth programs (SNU). Activities range from 2-hour experiences to multi-day immersive programs, with a network spanning the Quiberon peninsula, Gulf of Morbihan, Lorient, Vannes, and islands including Belle-île and Groix.

Differentiator

Problem solved

Functional benefit

Products and services

• KIB Aventure / Koh Lanta Quiberon Multi-obstacle adventure challenge inspired by the Koh Lanta TV show, available in 5 formats for 8 to 200 people, from 2.5 hours to 2 days across forest, beach, water, and aerial elements.
• Raft Building (Construction de Radeau) Team challenge where participants construct ephemeral rafts and navigate them in Breton waters, fostering creativity, coordination, and collective problem-solving.
• Sea Kayaking (Kayak de Mer) Guided sea kayaking excursions in the Bay of Quiberon and Gulf of Morbihan, offered as eco-responsible nautical activity suitable for team building and seminars.
• Semi-Rigid Boat Rally (Rallye Nautique) Nautical treasure hunt rally aboard semi-rigid boats, discovering islands of the Gulf of Morbihan with skipper-led navigation and team challenges.
• Stand-Up Paddle & Giant Paddle Stand-up paddleboarding activities including giant paddle experiences, providing accessible water sports for groups of all skill levels.
• Wave Ski Wave skiing activity for experiencing ocean conditions, available as both initiation and perfectionnement sessions.
• Boot Camp Intensive outdoor fitness and team-building program featuring obstacle courses, endurance challenges, and multi-exercise sequences in natural environments.
• Forest Escape / Orientation Course Forest-based orientation course where teams use compass and map to find checkpoints, combining physical and cognitive challenges.
• Cycling Rally (Rallye Vélo) Team cycling adventure with riddles, checkpoints, and cultural discoveries across Brittany's scenic routes and islands.
• Obstacle Course (Parcours d'Obstacles) 12 XXL obstacle course at Penthièvre site, ranging from easy to special-forces level, focused on collective strategy over individual performance.
• Combat & Survival (Combats & Survie) Muay Thai coaching and sea survival training, including techniques for paddling, ocean navigation, towing, and rescue in open water.
• BZH 2024 / JO 2024 Entreprises (Olympic Games Corporate) Olympic-themed team-building events with 12 reimagined Olympic disciplines (fencing, biathlon, archery, horseback riding, boxing, basketball), adapted for corporate teams and promoted around the 2024 Paris Olympics.
• BZH 2024 Scolaires (School Olympics) Olympic-themed sports activities designed for school groups, aligned with educational programs and focused on youth engagement.
• 48 Hours Wild Breizh Aventure (2-Day Immersion Seminar) Intensive two-day outdoor immersion program combining land and sea activities, leadership development, and team cohesion for corporate groups; priced at €220 per person all-inclusive.
• Convention 100% Indoor Indoor convention and corporate event services for up to 200 people, including meeting spaces, dining, and team-building activities as weather contingency.
• Culinary Challenge (Défi Culinair) Team cooking competitions and culinary workshops including vegetable sculpting, wine tastings, and oyster farm visits, suitable for autumn/winter indoor seminars.
• Murder Party / Detective Investigation Immersive detective role-playing game where teams solve a mystery, identify culprits, and vote on verdicts within 2 hours, suitable for 8-50 participants.
• Digital Quiz / Kahoot Interactive digital quiz platform using Kahoot technology for team building, conferences, and afterwork events, supporting up to 2000 remote participants.
• Quiberon Express / Lorient Express Multi-day adventure challenge combining travel by train, hitchhiking, and cycling with team obstacles, similar to Koh Lanta and Peking Express formats.
• Disc Golf Outdoor disc golf between dunes and pine forest, using frisbees with golf rules, targeting paniers in scenic locations across Brittany.
• Precision Games (Jeux de Précision) Archery, disc golf, corn hole, and Breton games focused on accuracy and skill, with customizable trophy options.
• Trekking Belle-Île Hiking and exploration expeditions to Belle-Île-en-mer and other Breton islands, including multi-day trekking experiences.
• Sports Club Cohesion Camps (Stage Cohésion Clubs Sportifs) Team cohesion and integration programs for professional and amateur sports clubs, including football, rugby, handball, and more, with full logistics management.
• EVJF & EVG (Bachelor/Bachelorette Parties) Adventure celebration packages for pre-wedding parties including obstacle courses, KIB adventure, and water activities on the Quiberon peninsula.
• BOX Boot Camp 48H Gift Voucher Gift voucher package for 2-day intensive multi-activity outdoor boot camp including 10+ land and sea challenges, forest camping, and all equipment at €220 per person.
• School Nature Stays (Séjour Nature Scolaires) Multi-day nature immersion programs for school groups (CP/CE1/CE2, CM1/CM2, Collégiens, Lycéens) including water sports, land activities, and educational outdoor experiences at Penthièvre.
• SNU Morbihan (Service National Universel) Government-contracted youth development program hosting 100 young volunteers aged 15-17 for 2-week cohesion and outdoor activity sessions, conducted annually since 2019.
• Terre Mer Event (Event Agency Service) Full-service corporate event agency created in 2024 as a subsidiary of Terre Mer Aventure, providing venue selection, catering coordination, event animations, and complete seminar organization across Brittany's finest domains and castles.

Quantifiable outcome

• 279 reviews rated 5/5 as of May 2026
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Défi D'elle QuiberonminorStrategic or Co-development Partner · 1 January 2024In 2024, Terre Mer Aventure became a partner of Défi D'elle Quiberon, a recognized female sporting organization with a solidarity community engaged in adventures worldwide (recently including Défi d'elle in Lapland). The company provides support for this women-only adventure raid.
• Domaine de Locguénolé (Relais & Châteaux)minorChannel Partner/ Reseller/ Distributor · 1 January 2024Domaine de Locguénolé, a Relais & Châteaux property near Lorient, partners with Terre Mer Event for corporate seminars and incentive activities on its exceptional estate. The domain features forest walks, health courses, and kayaking from its private pontoon.
• Sofitel Quiberon Thalassa Sea & SpaminorChannel Partner/ Reseller/ Distributor · 1 January 2024Partner luxury hotel for high-end seminar clients. Located near the Belle-île embarkation point. Recommended for premium seminar accommodation.
• Auberge Des DunescoreChannel Partner/ Reseller/ Distributor · 1 January 2024Primary accommodation partner located at Plouharnel on the peninsula of Quiberon. Provides gîtes, apartments, individual rooms, a restaurant, and meeting rooms for complete seminar delivery. Core partner for overnight stays and meals.
• Terre Mer Event (terremerevent.fr)coreOthers · 1 January 2024Terre Mer Event (launched 2024) is the dedicated corporate events brand of Terre Mer Aventure. It serves as the specialized agency for organizing corporate seminars and team building across Brittany's finest domains and castles.
• Agence Breizh Aventure (breizh-aventure.fr)minorOthers · 1 January 2024Recommended partner for 2-3 day 'disconnection' nature immersion stays in full Breton wilderness, including forest overnight camping.
• Evasion Morbihan / Paddle Experience (paddle-experience.com)minorOthers · 1 January 2024Recommended partner for fully eco-responsible activity projects in Morbihan.
• Fondation PSGminorStrategic or Co-development Partner · 1 January 2023In 2023, approximately 30 young people from the PSG Foundation (supporting disadvantaged youth since 2000) visited the Penthièvre base for a stay including wave-ski discovery and BZH 2024 challenge activities during Toussaint school holidays.
• FFSAVATE (Fédération Française de Savate Boxe Française)minorStrategic or Co-development Partner · 1 January 2023FFSAVATE specialists delivered combat sports workshops (auto-défense) during the SNU 2023 program at Penthièvre, sharing their expertise with young participants on simple and effective self-defense techniques.
• Stade Rennais FCminorGTM or Marketing Partner · 1 January 2022Professional football club center of formation conducted team building and cohesion camps at the Penthièvre base.
• CEP Lorient FootballminorGTM or Marketing Partner · 1 January 2022Partnership agreement with CEP Lorient Football. Terre Mer Aventure's logo appears on the club's home and away senior jerseys (R1 level). Cohesion camps also conducted for the club.
• CEP Lorient Breizh BasketminorGTM or Marketing Partner · 1 January 2022Partnership with CEP Lorient Breizh Basket (NM1 professional level). Promotional video to be shown on the club's giant screen during matches.
• US BrechminorGTM or Marketing Partner · 1 January 2022Partnership with US Brech football club. Terre Mer Aventure logo appears on the senior team A jersey (R3 level).
• SNU Morbihan (Service National Universel)coreStrategic or Co-development Partner · 1 January 2019Since 2019, Terre Mer Aventure has been mandated by the French government (DDCS du Morbihan) to deliver outdoor sports activities for the Service National Universel (SNU) in Morbihan. In 2023, the company delivered its 4th consecutive program, hosting ~100 young volunteers aged 15-17 per session. Activities include raids, obstacle courses, raft building, combat sports, and orientation. The partnership expanded to Finistère (Pontivy, Crozon) in subsequent years. The company was also approached for SNU Côte d'Armor in 2024.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sport Découverte: France-based online platform aggregating outdoor adventure activities and sports experiences nationwide. Comparable as both an outdoor activity provider and a distribution channel for similar land/sea experiences targeting groups, corporate teams, and individuals across France.
• Manawa: French online booking platform for outdoor adventure activities (kayaking, paddle, hiking, sailing, etc.). Directly comparable as a distribution and discovery channel for the same categories of land and sea experiences Terre Mer Event offers, with similar group-booking mechanics.
• Wecandoo: French platform offering bookable craft and experience workshops as gifts and group activities. Directly comparable in monetizing unique local experiences for individuals and small groups, with overlap in EVJF/EVG, gift voucher, and team-cohesion use cases.

Others

• Decathlon: France-headquartered global sporting goods retailer with growing outdoor experience and team-building offerings. Adjacent rather than directly competing, but relevant as a partner ecosystem and as a potential distributor of corporate outdoor programs at much larger scale.

Broad incumbents

• Center Parcs (Pierre & Vacances-Center Parcs): Large French forest-domain short-stay resort operator with extensive on-site activity programming (water sports, archery, team games). Overlaps in multi-activity outdoor family/group experience design and corporate seminar market, but at much larger scale with multi-domain footprint.
• Compagnie des Alpes: Leading European operator of ski resorts and leisure parks (Parc Astérix, Futuroscope, Walibi, etc.). Comparable in B2B group/corporate hospitality and outdoor leisure operations, but at public-company scale across many sites and categories.
• UCPA: Major French non-profit operator of outdoor sports vacation centers and activity programs. Comparable offering portfolio (kayaking, archery, raft building, obstacle courses, multi-activity stays) but at significantly larger national scale and with broader youth/adult coverage.
• Puy du Fou: Major French themed experience park with immersive historical shows and on-site activity villages. Comparable as a destination for immersive group experiences and corporate/B2B group bookings, though operates at dramatically larger scale with different cost structure.
• Club Med: Global all-inclusive resort operator with extensive land and water sports programming per village. Comparable in selling multi-activity group experiences (corporate MICE, sports clubs, families), but at international hospitality scale rather than local event-agency model.

Regional players

• Terres d'Aventure (Allibert): France-based adventure travel operator specializing in guided trekking, sea kayaking, and small-group nature trips. Comparable in outdoor activity expertise and small-group immersive trip design, though primarily consumer leisure vs. Terre Mer Event's corporate/sports focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/terremeraventure
• YouTubeyoutube.com/channel/UCdpvy-Qm-i53CLhm_OUhKoQ
• Facebookfacebook.com/terremeraventure
• LinkedInlinkedin.com/company/terre-mer-event
• Instagraminstagram.com/terremeraventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre Mer Event