Terre Polari

What Terre Polari does

Terre Polari (legal name Terre Polari Viaggi) is a privately held Italian adventure travel agency headquartered in Thiene, Vicenza, that specializes exclusively in polar and Arctic travel. Founded circa 1993 on the back of the 1990-1993 Circumpolar Expedition, the company designs and sells all-inclusive group trips to destinations including Iceland, Greenland, Norway (including Lofoten and Svalbard), Finland, Lapland, Antarctica, the South Pole, Mount Vinson, Kamchatka, New Zealand, the Faroe Islands, Scotland, Canada, Alaska, and the Baltic states. Trips are organized in small groups of 8-12 participants, every group accompanied by an Italian-speaking guide, and priced on a per-trip all-inclusive basis covering flights, transfers, accommodation, activities, meals, and guiding.

The product is structured into four core categories — Viaggi Avventura (adventure trips with basic/camping accommodation), Avventura Comfort (adventure with hotel-grade accommodation), Spedizioni (expert-led expeditions to remote polar destinations), and Crociere Polari (polar cruises) — plus sub-products focused on Aurora Borealis viewing and holiday-season travel. Underlying technology is minimal: a WordPress website with Google Analytics and integrations to Facebook, Instagram, YouTube, and Twitter, supported by an email newsletter and the Polar Traveler Blog. There are no proprietary systems, no AI/ML components, no mobile apps, and no disclosed APIs.

The commercial model is purely direct-to-consumer: customers book through the company website, phone, or email, with no intermediaries or resellers. Marketing is driven organically by a 90,000+ follower social media community described in source material as one of the largest polar-traveler communities, supplemented by a newsletter and content marketing. Pricing ranges from approximately €1,895 for entry-level tours to €65,790 for a South Pole expedition. The company employs 7 people, has no external funding, no subsidiaries, no patents, and no disclosed partnerships or alliances; Patricia Dalla Lasta is identified as the legal representative.

Name

Terre Polari

Legal name

Terre Polari Viaggi

Website

https://terrepolari.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Terre Polari is a privately held Italian travel agency that sells all-inclusive polar and Arctic adventure trips in small Italian-speaking groups to destinations including Iceland, Greenland, Norway, Antarctica, and the South Pole, operating direct-to-consumer from its headquarters in Thiene, Italy.

Ownership category

akta.pro rank

Product category

Polar and Arctic Adventure Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Polar & Remote-Destination Expedition Tour Operators (THAKADAM), Expedition Cruise Lines (Polar & Remote Regions) (THAEABAD), Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Polar adventure travel
• Arctic expedition tours
• Northern lights tours
• Polar cruises
• Adventure travel packages

Headquarters

HQ city

Thiene (Vicenza)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour Packages: All-inclusive polar and adventure tour packages including flights, transfers, accommodations, activities, meals, and Italian-speaking guides. Prices range from approximately 1,895€ to 65,790$ depending on destination and trip type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Terre Polari is an Italian travel agency that designs and sells all-inclusive polar and Arctic adventure tour packages, including flights, transfers, accommodation, activities, meals, and Italian-speaking guides. The company offers four main product lines — adventure trips, comfort adventure, expert-led expeditions, and polar cruises — to destinations such as Iceland, Greenland, Norway, Finland, Lapland, Svalbard, Antarctica, Canada, Alaska, the Faroe Islands, Scotland, the Baltic states, New Zealand, and Russia (Kamchatka), with trips typically operated in small groups of 8-12 participants.

Product overview

Terre Polari is a specialized Italian polar and Arctic adventure travel company offering four main product categories: Viaggi Avventura (adventure trips with camping/basic accommodation), Avventura Comfort (adventure with hotel accommodation), Spedizioni (expert-led expeditions to remote destinations), and Crociere Polari (polar cruises). The portfolio includes specialized sub-products for Northern Lights viewing (Aurore Boreali) and holiday season travel (Natale, Capodanno & Epifania). All trips feature small groups of 8-12 participants, Italian-speaking guides, and all-inclusive pricing covering flights, transfers, accommodation, activities, meals, and guide services.

Differentiator

Problem solved

Functional benefit

Products and services

• Viaggi Avventura (Adventure Trips) Adventure travel experiences to polar regions and Arctic destinations including trekking, kayaking, glacier walks, dog-sledding, and snowmobile excursions. Groups are limited to 8-12 participants and accompanied by Italian-speaking guides. Designed for individual adventure travelers seeking active polar experiences.
• Avventura Comfort (Comfort Adventure) Comfort-oriented adventure travel combining nature experiences with private accommodation in double rooms with private facilities. Includes activities like trekking, glacier walks, kayaking, snow shoeing, and dog-sledding with 3-5 hour daily excursions. Targeted at travelers seeking adventure with upgraded lodging.
• Spedizioni (Expeditions) Expert-led expeditions to remote polar destinations including Arctic crossings, self-sufficient treks on ice sheets, and specialized expeditions in Greenland, Antarctica, and Svalbard. Designed for experienced adventurers, including high-end projects such as the South Pole Expedition, Mount Vinson climb, and dog-sled Thule traverse.
• Crociere Polari (Polar Cruises) Polar cruise experiences in Antarctica and the Arctic aboard expedition ships, with zodiac excursions to observe wildlife and pristine nature in remote locations. Targeted at travelers seeking ship-based polar exploration.
• Aurore Boreali (Northern Lights) Specialized trips focused on viewing the Northern Lights phenomenon in destinations including Iceland, Norway (Lofoten Islands), Finland, Lapland, and Greenland from September to April. Designed for travelers prioritizing Aurora Borealis viewing.
• Natale, Capodanno & Epifania (Holiday Season Travel) Holiday season travel packages to Iceland, Norway, and Lapland featuring Northern Lights viewing, husky sledding, snowmobiling, and winter activities. Designed for travelers seeking festive-season polar experiences.

Quantifiable outcome

• Small groups of 8-12 participants per tour
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Adventure Canada: Small-ship expedition cruises in the Canadian Arctic, Greenland, and Antarctica with cultural and wildlife focus. Directly comparable polar expedition product and small-group guided experience.
• Aurora Expeditions: Australia-based polar expedition operator running Antarctic and Arctic voyages with small-ship, expert-led formats. Comparable on expedition cruises and remote-destination itineraries.
• Kel 12 Tour Operator: Italian luxury adventure and expedition travel operator offering polar, wildlife, and remote-destination itineraries. Closest Italian-language comparable with overlapping product structure.
• Exodus Travels: UK adventure and expedition tour operator with active polar, trekking, and small-group guided itineraries. Directly comparable on adventure/expedition packaged tours and small-group guiding model.
• Poseidon Expeditions: Operates expedition cruises in the Russian Arctic (Franz Josef Land, Severnaya Zemlya) and Antarctica. Comparable on remote polar expedition cruises with small-ship, expert-led delivery.
• Lindblad Expeditions: Small-ship expedition cruises to Antarctica, the Arctic, and remote regions, with naturalist-led itineraries. Direct peer on polar expedition product type and small-group guided format.
• Quark Expeditions: Specializes in polar expedition cruises to Antarctica and the Arctic, offering small-ship zodiac-based itineraries with expert guides. Directly comparable on product category (polar cruises and expeditions), though larger and English-language focused.

Broad incumbents

• G Adventures: Worldwide small-group adventure travel operator with polar, expedition, and active itineraries. Comparable small-group adventure model and packaged tour structure, at significantly larger scale.
• Intrepid Travel: Global small-group adventure tour operator with active polar and expedition itineraries across all seven continents. Comparable on adventure travel distribution and small-group format, but much larger and far broader than Terre Polari.
• Hurtigruten: Norwegian coastal voyage and expedition cruise operator with deep polar (Antarctica, Svalbard, Greenland) itinerary overlap. Much larger incumbent with proprietary vessels and broader geographic product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/terrepolari
• YouTubeyoutube.com/user/terrepolari
• Facebookfacebook.com/TerrePolari
• Instagraminstagram.com/terrepolari
• LinkedInlinkedin.com/company/terre-polari

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre Polari