Thai United Food Trading Ltd.

What Thai United Food Trading Ltd. does

Thai United Food Trading Ltd. is a privately held, family-owned wholesale distributor of Asian food products, headquartered at 7978 North Fraser Way #2 in Burnaby, British Columbia, Canada. Founded in 1994, the company has operated for over 30 years and evolved from a small pioneering importer into one of Canada's national distributors of Asian food, beverages, and related products. Its core offering is a curated, multi-cuisine portfolio spanning Thai, Filipino, Indian, and Indonesian categories, with signature brands including Knorr, Indomie, Aroy-D, Ladys Choice, OKF, Mamee, and Irvins Salted Egg. The technology stack is a B2B online wholesale ordering platform with account-based login-gated pricing and a 24/7 self-serve catalog, supported by direct delivery to business customers across Canada.

The company's revenue model is transactional wholesale distribution, taking a spread on the sale of physical goods to registered business accounts. It runs a sales-led B2B go-to-market with three distribution channels: a self-serve online platform aimed at mid-market and SMB buyers; direct field/enterprise sales targeting major accounts; and wholesale account-based sales for restaurants, grocers, and small retailers. The customer base spans both enterprise and mid-market tiers, with named accounts including Loblaws, Walmart, Costco, Sobeys, Metro, T&T Supermarket, 7-11, and Amazon on the enterprise side, alongside a long tail of independent restaurants, grocery stores, and small businesses. The company is Canadian-domiciled, serves only the Canadian market, has 27 employees, and is led operationally by Vice President Bobby Keomany. No external investors, parent company, or funding rounds are disclosed in the available source material.

Name

Thai United Food Trading Ltd.

Legal name

Thai United Food Trading Ltd.

Website

https://thai-united.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Thai United Food Trading Ltd. is a Canadian, family-owned wholesale distributor of Asian food products founded in 1994, serving major retailers (Loblaws, Walmart, Costco, Sobeys, Metro, T&T, 7-11, Amazon) and a long tail of restaurants, grocers, and small businesses across Canada via a B2B online ordering platform.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Fish and Seafood Merchant Wholesalers (42446)

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industries

Specialty Imported Foods Wholesale (AFAIAIAH), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Wholesale food distribution
• Asian food importer
• International food products
• Foodservice supply
• B2B grocery wholesale

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Food Distribution: Revenue generated through the sale and distribution of Asian food products to wholesale customers including restaurants, retailers, and club stores. Sales are transaction-based with wholesale pricing through registered accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Thai United Food Trading Ltd. is a Canadian wholesale distributor of Asian food, beverages, and related products, sourcing hand-picked international brands and distributing them in bulk to restaurants, grocery retailers, club stores, and convenience chains across Canada. Sales are conducted through a registered-account online ordering platform with direct delivery to business customers nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Soy Sauce Glass Bottle L (ABC)
• Can Green Curry Ready to Eat
• Chicken Bouillon Powder 1kg (Knorr)
• Instant Noodles Chicken Curry (5 PACK)
• Tamarind Soup Base (Knorr bulk)
• Organic Riceberry Black Cargo Rice
• International Asian Foods Catalog

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• LoblawscoreChannel Partner/ Reseller/ DistributorMajor retail partnership for distribution of Asian food products through Loblaws supermarket chain across Canada.
• WalmartcoreChannel Partner/ Reseller/ DistributorDistribution partnership for supplying Asian food products to Walmart retail locations across Canada.
• CostcocoreChannel Partner/ Reseller/ DistributorWholesale distribution partnership for Asian food products through Costco warehouse clubs.
• SobeysmajorChannel Partner/ Reseller/ DistributorSupply partnership for Asian food products distributed through Sobeys supermarket network.
• MetromajorChannel Partner/ Reseller/ DistributorDistribution partnership for Asian food products through Metro supermarket chain.
• T&T SupermarketmajorChannel Partner/ Reseller/ DistributorPartnership with Asian supermarket chain T&T for distribution of Asian food products.
• AmazonmajorChannel Partner/ Reseller/ DistributorE-commerce distribution partnership for Asian food products through Amazon marketplace.
• 7-11majorChannel Partner/ Reseller/ DistributorSupply partnership for Asian food products distributed through 7-11 convenience stores.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sysco Canada: Subsidiary of Sysco Corporation and one of the dominant broadline foodservice distributors in Canada; overlaps with Thai United on restaurant and institutional customers and is expanding specialty ethnic ranges that intersect with Asian food distribution.
• Gordon Food Service Canada: Canada's largest broadline foodservice distributor serving restaurants and institutions across the country; competes with Thai United for foodservice accounts and increasingly carries Asian specialty SKUs that overlap with Thai United's assortment.

Others

• T&T Supermarket: Canada's largest Asian supermarket chain and a Thai United customer; comparable through its deep Asian food category expertise and supplier relationships, and a potential channel partner or competitive threat if it expands into wholesale.
• Loblaw Companies: Canada's largest retailer and a current customer of Thai United; relevant as a downstream channel that could vertically integrate Asian sourcing, which would directly threaten Thai United's wholesale role.

Direct peers

• Pacific Rim Food Importing: Specialty importer and distributor of Asian food products into the Canadian market, supplying grocers and restaurants; closely comparable as a smaller-scale Asian food specialist with overlapping supplier brands and customer base.
• Sunrise Food Distributors: Toronto-based Canadian wholesale distributor of Asian (particularly Chinese and pan-Asian) food products serving retailers, restaurants, and foodservice operators across Canada — the closest functional peer to Thai United by business model, customer base, and product category.
• Starline Foods: Vancouver-based importer and wholesale distributor of Asian food products serving Western Canada; directly comparable in geography (BC-based like Thai United), product mix, and B2B customer base of restaurants and retailers.
• Wing Chong Company: Long-established Canadian wholesale distributor of Asian grocery products supplying supermarkets and restaurants nationwide; comparable product portfolio, B2B wholesale model, and customer segments to Thai United.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@%E6%B3%B0%E5%92%8C%E9%A3%9F%E5%93%81Thai-United
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thai-united-food-trading-ltd
• Instagraminstagram.com/thaiunitedfoodtrading
• TikToktiktok.com/@thaiunited3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai United Food Trading Ltd.