The 17th Door Haunted House

Name

The 17th Door Haunted House

Legal name

The 17th Door

Website

https://the17thdoor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Immersive Haunted Attraction Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC)

Keywords

• Immersive haunted house
• Halloween themed attraction
• Live horror entertainment
• Seasonal scare experience
• Multi-sensory haunt attraction

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. General Admission Tickets: Timed-entry tickets to the 17-door immersive haunted house experience. Prices vary by date and are inclusive of all fees. No refunds policy but exchanges allowed for future dates.
2. VIP Speed Pass Tickets: Premium ticket tier allowing expedited entry through a special fast lane entrance line, bypassing the regular queue.
3. VIP Backstage Tour Add-on: Additional 30+ minute behind-the-scenes experience offered as an add-on after completing the main haunt. Tours available October 3 – November 2 with extremely limited spots.
4. Mercy Pendant: Mercy pendants can be purchased providing proof of purchase to show at Box Office for check-in before getting in line.
5. Group Bookings: Discounted pricing for groups of 20+ and charity organizations, with contact-based booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The 17th Door operates a seasonal immersive haunted house attraction called Perpetuum Penitentiary, featuring 17 distinct themed rooms (including the Prison Barber, Death Row, Meat Locker, and Warden's office) that guests traverse in groups of 6-8 over approximately 35 minutes using a multi-sensory design. The core experience is sold via timed-entry general admission tickets, with premium VIP Speed Pass and VIP Backstage Tour add-ons, plus a Mercy Pendant option and group/charity discounts. The company also produces Spook Show 17, a 14-episode reality TV series documenting the design, build, casting, and operation of the haunt.

Product overview

The 17th Door is a single, unified haunted house attraction offering an immersive extreme haunt experience through 17 themed rooms at Perpetuum Penitentiary. The core experience is the 35-minute maze journey, which can be enhanced with the VIP Backstage Tour add-on (30+ minutes), VIP Speed Pass for expedited entry, and Mercy Pendant for special check-in privileges. Additionally, the company produces Spook Show 17, a reality TV show that documents behind-the-scenes operations.

Differentiator

Problem solved

Functional benefit

Brands

• Spook Show 17: A reality TV show spin-off produced by The 17th Door, offering behind-the-scenes content about the haunt's design, build, casting, and operations. The show premiered in September 2022 with 14 episodes.

Products and services

• The 17th Door Haunted House Experience Immersive extreme haunted house experience at Perpetuum Penitentiary featuring 17 themed rooms including the Prison Barber, Death Row, Meat Locker, and Warden's office. Guests navigate in groups of 6-8 over approximately 35 minutes using a multi-sensory design that engages all five senses, with the 'Mercy' safe word available to exit any room. Sold via timed-entry general admission tickets.
• VIP Backstage Tour Exclusive 30+ minute behind-the-scenes add-on experience offered after completing the main haunt. Guests tour the cast area, Costume Castle, monsters' running scare routes, and the Control Room, and receive a special gift from the owner at the conclusion. Available October 3 – November 2 with extremely limited spots.
• VIP Speed Pass Ticket upgrade that allows holders to bypass the regular entrance line and use a dedicated fast lane entrance line for expedited entry to the haunt.
• Spook Show 17 14-episode reality TV show streaming since September 2022 that documents the design, build, casting, and operation of The 17th Door. Functions as both a standalone content offering and a marketing vehicle for the haunt attraction.

Quantifiable outcome

• One of the longest haunts in California at approximately 35 minutes duration
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Six Flags Fright Fest: Theme-park-based seasonal Halloween event with haunted attractions operating across multiple Six Flags parks including Magic Mountain in California. Provides broader, lower-intensity competition for regional Halloween entertainment spend.
• Busch Gardens Howl-O-Scream: Theme-park-based seasonal Halloween event with multiple haunted houses and scare zones. Larger-scale competitor with broader portfolio offering, relevant for understanding premium Halloween-entertainment benchmarks.
• Halloween Horror Nights (Universal Studios Hollywood): Major destination Halloween event with multiple high-production haunted mazes at Universal Studios Hollywood. Significantly larger scale and broader IP licensing, but competes for the same seasonal ticket dollars in the greater Los Angeles market.

Regional players

• Netherworld Haunted House: Highly-regarded professional haunted attraction in Atlanta, Georgia with multi-themed walkthrough mazes and proprietary animatronics. Comparable scale and immersive-effect approach to The 17th Door, but operating in a different regional market.
• 13th Gate (Louisiana): Award-winning independent haunted attraction in Baton Rouge, Louisiana known for exceptionally detailed sets and 13 themed areas. Comparable independent regional operator with multi-room immersive format similar to The 17th Door.
• Field of Screams: Multi-attraction seasonal haunt operation in Lancaster County, Pennsylvania. Comparable scale and multi-maze format, serving as a relevant non-California benchmark for independent regional haunt operators.

Direct peers

• Terror Behind the Walls at Eastern State Penitentiary: Iconic haunted attraction housed in a historic prison, operating seasonally in Philadelphia. Shares the prison-themed immersive format that differentiates The 17th Door's Perpetuum Penitentiary, though serving a different geography.
• Knott's Scary Farm: Long-running Southern California seasonal Halloween haunt at Knott's Berry Farm in Buena Park — same immediate geography as The 17th Door. Operates multiple themed mazes with industry-leading production values, directly competing for the same regional Halloween thrill-seeking audience.
• Dark Harbor at the Queen Mary: Immersive haunt experience aboard the Queen Mary in Long Beach, California. Operates seasonally with multiple themed mazes and bar/nightlife integration, competing directly with The 17th Door for the Southern California Halloween-haunt consumer.

Others

• Haunt Society: Industry trade body and review platform for professional haunted attractions — The 17th Door is a verified member. Provides industry credibility, marketing exposure, and competitive benchmarking infrastructure for the sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-17th-door-haunted-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 17th Door Haunted House