ABCVIP (Above and Beyond VIP Concierge)

What ABCVIP (Above and Beyond VIP Concierge) does

ABCVIP (Above and Beyond VIP Concierge) is a New York City-based experiential concierge and event planning agency that curates personalized experiences for high-net-worth individual travelers, corporate clients, and groups visiting or hosting events in NYC. Founded in 2018 by Jackie Botelho, the company positions itself as NYC's first Experiential Concierge and Event Planning Agency, distinguishing its offering from traditional request-fulfillment concierges and lifestyle concierge services by emphasizing thoughtful, rare, and deeply personal experiences delivered through long-established vendor relationships throughout the city. The service portfolio spans six core offerings: Experiential Concierge Services, Event Planning (intimate gatherings to 2,000-guest events), Trip Planning and NYC Itinerary Design, On Demand / à la carte concierge, Concierge for Business (team and client entertainment), and VIP Concierge Services for Groups (multi-day support for 60+ guests including chef tastings, custom tours, transportation, and personal shopping).

The underlying operational model combines detailed client intake consultations with a curated network of hundreds of partnerships across restaurants, entertainment venues, transportation providers, spas and wellness operators, and tour guides, enabling access to fully booked reservations and exclusive experiences that clients cannot obtain through standard channels. Technology is described as a proprietary itinerary-design process that uses detailed preference capture combined with vendor-network data to produce personalized itineraries, though no AI/ML, platform, or software-as-a-service components are disclosed. Revenue is generated through three streams: per-experience transaction fees for concierge services, professional services fees for event planning, and recurring subscription revenue from the Membership by Botelho program. Pricing is quote-based and not publicly disclosed, with intake-form budget tiers ranging from under $2,000 to $10,000+ per experience.

The go-to-market motion is sales-led and relationship-driven, relying on direct client engagement via website consultation forms, word-of-mouth referrals, organic social presence on Instagram (@abcvipnyc) and Facebook, earned media through press appearances on Fox News and various podcasts, and a B2B2C referral channel through partnerships including Marriott Hotels. The company is privately held, bootstrapped, and founder-owned, with no disclosed external investors and a small core team. Two sub-brands extend the franchise: Membership by Botelho (subscription concierge) and Letrac (a global concierge network intended to broaden reach beyond NYC). Corporate clients named on the company website include Marriott, Extell, Citi, MLB, and TYC.

Name

ABCVIP (Above and Beyond VIP Concierge)

Legal name

Above and Beyond VIP Concierge

Website

https://theabcvip.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ABCVIP is a New York City-based experiential concierge and event planning agency that curates personalized dining, entertainment, travel, and event experiences for high-net-worth individuals, corporate clients, and groups visiting or hosting events in NYC.

Ownership category

akta.pro rank

Product category

Lifestyle Concierge Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Event Logistics & Transportation Coordination (HSACAAAL)

Keywords

• Experiential concierge services
• VIP event planning
• Luxury travel itineraries
• Corporate hospitality services
• NYC lifestyle concierge

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concierge Services: Per-service or per-experience fees for arranging restaurant reservations, exclusive tickets, private transportation, curated activities, and VIP experiences. Pricing varies based on complexity and exclusivity level requested.
2. Event Planning Services: Full-service event planning for corporate events, weddings, and celebrations ranging from intimate dinners to events for 2000+ guests. Services include on-site management and comprehensive guest support.
3. Membership by Botelho: Ongoing concierge membership offering elevated support and priority access to exclusive experiences for recurring clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ABCVIP is an experiential concierge and event planning agency operating exclusively in New York City that curates and delivers personalized experiences—including restaurant reservations, entertainment access, wellness, tours, transportation, and large-scale event planning—through detailed client consultations and an extensive network of exclusive vendor partnerships across the city.

Product overview

ABCVIP is a service-based experiential concierge and event planning agency operating exclusively in New York City. The company offers a unified portfolio of concierge services centered around a core experiential concierge offering, complemented by event planning for groups and corporate clients. The service architecture consists of: Experiential Concierge Services (the foundational offering providing personalized NYC experiences with access to restaurants, entertainment, tours, wellness, and transportation), Event Planning Services (for intimate dinners to large-scale events up to 2,000 guests), Trip Planning & Itinerary Design Services (custom itineraries using proprietary processes and vendor partnerships), On Demand concierge (à la carte per-request services), and Corporate Concierge for Business (team and client entertainment solutions). All services leverage the company's extensive network of restaurant, entertainment, and vendor partnerships throughout NYC to deliver VIP-level access and personalized experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Membership by Botelho: A membership program offering elevated concierge support and exclusive access.
• Letrac

Products and services

• Experiential Concierge Services Full-service experiential concierge offering in New York City that provides personalized experiences including dining reservations, entertainment access, wellness, tours, and transportation. Operates as a strategic partner that anticipates needs and curates experiences from concept through execution for individual and corporate clients.
• Event Planning Services Comprehensive event planning service for corporate events, weddings, celebrations, and milestones, handling events ranging from intimate dinners to 2,000 guests with on-site management and VIP treatment.
• Trip Planning & NYC Itinerary Design Services

Quantifiable outcome

• Difficult restaurant reservations secured within hours when clients could not obtain them through standard channels
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Restaurants and Entertainment Venues (Network)coreOthersHundreds of exclusive partnerships with top restaurants and entertainment venues across New York City, enabling priority access, difficult reservations, and elevated treatment for clients. This network is fundamental to ABCVIP's value proposition and differentiation from standard concierge services.
• Transportation ProviderssupportingOthersPartnerships with trusted transportation providers for airport transfers, executive transportation, private aviation, helicopter charters, and large-scale group logistics ensuring seamless end-to-end travel experiences for clients.
• Spa and Wellness ProviderssupportingOthersRelationships with premier spas, wellness providers, and beauty professionals delivering personalized self-care experiences including in-room treatments and visits to exceptional NYC spas.
• Marriott HotelssupportingChannel Partner/ Reseller/ DistributorCorporate partnership with Marriott Hotels for guest referrals. The contact form specifically includes Marriott properties including Residence Inn New York Manhattan/Times Square, Courtyard New York Manhattan/Times Square, Courtyard New York Manhattan/Central Park, and Residence Inn New York Manhattan/Central Park as referral sources.
• Expert Tour GuidessupportingOthersNetwork of expert guides for personalized tours and immersive storytelling experiences, transforming standard sightseeing into curated cultural experiences tailored to individual preferences.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• LesConcierges: Established corporate concierge provider serving large enterprises with employee and client concierge programs. Comparable corporate hospitality offering to ABCVIP's Concierge for Business service, though at greater enterprise scale.
• Ten Lifestyle Group: Publicly listed global concierge and lifestyle management company serving HNW individuals and corporate clients. Comparable service offering to ABCVIP, but with broader geographic reach, technology platform, and institutional scale.

Direct peers

• Embark Beyond: Luxury travel and concierge agency designing bespoke itineraries and experiences for HNW travelers globally. Comparable to ABCVIP's itinerary design and experiential offerings, though with broader geographic reach.
• Luxury Attaché: NYC-based luxury concierge offering curated experiences, event planning, and VIP access for high-end travelers and corporate clients. Most directly comparable geographic and service overlap with ABCVIP.
• Pure Entertainment Group: Boutique luxury concierge and event production firm specializing in exclusive experiences, corporate events, and VIP hospitality. Directly comparable to ABCVIP's experiential concierge and event planning for HNW and corporate clientele.
• Velocity Black: App-based on-demand luxury concierge combining digital convenience with human concierges for travel, dining, and experiences. Comparable to ABCVIP in serving HNW clients seeking exclusive access and curated experiences, with a tech-enabled scaling model ABCVIP lacks.
• Black Tomato: Bespoke luxury travel company creating custom itineraries and once-in-a-lifetime experiences. Comparable to ABCVIP's experiential trip planning for high-value travelers seeking unique, curated experiences.
• Quintessentially: Global luxury lifestyle and concierge service operating a members-only model serving HNW individuals and corporate clients. Directly comparable to ABCVIP's experiential concierge and corporate hospitality offerings, but at significantly greater international scale.
• John Paul: Premium concierge and loyalty services provider for both individuals and corporations, with established corporate client programs. Highly comparable to ABCVIP's corporate concierge and white-glove service model across hospitality and events.

Emerging players

• QuintEvents: Event hospitality and experience provider offering premium access packages and event-based concierge services. Adjacent peer sharing ABCVIP's experiential event and VIP access focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/abcvipnyc
• Facebookfacebook.com/ABCVIPNYC
• Instagraminstagram.com/abcvipnyc
• LinkedInlinkedin.com/company/abcvip

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABCVIP (Above and Beyond VIP Concierge)