The Agent-C by Carlijn

What The Agent-C by Carlijn does

The Agent-C by Carlijn is a privately held Dutch talent management agency founded in 2018 and headquartered in Amsterdam. Founded by Carlijn de Vries-Lempers after 16 years operating The Fame Game management bureau, the agency represents a roster of more than 30 Dutch media personalities spanning television presenters (Bridget Maasland, Johnny de Mol, Tooske Ragas, Rick Brandsteder, Winston Gerschtanowitz, Willeke Alberti, Mark Schaaf), YouTube creators (StukTV with 2.5M+ subscribers, Rutger Vink at 1M+, Thomas van Grinsven at 1M+), and figures across sports, music, and lifestyle. Services include full career management — image strategy, positioning, planning, network access, and deal negotiation — on a professional-services commission basis.

The agency operates with no proprietary technology platform; distribution is handled through direct relationships, a publicly listed website (theagent-c.amsterdam) that catalogues managed talent, and email-based inbound (info@, collabs@). The Agent-C maintains a dedicated sub-division called The Agent-Collabs, which connects brands with social media talent for online collaborations and operates as a second revenue stream alongside traditional management commissions. Customers are dual-sided: managed talent as career-management clients, and brands/agencies as collaboration-fee clients. The business is highly dependent on talent-broadcast partnerships with Dutch networks (RTL Boulevard, SBS6, Videoland/Talpa Network) and brand sponsorships.

The company is bootstrapped with no disclosed funding, parent company, or institutional investors, and employs approximately 8 people supporting its roster and collabs operations across sport, music, lifestyle, and entertainment verticals.

Name

The Agent-C by Carlijn

Legal name

The Agent-C

Website

https://theagent-c.amsterdam

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Agent-C by Carlijn is an Amsterdam-based talent management agency founded in 2018 that represents 30+ Dutch media personalities across television, YouTube, sports, music, and lifestyle, providing full career management and — via its The Agent-Collabs sub-division — facilitating online brand-talent partnerships on commission.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising (7310)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Creator Talent Management & Representation (MPAAAHAB)

Keywords

• Talent management
• Artist representation
• Brand collaborations
• Influencer marketing
• Media talent agency

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Talent Management Representation: The Agent-C provides full career management for media talents — including development, image, positioning, planning, and network access — and earns commissions or fees from these management arrangements.
2. Brand-Talent Collaboration Facilitation (The Agent-Collabs): The Agent-Collabs division connects brands with social media talent for online collaborations and brand partnerships, facilitating brand-talent matching and managing the collaboration process. Revenue is derived from fees charged to brands for access to the talent roster and facilitation of partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Agent-C is a Dutch talent management agency that represents more than 30 media personalities, presenters, YouTubers, influencers, and content creators, providing end-to-end career management including development, image, positioning, planning, and network access. Through its dedicated division The Agent-Collabs, the agency also brokers brand-talent online collaborations, connecting brands with the right creators and managing the partnership process on a per-campaign basis.

Product overview

The Agent-C is a talent management agency founded by Carlijn in 2018, offering two interconnected services: Talent Management Services (full career representation for media personalities and content creators) and The Agent-Collabs (brand-talent collaboration facilitation). The company represents Dutch celebrities, YouTubers, influencers, and presenters across television, social media, and entertainment. Notable represented talents include Bridget Maasland, Johnny de Mol, Thomas van der Vlugt (StukTV), Rutger Vink (Furtjuh), Tooske Ragas, and others.

Differentiator

Problem solved

Functional benefit

Brands

• The Agent-Collabs: A specialized division of The Agent-C focused on facilitating online collaborations between brands and media talents. The division connects brands with talent to create successful long-term partnerships aligned with brand goals.

Products and services

• Talent Management Services Full-service talent management for Dutch media personalities, influencers, presenters, YouTubers, and content creators. Services include career development, brand positioning, image management, planning, scheduling, and networking within the entertainment industry. Available to Dutch media talents and creators.
• The Agent-Collabs A specialized division of The Agent-C focused on facilitating brand-talent online collaborations. Connects brands with the agency's roster of social media talent, manages the collaboration process, and builds long-term strategic partnerships aligned with brand goals. Available to brands and companies seeking Dutch social media talent partnerships.

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MediaLane GroupcoreStrategic or Co-development Partner · 1 January 2025Winston Gerschtanowitz, a talent managed by The Agent-C, started as CCO at MediaLane Group in September 2025, focusing on creative and strategic media productions. This deepens the agency's connection to a major Dutch production company.
• Dffrnt MediacoreOthers · 1 January 2025Winston Gerschtanowitz, managed by The Agent-C, is the director of Dffrnt Media, a media company he founded. This represents an entrepreneurial venture within the agency's talent management relationship.
• RTL Boulevard / RTLcoreOthers · 1 January 2024Fawry not Sawry (Farja Farvardin) works as an online reporter at RTL Boulevard. Bridget Maasland also works as presenter and reporter for RTL Boulevard. This represents ongoing talent placement with one of the Netherlands' most-watched television programs.
• Talpa NetworkcoreStrategic or Co-development Partner · 1 January 2018StukTV (Thomas van der Vlugt, Giel de Winter, Stefan Juriens) became part of Talpa Network in 2018. This partnership expanded StukTV's reach beyond YouTube into television, streaming services (Videoland), and live events, representing a significant strategic alignment of the talent with a major Dutch media conglomerate.
• RTL BoulevardcoreOthers · 1 January 2018Winston Gerschtanowitz is a long-time presenter for RTL Boulevard. Bridget Maasland also returned to RTL Boulevard in late 2016 and has been a presenter and reporter there since. This represents the agency's key talent placement with a flagship Dutch television program.
• VideolandcoreStrategic or Co-development Partner · 1 January 2018Thomas van der Vlugt (StukTV) is active with multiple Videoland programs including Jachtseizoen: Most Wanted, De Kluis, and Waar de F*ck is Stuk?. This represents ongoing content production partnerships with the Dutch streaming platform.
• SBS6 / SBScoreOthers · 1 January 2016Multiple talents are associated with SBS6 including Johnny de Mol (Waar Is De Mol?, DanceSing, etc.), Tooske Ragas (Shownieuws, K2 zoekt K3), Winston Gerschtanowitz (Mensenkennis, The Wall, 50/50, Marble Mania), and Mark Schaaf (De Bondgenoten). This is a key broadcast network partnership for the agency's talent roster.
• Red BullcoreGTM or Marketing Partner · 1 January 2015Lasse Walker (managed talent) is a Red Bull athlete since winning the Redbull Megaloop Challenge in 2015. In 2025, he collaborated with Red Bull as the first person to kite over an airplane. This represents a flagship athlete sponsorship partnership.
• StukTV (Giel de Winter, Thomas van der Vlugt, Stefan Juriens)coreOthers · 1 January 2012StukTV is a managed talent trio that represents one of the agency's flagship acts. The YouTube channel (2.5M+ subscribers) has spawned books, films, podcasts, and television programs, making it a cornerstone talent relationship for the agency.
• RUMAGminorOthers · 1 January 2012René Watzema was the face of RUMAG from 2016 to 2024, hosting street interviews and sketches. Farja Farvardin previously worked for the RUMAG platform. RUMAG was a key platform partnership for talent development.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Agency for the Performing Arts (APA): A full-service talent and literary agency representing performers, writers, directors, and other artists. Comparable as a broad incumbent in the talent representation business serving similar artist clients across entertainment categories.
• Endeavor: A global sports and entertainment company (parent of WME) representing talent, producing content, and operating events. Comparable as a broad incumbent in the talent representation and entertainment services space.
• WME (William Morris Endeavor): One of the world's largest talent agencies representing actors, directors, writers, musicians, and digital creators globally. Comparable as a broad incumbent offering talent representation at scale, though serving a much larger and more international roster.
• Creative Artists Agency (CAA): A leading global entertainment and sports talent agency representing artists, athletes, and content creators across all major media. Comparable as a broad incumbent in the talent representation space with portfolio services that overlap The Agent-C's core offering.
• Paradigm Talent Agency: A full-service global talent representation firm with divisions in scripted, talent, literary, music, and comedy. Comparable as a broad incumbent offering talent management services across entertainment verticals.
• United Talent Agency (UTA): A major global talent and entertainment company representing artists, creators, and public figures across film, TV, music, digital, and sports. Comparable as a broad incumbent operating in the same talent representation category at global scale.

Direct peers

• Talent & Partners: A long-standing Dutch talent management agency representing media personalities and presenters in the Netherlands. Directly comparable as a Dutch-based talent representation firm serving similar TV and media talent clients.
• Column Agency: A Netherlands-based influencer and creator marketing agency specializing in brand-creator collaborations. Comparable to The Agent-Collabs as a Dutch influencer marketing intermediary serving brand clients.
• BrandDeli: A Dutch influencer marketing agency that connects brands with social media creators for campaigns. Directly comparable to The Agent-Collabs division in business model and Dutch influencer marketing focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-agent-c-by-carlijn

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Agent-C by Carlijn