The Alpine Pizza Co

What The Alpine Pizza Co does

The Alpine Pizza Co is a UK-based mobile catering business founded in 2017 and headquartered in Kegworth, East Midlands. It operates a fleet of bespoke converted vehicles — vintage horse box, Ifor Williams sheep trailer, custom Alpine shipping containers, a Volkswagen pizza truck, and a German sausage trailer — each housing a hand-built wood-fired oven that cooks hand-rolled Neapolitan-style pizzas in approximately 60 to 90 seconds. The company uses no external funding and is operated by founder Sam with a small team of 11 employees.

The business serves four distinct customer segments: weddings (50 to 1,000+ guests, seasonally tiered minimums of £800+ VAT in winter and £1,200+ VAT in summer), private parties (£12 per person + VAT), corporate events (four-tier Bronze/Silver/Gold/Platinum packages at £12-£23 per person, with named clients including DPD, Porsche, Blue Light Card, and Vision Express), and major UK festival concessions (Reading & Leeds, Parklife, Boardmasters, Latitude, Kendal Calling) where multiple custom-built outlets can serve 4,000+ customers per day.

Revenue is generated entirely through per-event and per-person transaction fees on mobile catering services, with all prices quoted exclusive of 20% VAT. Customer acquisition is direct via website inquiry forms, segmented email addresses (sales@, Sam@, Info@, Ops@), and organic social media. The company holds a 5-star UK food hygiene rating, offers vegan and gluten-free options, and maintains a biodegradable packaging policy. The business has tripled in operational capacity since founding and is actively recruiting Pizza Crew and Team Supervisor roles.

Name

The Alpine Pizza Co

Legal name

The Alpine Pizza Co.

Website

https://thealpinepizzaco.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Alpine Pizza Co is a UK-based mobile wood-fired pizza caterer, founded in 2017, serving weddings, corporate events, private parties, and major UK festivals via a bespoke fleet of converted trailers and shipping containers.

Ownership category

akta.pro rank

Product category

Mobile Event Catering

NAICS

Mobile Food Services (72233), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Mobile pizza catering
• Wood-fired pizza service
• Wedding catering
• Corporate event catering
• Festival food concessions

Headquarters

HQ city

Kegworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Event Catering - Per Person Pricing: Catering services for weddings, corporate events, private parties, and festivals with per-person pricing tiers. Revenue based on guest count with minimum spend requirements depending on season and event type.
2. Festival Concessions: High-output food concession services at major UK festivals serving thousands of customers daily. Multiple custom-built outlets deployed across event sites including main arenas, camping areas, and VIP sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Alpine Pizza Co operates a mobile wood-fired pizza catering service from a fleet of converted trailers (vintage horse box, Volkswagen pizza truck, custom Alpine shipping containers, Ifor Williams sheep trailer, and German sausage trailer). It provides on-site preparation and cooking of hand-stretched Neapolitan-style pizzas for weddings, corporate events, private parties, and major UK festivals, with event sizes ranging from 50 to 1,000+ guests and festival throughput of 4,000+ customers per day.

Product overview

The Alpine Pizza Co operates as a mobile wood-fired pizza catering business offering a unified service across multiple event types. The core offering consists of converted horse trailers and Volkswagen pizza trucks equipped with hand-built wood-fired ovens. The company provides catering for weddings (50-1,000 guests), private parties, corporate events (with Bronze/Silver/Gold/Platinum pricing tiers), and major UK festivals. The product portfolio includes the mobile pizza kitchen service, wood-fired pizza preparation, German sausage menu (Sausage-roller), antipasti grazing boards, and various pizza menu items. All offerings feature hand-rolled dough, Italian and local ingredients, and wood-fired cooking methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Pizza Catering Service A mobile fully equipped pizza kitchen service featuring converted horse trailers and a Volkswagen pizza truck with hand-built wood-fired ovens, providing on-site authentic Neapolitan pizza preparation for events of 50 to 1,000+ guests.
• Wedding Catering Catering service for weddings using the converted-trailer fleet (vintage horse trailer, sheep trailer, Alpine shipping containers, German sausage trailer), serving 50 to 1,000 guests with beautifully lit trailers and outdoor ambience.
• Corporate Events Catering Wood-fired pizza catering for corporate events across the UK with four pricing tiers: Bronze (£12/person), Silver (£15/person), Gold (£19/person), and Platinum (£23/person) + VAT.
• Private Party Catering Mobile pizza catering for private garden parties and celebrations using the horse-box for intimate events and larger festival trailers for bigger gatherings, priced at £12 per person + VAT with seasonal minimum spends.
• Festival Concessions High-output pizza concessions at major UK festivals including Reading & Leeds, Parklife, and Boardmasters, capable of serving over 4,000 customers per day with multiple custom-built units deployed across main arenas, camping areas, and VIP sections.

Quantifiable outcome

• Serves 4,000+ customers per day at major festivals
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Franco Manca: UK sourdough pizza restaurant chain with strong brand in the wood-fired pizza category. Relevant as an incumbent demonstrating consumer appetite for the same product category Alpine serves at events.
• Pizza Express: Established UK casual-dining pizza chain with national footprint. Comparable on pizza category leadership but operates dine-in restaurants, not mobile event catering.
• Domino's Pizza UK: UK market leader in quick-service pizza delivery and takeaway. A broad incumbent that competes for pizza occasions but operates via fixed retail/delivery rather than the mobile event-catering model Alpine specialises in.

Direct peers

• Fire & Dough: Mobile wood-fired pizza operator in the UK serving weddings, corporate functions and private events with converted trailers. Direct competitor on catering service model, wood-fired cooking method, and event customer base.
• The Wood Fired Pizza Co: UK mobile wood-fired pizza caterer providing event-based service for weddings, corporate clients and private parties. Comparable to Alpine on the mobile catering format and pizza-led event offering.
• The Posh Pizza Company: UK mobile pizza caterer targeting weddings, parties and corporate hospitality with converted trailers. Overlaps with Alpine on service format, premium positioning and event-based customer segments.
• Sourdough Pizza Co: UK-based mobile wood-fired pizza caterer offering event catering for weddings, corporate events and private parties from converted trailers. Closely comparable to Alpine on product, mobile form factor, and target customer segments.
• Forno Pizza: UK mobile pizza catering business using wood-fired ovens to serve events. Operates in the same niche as Alpine, with comparable converted trailers, target customers, and event-driven revenue model.
• The Pizza Company (UK): UK-based mobile/event pizza caterer operating in a similar niche to Alpine, providing wood-fired pizza at private and corporate events. Comparable on service delivery model and target customer base.

Others

• Street Food Trader Collective (UK festival concessions): Aggregator/collective of mobile food traders operating at UK festivals such as Reading & Leeds and Boardmasters. Adjacent/ecosystem player — competes with Alpine for festival concession slots and shared festival infrastructure, but is not a single-brand operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-alpine-pizza-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alpine Pizza Co