The Alternative Board India

What The Alternative Board India does

The Alternative Board India (TAB India) is a private peer advisory and business coaching franchise operating as the India arm of TAB Boards International, Inc., a US-headquartered organization founded in 1990 by Allen Fishman. TAB India delivers structured peer advisory services to CEOs, founders, and leadership teams across 22+ Indian cities through a master franchise and local TAB Business Owner (TBO) network of 60+ certified coaches/facilitators. The company's flagship offering consists of monthly, facilitated half-day board meetings for groups of 6-8 non-competing business owners, supplemented by one-on-one executive coaching sessions.

The product portfolio extends beyond advisory boards to include StratPro, a multi-year business transformation program that combines leadership workshops with execution accountability; the Business Builder's Blueprint, a proprietary online planning and KPI-tracking platform; HI-MAP, a four-path manager development curriculum (Improvement, Influence, Talent, Team Action); and TAB Connect, an online network connecting TAB members globally. Technology is operational rather than AI-native, focused on member enablement, planning rigor, and accountability rather than automation.

TAB India monetizes through three primary streams: recurring subscription membership fees from board participants, multi-year contracts tied to organization size for StratPro engagements, and franchise licensing fees (₹7.5L–₹25L) from prospective TBOs. Go-to-market is sales-led and community-led, leveraging a network of TAB-affiliated BNI (Business Network International) leaders, referrals, and direct prospecting. Leadership is split between Dr. Atul Goswami (Master Franchise – TAB India) and Ramas Krishnan (Master Franchise – West India), supported by functional heads for operations, marketing, and franchising. The business is structured as a franchise network rather than a conventional employer, which explains the discrepancy between the listed 1–10 headcount and the 60+ active coaches in market.

Name

The Alternative Board India

Legal name

TAB Boards International, Inc.

Website

https://thealternativeboard.in

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

TAB India operates a franchise-based peer advisory and executive coaching network for CEOs and business owners across 22+ Indian cities, offering monthly facilitated board meetings, one-on-one coaching, and the proprietary Business Builder's Blueprint planning platform under the global TAB brand founded in 1990.

Ownership category

akta.pro rank

Product category

Business Coaching & Peer Advisory Services

NAICS

Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAHAFAC

Governance & Board Effectiveness Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

Keywords

• Peer advisory boards
• Executive coaching services
• Strategic business planning
• Management training programs
• Business coaching franchises

Headquarters

HQ city

gurgaon, Haryana

HQ country

India

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. TAB Membership Fees: Recurring membership fees from business owners/CEOs joining TAB Advisory Boards. Monthly board meetings combined with one-on-one coaching. TAB members stay for years, providing predictable recurring revenue.
2. StratPro Program: Business transformation program with intensive workshops to align leadership teams. Pricing varies based on organization size (1-25, 25-50, 50-150, 150+ employees).
3. HI-MAP Training: High Impact Manager Accelerator Program with four skill development paths: Improvement Path, Influence Path, Talent Path, and Team Action Path.
4. TAB Franchise (TBO) Investment: Franchise investment ranging from ₹7.5 Lakhs – ₹25 Lakhs, paid in phases depending on available territory. TAB Business Owners pay ongoing fees for the subscription model providing predictable income.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Alternative Board India facilitates monthly, half-day peer advisory board meetings composed of 6-8 non-competing CEOs and business owners, led by TAB-certified facilitators. The offering is bundled with one-on-one executive coaching, proprietary strategic planning tools (Business Builder's Blueprint), and access to a global TAB Connect online member network. The company also sells StratPro business transformation workshops, HI-MAP management training, and franchise licenses (TAB Business Owner program).

Product overview

The Alternative Board India offers a suite of peer advisory and business coaching services centered around its core CEO Peer Advisory Boards, where 6-8 non-competing business owners meet monthly for facilitated sessions. The offering combines one-on-one executive coaching, the StratPro strategic transformation program, and the proprietary Business Builder's Blueprint planning platform. Additional offerings include HI-MAP for manager training and TAB Connect for global peer networking. The company also operates a franchise model (TAB Business Owner/Franchisee) for qualified professionals to establish TAB boards in their territories.

Differentiator

Problem solved

Functional benefit

Brands

• StratPro: A proven business transformation program that uniquely combines strategy and productivity for busy leaders and their companies. Since 1990, TAB has applied experience working with over 25,000 businesses worldwide into this custom business transformation system.
• HI-MAP (High Impact Manager Accelerator Program)
• Business Builder's Blueprint
• TAB Connect

Products and services

• Advisory Boards Monthly, facilitated half-day sessions with peer CEOs and business owners (6-8 members per board) from non-competing industries, providing confidential advisory support, accountability, and strategic guidance. Designed for SME owners and leadership teams seeking peer-driven decision support.
• One-to-one Executive Coaching Personalized one-on-one executive coaching with experienced TAB coaches to help business owners clarify vision, prioritize goals, gain leadership insights, and overcome roadblocks.
• StratPro Business transformation program combining strategy and productivity. Includes intensive leadership workshops, execution accountability sessions, and the Business Builder's Blueprint platform. Designed to create aligned, focused, and accountable leadership teams; priced by company size tier.
• HI-MAP (High Impact Manager Accelerator Program) Management training program with four skill development paths — Improvement Path (communication, coaching), Influence Path (leadership, culture), Talent Path (recruiting, retention), and Team Action Path (strategy, KPIs). Includes DISC and Driving Forces assessments.
• Business Builder's Blueprint Industry-leading online business planning and execution platform that combines strategic planning and implementation accountability into a single integrated system with dynamic plan updates, KPI tracking, and built-in accountability accessible to key employees.
• TAB Connect Exclusive online business network platform connecting TAB members with business owners from diverse backgrounds in similar verticals around the world for collaboration, Q&A, feedback, and peer support.
• TAB Business Owner/Franchisee Program Franchise opportunity enabling business professionals to become TAB Business Owners (TBOs) who facilitate advisory boards, provide coaching, and develop TAB communities in their local areas. Investment ranges from ₹7.5 Lakhs to ₹25 Lakhs phased by territory.
• TAB Facilitator Program Business coaching and advisory board facilitator franchise program for professionals with over ten years of business experience seeking to help fellow business owners succeed through structured TAB methodology.

Quantifiable outcome

• Accupack Engineering achieved 85% of top-line target (31cr of 35cr) after joining TAB
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BNI (Business Network International)coreStrategic or Co-development PartnerMany TAB Business Owners are also BNI leaders and franchisees. Notable connections include: Bharat Daga (Executive Director, BNI Pune with 1,900+ entrepreneurs), Atul Joglekar (BNI Pune franchisee), Nitish Agarwal (Founder of BNI Ahmedabad who built the fastest-growing BNI region globally), Prashant Narang (BNI connections), Sanjeev Jain (Past President of BNI's), Manoj Lalani (BNI franchisee Bhubaneswar), Rahul Agarwal (Co-founded BNI Kolkata, world's No. 1 region). This provides strong referral network for TAB membership.

Scale indicators7 records

Expansion highlights6 records

Direct peers

• Young Presidents' Organization (YPO): YPO is a global membership and peer-learning community for chief executives, founders, and business leaders. It is comparable through its executive peer network and leadership development programs, though it is not primarily an advisory-board franchise operator.
• Renaissance Executive Forums: Renaissance Executive Forums runs peer advisory boards for CEOs and business owners, combining regular group sessions with executive coaching and accountability. It is a close comparable to TAB’s monthly peer-board and one-to-one coaching offering.
• Entrepreneurs' Organization (EO): EO is a global peer network for entrepreneurs, with forums, events, learning programs, and leadership development. It compares with TAB’s horizontal peer-support and non-competing-owner community, although its delivery model is broader and less coaching-led.
• Vistage: Vistage operates CEO peer advisory groups, executive coaching, and leadership development for business leaders. Its recurring, facilitated peer-board model serves a substantially similar customer and use case to TAB India.
• Strategic Coach: Strategic Coach provides structured coaching programs for entrepreneurs and business owners, supported by proprietary tools and a peer-community model. It overlaps with TAB’s recurring coaching, strategic planning, and accountability proposition.
• The Executive Committee (TEC): TEC provides peer advisory groups and executive support for CEOs and business leaders. Its focus on confidential peer consultation and experienced facilitation is directly comparable to TAB India.
• ActionCOACH: ActionCOACH is a business coaching franchise focused on SME owners and leadership teams. Its franchise-enabled coaching and training model is comparable to TAB’s distributed business-owner coaching network, although it is less centered on peer advisory boards.

Broad incumbents

• FranklinCovey: FranklinCovey provides leadership development, consulting, and training to organizations and executives. It overlaps with TAB’s leadership coaching and development offerings but operates as a much broader incumbent.

Emerging players

• Chief Outsiders: Chief Outsiders provides fractional executive leadership, particularly through experienced marketing executives, to growing companies. It is an adjacent advisory and executive-support model for SME decision-makers rather than a direct peer-board competitor.
• GrowthMentor: GrowthMentor is an online professional mentoring and peer-learning platform for growth and marketing practitioners. It is comparable in its digital community and expert-feedback model, but serves a narrower, more specialized customer segment than TAB India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-alternative-board-ne-india

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alternative Board India