Arenui Boutique Liveaboard

What Arenui Boutique Liveaboard does

Arenui Boutique Liveaboard operates a single luxury dive cruise vessel built in traditional Indonesian Phinisi style under the parent entity Boutique Diving Limited. The vessel carries 16 guests across 8 cabins served by 24 crew members, yielding a 1.5:1 crew-to-guest ratio. It offers multi-day dive cruises (7-20 nights) across at least six Indonesian regions - Komodo, Raja Ampat, Alor & Flores, Maluku & Spice Islands, the Forgotten Islands, and most recently Borneo - with published per-person pricing ranging from approximately $5,110 to $15,000 depending on itinerary length and destination.

The product combines all-inclusive accommodation, five daily meals, up to four dives per day, and onboard amenities (indoor and outdoor sky restaurants, top-deck lounge, spa, satellite internet). Onboard add-ons include nitrox fills and PADI Nitrox certification, equipment rental, spa and massage, land excursions, and full-boat charters. The underlying "technology" is the Phinisi vessel itself with Scubapro diving gear (BCD, regulators, INT/DIN tanks) and traditional Indonesian craftsmanship, not a software platform.

The business model is direct-to-consumer luxury hospitality: bookings are taken through the website and Bali office ([email protected]), with a 30% deposit and balance due 90 days pre-departure. Distribution is exclusively direct with no resellers, agents, or marketplace listings. Marketing runs through the website, Facebook, Instagram, YouTube, and email newsletters, targeting affluent recreational scuba divers seeking premium access to remote Indonesian dive sites. Revenue is not publicly disclosed.

Name

Arenui Boutique Liveaboard

Legal name

Boutique Diving Limited

Website

https://thearenui.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Arenui Boutique Liveaboard operates a single 16-guest traditional Indonesian Phinisi dive vessel offering luxury 7-20 night dive cruises across Komodo, Raja Ampat, Alor, Maluku, Forgotten Islands, and Borneo, selling direct-to-consumer to affluent recreational scuba divers.

Ownership category

akta.pro rank

Product category

Luxury Liveaboard Diving Cruises

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Water Transportation (4400), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

akta.pro secondary industries

Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ), Destination Yacht Cruises (Island-Hopping & Archipelago Routes) (THAEADAI), Resort + Cruise Packages (All-Inclusive) (THAEAHAD)

Keywords

• Luxury dive cruises
• Liveaboard diving
• Scuba diving vacations
• Dive boat charters
• Indonesian dive expeditions

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cruise Package Sales: All-inclusive luxury dive cruise packages priced per person based on cruise duration and destination. Packages include full board accommodation, meals, diving activities, airport transfers, and government taxes. Additional revenue from optional services including alcoholic drinks, nitrox fills, dive equipment rental, massages, spa treatments, laundry, onboard telecommunications, crew gratuities, national park fees, and fuel surcharges.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arenui operates a single luxury boutique liveaboard dive vessel built in the traditional Indonesian Phinisi style, accommodating 16 guests in 8 cabins with 24 crew. The company sells multi-day all-inclusive dive cruise packages (7 to 20 nights) to Indonesia's premier dive destinations — Raja Ampat, Komodo, Alor & Flores, Maluku & Spice Islands, Forgotten Islands, and Borneo — with packages including full board accommodation, five meals daily, up to 4 dives per day, dive equipment, and airport transfers.

Product overview

Arenui Boutique Liveaboard operates a single luxury Phinisi-style wooden dive vessel offering multi-day liveaboard diving cruises throughout Indonesia's premier dive destinations. The core offering is the comprehensive cruise experience combining accommodation, dining, and diving services. Named cruise itineraries include Raja Ampat, Komodo, Maluku & Spice Islands, Alor & Flores, and Forgotten Islands, each with specific route options ranging from 7 to 20 nights. Add-on services include nitrox diving, equipment rental, spa treatments, and land excursions. The vessel accommodates 16 guests with a crew of 24, featuring an indoor restaurant, outdoor sky restaurant, and top-deck sky lounge.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Liveaboard Diving Cruises All-inclusive luxury dive cruises aboard a traditional Indonesian Phinisi-style wooden vessel, accommodating 16 guests in 8 cabins with 24 crew members. Service includes full board accommodation, five meals daily, up to 4 dives per day, and personalized service in Indonesian dive destinations.
• Raja Ampat Cruises Multi-day dive cruises (8 to 14 nights) exploring the Raja Ampat archipelago, the world's epicenter of marine biodiversity, featuring over 1,500 islands with pristine soft coral reefs, diverse marine life including mantas, pygmy seahorses, and walking sharks. Priced from approximately $5,320 to $9,750 per person.
• Komodo Cruises 7 to 9-night diving expeditions in Komodo National Park, offering diverse dive sites from warm Flores Sea waters to cooler Indian Ocean currents, featuring encounters with manta rays, mola-mola (oceanic sunfish), sharks, and over 1,000 species of fish. Priced from approximately $5,110 to $6,750 per person.
• Maluku & Spice Islands Cruises Remote diving expeditions to the Maluku archipelago (Moluccas), featuring critter-rich muck diving in Ambon Bay, Banda Sea pelagics, sea snake encounters at Manuk Island, and pristine reefs at Nusa Laut. Departures from Ambon port.
• Alor & Flores Cruises 7 to 12-night exploration of the Alor and Flores region featuring muck diving, WWII wreck dives, encounters with rhinopias and pelagics, visits to Pura Island's traditional divers, and volcanic landscapes. Priced from approximately $5,250 to $8,760 per person. Departures from Maumere port.
• Forgotten Islands Cruises 11 to 20-night expedition cruises to the remote southeastern Moluccas, offering encounters with hammerhead sharks, whale sharks, rare critters, pristine corals, and isolated islands rarely visited by divers. Priced from approximately $8,030 to $15,000 per person. Departures from Ambon or Saumlaki ports.
• Full Boat Charter Exclusive charter of the entire Arenui vessel for groups of 8–16 passengers, calculated at the lowest published room rate per person. Group of 8–15 passengers qualifies for 1 free space; full charter (16 passengers) qualifies for 2 free spaces. Non-refundable charter deposit of US $4,000 required.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Junk Liveaboard: Traditional Phinisi-style luxury liveaboard operating in Thailand (Similan Islands, Richelieu Rock); shares the wooden-heritage aesthetic and luxury positioning but in a different geography.
• Wakatobi Resort: Luxury land-based dive resort in southeast Sulawesi, Indonesia, targeting a similar affluent diver demographic and competing for the same Raja Ampat / Banda Sea region dive itineraries via a resort-plus-boat model.

Broad incumbents

• Aggressor Adventures: Largest global liveaboard operator with a fleet across multiple regions; while not specializing in Indonesia or Phinisi heritage, it competes for the same luxury dive cruise customer with established brand recognition.
• Emperor Divers: Multi-region dive liveaboard and resort operator with fleets in the Red Sea, Maldives, and Indonesia; overlaps with Arenui on Indonesian dive routes at a similar mid-to-premium price point.

Direct peers

• Mermaid Liveaboards: Operator of multiple Indonesian dive liveaboards (Mermaid I, Mermaid II) running itineraries across Komodo, Raja Ampat, and Alor at a similar mid-to-premium price tier.
• Blue Manta Liveaboard: Indonesian dive liveaboard operating in Raja Ampat, Komodo, and the Banda Sea with similar capacity (around 20 guests) and pricing band targeting recreational scuba divers.
• Damai Liveaboard: Luxury Indonesian dive liveaboard operating itineraries in Komodo, Raja Ampat, and the Banda Sea with comparable premium pricing and boutique guest capacity.
• Silolona Sojourns: Luxury Indonesian-built wooden Phinisi-style liveaboard offering high-end dive and exploration cruises across the Indonesian archipelago with similar crew-to-guest ratios and pricing positioning.
• Indo Siren: Indonesia-focused dive liveaboard (part of the Siren Fleet) serving the same destinations — Raja Ampat, Komodo, Banda Sea — with comparable capacity and diver-centric offerings.

Others

• Liveaboard.com: Online aggregator and booking platform for dive liveaboards worldwide; relevant ecosystem participant but not a direct operator competing with Arenui.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArenuiBoutiqueLiveaboard
• Instagraminstagram.com/arenuiliveaboard
• LinkedInlinkedin.com/company/arenui-boutique-liveaboard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arenui Boutique Liveaboard