Theater Phönix

What Theater Phönix does

Theater Phönix is a nonprofit association (Verein) operating an independent contemporary theater at Wiener Straße 25 in Linz, Austria, founded December 12, 1989 from the earlier Spielstatt Leonding collective (1983). The venue consists of a 2,100m² building — a former Phoenix cinema converted to a cultural center — housing three performance spaces: Phönix:Saal (up to 150 seats), Phönix:Balkon (up to 50 seats), and Phönix:Studio (up to 30 seats), plus a bar, workshops, rehearsal rooms, recording studio, and artist apartments in an annexed warehouse.

The theater produces and hosts its own contemporary plays, classic adaptations, and guest performances, with a 2026/27 season lineup including premieres of Caligula (Albert Camus, Sep 2026), Der zerbrochne Krug (Heinrich von Kleist, Dec 2026), Stolz und Vorurteil (Isobel McArthur adaptation, Mar 2027), Geheimnisse (Apr 2027), and a SCHÄXPIR cooperation (Jun 2027). Physical infrastructure includes accessibility features (inductive hearing loops in Saal and Balkon, lift access to Balkon and Bar) and sustainability investments (52 kWp photovoltaic commissioned May 2023, LED lighting, district heating).

Revenue is generated through tiered ticket sales (€12–€32 per ticket), annual subscriptions including the Jahreskarte (€57–€350) and OÖN KulturAbo cross-venue subscription (€551 for 13 events, €49 U30), Phönix:Bar catering for private and corporate events, gift vouchers, and group bookings for schools and organizations. The organization supplements earned income with public subsidies from the Bundeskanzleramt, Kulturland Oberösterreich, and Linz Kultur, and distributes tickets through its own box office, the KUPFticket online platform, Landestheater Linz, and authorized partner outlets. Operations are governed by a volunteer board chaired by Julia Holzinger with professional management split between artistic director Silke Dörner (since 2022/23) and managing director Olivia Schütz (since July 2023), supported by a ~30-person staff and a four-person ensemble.

Name

Theater Phönix

Legal name

Verein Theater Phönix

Website

https://theater-phoenix.at

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Theater Phönix is a nonprofit contemporary theater in Linz, Austria, operating three performance venues (230 seats total) since 1989. It produces original plays and educational programs, earning revenue through ticket sales, subscriptions, and government subsidies from federal, state, and city sources.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Touring Theatre Productions (MPAGABAC), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Contemporary theater productions
• Performing arts venue
• Live theater performances
• Theater subscriptions
• Educational theater programs

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Individual tickets for performances across three venues with tiered pricing by age, customer type, and performance
2. Annual Subscriptions: Annual pass (Jahreskarte) providing unlimited access to all Phönix own productions for one year
3. OÖN KulturAbo: Combined subscription with Posthof, Landestheater Linz, and Brucknerhaus offering 13 cultural events at special price
4. Phönix:Bar: Bar and event catering service open during performances and available for private events including corporate parties
5. Gift Vouchers: Flexible value vouchers available online and at box office
6. Group Bookings: Special rates for school groups and organized groups with additional services like backstage tours and post-show discussions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Theater Phönix operates as a nonprofit performing arts center in Linz, Austria, producing and presenting contemporary theater across three flexible venues (Phönix:Saal, Phönix:Balkon, Phönix:Studio). The organization sells tickets to its own productions and guest performances, offers an annual pass (Jahreskarte) and the OÖN KulturAbo multi-venue subscription, runs educational outreach programs for schools and educators (phönix:vermittelt), and operates the Phönix:Bar as a hospitality and private event space.

Product overview

Theater Phönix is a multi-venue performing arts center in Linz, Austria, operating three performance spaces (Phönix:Saal with up to 150 seats, Phönix:Balkon with ~50 seats, and Phönix:Studio for ~30 people), plus the Phönix:Bar for events. The theater offers its own productions, guest performances, and community programs including the phönix:volksbühne ensemble and phönix:vermittelt educational outreach for schools and groups. Revenue streams include ticket sales (with various pricing tiers), annual passes (Jahreskarte), gift vouchers (Phönix:Gutscheine), and the OÖN KulturAbo multi-venue subscription. The 2026/27 season features premieres including Caligula (Sep 2026), Der zerbrochne Krug (Dec 2026), Stolz und Vorurteil* (*oder so) (Mar 2027), Geheimnisse (Apr 2027), and Ein neues Stück (Jun 2027), as well as the ongoing Die sieben Todsünden series.

Differentiator

Problem solved

Functional benefit

Brands

• Phönix:Bar: Bar located on the first floor of the Phönix theater building, accessible by barrier-free lift, used as venue for events and gatherings
• phönix:volksbühne
• phönix:vermittelt
• phönix:plus

Products and services

• Phönix:Bar Bar and event space on the first floor of the Phönix building, accessible by barrier-free lift. Open during performances and available for private events including corporate parties. Also hosts Late Night Jazz events with Linz in2 Jazz.
• phönix:vermittelt (Group Education Program) Structured educational offerings for organized groups including STÜCKEINFÜHRUNG (pre-show introductions), BLICK HINTER DIE KULISSEN (backstage tours), post-show discussions with performers, and phönix:zugabe packages. Includes a specialized newsletter for teachers.
• Schulprogramm (School Program) School-specific theater offerings with pre-show introductions, backstage tours, and post-show discussions adapted for school groups. Priced at €12 per student with a free framework program available for schools.
• Fortbildung für Pädagog:innen (Educator Training) Professional development program for educators including performances with introductions, material packages for classroom use, and continuing education credits in cooperation with Pädagogische Hochschule der Diözese Linz.
• Jahreskarte (Annual Pass) Annual membership offering unlimited access to all Phönix own productions for one year. Tiered pricing for Normal (€125), U30 (€71), U18 (€57), Reduced (€91), and Freund:in+ (€350, includes all premieres).
• Phönix:Gutscheine (Gift Vouchers) Flexible value gift certificates available in freely selectable amounts, redeemable at the box office and online shop.
• phönix:volksbühne (Community Ensemble) Open community theater ensemble for Linz residents and surrounding area that participates in regular workshops and productions throughout the season, functioning as the theater's city ensemble.
• OÖN KulturAbo Combined cultural subscription with Posthof, Landestheater Linz, and Brucknerhaus offering 13 cultural events across the four venues at a special rate of €551 annually. Includes a U30 option providing 5 events of choice for €49.

Quantifiable outcome

• Accessible venues with lift access to Phönix:Balkon and Phönix:Bar since 2022/23 season
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• TheaterallianzcoreStrategic or Co-development Partner · 1 January 2015Nationwide platform of contemporary theater houses including Klagenfurter Ensemble, Schauspielhaus Salzburg, Schauspielhaus Wien, Theater Kosmos Bregenz, Theater am Lend Graz, Theater praesent Innsbruck, and Theater Phönix. Promotes stage artists and production exchanges. Author prize awarded annually.
• Bundesministerium für Kunst, Kultur, öffentlichen Dienst und SportcoreOthersFederal ministry supporting the Theaterallianz platform
• Private Pädagogische Hochschule der Diözese LinzcoreStrategic or Co-development PartnerCooperation in master's program 'Theaterpädagogik – Lernen durch Darstellen' providing qualified theater pedagogy education for students
• Linz in2 JazzminorStrategic or Co-development PartnerCultural association curating Late Night Jazz concerts and jam sessions in Phönix:Bar following performances
• LiteraturSchiff.atminorStrategic or Co-development PartnerLiterature ship platform for readings and literary events at the theater
• Bundeskanzleramt (Federal Chancellery)coreOthersFederal government cultural funding
• Kulturland OberösterreichcoreOthersUpper Austrian cultural funding body
• Linz KulturcoreOthersCity of Linz cultural funding
• AK KulturminorGTM or Marketing PartnerCultural partner of Chamber of Labour
• Linz AG / LINZ AG LINIENminorGTM or Marketing PartnerMobility partner - theater tickets serve as free transit tickets on LINZ AG LINIEN network
• PosthofcoreChannel Partner/ Reseller/ DistributorPartner in OÖN KulturAbo combined subscription
• Landestheater LinzcoreChannel Partner/ Reseller/ DistributorPartner in OÖN KulturAbo combined subscription and ticket sales outlet
• BrucknerhauscoreChannel Partner/ Reseller/ DistributorPartner in OÖN KulturAbo combined subscription
• KUPFticketcoreTechnology or IntegrationOnline ticketing and ticket shop platform provider
• Frauenbüro der Stadt LinzminorOthersCity of Linz women's office partnership

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Theater praesent Innsbruck: Innsbruck-based independent theater and Theaterallianz co-member. Comparable as a small-to-mid producing house focused on contemporary Austrian playwriting within the same alliance.
• Schauspielhaus Wien: Independent contemporary theater in Vienna and a Theaterallianz co-member with Theater Phönix. Comparable as a producing house staging contemporary Austrian and international work, sharing the same alliance for production exchanges and the annual Autor:innenpreis.
• Theater am Lend Graz: Graz-based independent stage and Theaterallianz member. Comparable as a freie Bühne with contemporary repertoire, engaging the same nationwide touring and author-prize audience.
• Klagenfurter Ensemble: Theaterallianz member producing contemporary work in Klagenfurt. Comparable as a regional Austrian independent theater co-producing through the alliance and sharing touring audiences.
• Schauspielhaus Salzburg: Austrian independent theater and Theaterallianz partner, comparable in scale and contemporary-programming orientation. Both houses are freie Bühnen producing original and touring productions for similar arts-going audiences.
• Theater Kosmos Bregenz: Bregenz-based independent stage and Theaterallianz member. Directly comparable as a freie Bühne producing contemporary work, participating in the same touring and author-prize exchange program.

Regional players

• Landestheater Linz: The state theater of Upper Austria, headquartered in Linz and a direct ÖÖN KulturAbo partner with Theater Phönix. Operates in the same city and cultural subscription bundle, addressing overlapping audiences with a broader (also musical/opera) repertoire.
• Brucknerhaus Linz: Concert hall in Linz and ÖÖN KulturAbo partner with Theater Phönix. Comparable as a Linz cultural institution within the same subscription bundle, though focused on classical music and large-scale performance rather than spoken theater.
• Posthof: Linz-based multi-genre cultural venue and ÖÖN KulturAbo partner with Theater Phönix. Comparable as a Linz venue sharing subscription distribution and cross-promoting audiences, though its programming spans music and event formats rather than pure theater.

Broad incumbents

• Volkstheater Wien: Larger established Viennese theater producing both contemporary and classical repertoire. Comparable as an Austrian producing theater serving similar independent-theater audiences, but at significantly greater scale and with broader mainstream appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/theaterphoenix
• Facebookfacebook.com/theaterphoenixlinz
• Instagraminstagram.com/theater.phoenix
• LinkedInlinkedin.com/company/theater-ph%C3%B6nix

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater Phönix