Théâtre La Rubrique

What Théâtre La Rubrique does

Théâtre La Rubrique is a non-profit performing arts organization founded in 1979 and based in Jonquière (Saguenay), Quebec, Canada. It operates as a producer, specialized presenter, and organizer of theatrical programming, with a core mandate to create, present, and promote theatre in all its forms for the population of the Saguenay–Lac-Saint-Jean region. The organization functions as the resident company of the Centre culturel's Salle Pierrette-Gaudreault and has organized FIAMS (Festival international des arts de la marionnette) since 2013, one of North America's recognized puppet arts festivals. Its product portfolio spans a 14-production main season (2026-2027), annual theatre workshops for children and adults, a dedicated school zone program (Zone Scolaire) for preschool through secondary institutions, cultural mediation services including healthcare and seniors' outreach, and the Théâtrophone audio theatre platform for classroom use.

The organization employs five core management staff and is governed by a board of directors. Revenue is generated through four distinct streams: ticket sales (regular performances $32-$42, family shows $18, school performances $13-$15), annual workshop subscriptions ($385 children, $475 adults), donations (including solidarity tickets and voluntary $10 tariff contributions), and government and public funding from Ville Saguenay, Patrimoine Canadien, Conseil des Arts du Canada, and Conseil des arts et des lettres du Québec. Go-to-market is event-driven, anchored on seasonal programming, the annual FIAMS festival, and cultural mediation activities, with direct ticket sales through an integrated online platform and media partnerships with regional outlets (CKAJ, Le Quotidien, 96.6 Rouge, ICI Saguenay-Lac-Saint-Jean). Hydro Québec serves as season sponsor.

The organization maintains an active coproduction network with national and international theatre companies (including La Tortue Noire, Théâtres de Compiègne, CDN Grand Est Alsace, TJP-CDN Strasbourg) and pursues strategic partnerships with health institutions and foundations for community-based programming. Technology infrastructure is limited to a content website with online ticketing, Google Analytics, and the Théâtrophone digital audio platform; no proprietary technology, AI/ML capabilities, or external investment relationships are disclosed.

Name

Théâtre La Rubrique

Legal name

Théâtre La Rubrique

Website

https://theatrelarubrique.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Théâtre La Rubrique is a non-profit regional theatre organization in Saguenay, Quebec, producing and presenting live performances, operating the FIAMS international puppet arts festival, and delivering cultural mediation, school programming, and theatre workshops to the Saguenay–Lac-Saint-Jean population.

Ownership category

akta.pro rank

Product category

Performing Arts Theatre Services

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theatre production
• Puppet arts festival
• Performing arts presentation
• Theatre workshops training
• School zone programming

Headquarters

HQ city

Jonquière (Saguenay)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket sales: Revenue from individual and group tickets for theatrical performances and events. Pricing varies by show type (regular performances from $32-$42, family shows at $18). School performances priced at $13-$15 per student.
2. Theatre workshops: Annual workshop fees for theatre training programs. Children's workshops at $385/year, adult workshops at $475/year, with a new intermediate/advanced theatre troupe introduced.
3. Donations and support: Annual fundraising campaign (Saison 2026-2027), billet solidaire (donated tickets) program, and tarif engagé (voluntary $10 contribution added to tickets) to support mission.
4. Government and public funding: Operational support from public partners including Ville Saguenay, Patrimoine Canadien, Conseil des Arts du Canada, and Conseil des arts et des lettres du Québec.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Théâtre La Rubrique is a non-profit performing arts organization that creates, presents, and promotes live theatre for the Saguenay–Lac-Saint-Jean population. Its core activities include producing and presenting an annual season of professional theatrical performances across multiple disciplines (puppetry, contemporary drama, dance, circus, multidisciplinary work), organizing the FIAMS international puppet arts festival, offering theatre workshops for children and adults, and providing school zone programming and cultural mediation services for schools, seniors, and community groups.

Product overview

Théâtre La Rubrique is a non-profit performing arts organization in Saguenay, Québec, operating as both a producer and presenter of theatre. Its core offerings center on its main season programming (Saison 2026-2027) — 14 live theatre productions spanning puppet arts, contemporary drama, dance, circus, and multidisciplinary performance — and the FIAMS (Festival international des arts de la marionnette), an international puppet arts festival it has organized since 2013. Complementary service offerings include cultural mediation activities (mediation culturelle), theatre workshops for children and adults (ateliers de théâtre), a dedicated school programming zone (Zone Scolaire), the Théâtrophone audio theatre program for classrooms, solidarity tickets (billets solidaires) for underprivileged audiences, and a digital program guide via Heyzine. The organization's portfolio also includes its own theatre productions documented through its théâtrographie, with a major world premiere 'Textos' scheduled for July 2027.

Differentiator

Problem solved

Functional benefit

Brands

• FIAMS - Festival international des arts de la marionnette à Saguenay: Événement international dédié aux arts de la marionnette organisé par le Théâtre La Rubrique depuis 2013.

Products and services

• Saison 2026-2027 (Theatre Season Programming) The main annual theatre season featuring 14 live theatrical productions presented at Salle Pierrette-Gaudreault, spanning puppet arts, contemporary theatre, dance, circus, and multidisciplinary works. Targeted at general public and theatre enthusiasts in the Saguenay–Lac-Saint-Jean region.
• Ateliers de théâtre (Theatre Workshops) Annual theatre training workshops for children ($385/year, ages 7-15) and adults ($475/year), led by professional theatre practitioners. Includes a new intermediate/advanced theatre troupe. Each registration includes a pair of tickets to a show.
• Médiation culturelle (Cultural Mediation) Cultural mediation services including pre-show encounters, post-show discussions, family creative activities, book selections from Librairie Marie-Laura, and special projects such as En-Tête-T theatre workshops for trauma survivors, puppet-making workshops for seniors, and outreach workshops at schools.
• Zone Scolaire (School Zone) A dedicated school programming zone offering age-appropriate theatrical performances for preschool through adult education, along with preparatory workshops, post-show discussions, custom meetings, project support, and the Théâtrophone audio theatre program for classroom use.
• Le Théâtrophone An audio theatre experience created specifically for classroom use, offering professional theatrical productions in audio format segmented into episodes, accompanied by pedagogical tools including video capsules, show guides, student workbooks, and subject-specific reinvestment activities.
• Billets solidaires (Solidarity Tickets) A donation-based initiative allowing individuals or families who cannot afford theatre tickets to attend performances for free, funded entirely by donor contributions made through the online ticketing system.
• Textos (Creation 2027) A world premiere production scheduled for July 2027, written by Larry Tremblay and co-directed by Dany Lefran\u00e7on and Jocelyn Pelletier. Four teenagers communicate through a succession of text messages exploring black humor, fantasies, truth, and lies, performed by interpreters aged 15-19.
• FIAMS (Festival international des arts de la marionnette à Saguenay) An international puppet arts festival organized by Théâtre La Rubrique since 2013, recognized as one of North America's essential festivals in the puppet arts discipline.

Quantifiable outcome

• Nearly 1,300 performances of 'ANGLE MORT' internationally
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered season sponsor, core public partner, project sponsor, project partner, core coproduction partner and flagship event.

• Hydro Québecseason sponsorGTM or Marketing PartnerSeason partner providing financial and visibility support for the theatre's annual programming. Hydro Québec's sponsorship appears across promotional materials and enables reduced pricing for audiences.
• Ville Saguenaycore public partnerOthersMunicipal government partner providing ongoing operational support and venue access within the Centre culturel infrastructure.
• Patrimoine Canadiencore public partnerOthersFederal heritage ministry providing cultural funding support for programming and operations.
• Conseil des Arts du Canadacore public partnerOthersCanada Council for the Arts providing major operational and project funding for theatre productions and FIAMS festival.
• Conseil des arts et des lettres du Québeccore public partnerOthersQuebec arts council providing provincial funding support for productions and cultural programming.
• Fondation Martin-Matteproject sponsorOthersPrivate foundation supporting the En-Tête-T theatre project for trauma and stroke survivors through the Association Renaissance TCC et AVC.
• Fondation santé Jonquièreproject partnerOthersLocal healthcare foundation partnering on puppet-making workshops for seniors in CHSLD facilities.
• CIUSSS du Saguenay-Lac-Saint-Jeanproject partnerOthersRegional health authority partnering on senior puppet-making workshops at CHSLD Georges Hébert and CHSLD Des Chênes.
• Théâtre de la Tortue Noirecore coproduction partnerStrategic or Co-development PartnerLong-standing coproduction partner for theatrical creations. Currently co-producing 'Textos' (2027 world premiere) and previously 'Ogre'.
• FIAMS (Festival international des arts de la marionnette à Saguenay)flagship eventOthersTheatre La Rubrique has operated FIAMS since 2013, transforming it into one of North America's essential puppet arts festivals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Théâtre français de Toronto (TFT): Toronto-based French-language producing theatre. Comparable as a smaller-scale French-language producing and presenting company outside Quebec's major francophone hubs, serving a distinct diaspora audience.

Direct peers

• Théâtre de Compiègne: French national-stage theatre and confirmed coproduction partner of La Rubrique. Comparable as a publicly funded producing/presenting theatre engaging in cross-border Quebec–France coproductions.
• Théâtre de Quat'Sous: Montreal-based producing and presenting theatre company. Comparable to La Rubrique as a French-language Quebec theatre combining original creation, touring presentations, and audience development in a similar operational model.
• Festival de Casteliers: Montreal international puppetry festival. The most direct functional peer to FIAMS, operating a comparable event format targeting international puppet-arts audiences in Quebec.
• TJP – Centre Dramatique National de Strasbourg Grand Est: French national dramatic centre focused on young audiences and puppetry. Direct functional peer given shared puppet-arts mandate and active coproduction relationship with La Rubrique.
• Théâtre du Rideau Vert: Long-standing Montreal theatre company producing and presenting French-language productions. Comparable in mandate (creation + diffusion), audience-development programs, and dependence on public arts funding.
• Théâtre de la Bordée: Quebec City-based producing theatre company. Highly comparable as a regional Quebec producing theatre with a similar combination of original creation, season programming, and school/youth outreach.
• Usine C: Montreal presenter of contemporary multidisciplinary performing arts (dance, circus, theatre). Comparable to La Rubrique's presenter mandate for circus and multidisciplinary works and a confirmed coproduction partner.

Broad incumbents

• Ex Machina: Robert Lepage's Quebec City-based production company. Larger and more internationally established, but operates a comparable Quebec producing-theatre model across creation, presentation, and touring.
• Théâtre du Nouveau Monde (TNM): One of Quebec's largest and most established French-language producing theatres. Comparable mandate as a producer–presenter, but operating at a significantly larger scale and with broader geographic reach than La Rubrique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theatrelarubrique
• Instagraminstagram.com/theatrelarubrique
• LinkedInlinkedin.com/company/larubrique

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre La Rubrique