Théâtre Petit Champlain

What Théâtre Petit Champlain does

Théâtre Petit Champlain is a non-profit performing arts venue (corporation à but non lucratif, incorporated 1988) operating in Quebec City's historic Petit Champlain district at 68 rue du Petit-Champlain, with a second administrative office shared with Salle Albert-Rousseau at 2410 chemin Sainte-Foy. Designated as the first francophone Maison de la Chanson on October 18, 1994, the venue hosts approximately 300 live performances per year across chanson (music), humour (comedy), théâtre (theater), danse (dance), and jeune public (family/youth) programming, serving a primarily French-speaking Quebec audience with an expanding tourist draw driven by its iconic red door featured in the Korean K-drama Goblin. Revenue derives from ticket sales ($25-$70 per ticket across discovery, standard, and premium tiers), a $15/year membership program providing 10% discounts and exclusive pre-sales, bar and terrace F&B featuring Quebec-made cocktails and beverages (with Unibroue partner pricing at $5), gift cards, and supper-show packages at partner restaurants Alphonse, Sapristi, and Cochon Dingue priced $53.60-$65 per person.

The venue's technology stack is deliberately lightweight and consumer-facing: Shopify powers e-commerce, the Ovation network handles online ticketing and membership, DialogInsight drives email marketing, and PayFacto/Veloce process bar/terrace POS payments. The sales mix is supplemented by cultural funding from the Conseil des arts du Québec (CALQ), Ville de Québec, and the Government of Canada, supporting the non-profit mandate. Distribution is omnichannel at a regional scale, combining an in-person box office opening 2.5 hours before each performance, telephone sales (418-692-2631), self-service online ticketing via reseau.ovation.ca, and partner restaurant channels. ESG differentiation is anchored by Scène écoresponsable PLATINE certification, ICI on recycle + niveau PERFORMANCE attestation, and ACT-certified green dressing rooms for touring artists. Governance rests on a board of directors chaired by Bruno Del Degan (President at Del Degan, Massé et Associés Inc.), with Marie-Josée Bourbonnais serving as Directrice overseeing programming and François Dassylva as Directeur technique, all sharing back-office operations with sibling venue Salle Albert-Rousseau and programming producer Productions d'Albert under Groupe Albert-Rousseau.

Name

Théâtre Petit Champlain

Legal name

Théâtre Petit Champlain

Website

https://theatrepetitchamplain.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Théâtre Petit Champlain is a non-profit Maison de la Chanson performing arts venue in Quebec City's historic Petit Champlain district, hosting approximately 300 live chanson, comedy, theater, dance, and family shows per year for a French-speaking Quebec audience, with revenue from tickets ($25-$70), a $15/year membership, bar service, and restaurant dinner-show packages.

Ownership category

akta.pro rank

Product category

Live Performance Venue

NAICS

Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live performance venue
• Chanson performances
• Intimate theater
• Comedy shows
• Cultural event programming

Headquarters

HQ city

Quebec, QUEBEC

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Ticket sales: Primary revenue stream from ticket sales for approximately 300 annual performances across various genres including chanson, humour, theatre, and family shows. Tickets range from $25 (Jeudis Soif de Découvertes) to $70 (premium shows).
2. Membership program: Annual membership card at $15/year providing 10% discount on most shows, exclusive pre-sale access, and invitations to exclusive events.
3. Food and beverage sales: Bar and terrace service offering Quebec products, cocktails, beers, and wines. Consumption coupons available for pre-purchase at $10.50.
4. Supper-show packages: Dinner-show packages at partner restaurants (Alphonse $65, Sapristi $53.60, Cochon Dingue $61.50 per person) including taxes and tips.
5. Gift cards: Physical and virtual gift cards with no expiration date, sold in any amount. Physical cards have $20 shipping fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Théâtre Petit Champlain operates an intimate live performance venue offering approximately 300 shows per year across chanson (song), humour (comedy), théâtre (theatre), danse (dance), and jeune public (family/youth) programming in Quebec City's historic Petit Champlain district. The venue sells tickets directly through its box office, telephone, and online platform, complemented by an on-site café-terrasse serving Quebec-made beverages, annual membership cards, gift cards, and dinner-show packages with partner restaurants.

Product overview

Théâtre Petit Champlain is an intimate performing arts venue and Maison de la Chanson (Song House) located in Quebec City's historic Petit Champlain district. The theater operates as a traditional live entertainment venue offering a diverse programming portfolio centered around live performance shows across multiple genres (chanson/music, humour/comedy, théâtre/theater, danse/dance, and youth programming). The venue complements its core performance offerings with ancillary services including a café-terrasse bar service serving Quebec-made products, souper-spectacle dinner-show packages at partner restaurants, gift cards (carte-cadeau), and annual membership cards (carte de membre). Special programming initiatives include the Jeudis Soif de Découvertes discovery series and the annual Danser le Petit Champlain outdoor dance festival. The venue leverages Shopify for e-commerce operations, Ovation for ticketing, and DialogInsight for customer communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Performance Shows Live entertainment performances including chanson (music), humour (comedy), théâtre (theater), danse (dance), and jeune public (youth/family) shows presented at the intimate theatre venue for the general public.
• Carte de membre (Membership Card) Annual membership card at $15/year offering exclusive pre-sales, 10% discounts on most shows, VIP event invitations, and member-only promotions for individual patrons.
• Souper-spectacle Packages Dinner-show combination packages at partner restaurants (Alphonse, Sapristi, Cochon Dingue) including reservation coordination with theatre performances, with prices ranging from $53.60 to $65 per person including taxes and tips.
• Carte-cadeau (Gift Cards) Gift cards available in virtual (email) or physical (mail) formats with no expiration date, allowing recipients to choose their preferred show; physical cards have a $20 shipping fee.
• Café-terrasse On-site bar and outdoor terrace service offering 100% Quebec-made cocktails, beers, and wines, with consumption coupons available for pre-purchase at $10.50, open on show nights.
• Jeudis Soif de Découvertes Monthly Thursday evening discovery series featuring intimate 75-minute performances at $25 per ticket, with $5 beer and wine specials from partner Unibroue.
• Danser le Petit Champlain Free outdoor dance festival held annually in September featuring street dance, electro, gumboot, world music, Indigenous traditions, flamenco, and contemporary dance performances.

Quantifiable outcome

• Nearly 300 performances hosted annually
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Salle Albert-RousseaucoreStrategic or Co-development PartnerShares administrative team with Salle Albert-Rousseau under Groupe Albert-Rousseau. Both venues are operated by the same organization but maintain distinct identities and programming.
• Productions d'AlbertcoreStrategic or Co-development PartnerEntity within the Albert-Rousseau Group responsible for creating, producing, and co-presenting hundreds of shows in humour, variety, chanson, and theatre.
• Conseil des arts du Québec (CALQ)minorOthersProvincial arts council providing cultural funding support.
• Ville de QuébecminorOthersCity of Quebec providing municipal support and cultural development funding.
• Government of CanadaminorOthersFederal government providing cultural funding support.
• Quartier Petit ChamplainminorGTM or Marketing PartnerLocal business cooperative in the historic district, partner in community events and cross-promotion.
• Sleeman BreweriesminorGTM or Marketing PartnerBeer supplier and partner for the venue's beverage offerings.
• Hôtel Château LaurierminorGTM or Marketing PartnerPartner hotel for venue-related hospitality and cross-promotion.
• Desjardins Caisse de QuébecminorGTM or Marketing PartnerLocal credit union partner providing financial services support.
• Desjardins Caisse d'économie SolidaireminorGTM or Marketing PartnerCooperative credit union partner supporting the organization.
• Alphonse (restaurant)coreChannel Partner/ Reseller/ DistributorPartner restaurant offering supper-show packages at $65/person including taxes and tips. Located at 20 Rue du Cul-de-Sac, Quebec City.
• Sapristi (restaurant)coreChannel Partner/ Reseller/ DistributorPartner restaurant offering supper-show packages at $53.60/person including taxes and tips. Located at 24 boulevard Champlain, Quebec City.
• Cochon Dingue (restaurant)coreChannel Partner/ Reseller/ DistributorPartner restaurant offering supper-show packages at $61.50/person including taxes and tips. Located at 46 boulevard Champlain, Quebec City. Also offers 15% discount to ticket holders.
• UnibroueminorGTM or Marketing PartnerBrewery partner for Jeudis Soif de Découvertes series, offering beer and wine at $5 during Thursday shows.
• Artistes citoyens en tournée (A-C-T)minorStrategic or Co-development PartnerOrganization building tools to reduce environmental footprint of shows and tours. Their certified green dressing room program is implemented at the theatre.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Le Gesù: Montreal intimate venue hosting chanson, world music, jazz, and emerging artists. Comparable as a small-format francophone music venue with similar discovery-style programming and ticketing structure.
• Palais Montcalm: Quebec City performing arts venue hosting jazz, world music, and chanson programming in an intimate hall. Comparable as a mid-size live music and cultural venue competing for the same Quebec City audience and touring artists.
• Le Capitole de Québec: Historic Quebec City theater presenting variety shows, musicals, comedy, and chanson. Comparable as a legacy Quebec City venue with overlapping programming categories and similar ticket-pricing structure.
• Le Diamant: Newer Quebec City performance venue hosting music, theatre, comedy, and family programming in an intimate setting. Comparable as a Quebec City live-entertainment venue targeting similar cultural audiences.
• Salle Albert-Rousseau: Sister venue under the same administrative team (Groupe Albert-Rousseau) in Quebec City, sharing box office and back-office operations with Théâtre Petit Champlain. Both present chanson, humour, and variety programming, making it the closest direct comparable.
• Théâtre du Rideau Vert: Montreal theatre company producing dramatic and comedic plays for French-speaking audiences. Comparable as a Quebec-based producing/hosting theatre, though operating in Montreal rather than Quebec City.
• Théâtre du Vieux-Québec: Quebec City theatre presenting comedies, dramas, and variety programming. Comparable as a heritage Quebec City live-performance venue targeting French-language audiences with similar show-pricing and scheduling.

Broad incumbents

• Monument-National: Historic Montreal theatre hosting theatre, comedy, and variety programming. Comparable as a heritage francophone live-performance venue, though operating in Montreal with broader institutional backing.
• Place des Arts: Montreal's flagship performing arts complex presenting music, theatre, dance, and variety programming. Comparable as a large-scale francophone performing-arts venue, but operating at significantly greater scale and with multiple halls.

Others

• Productions d'Albert: Production entity within Groupe Albert-Rousseau responsible for creating, producing, and co-presenting hundreds of shows in humour, variety, chanson, and theatre. Comparable as the integrated production arm that supplies programming to Théâtre Petit Champlain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theatre-petit-champlain

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre Petit Champlain