Cochon Dingue

What Cochon Dingue does

Cochon Dingue is a privately held full-service restaurant chain founded in 1979 in Quebec City, Canada, currently operating seven physical locations across the Quebec City metropolitan area (Champlain, Grande Allée, Lebourgneuf, Quartier des Spectacles, Rue St-Jean, Saint-Romuald, and Ste-Foy). The chain serves breakfast, brunch, lunch, and dinner with a pork-centric menu, signature desserts (including a documented carrot cake origin story), a full bar, and a dedicated children's menu (ages 10 and under). Menu price points range from approximately CAD $10.95 for kids' breakfast items to CAD $45.95 for premium steaks, with shareable platters up to CAD $38.95. The business is owned and operated under Groupe Grandio (13401537 Canada inc.) via its subsidiary Le Groupe Restos Plaisirs inc., alongside 13 other restaurant brands.

The underlying technology stack is commodity third-party SaaS rather than proprietary infrastructure: online ordering is delivered via the UEAT platform (with a UEAT-branded iOS and cross-OS mobile application that uses device geolocation), reservations are managed through Libro, customer support runs on Zendesk, and analytics/marketing are handled through Google Analytics, Facebook Pixel, and Qualtrics. There is no disclosed proprietary software development or AI/ML capability. The revenue model is straightforward restaurant operations — dine-in sales, takeout and delivery (via UEAT), and gift card sales (plastic cards sold in-store plus digital gift cards purchased online via MasterCard/VISA in CAD). Go-to-market is direct-to-consumer with marketing concentrated on the corporate website, Facebook, Instagram, and email, all targeting local Quebec City diners, families, and casual diners.

Customer segments are horizontal personas (individual diners, families, families with children) rather than B2B accounts. No enterprise or named corporate customers are disclosed. Headcount is reported as 11–50, which appears to reflect corporate/administrative staff rather than total restaurant-level employment across all seven locations. No funding rounds, M&A activity, or leadership changes beyond the 1979 founding team are disclosed.

Name

Cochon Dingue

Legal name

Cochon Dingue (operating as part of Groupe Grandio / Le Groupe Restos Plaisirs inc.)

Website

https://cochondingue.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Cochon Dingue is a private full-service restaurant chain founded in 1979 in Quebec City, operating seven locations across the Quebec City metro area serving breakfast through dinner with a pork-centric menu, signature desserts, and bar service for local diners and families, owned by Groupe Grandio.

Ownership category

akta.pro rank

Product category

Restaurant Dining Services

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Bistro restaurant dining
• All-day breakfast service
• Pork-centric menu
• Brunch and lunch service
• Table reservations

Headquarters

HQ city

Québec, Quebec

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Traditional restaurant dining service offering breakfast, brunch, lunch, and dinner menus with signature pork dishes, desserts, and full bar service. Customers pay for meals directly at restaurants.
2. Takeout and Delivery: Online ordering through UEAT platform for takeout and delivery orders. Customers place orders remotely and pay for food items to be prepared for pickup or delivered.
3. Gift Card Sales: Sale of plastic and digital gift cards in Canadian dollars, available for purchase in restaurants or online. Cards can be used to pay for meals at any Cochon Dingue location.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Cochon Dingue operates a multi-location bistro restaurant chain in Quebec City offering all-day dining service — breakfast, brunch, lunch, and dinner — with a pork-centric menu, signature desserts (notably the original carrot cake), and a full bar. The chain operates 7 restaurant locations across the Quebec City area and supports its physical locations with online ordering via the UEAT platform, table reservations via Libro, in-restaurant takeout, delivery, and gift card sales.

Product overview

Cochon Dingue is a restaurant chain operated by Groupe Grandio (Le Groupe Restos Plaisirs Inc.), offering full-service dining across multiple Quebec locations since 1979. The company's product portfolio centers on its restaurant dining services, supplemented by digital ordering capabilities via UEAT, table reservation functionality through Libro, and gift card products (both plastic and digital). Menu offerings are organized into distinct categories including breakfast/brunch, lunch, dinner (À table), desserts (Cochon Desserts), beverages (Carte à Boire), and a children's menu. The company also maintains a loyalty program infrastructure with data collection through third-party analytics providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• UEATcoreTechnology or IntegrationUEAT is the online ordering platform used by Cochon Dingue to manage and accept online orders for takeout and delivery. UEAT processes customer orders and integrates with Cochon Dingue's restaurant operations to facilitate food ordering services.
• LibrocoreTechnology or IntegrationLibro is the reservation management system used by Cochon Dingue to manage customer table reservations at their restaurants. It enables customers to book tables online through the restaurant website.
• Google Inc.coreGTM or Marketing PartnerGoogle Inc. provides Google Analytics services for tracking website traffic and user behavior. Uses analytics cookies (_ga, _gid) to help Cochon Dingue identify popular website sections, user origins, and improve their digital platforms.
• Facebook, Inc.coreGTM or Marketing PartnerFacebook provides targeting cookies and Facebook Pixel for marketing and profiling purposes. Enables Cochon Dingue to deliver relevant advertisements, measure and improve advertising effectiveness, and track user behavior across websites with Facebook Pixel enabled.
• Instagram, Inc.minorGTM or Marketing PartnerInstagram is used for social media engagement when customers connect their Instagram accounts with Cochon Dingue's services. May collect and share social media data for analytics and marketing purposes.
• Groupe Grandio (Parent Company)coreOthersCochon Dingue is part of Le Groupe Restos Plaisirs Inc., which is owned and managed by Groupe Grandio (13401537 Canada Inc.). Groupe Grandio operates multiple restaurant groups including La Cage – Brasserie Sportive, Chez Lionel, IRU Izakaya, Le Ciel!, Lapin Sauté, Paris Grill, Café du Monde, Moishes, Gibbys, Niji Sushi, Il Teatro, and Brasseurs du Monde.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• St-Hubert: St-Hubert is one of Canada's largest casual-dining chains, headquartered in Quebec with a comparable rotisserie-and-bistro menu and bar service. It is broader in scale and geography but directly competes for the same family casual-dining occasions.
• Swiss Chalet: Swiss Chalet is a long-established Canadian casual-dining chain with rotisserie and full bar menus. It is a broader incumbent competing in the same casual family-dining category, particularly within Quebec and Ontario.
• Tim Hortons: Tim Hortons is Canada's largest breakfast and casual beverage-led chain and competes with Cochon Dingue for morning daypart traffic and family occasions, particularly through dine-in locations and digital ordering.
• Boston Pizza: Boston Pizza is a large Canadian casual-dining and sports-bar chain with comparable menu breadth, bar service, and family positioning. It is a broader incumbent that competes for casual full-service dining occasions across Canada.

Direct peers

• Pacini: Pacini is a Quebec-originated casual Italian dining chain with a similar full-service, family-friendly, multi-course menu structure. It competes head-to-head for the same family and group dining occasions in Quebec and Eastern Canada.
• La Cage – Brasserie Sportive: La Cage is a sister brand under Le Groupe Restos Plaisirs / Groupe Grandio and operates a casual full-service sports-brasserie concept with similar bar-and-grill economics. It is the closest direct operational peer given shared ownership, scale, and Quebec footprint.
• Cora (Chez Cora): Cora is a Quebec-founded breakfast, brunch, and lunch chain that shares Cochon Dingue's all-day dining model and Quebec heritage. Both compete for the same morning, brunch, and family diner occasions in Quebec and beyond.
• Baton Rouge: Baton Rouge is a Quebec-founded casual full-service chain with a grill-and-bar concept and family-friendly positioning. It competes directly with Cochon Dingue for casual dinner and group occasions in the Quebec market.

Emerging players

• Le Ciel!: Le Ciel! is another Groupe Grandio restaurant brand operating a full-service Quebec concept. It shares corporate parentage and operational stack with Cochon Dingue while pursuing a distinct dining positioning.
• Chez Lionel: Chez Lionel is a sister restaurant concept under Groupe Grandio with a casual French-bistro menu. As a brand within the same parent, it shares back-office and procurement economics while competing within the Quebec casual-dining market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cochon-dingue

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cochon Dingue