The Barn at Upcote
The Barn at Upcote is a family-run, exclusive-use Cotswold barn wedding venue near Cheltenham, Gloucestershire, UK, offering bundled all-inclusive venue hire for weddings with on-site coordination, catering partnerships, and a honeymoon suite.
- Company typePrivate
- Founded-
- HeadquartersWithington, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Barn at Upcote does
The Barn at Upcote is a family-run, exclusive-use wedding venue located in Withington, near Cheltenham in the Cotswolds, Gloucestershire, United Kingdom. The venue comprises a set of converted Cotswold barns — the Threshing Barn (seating 2-120 day guests, up to 150 evening), the Grain Store (intimate space for up to 50), the Sheep Shed, the Cart Lodge, and the Secret Garden — together with an on-site Hay Barn Honeymoon Suite. The venue holds a Civil Ceremony License through Gloucestershire County Council Registrars, enabling legal ceremonies indoors or outdoors.
Core products are venue-hire packages priced from £2,900 to £7,400 (VAT included) depending on day of week and season, plus a Premium Weekend Takeover from £13,500 including VAT, Ceremony Only, and Twilight packages. The offering is bundled and all-inclusive: furniture, lighting, heating, fully-staffed licensed residential bar to midnight, professional wedding coordination, setup and clear-down, plus the honeymoon suite the night of the wedding — with no corkage and no add-on fees. Couples select from a curated roster of preferred caterers (Orchard, Pickled Pumpkin, Birch, Ross & Ross, Epic, Cotswold Caterer) and recommended suppliers spanning photography, floristry, music, transport, and bridal preparation. Underlying technology is limited to a content website (Netlify-hosted) supporting contact-form enquiries; Instagram (@thebarnatupcote) acts as the primary visual gallery.
The business model is direct-to-consumer: couples discover the venue through organic search, Instagram, and word-of-mouth, request a brochure or viewing via phone, email, WhatsApp, or website form, and book by paying a structured deposit (20% to confirm, 30% six months before, 50% two months before). There are no resellers, third-party booking platforms, or intermediaries — all bookings are direct. With a 5-employee team, single-site operation, private family ownership, and no institutional investors, the company is positioned as a boutique, vertically integrated hospitality operator in the premium Cotswolds wedding segment.
The Barn at Upcote firmographics
Firmographics- Name
- The Barn at Upcote
- Legal name
- The Barn at Upcote
- Website
- https://thebarnatupcote.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Barn at Upcote is a family-run, exclusive-use Cotswold barn wedding venue near Cheltenham, Gloucestershire, UK, offering bundled all-inclusive venue hire for weddings with on-site coordination, catering partnerships, and a honeymoon suite.
- Ownership category
- akta.pro rank
The Barn at Upcote industry classification
Industry- Product category
- Wedding Venue Hire and Event Hospitality
- NAICS
- General Rental Centers (5323)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
Keywords
Where The Barn at Upcote is headquartered
LocationHeadquarters
- HQ city
- Withington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Barn at Upcote business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Venue Hire: The primary revenue stream is venue hire for exclusive-use weddings. Pricing varies by day of week and season, ranging from £2,900 to £7,400 for standard bookings. Revenue is recognized through a deposit structure: 20% to confirm the date, 30% due 6 months before the event, and 50% due 2 months before. Premium weekend takeovers are available from £13,500 including VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Discounted 2026/Early 2027 Rates |
| One time/ perpetual license | Multi-year contract | Monday-Wednesday Standard Rates |
| One time/ perpetual license | Multi-year contract | Thursday Standard Rates |
| One time/ perpetual license | Multi-year contract | Friday Standard Rates |
| One time/ perpetual license | Multi-year contract | Saturday Standard Rates |
| One time/ perpetual license | Multi-year contract | Sunday Standard Rates |
| One time/ perpetual license | Multi-year contract | Premium Weekend Takeover |
| One time/ perpetual license | Multi-year contract | Ceremony Only / Twilight Packages |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
The Barn at Upcote product offering
Product offeringCore offering
The Barn at Upcote provides exclusive-use hire of its Cotswold barn venue for weddings, comprising the Threshing Barn (seating 2–120 guests), the Grain Store, the Sheep Shed, the Cart Lodge, the Secret Garden, and the Hay Barn Honeymoon Suite. The hire is bundled with professional on-site wedding coordination, full furniture, setup and clear-down by the venue team, a licensed residential bar staffed from drinks reception through midnight, and the ability to host legal ceremonies on-site under its Civil Ceremony License. Couples bring their own drinks (no corkage) and choose from a curated list of preferred caterers and recommended suppliers, with packages ranging from weekday discounted rates of £2,900 to a premium weekend takeover from £13,500 inclusive of VAT.
Product overview
The Barn at Upcote is a family-run, exclusive-use Cotswold barn wedding venue offering a single unified wedding day experience. The core product is venue hire, which bundles multiple named spaces (The Threshing Barn, Grain Store, Sheep Shed, Cart Lodge, and The Secret Garden) with staffing, furniture, bar service, and the Hay Barn Honeymoon Suite. Add-on packages include Premium Weekend Takeover for extended celebrations, Ceremony Only for intimate legal unions, and Twilight Packages for shorter daytime/evening events. Pricing tiers range from discounted weekday rates (£2,900–£3,800) to peak Saturday rates (£4,300–£7,400), with all bookings including exclusive use, professional coordination, and full setup/clear-down.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Venue Hire Exclusive-use hire of the venue's barns (Threshing Barn, Grain Store, Sheep Shed, Cart Lodge) and grounds (Secret Garden, surrounding fields) for the couple's wedding ceremony, wedding breakfast and evening reception, held under the venue's Civil Ceremony License and bundled with on-site coordination, furniture, bar service, setup and clear-down. Targeted at engaged couples planning a countryside wedding in the Cotswolds.
- Premium Weekend Takeover Package Premium weekend hire of the entire venue for ceremonies and extended celebrations, available from £13,500 including VAT, providing full exclusive use for couples wanting a larger or more comprehensive weekend-long Cotswold wedding experience.
- Ceremony Only Package Shorter-duration venue hire for couples who want a brief but meaningful legal ceremony only (not a full-day reception), held on-site under the venue's Civil Ceremony License. Pricing is available on request.
- Twilight Package Evening-only or shorter-day venue hire option for couples seeking a more compact daytime-into-evening celebration, leveraging the licensed bar and on-site spaces without committing to a full-day hire. Pricing is available on request.
- Hay Barn Honeymoon Suite Accommodation On-site bridal and honeymoon suite included within the venue hire, available from 11am on the wedding day through 10am the next morning and served with a continental breakfast for the couple. Targeted at the wedding couple themselves for the wedding night and morning after.
- Fully Staffed Bar Service Licensed residential bar service bundled into venue hire, staffed from the drinks reception through to midnight, accepting cash, card, contactless and Apple Pay. Offered as part of every wedding booking rather than as a separate SKU.
Companies that use The Barn at Upcote
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
The Barn at Upcote technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Barn at Upcote partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Orchard CateringcorePreferred catering partner offering flexible menus across all styles, from formal sit-down dinners to relaxed sharing platters. Indicative pricing from £4,000 incl. VAT for 50 guests.
- Cotswold CaterercorePreferred catering partner added to their portfolio of options. Contact the team for latest updates on catering packages.
- Pickled PumpkincoreNew addition to preferred catering team. 2026 prices for 50 guests start from £4,195 incl. VAT.
- Birch CateringcoreAward-winning catering with beautifully crafted seasonal menus focusing on locally sourced ingredients and attentive service. From £4,395 incl. VAT (50 guests).
- Ross & Ross EventscoreAward-winning catering with exceptional reputation across the Cotswolds wedding scene. From £5,640 incl. VAT (50 guests).
- Epic CateringcoreCreative, show-stopping menus with flair for couples wanting something different. From £5,000 incl. VAT (50 guests).
- The Frogmill InnminorLocal hotel 2 miles from The Barn. GL54 4HT. T: 01242 386364. Part of nearby accommodation options for wedding guests.
- Doubletree by Hilton CheltenhamminorHotel 7 miles from venue in Cheltenham (GL53 8EA). T: 01242 222021. Reliable option for group bookings.
- Premier Inn Cheltenham Town CentreminorHotel 7 miles away in town centre (GL50 4FA). T: 0871 527 9668. Great value option for wedding guests.
- Notgrove Cottages & GlampingminorCottages and glamping 9 miles away (GL54 3BT). T: 07760 337441. Range of accommodations including onsite glamping pitches.
- The Bridal Prep RoomsminorBespoke bridal preparation studio recommended for early morning wedding preparations before the Hay Barn Honeymoon Suite is available at 11am. Contact: [email protected]
- Big Eye PhotographyminorRecommended photographer who has shot weddings at Upcote before and knows the barn, light, and grounds. T: 07834 423328
- Oobaloos PhotographyminorRecommended photographer with venue experience. T: 07751 225413
- Too Moo FilmsminorRecommended videographer with venue experience.
- Lucky Feather Wedding FilmsminorRecommended wedding filmmaker. T: 07786 334591
- Bloom in MayminorRecommended florist known for romantic, garden-style blooms.
- Dough Wood Fired PizzaminorEvening food supplier for pizza ovens serving late-night sustenance.
- Nero String QuartetminorRecommended music provider for ceremony music.
- Cotswold DJ CominorRecommended DJ service specializing in Cotswolds weddings.
- Every Event HireminorEvent decor and furniture hire supplier. T: 01452 372419
- Sugar Bowl BakesminorRecommended wedding cake baker. T: 07769 948487
- Leanne Lishman ArtistryminorRecommended bridal hair and makeup artist.
- Kushi CarsminorRecommended wedding car service. T: 01242 248190
- Julia Hawkes CelebrantminorRecommended independent celebrant for humanist or celebrant ceremonies.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Barn at Upcote competitors and assessment
Company assessmentDirect peers
- Elmore Court: Elmore Court is a Cotswolds country house and barn wedding venue near Gloucester, offering exclusive-use hire, on-site accommodation, and choice of approved caterers. Comparable to The Barn at Upcote in target couple and bundled venue offering, with a more stately-home aesthetic.
- Caswell House: Caswell House is an exclusive-use Oxfordshire wedding venue with a barn and orangery, licensed for civil ceremonies, and offering on-site accommodation. Comparable to The Barn at Upcote in capacity, pricing structure, and exclusive-use service model.
- The Ashes Wedding Venue: The Ashes is an exclusive-use barn wedding venue in Staffordshire with on-site accommodation and preferred suppliers. Comparable to The Barn at Upcote in exclusive-use model, capacity range, and all-inclusive structure, though operating in a different region.
- Cripps Barn: Cripps Barn is an exclusive-use Cotswolds barn wedding venue near Bibury, operating with a very similar model: bundled venue hire, choice of approved caterers, all-inclusive setup, and comparable capacity range. It is the most direct local competitor to The Barn at Upcote.
- Dodmoor Manor: Dodmoor Manor is an exclusive-use barn wedding venue in Northamptonshire, offering ceremony barns, on-site accommodation, and choice of approved caterers. A direct comparable in venue structure, capacity, and bundled pricing model.
- Hyde House: Hyde House is an exclusive-use Cotswolds wedding venue set in parkland near Cheltenham, offering ceremony and reception spaces with on-site accommodation. Operates in the same regional market with a comparable exclusive-use, all-inclusive structure.
- Lapstone Barn: Lapstone Barn is a Cotswolds exclusive-use barn wedding venue near Bourton-on-the-Water, with similar capacity ranges, all-inclusive pricing, and a choice of preferred caterers. Operates as a near-identical competitor in the same regional market.
- Bredenbury Court Barns: Bredenbury Court Barns is an exclusive-use Herefordshire barn wedding venue on a country estate, with on-site accommodation and a preferred caterer list. Operates a near-identical model to The Barn at Upcote in a nearby West Midlands/Cotswolds-edge market.
- The Great Tythe Barn: The Great Tythe Barn is a long-established exclusive-use Cotswolds wedding venue in Tetbury offering multiple barn spaces, on-site accommodation, and preferred caterer lists. Directly comparable to The Barn at Upcote in geography, target customer, and bundled pricing model.
- Curradine Barns: Curradine Barns is an exclusive-use barn wedding venue in Worcestershire, offering multiple restored barns, on-site accommodation, and preferred caterers. A direct competitor in the West Midlands barn wedding segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Barn at Upcote social profiles
Digital presenceThe Barn at Upcote financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Barn at Upcote leadership team
Management profileNumber of profiles
Profiles1 record
The Barn at Upcote funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Barn at Upcote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Barn at Upcote
What does The Barn at Upcote do?
The Barn at Upcote provides exclusive-use hire of its Cotswold barn venue for weddings, comprising the Threshing Barn (seating 2–120 guests), the Grain Store, the Sheep Shed, the Cart Lodge, the Secret Garden, and the Hay Barn Honeymoon Suite. The hire is bundled with professional on-site wedding coordination, full furniture, setup and clear-down by the venue team, a licensed residential bar staffed from drinks reception through midnight, and the ability to host legal ceremonies on-site under its Civil Ceremony License. Couples bring their own drinks (no corkage) and choose from a curated list of preferred caterers and recommended suppliers, with packages ranging from weekday discounted rates of £2,900 to a premium weekend takeover from £13,500 inclusive of VAT.
Is The Barn at Upcote a public or private company?
The Barn at Upcote is a private company. It is classified as family owned and is currently operating.
When was The Barn at Upcote founded?
The Barn at Upcote was founded in -1. It employs 1 to 10 people.
Where is The Barn at Upcote based?
The Barn at Upcote is headquartered in Withington, United Kingdom, in the Europe region.
How does The Barn at Upcote make money?
One revenue line is on record: venue Hire.
Who are The Barn at Upcote's main competitors?
Direct peers on record are Elmore Court, Caswell House, The Ashes Wedding Venue, Cripps Barn, Dodmoor Manor, Hyde House, Lapstone Barn, Bredenbury Court Barns, The Great Tythe Barn and Curradine Barns.
Does The Barn at Upcote have an API?
No public API is recorded for The Barn at Upcote.
What industry is The Barn at Upcote in?
The Barn at Upcote's product category is Wedding Venue Hire and Event Hospitality. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music). Its NAICS code is 5323.