What Pickled Pumpkin Catering does

Pickled Pumpkin Catering Ltd is a Wales-based, privately held event caterer operating across South Wales and South West England. Founded in March 2020 by Josh Currall initially as a grocery box and delivery service during the COVID-19 lockdown, the company pivoted to bespoke event catering with its first wedding brochure in September 2020 and its first catered wedding in December 2020. The core offering is full-service catering for weddings, corporate events, private dining, festivals, and film and TV productions, executed by an in-house culinary team led by Head Chef Clarence, Head Pastry Chef Ben, and Sous Chef Dan, with a stated zero-waste nose-to-tail/root-to-stem cooking philosophy using locally sourced Welsh and British produce. Operational technology consists of a paperless digital back-office (digital menus, ordering, invoicing, planning) and fully mobile kitchen setups deployed on-site, including the Pickled Pod street food unit and marquee-based kitchens for remote locations.

The business operates a hybrid direct-to-consumer and B2B model across multiple owned and partner brands. Revenue streams include bespoke per-event wedding and corporate catering with quote-based pricing, owned venue operations at The Pavilion (Caldicot) and LT16 (Chepstow), the Pickled Pantry workplace and buffet sub-brand, recurring fixed-price pop-up dining (Social Table at £60 per cover and Sunday Sits at £40 per cover) at the Pickled Pumpkin Tasting Room, at-home private dining (Chef@Home, Gold Dining, Classical Private Dining, Ushertte), and mobile festival and film/TV set catering. Distribution is anchored by sole-caterer partnerships at 30+ exclusive venues across the region, which generate a captive referral channel, supplemented by owned venues, direct website bookings with Calendly-powered consultation calls, Instagram-led top-of-funnel demand, and field sales to enterprise clients.

The client base spans large enterprise accounts (Lamborghini, Bentley, Aston Martin, Dell, BBC, Sony Music, Warner Music, Tramshed) for episodic luxury and corporate hospitality, mass consumer demand from weddings across the region, and high-volume festival work (Love Trails, Devauden). The company is owner-operated with no disclosed external institutional investment, has no subsidiaries in the legal sense but operates wholly owned brands/subsidiaries (Pickled Pantry, The Pavilion, Table), and is headquartered at Unit 1-3, Ifton Industrial Park, Caldicot Rd, Rogiet, Caldicot NP26 3TF, with a secondary venue at 24 St Mary St., Chepstow NP16 5EU.

Name

Pickled Pumpkin Catering

Legal name

Pickled Pumpkin Catering Ltd

Website

https://pickledpumpkincatering.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Pickled Pumpkin Catering is a privately held UK caterer founded in 2020, providing bespoke wedding, corporate, festival, film/TV, and at-home dining across South Wales and South West England through owned venues and 30+ venue partnerships.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310), Mobile Food Services (72233)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Drop-Off Catering & Boxed Meals (HSACAGAB), Festival, Fair & Event Mobile Concessions (THAFAHAI)

Keywords

• Wedding catering services
• Corporate event catering
• Festival catering
• Private dining experiences
• Mobile catering solutions

Headquarters

HQ city

Wales

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Catering Services: Primary revenue stream from providing bespoke catering for weddings, corporate events, festivals, film and TV sets, and private dining. Revenue is service-fee based, typically per event, with bespoke menus priced according to guest count and menu complexity.
2. Owned Restaurant Venues: Revenue from owned dining venues — The Pavilion in Caldicot (event space) and LT16 in Chepstow — through pop-up dining experiences (Social Table, Sunday Sits) and private event hire.
3. The Pickled Pantry (Workplace Buffets): The Pickled Pantry brand serves buffets for meetings, offices, and family celebrations — bringing event-quality food to workplace and boardroom settings.
4. At-Home Catering Experiences: Chef@Home and at-home dining experiences (Gold Dining, Classical Private Dining, Ushertte) charged per event/home experience, bringing restaurant-quality dining to private residences.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pickled Pumpkin Catering is a multi-service event catering company that designs and delivers bespoke menus for weddings, corporate events, festivals, and film/TV productions across South Wales and South West England. The company combines a culinary team specialising in locally sourced Welsh and British ingredients with mobile deployable kitchen capability, owned venues (The Pavilion, LT16), and pop-up dining experiences (Social Table, Sunday Sits), alongside at-home private dining and workplace buffet catering through its Pickled Pantry sub-brand.

Product overview

Pickled Pumpkin Catering is a multi-service catering company operating as a unified brand with several sub-brands and specialized services. The core offering is wedding and corporate event catering, supported by owned venue spaces (The Pavilion) and sister brands (Pickled Pantry for buffets). The company has expanded into experiential dining through Social Table and Sunday Sits pop-up experiences in their tasting room, while Private Dining and Chef@Home services bring restaurant-quality food directly to clients. Food offerings span canapés, starters, mains, desserts, social plates, and street food, all featuring locally sourced, seasonal ingredients with Welsh provenance. The product portfolio functions as a cohesive ecosystem where the flagship catering business drives brand recognition, while sub-brands like Pickled Pantry and dining experiences expand market reach across different customer segments.

Differentiator

Problem solved

Functional benefit

Brands

• The Pickled Pantry: Buffet catering service for workplaces, meetings, offices, and family celebrations, serving fresh handcrafted food.
• The Pavilion
• Table

Products and services

• Wedding Catering Full-service wedding catering offering interactive, social dining, and plated service styles. Provides bespoke menu design, dedicated wedding coordination, beverages, styling, and venue introductions for couples across South Wales and the South West of England.
• Corporate Events Catering Corporate catering for boardroom lunches, product launches, and VIP receptions. Includes day delegate packages, canapés and drinks, bowl food, formal dinners, outdoor catering, street food, and office catering for enterprise clients.
• Festival Catering Large-scale festival catering services including street food for festival-goers via The Pickled Pod, crew catering (breakfasts, hot fork buffets, evening meals), and fully stocked bars at outdoor events.
• Film & TV Set Catering On-location catering for film and TV productions including breakfast, lunch, and late-night meals for cast and crew, with portable setup capabilities for remote filming locations.
• At Home Private Dining Experiences At-home catering experiences including Classical Private Dining, Welsh-inspired Gold Experience, and Ushertte roaming garden menus, with fire-cooked lunches over BBQ and street food options delivered directly to clients' homes.
• Private Dining At-home chef-led private dining experiences including the Gold Experience with Welsh-inspired seasonal flavours and Classic Private Dining options, where chefs design custom menus tailored to client preferences.
• Social Table Monthly pop-up dining experience hosted in the Pickled Pumpkin Tasting Room featuring rotating themed cuisines with 5-course menus at £60 per person, designed for intimate, premium group dining.
• Sunday Sits Relaxed Sunday lunch experience in the Pickled Pumpkin Tasting Room celebrating seasonal ingredients with comforting dishes and generous portions at £40 per person for a 3-course menu.
• Street Food Catering Street food offerings including The Pickled Tacos, Pickled Burger Bar, Greek Gyros, Wing Bros, Dirty Mac N Cheese, and The Pickled Pod street food van for events.
• The Pavilion Venue Hire Event space in Caldicot, Wales, suitable for weddings, parties, corporate events, and festivals, operated by Pickled Pumpkin with full catering support from the expert team.
• Pickled Pantry (Workplace Buffets) Buffet catering service for workplaces, offices, meetings, and family celebrations, providing fresh, handcrafted food maintaining the quality standards established through event catering.
• PICKNIK Delivery Hampers Delivery food hamper service bringing fresh, locally sourced meals to customers' doorsteps including breakfast, lunch, afternoon snacks, and dinner options.

Quantifiable outcome

• 500+ crew members served at Love Trails Festival with vegan hot fork buffets and protein-packed meals
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• LamborghiniflagshipStrategic or Co-development PartnerCatered for the Lamborghini Temerario launch with Italian canapés, Laurent-Perrier Champagne, and bespoke cocktails. A flagship brand partnership demonstrating the company's ability to serve at the highest level of luxury automotive hospitality.
• BentleyflagshipStrategic or Co-development PartnerCatered for the new Bentley Continental GT launch with luxury canapés, signature cocktails echoing the car's design, and handcrafted macarons in bespoke Bentley colours.
• Aston MartincoreStrategic or Co-development PartnerBrand partnership and catering services for luxury automotive events, working alongside Aston Martin's brand standards.
• BBCcoreStrategic or Co-development PartnerFilm and TV set catering for BBC productions, providing fresh, balanced meals for cast and crew on location.
• Glen Usk Country EstatecoreChannel Partner/ Reseller/ DistributorSole event caterer at Glen Usk Country Estate (Newport, NP18 1LU). The venue exclusively recommends Pickled Pumpkin for all catering at the estate.
• Miskin ManorcoreChannel Partner/ Reseller/ DistributorSole event caterer at Miskin Manor (Pontyclun, CF72 8ND), providing exclusive catering services for weddings and events at this luxury venue.
• Duffryn MawrcoreChannel Partner/ Reseller/ DistributorSole caterer at Duffryn Mawr (Gilwern, Abergavenny, NP7 0EE), providing exclusive catering services at this venue.
• Mounton Brook LodgecoreChannel Partner/ Reseller/ DistributorSole caterer at Mounton Brook Lodge (Chepstow, NP16 6LF), providing exclusive catering services for this private estate venue.
• Wales Millennium CentrecoreChannel Partner/ Reseller/ DistributorVenue partner at Wales Millennium Centre (Cardiff, CF10 5AL), one of South Wales' most iconic cultural venues.
• Barn at UpcotecoreChannel Partner/ Reseller/ DistributorVenue partner at Barn at Upcote (Cheltenham, GL54 4BL), a premium barn wedding venue in the Cotswolds.
• The Pavilion (Owned)coreStrategic or Co-development PartnerPickled Pumpkin's owned event venue in Caldicot, serving as the company's headquarters, tasting room for pop-up dining (Social Table, Sunday Sits), and primary event space for weddings, parties, and corporate events.
• LT16 Chepstow (Owned)coreStrategic or Co-development PartnerOwned contemporary restaurant venue at 24 St Mary St, Chepstow NP16 5EU, used for meetings, presentations, team events, and private hire.
• The Pickled Pantry (Owned Brand)coreStrategic or Co-development PartnerOwned buffet brand bringing event-quality catering to workplaces, boardrooms, and office settings across the South West.

Scale indicators6 records

Recent moves15 records

Expansion highlights6 records

Regional players

• Bramble Hospitality Group: Welsh-based hospitality and catering group operating venues and corporate catering across Wales. Comparable regional operator with overlapping customer segments and venue partnership model.
• Zest Catering Wales: Welsh catering company offering corporate and private event services. Operates in adjacent regional geography and similar market position to Pickled Pumpkin's Welsh base.

Direct peers

• Create Food & Party Design: London-based caterer specializing in corporate events, product launches, and private celebrations. Comparable to Pickled Pumpkin in its emphasis on bespoke menu design, premium positioning, and full-service event execution.
• Lettice Events: Corporate and private catering company serving UK clients with bespoke menus. Directly comparable in business model, premium positioning, and event-led delivery similar to Pickled Pumpkin's core catering offering.
• Absolute Taste: One of the UK's leading premium event caterers, serving corporate, private, and wedding clients with bespoke menus. Directly comparable in business model, multi-vertical catering focus, and bespoke pricing approach to Pickled Pumpkin.
• Food by Dish: Independent UK catering company specializing in weddings, corporate events, and private dining. Shares the multi-vertical catering model with Pickled Pumpkin and serves overlapping customer segments in event catering.
• Social Pantry: London-based event caterer focused on corporate and private events with a sustainability-forward brand. Highly comparable to Pickled Pumpkin's sustainability positioning, bespoke menus, and premium clientele.
• Vacherin: Established UK corporate caterer serving daily workplace catering, events, and hospitality functions. Comparable in corporate catering capability and contract-based service delivery to Pickled Pumpkin's enterprise side.
• Moving Venue: UK event caterer serving corporate clients across launches, conferences, and private parties. Shares Pickled Pumpkin's enterprise-focused catering model with bespoke offerings and dedicated event teams.
• The London Kitchen: Premium UK caterer for corporate events, weddings, and private parties. Comparable in bespoke menu design, full-service delivery, and multi-vertical event coverage serving high-end clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pickled-pumpkin-catering

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickled Pumpkin Catering