The Beach Club

What The Beach Club does

The Beach Club is a private, member-owned beach and social club established in 1923 and located at 201 Palisades Beach Road in Santa Monica, California. The operation is a single-location facility situated on the beachfront along Pacific Coast Highway, just north of the Santa Monica Pier, serving member families through private beach access, multiple dining and bar venues, and organized social programming. The club reports a headcount of approximately 108 employees and operates under a member-owned cooperative governance structure with no publicly disclosed pricing or membership dues schedule.

The club's amenities are organized around on-premises hospitality rather than a technology or digital product: the offering is anchored by a beachfront location and includes dining outlets identified as the Dining Room, Sky Bar, The Grill, and the 1923 Bar, together with social and family-oriented programming. Membership is described as multi-generational, with the club emphasizing continuity of family participation, long-tenured staff relationships, and personalized service as central elements of the member proposition. There is no disclosed technology platform, AI or data product, or external go-to-market; access is conferred solely through membership at the single Santa Monica facility.

Revenue mechanics, membership count, and dues structure are not publicly disclosed, and there are no announced plans for additional locations, capital-raising events, partnerships, or product expansion in the available information. The business functions as a mature, single-site hospitality cooperative whose operating posture is focused on member retention, staff culture, and preservation of the existing facility footprint rather than on growth via new units, channels, or markets.

Name

The Beach Club

Legal name

The Beach Club

Website

https://thebc.org

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

The Beach Club is a private, member-owned beach and social club founded in 1923 in Santa Monica, California, serving multi-generational member families with beachfront access, multiple dining venues, and social programming at a single cooperative-operated facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica, CA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Core offering

The Beach Club is a private, member-owned beach and social club that provides its members with direct beach access on the sands north of the Santa Monica Pier, alongside dining venues (the Dining Room, Sky Bar, The Grill, and 1923 Bar) and family-oriented social activities. Founded in 1923 and operating from a single Santa Monica beachfront site along Pacific Coast Highway, the club sells memberships that grant entry to the property, use of hospitality facilities, and participation in member events.

Product overview

The Beach Club is a single, unified private membership offering — a family-oriented beach and social club located on the sands north of the Santa Monica Pier along the Pacific Coast Highway. The club provides members with beach access, dining facilities (including the Dining Room, Sky Bar, The Grill, and 1923 Bar), and social activities. It is not a SaaS or technology product; rather, it is a traditional private club service.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Beach Club Membership Private, member-owned beach and social club providing personalized beach access on the sands north of the Santa Monica Pier, dining facilities (Dining Room, Sky Bar, The Grill, and 1923 Bar), and family-oriented social activities and events for member families.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Bel-Air Bay Club: Private, member-owned beach and social club in Pacific Palisades offering beach access, dining, and family-oriented programming along the Santa Monica Bay coastline. It is the closest direct peer to The Beach Club by both geography and offering.
• Balboa Bay Club: Member-owned waterfront club in Newport Beach, California providing beach access, dining, social events, and recreational amenities to multi-generational member families. It mirrors The Beach Club's combination of beachfront access, F&B venues, and member-driven programming.
• California Yacht Club: Private, member-owned yacht club in Marina del Rey providing waterfront access, dining, social events, and youth programming for member families. It is comparable to The Beach Club as a Southern California private waterfront club serving multi-generational families.
• The Jonathan Club: Historic, member-owned private club in downtown Los Angeles offering dining, social, and recreational programming to a multi-generational member base. It is comparable to The Beach Club as a legacy California private member club with strong traditions and tenure-based culture.
• Santa Monica Yacht Club: Private, member-owned yacht club located in Santa Monica Harbor offering dining, social activities, and youth sailing programs. It competes with The Beach Club for the same Santa Monica member family demographic, just with a harbor/water-sports focus instead of beach access.

Regional players

• Hillcrest Country Club: Historic, member-owned Jewish country club in the Los Angeles area offering golf, tennis, dining, and family programming. It is comparable to The Beach Club as a legacy LA private member club competing for the same multi-generational family demographic.
• Lakeside Golf Club: Private, member-owned country club in the Los Angeles area offering golf, dining, and social amenities to multi-generational families. It is comparable to The Beach Club as another LA-area legacy member-owned private club competing for similar affluent family members.
• Riviera Country Club: Private, member-owned country club in Pacific Palisades offering golf, dining, and social amenities to multi-generational families on the bluffs above the Santa Monica Bay coast. While golf-led, it competes for the same affluent Westside LA family demographic as The Beach Club.

Broad incumbents

• The Bay Club: Multi-location private member club operator across California offering golf, fitness, racquet sports, dining, and family programming at multiple campuses. It is comparable to The Beach Club as a competing private-club platform, though it does not have a beachfront club in Santa Monica.

Others

• Vintage Club: Ultra-luxury, member-owned private club in Indian Wells, California offering golf, dining, spa, and family programming at very high initiation fees. It is comparable to The Beach Club as a high-end California private member club, though it is in the Coachella Valley and not a beachfront property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/the-beach-club-sm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beach Club