What The Beach Samui does

The Beach Samui is a privately held, 21-suite luxury beachfront boutique hotel located in the traditional fishing village of Thong Krut on the southern tip of Koh Samui, Surat Thani, Thailand. Founded by an architect, an interior designer, and an entrepreneur, the property features colonial Indochinese interiors designed by the team behind Rosewood Amsterdam, London's Chiltern Street Firehouse, Peninsula, Waldorf Astoria, and Vienna's Sans Souci, and operates as the closest hotel to Pig Island (Koh Madsum) and the gateway to the 42-island Moo Koh Ang Thong national marine park. The property offers five suite categories ranging from 53 sqm Superior Suites to 114 sqm Two-Bedroom Family Suites, all with private ocean-facing terraces, hand-carved tubs, kitchenettes, and 300 thread-count Egyptian cotton linens.

The company monetises through a layered all-suite accommodation plus ancillary revenue stack: per-night room bookings (direct via website/email/WhatsApp and via Booking.com and Agoda), Thai home-cooked F&B by Chef Nui including private chef experiences, cooking classes with optional cannabis infusion (2,500–3,500 THB per guest), and floating tray dining (599–1,390 THB per couple). Wellness rituals range from 1,000 THB herbal bathing to 5,000 THB restorative sleep rituals, with co-branded KANHA X THE BEACH SAMUI cannabis-infused programmes. The Herbalist is Thailand's first fully licensed boutique in-hotel medical cannabis and herbal dispensary, staffed by two trained Herbal Pharmacists and stocking Elēment Apothēc, KANHA, Zenco, and House of Puff products. Additional revenue streams include private island-hopping tours via Paradise Travel & Tours Samui (2,500–20,000 THB per couple) and full-hotel wedding/event buyouts of up to 56 guests with an 18-month lead time.

The customer base spans luxury wellness couples, families with children, adventure and experience seekers, cannabis-curious and plant-medicine enthusiasts, and celebration/event hosts. Go-to-market is direct-to-consumer-led through the hotel's own website, WhatsApp, email (Friends & Benefits programme), and four social platforms (Instagram, Facebook, LinkedIn, Twitter), supplemented by OTA listings and partner-led excursion distribution. The hotel is recognised by Bloomberg, Booking.com, Agoda, the South East Property Awards, and Thailand Property Awards.

Name

The Beach Samui

Legal name

The Beach Samui

Website

https://thebeachsamui.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Beach Samui is a privately held 21-suite luxury boutique hotel on southern Koh Samui, Thailand, combining colonial Indochinese accommodation with Thailand's first fully licensed in-hotel medical cannabis dispensary (The Herbalist), co-branded cannabis-infused wellness rituals, Thai home-cooked dining, and island-hopping excursions for affluent leisure, wellness, and celebration travellers.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Private Islands & Exclusive-Use Compounds (THAMAEAF), Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

• Boutique hotel accommodation
• Luxury wellness retreats
• Medical cannabis dispensary
• Cannabis infused rituals
• Thai hospitality services

Headquarters

HQ city

Taling Ngam, Koh Samui

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Luxury All-Suite Accommodation: The Beach Samui operates 21 all-suite rooms across five categories: Superior Suites (53–61 sqm), Superior Suites with bathtub (53–61 sqm), Grand Suites (78 sqm), Two-Bedroom Family Suites (114 sqm), and Two-Bedroom Mezzanine Suites (80–96 sqm). All suites feature private ocean-facing terraces, hand-carved tubs (16 of 21 suites), kitchenettes, and colonial interiors. Booking is direct via website, email, WhatsApp, or through OTAs (Booking.com, Agoda). Revenue is earned on a per-night room rate basis.
2. Food & Beverage – Restaurant & Private Dining: On-site restaurant serving Thai home-cooked cuisine by Chef Nui, with menus focused on fresh, nutrient-rich, Blue Zone-inspired dishes. Revenue streams include: all-day dining (served 11:00–20:30), breakfast in bed (07:00–11:00), private chef experience, cooking classes (2,500 THB per guest without infusion; 3,500 THB per guest with cannabis infusion), floating tray dining experiences (from 599 THB per couple for simple tray to 1,390 THB per couple for full breakfast/lunch), and local food delivery. Food is served in-suite, poolside, in the restaurant, or on the beach.
3. Wellness Rituals & Spa Treatments: Curated in-suite and beachside wellness experiences including botanical ice bath & breathwork (4,500 THB per guest), sound healing & vibroacoustic massage with cannabis infusion (4,500 THB per guest), restorative sleep ritual with CBN/THC infusion (5,000 THB per guest), elephant sanctuary yoga (4,500–5,500 THB per guest), waterfall/buddha garden meditation (3,500 THB per guest), reiki & crystal chakra healing, herbal bathing rituals (from 1,000 THB), full moon celebrations (1,400 THB per guest), and day passes to Maraleina World Class Sports Resort (from 700 THB). Revenue is earned per experience booked.
4. The Herbalist – Medical Cannabis & Herbal Dispensary: Thailand's first fully licensed boutique in-hotel medical cannabis and herbal dispensary. Revenue from sale of premium cannabis flower (multiple strains following pharmacist consultation), gourmet edibles, infused teas, tinctures, body care products (from Elēment Apothēc), and KANHA THC gummies. Consultations are provided by two on-site Herbal Pharmacists. Products are sold for consumption within the hotel's designated areas or on private terraces.
5. Island-Hopping & Excursion Experiences: Private longtail boat tours organised through Paradise Travel & Tours Samui. Offerings include: Two-Island Tour (Koh Taan & Koh Mudsum/Pig Island, 4 hours, 2,500 THB per couple), Three-Island Tour (4 hours, 4,000 THB per couple), and Luxury Full-Day Tour including 5-course meal and Whispering Angel rosé (20,000 THB per couple). All tours include insurance, life jackets, snorkel gear, and bottled water. Excludes 50 THB per person island entrance fee.
6. Weddings, Celebrations & Private Event Hire: The entire hotel (21 suites, up to 56 guests; 60 seated on shoreline) can be booked for private events, particularly weddings. Requires approximately 18-month lead time. The hotel curates a full stay programme in collaboration with island celebration planners. Revenue is generated through the total buyout of all suites and ancillary event services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Beach Samui operates a 21-suite luxury beachfront boutique hotel on Koh Samui's southern coast, offering all-suite accommodation with private ocean-facing terraces and hand-carved tubs. The property integrates a fully licensed in-hotel medical cannabis and herbal dispensary (The Herbalist), curated cannabis-infused wellness rituals in partnership with KANHA, Thai home-cooked dining by Chef Nui, sound healing, yoga, breathwork, and private island-hopping excursions to Pig Island and the Ang Thong archipelago.

Product overview

The Beach Samui is a 21-suite luxury beachfront boutique hotel on Koh Samui's southern coast, featuring colonial-style accommodations ranging from Superior Suites (53-61 sqm) to Two Bedroom Mezzanine Suites (80-96 sqm). The property integrates wellness offerings including The Herbalist Dispensary (Thailand's first in-hotel medical cannabis dispensary), KANHA X THE BEACH SAMUI infused wellness rituals, and healing spa treatments. Dining encompasses Chef Nui's Thai home-cooked cuisine with optional cannabis-infused cooking classes. Experiences include island hopping, kayaking, and weddings. All suites feature hand-carved colonial furniture, limestone bathrooms, kitchenettes, and private terraces with ocean views.

Differentiator

Problem solved

Functional benefit

Brands

• The Herbalist: Thailand's first fully licensed boutique in-hotel medical cannabis and herbal dispensary offering cannabis flower, gourmet edibles, infused teas, health-boosting tonics, tinctures, and premium bodycare products.
• KANHA X THE BEACH SAMUI

Products and services

• Superior Suites

Quantifiable outcome

• 21 all-suite boutique hotel; 16 suites with hand-carved private terrace baths; 5 suite categories from 53 sqm to 114 sqm
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Elēment ApothēccoreGTM or Marketing PartnerElēment Apothēc is an international award-winning CBD wellness brand dedicated to clean, efficacious products and evidence-based education. The Beach Samui stocks Elēment Apothēc products (including the award-winning 'Nourish' CBD + CBG body lotion, and 'Rest, Relax & Recover', 'Cool, Calm & Collected', and 'Be Well' tinctures) in The Herbalist dispensary. The partnership also includes access to Elēment Apothēc's educational curriculum — the first-ever self-paced online course on herbal medicine — which The Beach Samui guests can access pre-arrival. The Beach Samui is described as a retail/outlet partner for Elēment Apothēc in Thailand.
• KANHAcoreStrategic or Co-development PartnerKANHA is a leading THC gummy brand backed by a world-class team of doctors and PhD chemists, renowned for consistent quality and effectiveness. The Beach Samui and KANHA co-developed the 'KANHA X THE BEACH SAMUI' programme — a suite of cannabis-infused wellness rituals including Sound Healing with KANHA Galactic Grape Indica gummy, Restorative Sleep Ritual with CBN Tranquility gummy, Elephant Sanctuary Yoga with Tangerine Twist Sativa gummy, and Buddha Garden Hike with Nano Cran-Pomegranate Sativa gummy. KANHA products are also retailed in The Herbalist dispensary and used within the private cooking classes.
• Paradise Travel & Tours SamuisupportingChannel Partner/ Reseller/ DistributorParadise Travel & Tours Samui is the local island-hopping and boat tour operator partnered with The Beach Samui for private longtail boat experiences. They offer Two-Island Tours (Koh Taan & Pig Island), Three-Island Tours, and Luxury Full-Day Tours including meals and rosé. All tours include insurance, life jackets, snorkel gear, and bottled water.
• Maraleina World Class Sports ResortsupportingStrategic or Co-development PartnerMaraleina is a world-class sports academy located near The Beach Samui, featuring an 800 sqm Keiser and TechnoGym, squash courts, and diverse fitness classes. The Beach Samui offers its guests exclusive day and week passes to Maraleina, providing functional fitness access that complements the hotel's wellness and relaxation offering. Day passes start from 700 THB.
• ZencosupportingTechnology or IntegrationZenco is a leading brand of cannabis consumption devices. The Beach Samui stocks Zenzo consumption devices in The Herbalist dispensary, offering guests a range of options for consuming prescribed cannabis flower, tinctures, and edibles under the guidance of Herbal Pharmacists.
• House of PuffsupportingTechnology or IntegrationHouse of Puff is a cannabis consumption device brand stocked in The Herbalist dispensary at The Beach Samui, providing guests with options for consuming prescribed cannabis flower alongside Zenco products.
• Samui Sound Healing SanctuarysupportingStrategic or Co-development PartnerFounded by Svetlana Kaivalya, the Samui Sound Healing Sanctuary provides guest sound and meditation practitioner services to The Beach Samui. Svetlana brings over 20 years of experience in sound healing, yoga, meditation, and vibroacoustic massage, combining modern scientific and ancient holistic approaches. She certifies through ISTA, IOCE, Tone of Life, and the Toronto Sound Therapy Academy.
• Treetop Yoga in Elephant KingdomsupportingStrategic or Co-development PartnerTreetop Yoga in Elephant Kingdom is the exclusive venue for The Beach Samui's Elephant Sanctuary Yoga experience. Located at the Samui Elephant Sanctuary, this unique treetop yoga setting is exclusively available to guests of The Beach Samui, offering Chakra Yoga & Prana Flow sessions with Gill Harper, followed by elephant feeding and interaction. Sessions run Tuesdays, Thursdays, Saturdays, and Sundays, 9–11am.
• Island Celebration Planners (Thong Krut / Koh Samui)supportingImplementation/ SI/ Consulting PartnerThe Beach Samui works with multiple celebration planners on the island to curate bespoke weddings and events for guests who book the entire hotel. The hotel can accommodate up to 56 guests with 60 seated on the shoreline. A lead time of approximately 18 months is required for whole-hotel buyouts.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amanpuri (Phuket): Flagship ultra-luxury resort in Phuket with private pavilions and world-class wellness. Comparable in exclusive, wellness-led luxury positioning and design quality, though operating at Aman brand scale.
• Anantara Lawana Koh Samui Resort: Established luxury resort brand property on Koh Samui. Overlaps in luxury leisure guest profile and southern Samui exposure, but operates as a multi-property chain rather than an independent boutique.
• W Koh Samui: Lifestyle luxury resort on Koh Samui operating under Marriott's W brand. Comparable in design-led luxury positioning and experience-driven guest programming, but backed by a global brand and larger key count.

Direct peers

• Four Seasons Resort Koh Samui: Ultra-luxury resort on Koh Samui with private villa suites and wellness programming. Compares to The Beach Samui in guest profile, suite-based product, and premium pricing, though at significantly larger scale.
• Six Senses Samui: Ultra-luxury wellness-focused resort on northern Koh Samui. Directly comparable as a high-end boutique property in the same island market with a similar wellness-led value proposition, though operating without a cannabis dispensary component.
• Cape Fahn Hotel: Private island luxury resort off Koh Samui offering an exclusive-use boutique experience. Closely comparable in the 'small-luxury-exclusive-property' niche with design-led suites and curated experiences.
• SALA Samui Choengmon Beach Resort: Boutique luxury beachfront resort on Koh Samui offering pool villas and curated experiences. Comparable in suite count scale, beachfront luxury positioning, and experience-led guest programming.
• COMO Point Yamu (Phuket): Boutique luxury wellness resort in Phuket with curated wellness programming and Thai hospitality. Comparable as an independent-leaning wellness boutique targeting a similar high-end experiential traveller, though in a different Thai coastal market.
• Chiva-Som International Health Resort (Hua Hin): Destination wellness resort in Hua Hin with structured wellness programmes, healthy cuisine, and holistic treatments. Comparable as a Thai wellness-led boutique property serving international health-focused guests, though without a cannabis dispensary component.

Others

• Rosewood Amsterdam: Design-led luxury hotel whose interior design team also designed The Beach Samui. Connected via shared design DNA and creative lineage rather than direct product overlap; relevant as a brand/quality benchmark.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thebeachsamui
• Facebookfacebook.com/thebeachsamuiboutiquehotel
• LinkedInlinkedin.com/company/thebeachsamui
• Instagraminstagram.com/thebeachsamui

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beach Samui