What Element Apothec does

Element Apothec Inc. is a direct-to-consumer skincare and wellness brand formulating topical products, lotions, and tinctures with botanical ingredients and hemp-derived compounds (CBD, CBN, CBG). Its core technology centers on full-spectrum hemp distillate rather than isolate, preserving minor cannabinoids, terpenes, and flavonoids for the entourage effect, combined with a documented botanical ingredient library covering 50+ ingredients such as sea buckthorn, rosehip, calendula, sunflower seed oil, marula oil, and MCT oil. Select formulations incorporate Silver Dihydrogen Citrate as an antimicrobial agent, adding a functional preservation layer to the botanical base. The company operates exclusively through a password-protected Shopify e-commerce storefront that issues discount codes to patients, indicating a practitioner-mediated or patient-tier D2C channel rather than open retail. Revenue is generated through one-time direct product sales; no subscription model, wholesale relationships, public pricing, or disclosed financials are present in the source data, and the storefront currently displays a 'BIG THINGS IN THE WORKS. CHECK BACK SOON' message with email-capture, suggesting a pre-launch or limited-access commercial state.

Name

Element Apothec

Legal name

Element Apothec Inc.

Website

https://elementapothec.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Element Apothec Inc. is a direct-to-consumer skincare and wellness brand selling hemp-distillate and botanical topical products and tinctures to health-conscious consumers through a password-protected Shopify storefront with patient-tier pricing.

Ownership category

akta.pro rank

Product category

Natural Botanical Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

Keywords

• Botanical skincare
• Hemp topicals
• CBD tinctures
• Natural wellness products
• Aromatherapy skincare

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: One-time purchase revenue from direct-to-consumer sales of topical skincare and wellness products containing hemp/CBD and botanical ingredients. Products include lotions, tinctures, and topical preparations. No subscription mentioned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Element Apothec formulates and sells botanical and hemp-derived skincare and wellness products—including topical lotions, tinctures, and personal care preparations—directly to consumers through a password-protected Shopify storefront. Products are built around natural ingredients such as essential oils, plant-based butters, seed oils, flower extracts, and hemp distillate containing CBD, CBN, and CBG. The store offers patient-specific discounted pricing via password access, and the company emphasizes ingredient transparency through a detailed botanical ingredient glossary.

Product overview

Element Apothec is a skincare and wellness brand that offers topical skincare products, tinctures, and related personal care items formulated with natural and botanical ingredients including essential oils, plant-based butters, seed oils, and cannabis-derived compounds (CBD, CBN, CBG). The company positions itself as using high-quality natural ingredients such as hemp seed oil, rosehip oil, lavender oil, and various botanical extracts. However, no specific named products, SKUs, or individual product pages were accessible in the source data, as the storefront requires password access.

Differentiator

Problem solved

Functional benefit

Products and services

• Topical Skincare Lotions Topical lotions formulated with botanical ingredients (essential oils, plant butters, seed oils) and hemp distillate, targeted at consumers seeking natural skincare for eczema, psoriasis, dry skin, acne-prone skin, and anti-aging. Uses Silver Dihydrogen Citrate as an antimicrobial agent and Vegetable Stearic Acid as an emulsifier.
• Botanical Tinctures Tinctures formulated with natural ingredients including Pure Vanilla (Vanilla Planifolia Fruit Extract) for sweetness and anti-inflammatory effects, MCT oil for digestibility, and Monk Fruit extract as a no-calorie sweetener that does not affect blood sugar levels. Targeted at wellness consumers.

Quantifiable outcome

• Sea Buckthorn oil promotes skin hydration, elasticity, and cell regeneration
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Lord Jones (Cronos Group): Premium CBD skincare and wellness brand, now part of Cronos Group. Comparable premium CBD-topical positioning and DTC heritage, with significantly larger distribution and parent-company backing.
• Charlotte's Web: Largest US CBD wellness brand with broad topical and ingestible portfolio. Adjacent comparable in product categories and customer base, but operates at national scale with significantly broader distribution.
• Dr. Bronner's: Established botanical personal care brand with documented ingredient transparency and natural formulations. Comparable ingredient-led, transparency-driven brand ethos at much larger scale.
• Josie Maran Cosmetics: Natural-oil-based skincare brand (argan oil hero) sold DTC and through major retail. Comparable natural-botanical ingredient positioning though without hemp/CBD focus.

Direct peers

• Medterra: CBD wellness brand with a sizable topicals and tinctures portfolio sold DTC. Comparable product breadth across topicals plus ingestibles and similar consumer base.
• CBDfx: Large CBD-infused wellness brand offering topicals (creams, balms) and tinctures with documented ingredient testing. Comparable SKU mix and broad DTC distribution.
• Cannuka: Premium CBD + manuka honey skincare brand selling topicals directly to consumers. Closest comparable to Element Apothec's CBD-infused topical positioning and therapeutic-skin target audience.
• Vertly: CBD-infused topicals (lotions, balms, bath products) marketed around therapeutic benefits for soreness, inflammation, and skin conditions. Directly comparable product mix and DTC distribution model.
• Herbivore Botanicals: Natural, botanical-driven skincare brand selling lotions, oils, and serums via DTC. Highly comparable ingredient-led, transparency-forward positioning though without the CBD/hemp wedge.
• cbdMD: Public-market CBD brand with topical and tincture product lines sold direct-to-consumer. Comparable business model and category focus, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/EApothec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Apothec