BeaYOUtiful Foundation

Name

BeaYOUtiful Foundation

Legal name

BeaYOUtiful Foundation

Website

https://thebeayoutifulfoundation.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Youth Confidence and Mentorship Services

NAICS

Educational Support Services (6117), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)

akta.pro secondary industries

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Youth confidence programs
• Mentorship workshops
• Self-esteem education
• Female empowerment initiatives
• Community mental wellness

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Charitable donations from individuals that qualify for tax receipts. Donations directly fund confidence programming for youth participants.
2. Corporate Sponsorships: Sponsorships from businesses supporting confidence programs and specific events. Includes national program donors, presenting partners, and event sponsors at various tiers (Gold, Silver, Bronze).
3. Event Fundraising: Gala events (The BeaYOUtiful Benefit), rooftop soirées (Golden Hour), fitness events, and community fundraisers that raise funds for youth programming.
4. Merchandise Sales: Sale of International Women's Day Collection merchandise (empowering shirts, long sleeves, sweaters) through The Roster brand. 100% of proceeds donated to the foundation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BeaYOUtiful Foundation provides free confidence-building programs for female and non-binary youth ages 8-14, including 4-6 week in-person confidence programs, one-day workshops (confidence parties), online Zoom programs, and the annual Inspired By HER conference. Each program centers on a mentorship-based curriculum covering self-esteem, body image, positive mental health, leadership, nutrition, and media literacy, facilitated by female volunteer mentors (Soul Sisters) aged 18-40. All programs are offered at no cost to participants and are funded through individual donations, corporate sponsorships, and event fundraising.

Product overview

BeaYOUtiful Foundation is a Canadian charitable organization offering a portfolio of confidence-building programs for female and non-binary children and youth ages 8-14. The core offerings include Six-Week Confidence Programs (4-6 week in-person or online sessions with mentorship), One-Day Workshops ('confidence parties'), Online Programs & Workshops, the Inspired By HER annual conference, and Mental Wellness Programs. All programming is provided free of charge and centers on self-esteem, positive body image, and leadership development through mentorship relationships with empowering female volunteers. The organization also operates a merchandise line (International Women's Day Collection) where proceeds support the programs.

Differentiator

Problem solved

Functional benefit

Products and services

• 4-6 Week Confidence Programs Multi-week programs covering a variety of confidence-building topics for female and non-binary youth ages 8-14, featuring one-on-one mentorship experiences with Soul Sister mentors. Delivered in schools and community centers across Canada.
• One-Day Confidence Workshops (Confidence Parties) Single-day confidence-building events featuring self-love activities and mentorship experiences for girls and non-binary youth ages 8-14.
• Online Programs & Workshops Digital confidence-building programs covering various topics for female and non-binary children and youth, conducted via secure Zoom platform with national availability across Canada.
• Inspired By HER Conference Annual large-scale female empowerment conference welcoming 150+ female and non-binary youth, featuring three rotating workshops focused on building confidence through movement, conversation, and mentorship. Held in Vancouver, Toronto, Calgary, and Saskatoon.
• Mental Wellness Program Five-week digital mental wellness program focusing on confidence and mental health education for female and non-binary youth ages 8-14.
• International Women's Day Collection (Shop for a Cause) Merchandise collection featuring empowering shirts, long sleeves, and cozy sweaters in youth to adult sizes; 100% of proceeds donated to the foundation.

Quantifiable outcome

• 5,200+ female and non-binary children directly impacted through confidence programming
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• QE HomecoreStrategic or Co-development PartnerNational Program Donor providing ongoing support for confidence programs. QE Home hosts workshops at their retail store fronts across Canada (West Edmonton Mall, Kelowna, Burlington, Calgary, Victoria) and has 70+ stores nationwide. They have created a self-love collaboration collection. 30 years in business as a Canadian household name.
• RFA MortgagecoreStrategic or Co-development PartnerPresenting Inspired By HER Partner and Program Donor. Marina Bournas, CEO of RFA Mortgage, presented at Inspired By HER Conference in Toronto as a workshop leader on female leadership. Marina additionally sits on the Board of Directors of the BeaYOUtiful Foundation.
• YVR FoundationcoreStrategic or Co-development PartnerLeading support of ongoing confidence building programs and workshops throughout Greater Vancouver Area. YVR is proud to invest in organizations and events that align with their commitment to Empowering People, Supporting Communities, and Creating a Sustainable Future.
• Surrey Fire Fighters Charitable SocietyminorStrategic or Co-development PartnerPartners on Brave, Bold and BeaYOUtiful workshops and other confidence workshops in Surrey, BC. Fire hall venues used for workshops.
• Christine Sinclair Soccer SummitminorGTM or Marketing PartnerBeaYOUtiful led a confidence workshop at the Christine Sinclair Soccer Summit, reaching 120+ young athletes with a workshop centered on self-esteem and girls in sport.
• The Roster BrandminorStrategic or Co-development PartnerTaylor Hui launched The Roster brand in honor of International Women's Day. The Roster sells merchandise including the International Women's Day Collection with 100% of proceeds donated to BeaYOUtiful Foundation.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Kids Help Phone: National Canadian e-mental-health service for youth. Adjacent incumbent in youth mental wellness with national digital reach; differs in delivery model (counseling/crisis support vs. mentorship/curriculum) but competes for the same donor funding pool.
• Plan International Canada: Canadian arm of an international NGO advancing girls' rights, equality, and empowerment. Comparable mission on girls' empowerment and youth mentorship, but operates at global scale with broader programmatic scope.
• Boys & Girls Clubs of Canada: Federated youth-development organization offering after-school and community-center programming nationwide. Broader incumbent with overlapping delivery channels (community centers, schools) but wider age range and mixed-gender programming.

Direct peers

• Girl Guides of Canada: National Canadian organization delivering empowerment, leadership, and mentorship programming for girls and young women. Comparable mission and youth-development lens, with similar volunteer-mentor delivery model, though operating at significantly larger scale and broader age range.
• Girls Inc. US-headquartered nonprofit operating after-school and summer programming that builds confidence, leadership, and life skills for girls. Direct peer on SEL/self-esteem outcomes and youth-girls mission, primarily US-based delivery.
• Strong Women, Strong Girls: Nonprofit pairing college-aged women mentors with elementary and middle school girls for confidence and leadership programming. Nearest comparable on the explicit female-mentor/youth-female pair structure that BeaYOUtiful's Soul Sister program uses.
• Girls on the Run: International nonprofit running multi-week confidence and SEL programs for pre-teen and teen girls. Highly comparable curriculum cadence (multi-week cohorts) and SEL/self-esteem outcomes, though anchored in physical activity rather than mentorship.
• Big Brothers Big Sisters of Canada: Federated Canadian charity providing one-on-one and group mentorship for youth. Directly comparable in mentorship-centric nonprofit model and youth-development outcomes, with overlapping distribution through schools and community centers.

Regional players

• YWCA Metro Vancouver: Regional women's empowerment organization based in the same metro as BeaYOUtiful. Overlapping focus on women and girls' safety, confidence, and wellbeing, with comparable donor base and corporate sponsor pool in the Vancouver market.

Emerging players

• Dove Self-Esteem Project: Corporate-funded initiative delivering free body-image and self-esteem educational resources for youth. Comparable in free-to-user SEL delivery and body-image curriculum, though distributed through digital tools and school partnerships rather than in-person mentorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beayoutiful-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeaYOUtiful Foundation