What QE Home does

QE Home is a privately held Canadian specialty retailer of luxury bedding, linens, and home textiles, founded in 1992 and operating under the dual banner "QE Home & Quilts Etc." The company sells a comprehensive portfolio across duvet covers, sheet sets, duvets, pillows, blankets and throws, mattress and pillow protectors, bath and spa textiles, kids' and baby bedding, and home accents, in fabrics spanning TENCEL Lyocell and Modal, bamboo, organic cotton, Egyptian cotton, mulberry silk, European linen, and hemp/TENCEL blends. Sub-brand collections include Silk Shop (premium mulberry silk), Wellness Collection/Balance (sleep-specific needs such as menopause, hot sleeper, allergies), and True North Cozy. Differentiators include exclusive in-house designs, B Corp certification (verified by B Lab), Downmark certification on down-filled products, and a sustainability program anchored by the ReHome textile recycling initiative.

The business runs a hybrid omnichannel model anchored by 75+ company-owned retail stores across Canada and an e-commerce storefront on qehomelinens.com, with free in-store pickup and same-day fulfillment at most locations. GTM is direct-to-consumer, augmented by in-store "Sleep Stylists," a corporate gifting and trades/hospitality B2B program, a wedding-registry use case, and an affiliate/influencer program operated through ShareASale (up to 5% commission, 14-day cookie). Revenue is one-time transactional across a price range from approximately $4.99 (face towels) to $699.99 (Legacy Canadian Hutterite White Goose Down Duvet), with no subscription or recurring component disclosed. Customer retention is supported by the 40 Winks Club loyalty program and a custom embroidery personalization service. Ownership, headcount band (501-1,000), revenue, and capital structure are not publicly disclosed, and the company has no disclosed funding rounds, M&A activity, leadership changes, AI/ML product capabilities, or proprietary technology stack beyond standard DTC commerce tooling.

Name

QE Home

Legal name

QE Home

Website

https://qehomelinens.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

QE Home is a privately held Canadian specialty retailer (founded 1992) selling luxury bedding, linens, duvets, and home textiles through 75+ company-owned retail stores across Canada and an e-commerce platform, serving individual consumers, wedding/bridal buyers, and corporate gifting clients.

Ownership category

akta.pro rank

Product category

Home Textiles and Bedding Retail

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

akta.pro secondary industries

Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB), Nursery & Kids Home Textiles Retail (Crib Bedding, Kids Rugs, Kids Bath Textiles) (CRAIALAH)

Keywords

• Luxury bedding retail
• Bed linens and sheets
• Duvets and pillows
• Home textiles store
• Canadian bedding retailer

Headquarters

HQ city

Tukwila

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: QE Home generates revenue through direct-to-consumer retail sales of luxury bedding, linens, duvets, pillows, and home decor accessories. Sales occur through both e-commerce (online store) and physical retail locations (75+ stores across Canada). Revenue is primarily one-time transactional with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

QE Home is a Canadian luxury bedding and linens retailer that sells duvet covers, sheet sets, quilts, duvets (down, silk, down alternative), pillows, blankets and throws, mattress and pillow protectors, bath textiles, and home accents through a national e-commerce site and 75+ retail store locations across Canada. The assortment spans sustainable fabrics including TENCEL Lyocell, TENCEL Modal, bamboo, organic cotton, Egyptian cotton, mulberry silk, European linen, and hemp blends across multiple price points. The retailer also offers bundle deals, gift cards, custom embroidery, a 40 Winks Club loyalty program, wedding and bridal registries, and a ReHome textile recycling initiative.

Product overview

QE Home is a Canadian luxury bedding and linens retailer offering a comprehensive portfolio of bedding products across multiple price points and materials. The core product line centers on Duvet Covers, Sheet Sets (in TENCEL Lyocell/Eucalyptus Luxe, TENCEL Modal/BeechBliss, Bamboo Cotton, Organic Cotton, Egyptian Cotton, Mulberry Silk, Linen, and Hemp blends), Quilt Sets, Duvets (Down, Silk, and Down Alternative fills), Pillows (Down, Memory Foam, Kapok, and adjustable options), Blankets & Throws (Cool Touch, Weighted, Cashmere Touch, Velvet Plush, Faux Fur), and Mattress/Pillow Protectors. Specialized sub-brands include the Silk Shop (premium silk pillowcases, eye masks, hair wraps, robes), Wellness Collection/Balance (cooling, allergy-friendly, menopause-targeted products), and True North Cozy (Canadian-themed). The company also offers Bath & Spa products, Kids & Baby bedding, Home Accents, Bundle Deals, Gift Cards, and services including Custom Embroidery. QE Home operates 70+ retail stores across Canada with online shopping, and maintains sustainability commitments through B Corp certification, ReHome textile recycling, and a community 10,000 Dreams program.

Differentiator

Problem solved

Functional benefit

Products and services

• Duvet Covers Decorative covers for duvets available in cotton, bamboo, TENCEL, silk, and linen, including signature collections with zipper enclosures and inner ties, sold to consumers via store and online.
• Sheet Sets Complete bedding sets (fitted sheet, flat sheet, pillowcases) in TENCEL Lyocell, TENCEL Modal, Bamboo Cotton, Organic Cotton, Egyptian Cotton, Mulberry Silk, European Linen, and Hemp/TENCEL blends, sold to individual consumers.
• Quilt Sets Lightweight quilted bedding sets in cotton with reversible designs and decorative pillow shams, sold through stores and online.
• Duvets Premium filled duvet inserts including Down Filled (e.g., Legacy Canadian Hutterite White Goose Down), Silk Filled, and Down Alternative collections (e.g., Affinity Australian Wool).
• Pillows Sleep pillows in Down Filled, Memory Foam (Foam & Latex), Down Alternative, and adjustable fills such as Kamboo Kapok and Small Cirrus Adjustable Memory Foam.
• Blankets and Throws Decorative and functional blankets including Cool Touch (temperature-regulating), Weighted (bamboo/cotton reversible), Cashmere Touch Fleece, Bubble Faux Fur, Velvet Plush, Southwest, and Geo Etched Throws.
• Mattress and Pillow Protectors Protective covers for mattresses and pillows including Silk Filled Protectors, TENCEL Ambience Pillow Protectors, and standard cotton options.
• Bath and Spa Products Bathroom textiles including Modal Cotton Towels, Charcoal Infused Cotton Towels, Bamboo Gauze Bathrobes, Terry Hooded Bathrobes, and Face/Hand/Bath Towels.
• Kids and Baby Bedding Age-specific bedding collections featuring durable materials and playful designs suitable for children's bedrooms and dorm rooms.
• Home Accents Decorative home items including Cushions, Cushion Covers, Cushion Inserts, Throws, and Furniture Decor accessories.
• Silk Shop Collection Premium silk assortment under the Silk Shop sub-brand: Mulberry Silk Pillowcases, Mulberry Silk Eye Masks, Mulberry Silk Hair Wraps, Silk Kimono Robes, and Silk Duvets.
• Wellness Collection (Balance) Health-focused bedding and accessories under the Balance sub-brand targeting specific needs: menopause comfort, hot sleeper cooling, allergy-friendly materials, and cooling bedding.
• True North Cozy Collection Curated Canadian-themed bedding collection reflecting national pride and design aesthetic.
• Bedding Bundle Deals Pre-packaged bedding bundles including Cool Bedding for Hot Sleepers Bundles, Spa Comfort Silk Bundles, Cotton Blend Complete Bedding Bundle, and Essentials Bed and Bath Bundle.
• Electronic Gift Cards Electronic gift cards available for purchase, usable across the online store and physical retail locations as a gift option.
• Custom Embroidery Service Personalization service allowing customers to add custom embroidery to bedding items purchased through QE Home.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ShareASalesupportingGTM or Marketing PartnerQE Home partners with ShareASale affiliate network to power their influencer and blogger affiliate program. Affiliates earn up to 5% commission on referred sales with 14-day tracking cookie. This enables content creators and influencers to monetize their sleep and home decor recommendations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Parachute Home: Premium DTC home brand built around European linens, bedding, and bath. Direct peer because its curated, fabric-forward assortment and 'affordable luxury' positioning closely mirrors QE Home's TENCEL/luxury-cotton/silk value proposition, competing for the same high-AOV bedding buyer.
• Brooklinen: US-based DTC premium bedding brand known for direct-to-consumer sheet sets, duvets, towels, and loungewear. Direct peer because it competes in the same premium-bed-linen category with exclusive fabrics and a direct-to-consumer commerce model that pressures QE Home's e-commerce experience and ASP.
• Linen Chest: Canadian specialty retailer of bedding, bath linens, and home textiles operating across Canada in-store and online. The closest direct peer because it competes head-to-head in the same Canadian geography with a comparable mix of premium sheets, duvets, pillows, and bath products, plus a similarly broad omnichannel approach including physical showrooms.
• Boll & Branch: Fair-Trade-certified premium bedding DTC brand. Direct peer because it competes in responsibly sourced organic-cotton/Egyptian cotton sheets and duvet covers with a strong sustainability story aligned with QE Home's B Corp positioning and TENCEL/organic-cotton assortment.

Emerging players

• Casper Sleep: Public sleep-wellness brand that expanded from mattresses into bedding, pillows, and sheets. Emerging peer because the broader CASPER sheets/duvet category overlaps with QE Home's core SKUs while its sub-$200 promotional structure hits QE Home's mid-premium pricing band from a different distribution angle.
• The Citizenry: Premium DTC home textiles brand offering curated bedding, throws, and cushions in sustainable fibers. Emerging player because its artisan-sourced, traceable-supply, and B Corp-adjacent story overlaps with QE Home's sustainability narrative and 'exclusive designs' positioning in the same mid-premium price band.

Broad incumbents

• Crate & Barrel: Multi-category home furnishings retailer with a meaningful premium bedding and bath assortment. Broad incumbent because its premium bed-linen collections (including its own exclusive European linen lines) intersect with QE Home's TENCEL/luxury-cotton value proposition for gift and registry purchases.
• West Elm (Williams-Sonoma): National US home furnishings retailer that includes premium bedding and bath within a much broader home assortment. Broad incumbent because its bed-linen merchandising, fair-trade/sustainable labels, and stores-in-stores formats compete for the same 'modern home' customer but operate at vastly larger scale across multiple home categories.
• Pottery Barn (Williams-Sonoma): National home furnishings retailer with a premium bedding, bath, and dorm/college assortment. Broad incumbent because it competes with QE Home in seasonal bedding trends, giftable bedding, and kids/dorm room categories (a noted QE Home segment) through a much larger retail footprint.
• IKEA: Global mass-market home furnishings retailer with an extensive bedding and bath assortment. Broad incumbent competing on the mass-premium end of the spectrum; undercuts QE Home on price across sheets, comforters, and basics but does not serve the boutique/luxury tier that QE Home targets with its TENCEL and Mulberry Silk offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@qehome
• Facebookfacebook.com/QEHome
• LinkedInlinkedin.com/company/quiltsetc
• Instagraminstagram.com/qehome
• Pinterestpinterest.com/QEHome
• Xx.com/QEHome

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QE Home