The Bed Store
The Bed Store (operating as Mojo Beds) is a South African omnichannel bedding and bedroom-furniture retailer, part of TFG Limited's Home Division, operating 30+ physical showrooms and an e-commerce site to sell Sealy, Forty Winks, Dunlopillo, Restonic, Henwood, and Dream Nights mattresses and beds to mass-market consumers across all South African income segments.
- Company typePrivate
- Founded-
- HeadquartersPretoria, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Bed Store does
The Bed Store, now operating as Mojo Beds, is a South African specialty bedding and bedroom-furniture retailer founded in 2001 and headquartered in Durban, KwaZulu-Natal. The company sells bed sets, mattresses, bed bases, bedroom furniture, and sleep accessories (pillows, protectors, toppers) across six sizes (Single through Super King) and three comfort levels (Firm, Medium, Plush) sourced from six authorized brand partners: Sealy, Forty Winks, Dunlopillo, Restonic, Henwood, and Dream Nights. Underlying mattress technologies resold include Sealy Posturepedic and Posture Sense Knit Fabric, Forty Winks SleepWave and VertiCoil Spring System, and Restonic Marvelous Middle. The company is part of TFG Limited's (The Foschini Group) Home Division, which also encompasses Dial-a-Bed, Volpes, Coricraft, @home, and Jet Home.
The business operates an omnichannel model combining 30+ physical retail showrooms in shopping centres and retail parks across seven South African provinces (Gauteng, KwaZulu-Natal, Western Cape, Eastern Cape, Limpopo, Mpumalanga, North West) with an owned e-commerce storefront at mojobeds.co.za, plus a WhatsApp commerce channel and Bed Finder interactive tool. Pricing spans four tiers from budget (under R3,500) to luxury (R25,000+), positioning the retailer across income segments.
Revenue is generated primarily through one-time retail product sales, supplemented by finance-charge income on TFG Money credit accounts (up to 24-month installments) and transaction-fee revenue from third-party buy-now-pay-later integrations (Payflex, PayJustNow, Mobicred, LayUp). The company is privately held as an operating subsidiary within publicly listed TFG Limited, with no independent funding rounds identified.
The Bed Store firmographics
Firmographics- Name
- The Bed Store
- Legal name
- Mojo Beds (operating as The Bed Store)
- Website
- https://thebedstore.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bed Store (operating as Mojo Beds) is a South African omnichannel bedding and bedroom-furniture retailer, part of TFG Limited's Home Division, operating 30+ physical showrooms and an e-commerce site to sell Sealy, Forty Winks, Dunlopillo, Restonic, Henwood, and Dream Nights mattresses and beds to mass-market consumers across all South African income segments.
- Ownership category
- akta.pro rank
The Bed Store industry classification
Industry- Product category
- Bedding & Mattress Retail
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Bed Frames, Foundations & Headboards Retail (CRAIABAE), Pillows & Pillow Systems Retail (CRAIABAC), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD)
Keywords
Where The Bed Store is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Offices30 records
Markets served
The Bed Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: One-time sales of bed sets, mattresses, bases, and bedroom furniture through physical retail stores and e-commerce website. Products sold include various brands and private label items at different price points ranging from budget to premium.
- Credit Account Finance Charges: Revenue generated through TFG Money credit accounts offering up to 24-month installment payments. Service fees and finance charges apply on credit purchases, providing recurring revenue from account holders.
- Third-Party Payment Plan Partnerships: Partnership revenue through Payflex, PayJustNow, and other buy-now-pay-later providers who charge transaction fees or interest on installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget range beds under R3,500 |
| Unit Pricing | Pay-as-you-go | Mid-range beds R3,500 - R10,000 |
| Unit Pricing | Pay-as-you-go | Premium beds R10,000 - R25,000 |
| Unit Pricing | Pay-as-you-go | Luxury beds R25,000+ |
| Subscription | Monthly | TFG Money Credit Account - Up to 24 months |
| Transaction based/ take rate | Pay-as-you-go | Payflex - 4 interest-free installments over 6 weeks |
| Transaction based/ take rate | Pay-as-you-go | PayJustNow - 3 interest-free installments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels13 records
The Bed Store product offering
Product offeringCore offering
The Bed Store (operating as Mojo Beds) is a South African specialist retailer of bedding and bedroom furniture, offering bed sets, mattresses, bed bases, bed frames, headboards, pedestals, sleeper couches, and sleep accessories across six sizes and three comfort levels. Products are sourced from multiple manufacturers including Sealy, Forty Winks, Dunlopillo, Restonic, Henwood, and Dream Nights, and sold through 30+ physical retail showrooms and an e-commerce platform with nationwide delivery and flexible payment options.
Product overview
The Bed Store (operating as Mojo Beds) is a South African bedding and bedroom furniture retailer offering a comprehensive portfolio of products centered around bed sets, mattresses, bed bases, and bedroom furnishings. The core offering consists of six bed sizes (Single through Super King) in both Standard and Extra Length options. Mattresses are available in three comfort levels (Firm, Medium, Plush) featuring various spring technologies (Posture Premier Bonnell, VertiCoil, Pocket Spring, Double Offset Coil) and foam systems (Stay True, Amalgaflex, Prime Flex, gel-infused, memory foam). The store carries six major brands: Sealy (premium Posturepedic), Forty Winks (SleepWave/SleepSmart technology), Dunlopillo (foam/latex), Restonic (Marvelous Middle), Henwood (luxury), and Dream Nights (value). Accessory offerings include pillows, protectors, and toppers. Bedroom furniture includes bed frames, headboards, pedestals, and sleeper couches under the Forty Winks Home sub-brand. Payment options include TFG Money accounts (up to 24 months), Payflex, PayJustNow, and various card/digital payment methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Bed Sets Complete bed packages including mattress and base/frame, available in six sizes (Single, Three Quarter, Double, Queen, King, Super King) with Standard or Extra Length options across six brands.
- Mattresses Standalone mattresses in multiple comfort levels (Firm, Medium, Plush) and six sizes, with spring and foam technologies across Sealy, Forty Winks, Restonic, Dunlopillo, Henwood, and Dream Nights brands.
- Bed Bases Bed foundations including standard bases and storage bases with pull-out drawers for space-saving use.
- Bed Frames Bedroom furniture frames sold separately, available in various styles and finishes including Forty Winks Home collection.
- Headboards Decorative and support headboards for bedroom styling.
- Pedestals Bedroom storage furniture with drawer options, often paired with bed sets.
- Sleeper Couches Convertible sofa beds suited for guest rooms and small-space living.
- Pillows Sleep accessories including memory foam and gel-infused pillow options.
- Mattress Protectors Waterproof protective covers for mattresses, qualifying purchases for the 100 Night Comfort Exchange.
- Pillow Protectors Protective covers for pillows to extend lifespan and maintain hygiene.
- Mattress Toppers Additional comfort layers added to an existing mattress to alter feel.
Quantifiable outcome
- Products can be financed over up to 24 months through TFG Money accounts
- +2 more outcomes
Companies that use The Bed Store
Customer profileSegments5 records
Ideal customer profiles2 records
The Bed Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
The Bed Store partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- SealycoreKey brand partnership for premium mattress products. Mojo Beds is an authorized retailer of Sealy mattresses and bed sets including Sealy Cambria, Sealy Tranquil, and Sealy Festival ranges. Products feature Sealy's proprietary technologies including Posturepedic support systems, Posture Sense Knit Fabric, and pocket spring technologies.
- Forty WinkscoreMajor brand partnership for proprietary SleepTribe, SleepSmart, SuperZone, and standard Forty Winks mattress ranges. Products feature exclusive Forty Winks technologies including SleepWave Technology, VertiCoil Spring System, and EndurEdge Wave Support. Forty Winks Home furniture line also sold through stores.
- RestoniccoreAuthorized retailer of Restonic mattresses featuring Marvelous Middle Technology for targeted back support and Classic Bonnell Spring System. Restonic Valora PillowTop is a popular best-seller across stores.
- DunlopillocorePartnership for Dunlopillo mattress products including Coolturn and Go ranges. Dunlopillo is known for foam mattress technology and latex alternatives.
- HenwoodminorAuthorized retailer of Henwood beds including Luxury and Grandeur ranges targeting premium segment customers.
- Dream NightsminorPartnership for Dream Nights budget-friendly mattress products including Limited Edition firm bed sets.
- PayflexcorePayment technology integration enabling customers to split purchases into 4 interest-free installments over 6 weeks, or 3 installments over 3 paydays. Payflex handles the financing and collects payments from customers.
- PayJustNowcoreBuy-now-pay-later partner allowing 3 equal, zero-interest installments over 3 months. Customers pay one installment at purchase, next at beginning of following month, and last one month thereafter. PayJustNow handles credit assessment and payment collection.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Bed Store competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
The Bed Store social profiles
Digital presenceThe Bed Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bed Store leadership team
Management profileNumber of profiles
The Bed Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bed Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bed Store
What does The Bed Store do?
The Bed Store (operating as Mojo Beds) is a South African specialist retailer of bedding and bedroom furniture, offering bed sets, mattresses, bed bases, bed frames, headboards, pedestals, sleeper couches, and sleep accessories across six sizes and three comfort levels. Products are sourced from multiple manufacturers including Sealy, Forty Winks, Dunlopillo, Restonic, Henwood, and Dream Nights, and sold through 30+ physical retail showrooms and an e-commerce platform with nationwide delivery and flexible payment options.
Is The Bed Store a public or private company?
The Bed Store is a private company. It is classified as corporate owned and is currently operating.
When was The Bed Store founded?
The Bed Store was founded in -1. It employs 11 to 50 people.
Where is The Bed Store based?
The Bed Store is headquartered in Pretoria, South Africa, in the Africa region.
How does The Bed Store make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are credit Account Finance Charges and third-Party Payment Plan Partnerships.
Does The Bed Store have an API?
No public API is recorded for The Bed Store.
What industry is The Bed Store in?
The Bed Store's product category is Bedding & Mattress Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its SIC code is 5700.